Bita Goldman is the Global General Counsel of UNiDAYS, the world’s largest student affinity network, where she leads legal strategy across five continents in support of the company’s continued global expansion. A trusted advisor to the executive team and Board, she is recognised for positioning legal as a strategic growth partner, enabling innovation while safeguarding integrity, privacy, and brand trust across more than 100 markets.

Goldman oversees complex international expansion, global employment strategy, high-value commercial transactions, M&A, crisis management, and compliance within a dynamic, technology-driven environment. She plays a central role in advancing UNiDAYS’ verification capabilities, helping global partners responsibly authenticate and engage young people in an increasingly regulated digital ecosystem. Her ability to translate emerging regulatory expectations into scalable infrastructure has been instrumental to the company’s next phase of growth.

Prior to UNiDAYS, Goldman helped scale a high-growth e-commerce and digital marketing company (Inc. 500) through acquisition, shaping her commercially astute, execution-focused leadership style. Her approach combines strategic foresight with pragmatic risk management, ensuring legal not only protects enterprise value, but actively drives it.