Denise Ayoub Fagundes – GC Powerlist
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Brazil 2025

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Denise Ayoub Fagundes

General counsel | Cinemark Brasil

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Brazil 2025

legal500.com/gc-powerlist/

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Denise Ayoub Fagundes

General counsel | Cinemark Brasil

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?

Respecting all legal and ethical principles, I seek opportunities in the market, together with colleagues and partners, that help to weather the crisis, while simultaneously maintaining a long-term vision, to guarantee the sustainability of the strategy in terms of benefits, always safeguarding legal security. I believe in the importance of good interpersonal relationships and that, to add value to the business, the legal department needs to work in an integrated manner with the other departments of the company. Since the beginning of my career, I have always believed in this format, and I guide my team to follow this approach.

How do you prioritise diversity and inclusion within your legal department, and what initiatives have you implemented to foster a more inclusive and equitable work environment?

Through the development of training and awareness-raising on the importance and obligation of respecting and valuing diversity and inclusion, as well as adjusting procedures and penalising discriminatory behavior. Access to the content of complaints through the respective channel, labor complaints, policies, procedures and inspections allow for a comprehensive view, enabling the correct addressing of the matter, providing the effectiveness of the investigation procedure, including the guarantee of confidentiality, anonymity, non-retaliation and, especially, the reinforcement of correct procedures with the aim of avoiding new occurrences.

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