Legal manager Mexico+ cluster | Japan Tobacco International ( JTI)
Gabriela Cronenbold
Legal manager Mexico+ cluster | Japan Tobacco International ( JTI)
How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?
In times of crisis, the legal function is a strategic partner that enables resilience. My approach is to remain calm, anticipate risks early, and translate uncertainty into actionable guidance that empowers the business to move forward. This should be done keeping in mind agile, business-oriented solutions. As in house legal we need to be business driven.
I work to align legal strategy with the organisation´s broader purpose and priorities. This means embedding agility and foresight into every decision, so that even under pressure, we protect not only the company´s operations but also its reputation and long-term vision.
The legal strategy is designed not in isolation, but as an enabler of the broader business strategy. This means balancing compliance and risk mitigation with flexibility, so the company can continue to operate, and adapt to new regulatory environments if the case may be. For example, I work closely with cross- functional teams to translate complex regulations into practical actions, ensuring business continuity, reputation, and stakeholder trust remain protected.
Ultimately, the legal function becomes a resilience driver. We anticipate challenges, embed compliance into business strategies, and by providing guidance under pressure, we strengthen the organisation´s ability to navigate uncertainty and emerge stronger.
What are the main cases or transactions that you have been involved in recently?
I have been directly involved in two highly strategic initiatives for the business that reflect both transformation and growth.
In Bolivia, I worked behind the transition to a new business model, an inflection point for the company. This required not only navigating a complex regulatory landscape, but also required to rethink contractual structures, and stakeholder engagement. This change has been key to enable a more sustainable and competitive operating model. It was a moment to turn legal challenges into an opportunity for reinvention.
At the same time, I supported the expansion of our footprint in the Caribbean through our distributors. This has involved structuring and negotiating distribution agreements, ensuring alignment with different regulations, and providing legal certainty to help build robust business relationships for long-term growth.
Both cases, exemplify how the legal function acts as a strategic business partner: navigating regulatory challenges, creating business- ready solutions, and laying the foundations for future growth in diverse markets. These experiences reaffirm my belief that the legal function is not just about risk management, but about transformation, helping the organisation to adapt, expand and thrive even in changing environments.
What do you see as the major legal challenges for businesses in Bolivia over the next five years, and how are you preparing to address them?
One of the greatest legal challenges for businesses in Bolivia will be navigating a volatile political and regulatory landscape. With elections scheduled for October, a change in government could bring shifts in priorities, enforcement, and economic policies that directly impact business operations. This political uncertainty adds another layer of complexity to an already dynamic regulatory environment.
In addition to political risk, companies will continue to face evolving regulations, as well as increasing expectation around transparency, corporate responsibility and sustainability.
To address these challenges, focus should be in building resilience and adaptability. This means maintaining proactive dialogue with authorities and industry stakeholders and designing flexible actions that can withstand legal framework shifts. Fostering strong local teams and leveraging regional expertise is also important to ensure that the organisation is prepared not only to remain compliant, but to anticipate and adapt to change with confidence.
For me, the legal function’s role is to transform uncertainty into clarity, helping the business stay steady in times of political transition, protecting its interests, and ensuring it remains positioned for long-term growth.