Guillaume Nonain – GC Powerlist
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France 2025

Commercial and professional services

Guillaume Nonain

General Counsel, EMEA and APAC | Brink’s

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France 2025

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Guillaume Nonain

General Counsel, EMEA and APAC | Brink’s

How do you approach managing legal aspects during periods of instability or crisis to ensure the organisation’s resilience?

By having frequent and regular contact with teams on the ground, and ensuring that the right processes are in place before a crisis occurs. 

What is a cause, business or otherwise, that you are passionate about? Why is this?

Given my company’s business and as a matter of personal principle, I am passionate about payment choice and promoting the use of cash for inclusion, privacy, and resilience. I am also the President of E.S.T.A., the European cash management companies association, which serves as the voice of our industry with the ECB and the European Commission.

What factors influence your team’s decision to use external legal services versus handling matters in-house, and what criteria are used to evaluate their performance?

The main factors are: workload of the team, level of expertise required, and cost–benefit assessment.

Guillaume Nonain - France 2022

General counsel EMEA APAC | The Brink’s Company

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Guillaume Nonain - France 2016

vice president, legal - EMEA cluster and France | Brink’s

Guillaume Nonain’s career highlight came during the win of an antitrust claim presented against a major competitor; the victory allowed an entire business line to carry on functioning and flourish....

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