Firm Profile > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel

M. Firon & Co Advocates and Notaries
ADGAR 360 TOWER, 2 HASHLOSHA ST.
TEL AVIV 6706054
Israel

Employment Tier 1

M. Firon & Co Advocates and Notaries advises and represents a varied roster of clients, including numerous transport and healthcare companies, in relation to class actions, sexual harassment and bullying claims, and corporate transactions, among other areas. Currently, Tamar Golan is leading the firm's representation of Clalit Health Services in various sensitive disputes, including termination and sexual harassment claims. Galit Golan-Rottem stands out for her work for Shlomo Group in two major ongoing class actions. Guy Golan is also a key member of the team.

Practice head(s):

Tamar Golan

Other key lawyers:

Galit Golan-Rottem; Guy Golan

Key clients

S.L.H. Medical Services Ltd

Dan Hotel’s chain

The College of Management Academic Studies

Rinchem Company (Israel) Inc.

Clalit Health Services Organization

Shlomo Transportation Group

Min Hateva beeroteim

EDF

Maya Tours

Tapuz Fuel Services Ltd.

Healthcare and life sciences Tier 1

M. Firon & Co Advocates and Notaries' team advises a broad range of international and domestic clients on business ventures across the US, Europe, Asia and Israel, including M&A transactions and licensing agreements. Baruch Shogul has considerable experience advising clients in the pharmaceutical industry on business critical matters, including major mergers. Sivan Narkiss has cultivated a strong working knowledge of the regulation governing healthcare and pharmaceutical companies.

Practice head(s):

Baruch Shugol; Sivan Narkiss

Testimonials

‘Baruch Shogul – an absolute authority on healthcare law and regulation.’

‘Sivan Narkiss – an excellent young partner with a deep understanding of healthcare.’

‘The Firon team possesses rare expertise in the relevant legal disciplines relating to software and hi-tech in general, and with regard to large M&A transactions. Additionally, they are experts in the healthcare sector. Our only choice.’

Key clients

Gilead

Ferring

Tel Aviv Sourasky Medical Centre

Clalit Health Services

Pharma Israel

Sanofi

EMMS Nazareth Hospital

Hadassah Medical

Herzliya Medical Centre

S.L.H. Medical Services Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

CorNeat Vision

DMC

Geffen Medical

Capital markets Tier 2

M. Firon & Co Advocates and Notaries advises clients on private placements, IPOs and other debt and equity transactions. During the pandemic, the firm has supported clients through various projects, including Sachal for Business, a programme which offers free consultation services and communal lectures to small businesses in Israel. Udi Efron has a strong record of advising Israeli companies engaged in equity and debt offerings. Oded Ofek specialises in investment funds and credit provisions services. Asher Sofan joined the firm from Shibolet & Co. in December 2019.

Practice head(s):

Udi Efron; Oded Ofek

Other key lawyers:

Asher Sofan

Testimonials

‘M. Firon’s capital markets practice gives us an all-around service in the fields of our ordinary business, mutual funds and portfolio management and in relation to other activities such as financial services provision, credit provision, hedge funds and more.’

‘Oded Ofek is a brilliant expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, giving him a mature, integrated and enlightening insight into any legal issue at hand.’

‘Oded Ofek stands out from competitors due to his extensive experience with mutual fund and investment schemes in the market.’

‘Oded is in essence all you would like to find in a business lawyer in investments and regulation in capital markets and financing.’ 

Key clients

Ashtrom Group Ltd.

Ashtrom Properties Ltd.

Direct Finance of Direct Group

Adgar Investments and Development Ltd.

Elbit Systems Ltd.

Dan Hotels

Bayit Bakfar

Bezeq the Israeli Telecommunication Corp. Ltd.

Phoenix Insurance Ltd

Israel airport Authority

Gadot Chemical Terminals

Israel Shipyards Ltd.

Mega or Holdings Ltd.

Zur Shamir Group

UBank Trust Services Ltd.

Ashdod Port Company Ltd.

Haifa Port Company Ltd.

Aerodrom Group Ltd.

Excellence Nesuah Investment Management Ltd,

Excellence Nesuah Brokerage Services Ltd

Yelin Lapidot

Commercial, corporate and M&A Tier 2

M. Firon & Co Advocates and Notaries' team specialises in M&A involving companies in the defence, life sciences, TMT and financial services industries. Jacob Enoch has considerable strength and depth in complex cross-border and domestic M&A transactions, and Zvi Firon has a wealth of experience in transactional and contentious mandates. David Abadi specialises in commercial law.

Practice head(s):

Jacob Enoch; David Abadi

Other key lawyers:

Zvi Firon

Testimonials

‘Jacob Enoch – hands down the number one M&A attorney in Israel.’

‘Superb. Best in Israel in international work. ’

‘Jacob Enoch is the most creative deal maker out there.’

‘Jacob Enoch – our main contact and a true legal super star.’

‘Jacob Enoch – we have used him on several transactions. Very diverse. Razor sharp. We have used him in local and international scenarios; he exceled in both.’ 

Competition/antitrust Tier 2

M. Firon & Co Advocates and Notaries's 'robust, responsive and effective' team represents international and domestic clients in class actions, handles M&A approvals and drafts compliance programmes. The firm recently represented Toshiba in two class actions arising from the EU Commission's declaration of an international cartel. Mazor Matzkevich has broad experience of antitrust litigation, which includes representing global corporations in critical disputes. Eytan Epstein is also highly active in the field of competition law.

Practice head(s):

Mazor Matzkevich

Other key lawyers:

Eytan Epstein

Testimonials

‘We have been working with M. Firon’s antitrust team on wide variety of competition and antitrust issues, including mergers, collaborations with competitors and due diligence processes. The team has provided us with excellent and highly efficient legal service throughout these matters.’

‘Mazor Matzkevich has extensive experience, yet her approach is creative and flexible, and her knowledge is always up-to-date. She is successful in promoting business agendas without derogating from the strict legal requirements of competition law.’ 

‘M. Firon & Co has strong domestic litigation capabilities. They are also extremely good at working with international companies who are unfamiliar with the Israeli court system.’

‘Mazor Matzkevich has a strong command of Israeli competition law, as well as judicial procedures.’

Key clients

MasterCard

Rockwell Automation

Schlumberger

Toshiba Corporation

Chevron

Pharma Israel

Bazan Group

The Green Way

ISrair

Opticana

The Association of Israeli Transportation Companies

KSM Mutual Funds

Sodexo

Generation Capital

Menolead Herut Systems

Excellence Growth and Investment

Nazareth Hospital EMMS

Energym

MegaOr

Dispute resolution: class actions (including derivative actions) Tier 2

M. Firon & Co Advocates and Notaries' class actions practice spans numerous sectors, including telecoms, retail, food and financial services. Insurance is an area of notable focus; in a recent highlight, practice head Danny Kabir has represented four of Israel's largest insurers in a matter relating to refunds of insurance premiums due to the Covid-19 pandemic. The 'magnificent' Ronit Sutton Salkind is in demand for consumer protection and insurance work, representing retail companies in disputes relating to misleading marketing and product placement. Zvi Firon handles derivative claims as part of a broad litigation practice.

Practice head(s):

Danny Kabir

Other key lawyers:

Zvi Firon; Ronit Sutton Salkind; Ravit Koren-Perry

Testimonials

‘The primary lawyer we dealt with is Ronit Sutton Salkind. She is a magnificent lawyer with remarkable track record, professional capabilities, and is considered Israel’s leading defence lawyer in consumer, and accessibility class actions. She is also the first choice to go to of all retailer chains in Israel (major and small alike). Ronit has amazing out of the box ideas, she presents her written arguments with surgical precision. She is well known for her top mediation skills as well and she uses them wisely in negotiating settlements that no one has dreamed are achievable.

‘Adv. Zvi Firon, Head of the Firm, without a doubt, the best practitioner I have had the chance to work with, a “complete” lawyer if I ever met one, novel, practical, business wise and professional. I would like to point out all of the following: 1. Partner Danny Kabir handles all of our complex class actions in financial and capital markets, his understanding is swift and it seems as if his knowledge is so widespread he is unbeatable in his capacity of broad understanding of the litigation, its different levels of management and his smart and professional conclusions and advice. 2. aside Danny Kabir, I can point out partner Ronit Sutton Zelkind, who has proven herself as 1st tier professional in class actions, probably the busiest lawyer in the country in the number of class actions she handles, and reaches great results, should be very notable as leading practitioner in the field. 3. partner Ravit Koren, has risen up lately as leading in her own game of the class actions, aside Danny and Ronit, and I think she is professional, smart, and should be noted accordingly.’

‘The team is very good and professional. You receive a very good value for money.’

‘The primary lawyer we dealt with, and the star of the law firm defence litigation class action team is definitely Ronit Sutton Salkind. She is leading defence lawyer in consumer, and accessibility class actions. She is bright, always in command, available 24/7 and considered the first choice for most retail chains in Israel (major and small). Ronit has amazing out of the box ideas, and knows how to close cases in the best way possible for her clients.’

Key clients

Bezeq

McDonald’s (Aloniel)

AIG

3M Israel

Diplomat

Direct Finance

IDI Insurance

Lottosend

Libra Insurance Company

Clal Insurance Company

Direct Finance;

Dolphin Ltd.

Zur Shamir

Migdal Stock Exchange Services;

Epsilon Mutual Funds Management (1991) Ltd;

Reznik Paz Nevo;

Shomera Insurance Company

Migdal Insurance Company

Harel Insurance Company

Menora Mivtachim Insurance Company

S. Shlomo Insurance Company

Eliahu Insurance Company

The Managing Corporation of Compulsory Vehicle Insurance (Pool)

Hachshara Insurance

Elbit

IMI (Israel Military Industries)

Dan Hotels

El AL

Rami Levy Hashikma Marketing 2006 Ltd

Tiv Taam;

C.N. Market Storages Ltd.

Opticana

Fox Group

Delek

Dispute resolution: mediation and international arbitration Tier 2

M. Firon & Co Advocates and Notaries is heavily involved in complex and sensitive mediation proceedings, handling disputes involving class actions, joint ventures and distribution agreements. The firm also has a strong international arbitration practice, having acted for domestic corporate clients before various tribunals including the ICC, CRCICA, ICSID, and PCA, as well as ad-hoc proceedings. The 'extremely versatile' Jacob Enoch uses his experience in M&A and corporate transactions to advise on arbitrations regarding large infrastructure and construction projects, in addition to acting as an arbitrator in disputes under ICC rules.

Practice head(s):

Jacob Enoch

Testimonials

‘We are a publicly traded company with international operations. We use Firon exclusively for all our legal needs. They are absolutely the only legal partner we are willing to consider. Sophisticated, fast as lightning, innovative, problem solvers with a can do attitude.’

‘Jacob Enoch – extremely versatile. Being the famous deal maker that he is it is surprising he is also a top tier litigator and the number one guy in Israel for international arbitration. He is handling a huge case for us, regarding a project in the Dutch Antilles, mostly in an ICC arbitration in Amsterdam but with certain aspects before the Israeli courts. He is phenomenal. Sees 10 steps ahead. Anat Regev – an excellent associate.’

‘The team, led by Jacob Enoch is very professional and attentive to the client’s queries and requests.’

‘The leading partner, Jacob Enoch, navigated the case professionally and confidently. He was very responsive and attentive to our queries.’

‘I came across Jacob Enoch who is an excellent arbitration expert and very impressive counsel.’

‘Israel does not have many firms with real international arbitration capabilities. Firon are true experts, on oar with the best international firms. First class.’

‘Jacob Enoch – clearly the number 1 Israeli authority on international arbitration. He structured an out of the box strategy for our case which is extremely effective. ’

‘I have chosen Firon to handle an international dispute that I have, because of their prominence in both local litigation and international arbitration, as my matter involves both. I was right to choose them. Out of the box thinkers, work around the clock and as professional as they come.’

‘Jacob Enoch – a brilliant sophisticated litigator. The most highly regarded international arbitration practitioner in Israel. an obvious, easy, choice for any case involving international arbitration or any international aspects at all.’

‘We are a boutique law firm. Firon (Jacob Enoch) is who we approach when we need assistance.’

‘A market leader in international arbitration and mediation, and a feared litigator, we approached Jacob Enoch to lead a huge class action. He brilliantly litigated and negotiated and reached an outstanding result.’

Key clients

C. Mer

The Olympic Committee of Israel

Ashtrom Group

Ms. Lily Levy

Kidma

Jacobson Agencies Ltd.

Autoker Holdings Zrt.

Infrastructure Tier 2

M. Firon & Co Advocates and Notaries' group predominantly acts for construction companies engaged in various types of infrastructure projects, including PPP and BOT developments. In recent work, it assisted Carmelton Group with all aspects of the BOT 'Carmel Tunnels Project', one of Israel's largest ongoing infrastructure projects. Tamar Firon-Smorodinsky frequently advises private clients submitting bids for major projects. Timor Pesso and Sivan Atias provide additional support.

Practice head(s):

Tamar Firon-Smorodinsky

Other key lawyers:

Timor Pesso; Sivan Atias

Testimonials

‘Firon’s performance as a whole is simply the best! We benefit from their full understanding of the Israeli market and their commercial and business acumen. The leading partners are on top of everything and never drop the ball. 

‘Tamar Firon and Timor Pesso are both exceptional lawyers. Tami is my favorite lawyer to work with. She is involved in every aspect of our work and is a true partner and confidante. Her legal perspective is combined with commercial and financial experience thus giving us holistic advice. Timor is a real asset to the team. He is extremely sharp and an original thinker. He grasps the big picture very quickly yet does not neglect dealing with small details as well. We can rest assured that everything will be accurate and on time. He has valuable project finance and BOT experience. ’

‘Tamar Firon is a dream lawyer. Working closely with her I have come to know and appreciate her outstanding experience in project finance and infrastructure.’

‘Timor Pesso is one of the most talented lawyers I have ever met.’

Key clients

Ashtrom Group

EDF EN (Israel) Ltd

Israel Railways Company Ltd.

Bombardier

Noy Fund

Apartment for Rent – Government Housing Rent Company Ltd.

CREC (China Railway Group Limited)

CRTG (China Railway Tunnel Group Co.)

EEB (China Railway Electrification Bureau (Group) Co., Ltd,)

Harel Insurance Company

The Phoenix Insurance Company

Shapir Civil and Marine Engineering Ltd

Haifa Port Company Ltd.

Ashdod Port Company Ltd.

The College of Management Academic Studies

Generation Capital

Insurance Tier 2

M. Firon & Co Advocates and Notaries's team specialises in class actions,  investments and commercial agreements involving insurance companies. In a recent highlight, the team represented Clal Insurance in over ten class actions, including a case involving an alleged international scheme to conceal the existence of students' insurance from parents. Yossi Halevy acts for various insurance organisations in Israel, including The Israel Insurance Association, in relation to various regulatory and contentious matters.

Practice head(s):

Yossi Halevy

Key clients

AIG

I.D.I Insurance Company Ltd.

The Phoenix Insurance Company Ltd.

Harel Insurance Company Ltd

Clal Insurance Company Ltd.

Migdal Insurance Company Ltd.

Menora Mivtachim Insurance Company

Hachshara Insurance

Libra Insurance Company

Israel Insurance Association (RA)

Association of Life Insurance companies of Israel Ltd.

The Managing Corporation of Compulsory Vehicle Insurance (Pool) Ltd.

Madaness Insurance Agency

Investment and venture capital funds Tier 2

M. Firon & Co Advocates and Notaries provides a comprehensive service to a variety of clients in the funds space. As well as advising venture capital funds, hedge funds and real estate funds, the firm assists insurance companies with the establishment of incubators targeting innovative start-ups. While it is experienced in all aspects of the sector, it is in mutual funds where the firm really stands out, with Oded Ofek advising a number of such funds on complex management agreements. Jacob Sarov assists funds with investment and acquisition transactions.

Practice head(s):

Oded Ofek; Jacob Sarov

Testimonials

‘Firon provides a reliable service and Oded Ofek is a brilliant lawyer in the field.’

‘I think, in our field of business, the fact that the firm has an exclusive and specific department that is specialised in the field of investments and mutual funds is a real added value.’

‘Oded Ofek certainly stands out in the field of mutual funds, portfolio management and investment funds thanks to his extensive knowledge and relationship with the Israel Securities Authority, coupled with his business acumen.’

‘Oded Ofek is brilliant, flexible, hardworking, attentive, passionate, down-to-earth, always ready with solutions, and highly appreciated and regarded by regulators and all of my colleagues.’

‘Oded Ofek is a dedicated, smart lawyer, handles pressure well, and is a true first-rate professional, with impressive capabilities. If I ever need help, advice or wisdom, I just turn to Oded and recommend to anyone to do so as well.’

‘I am pleased with their services. The human resources I think make the difference. The team is professional and has a unique specialty in this field of practice.’

‘Superb lawyers who are professional and up-to-date.’

‘I can hardly think you can get any more professional than Oded Ofek. He understands in split seconds the legal aspects of a problem and formulates wise and practical answers. What makes him different is his vast knowledge and understanding of investment funds and the capital markets, and his vast experience with leading players and associations in the capital markets. Oded is talented in negotiations as well as in complex deals.’

Key clients

Fortissimo

Generation Capital Ltd.

Excellence Group

Sigma City – management Ltd.

Peninsula Group Ltd.

Kessem Mutual Funds Ltd.

Ayalon Mutual Funds Ltd.

Yelin Lapidot – Asset Management

Noy Fund

Ubank Trust Company Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

Wealthstone real estate

Planning and zoning Tier 2

M. Firon & Co Advocates and Notaries advises and represents clients in relation to all kinds of construction projects, including residential, commercial and infrastructure matters. Its services range from handling initial plan outlines through to assisting clients in appeals against objections to their building plans. Barak Keinan acts for numerous major clients in this field. Currently, he is advising Ashdar on all of the planning and zoning aspects of 85 urban renewal projects across Israel. Keinan co-heads the practice with Itzhak Narkiss and infrastructure and projects expert Tamar Firon-Smorodinsky.

Practice head(s):

Itzhak Narkiss; Barak Keinan; Tamar Firon–Smorodinsky

Key clients

Elbit Systems

Ashdar Building Company Ltd.

Dan Hotels

Ashtrom

Efgad Engineering and Construction Works Ltd.

EDF Energies Nouvelles Israel Ltd.

Clalit Health Services

Ken Hator Construction and Engineering Ltd.

Metropolis Urban Development Ltd.

Azorim

Bahari Plotkin

Hanan Mor Group

Acro Real estate

Tidhar Group

Urban City Real estate Ltd.

The municipalities of Kfar Saba and Drom HaSharon

Migdal Insurance Company

Real estate and construction Tier 2

M. Firon & Co Advocates and Notaries advises a broad spectrum of clients, including developers, construction companies and investors, in connection with the planning and construction aspects of residential, commercial and urban renewal projects. Currently, the team is representing construction company Ashdar in over 85 urban renewal projects, comprising 2,500 residential units, in various regions across Israel. Practice heads Itzhak Narkiss and Tamar Firon-Smorodinsky often work alongside Ronen Maor on a wide spectrum of real estate matters.

Practice head(s):

Itzhak Narkiss; Tamar Firon-Smorodinsky

Other key lawyers:

Ronen Maor

Testimonials

‘The team has outstanding professional abilities in all aspects of real estate law accompanied by a very high level of service. Having experience with many other legal firms, I am happy to state that they are one of the best teams I’ve ever met. ’

‘Top professionals, target-focused, 24/7 availability.’ 

‘The individuals that I worked with are very attentive.’ 

‘The real estate team is very professional and drills down to the details of any deal. The staff are very courteous and excellent service providers.’ 

‘Itzhak Narkiss is a professional with a great deal of knowledge.’

Key clients

Ashtrom Group

Ashdar

Efgad

Migdal Insurance company

Hanan Mor Holdings

Elbit Systems

Clalit Health Service

Israel Kanyonim

Metropolis Urban Renewal and Real Estate Entrepreneurship

Gazit Globe

Bahari Plotkin

Appartment for rent

Karkaot Israel

Amidar

Aviv Group

B.S.T Group

Acro Real estate

Geshem L’mishtaken

Harel Insurance Company

Maoz Daniel Ltd.

Om Brothers

Isras investment company

Azorim

Yafo Tel Aviv

E.F.I Nativ Real estate Development Ltd.

Z.F Building

Adam Shuster

Icon

Ken Hator

Meuhedet HMO

Mizmor LeDavid

SuperBus

Banking and finance Tier 3

M. Firon & Co Advocates and Notaries'responsive and attentive' team excels in real estate finance and banking litigation. Also of note is the firm's involvement in 'Adopt a Company', a scheme set up by Globes and Bank Leumi to support struggling corporates during the pandemic. Tamar Firon-Smorodinsky often advises real estate and insurance companies on fund formations, finance agreements and other corporate and commercial deals.

Practice head(s):

Tamar Firon Smorodinsky

Other key lawyers:

Ronen Maor; Oded Ofek; Timor Pesso; Asher Sofan

Testimonials

‘As the CEO of a leading company I need a leading law firm. Firon’s performance as a whole is simply the best! We benefit from their full understanding of the Israeli market and their commercial and business acumen. The leading partners are on top of everything.’

‘Tamar Firon is my favourite lawyer to work with. She is involved in every aspect of our work and is a true partner and confidante. Her legal perspective is combined with commercial and financial experience thus giving us holistic advice.’

‘Timor Pesso is a real asset to the team. He is extremely sharp and thinks outside of the box. He grasps the big picture very quickly yet does not neglect dealing with small details as well. He has valuable project finance and BOT experience. ’

‘Tamar Firon is a dream lawyer. Working closely with her I have come to know and appreciate her outstanding experience in project finance and infrastructure.’ 

‘Sophisticated, fast as lightning, innovative, problem solvers with a can do attitude. ’

‘Oded Ofek is a handset of legal knowledge, skill and ability. He is knowledgeable, accessible, innovative, smart, experienced, forward looking, business savvy – simply the best lawyer in the field of credit provision and services in financial assets.’ 

Key clients

MasterCard International

Bank Leumi Le-Israel

Israel Discount bank

UBank Trust Company Ltd.

Direct Finanace

Excellence Nesuah Brokerage Services

Yelin Lapidot Fund

Harel Insurance Company

The Phoenix insurance company

C.Mer

SigmaCity

Ashtrom Group

Ashtrom Properties

Ashdar

Hanan Mor Holdings Ltd.

The Ministry of Finance

The Housing Ministry

Wealthstone

Eldav Investments Ltd.

Dispute resolution: local litigation and arbitration Tier 3

M. Firon & Co Advocates and Notaries utilises its 'full understanding of the Israeli market' to represent multinationals, domestic companies and public bodies in contractual matters, real estate and shareholder disputes, often in the appellate or Supreme Court. The firm also has arbitration expertise; firm chairman Zvi Firon represents companies listed on the Tel Aviv stock exchange in complex proceedings relating to the energy sector. David Hamou leads the team and focuses on construction and infrastructure disputes.

Practice head(s):

Zvi Firon; David Hamou

Other key lawyers:

Michael Oiknine

Testimonials

‘Firon’s litigation team is well experienced in the Israeli litigation arena. The way they deal with clients objectives is the outcome of wide experience as well as thorough and dedicated work team. ’

‘David Hamou the head of Firon’s litigation department is a unique professional litigator. Peaceful, diligent and professional case handling are the main and unique characteristic of his work as well as the reason why clients come back again and again to him.’

‘I have been working with the team on numerous projects for many years.’

‘Firon’s teams are outstanding. They have advised us on so many projects, financial transactions and litigation cases. They know our operation from top to bottom and consequently we are in the habit of consulting them every step of the way. In such a large group as ours, and for me as the in house legal council, such relationship requires uncommon trust and confidence. In Firon we found all the qualities which inspire such trust. It applies both professionally and personally. Their experience in various fields is priceless and they have the best teams a client can expect. We know they are here for us 24/7. ’

‘David Hamou, brings to the table a special skill set’

‘As the CEO of a leading company I need a leading law firm. Firon’s performance as a whole is simply the best! We benefit from their full understanding of the Israeli market and their commercial and business acumen. Since this is a one stop shop firm, we get full excellent legal service with exceptional coordination between the different teams. The leading partners are on top of everything, never drop the ball. The teams are always available, responsive and attentive. I would recommend them as a top tier firm with no hesitation. ’

‘Michael Oiknine is my favourite Israeli litigator. When he’s on a case I know he will get the best results. He is extremely smart, sharp and knows how to argue a case as well as draft impeccable pleadings. He is a great strategist leveraging his commercial and financial experience and understanding.

‘Team members are diverse They’re organized and focus on goals and results.’

‘We use Firon exclusively for all our legal needs. They are absolutely the only legal partner we are willing to consider. Sophisticated, fast as lightning, innovative, problem solvers with a can do attitude.’

‘Firon is our exclusive firm. Top tier in every aspect.’

‘Zvi Firon – head of the firm and our chairman is one of the most important lawyers in Israel, and easily, the smartest of them. Top notch litigator and a first class dealmaker. ’

‘Firon is our home for all our legal needs. Has been for decades. Superb professionals.’

‘Personal engagement of the team – you can feel they are 100% involved in every detail all the time, constantly analysing and trying to find better solutions. You feel they sympathize with your side of the dispute. – The partners are highly capable of “reading the situation” and sensing what’s the other side motives are. They have great intuitions. – Risk assessment and mitigation – They constantly analyse the risk and every move and how to mitigate it and adjust it to the need of the customer.’

‘I have chosen Firon to handle an international dispute that I have, because of their prominence in both local litigation and international arbitration, as my matter involves both. I was right to choose them. Out of the box thinkers, work around the clock and as professional as they come.’

‘As a lawyer myself, I approached Firon a few times over the last few years, to take over major shareholder conflicts, which had the potential of becoming proper litigation cases, or of being resolved through M&A or other settlement. The Firon team has the firepower and cross practice area expertise to devise and implement the right strategies in these cases.’

‘A very dedicated Head of Litigation Department, Mr. David Hamou that leads every step of the way. ’

‘Mr. David Hamou – extraordinary commitment and experience’

‘The team is very hard working and respondent. They are good at following up with all the issues.’

Key clients

Elbit Systems

AIG

Gett

Haifa Chemicals Ltd.

Ashtrom Group

Aloniel (McDonald’s Israel)

Ferring Israel

Sanofi

Bezeq the Israel communication company

Israel Railways

Toshiba

DHL

Dan Hotels

Dun & Bradstreet

Tel Aviv University

The Olympic Committee of Israel

Clalit Healthcare Services

Gadot

Zorlu Enerji Elektrik Uretim A.S

Ashdar

Gazit Globe

Electra Construction Ltd.

Swissport

Migdal Insurance Company

Menora Mivtachim Insurance Company

Clal Insurance Company

Harel Insurance Company

Isramco Negev 2

Diplomat Group (Procter & Gamble distributors in Israel, South Africa, New Zeland, Georgia and Cyprus)

IDI Group

Hadassah Medical Center

Herzliya Medical Center

The Greek Catholic church in Fassuta

Rami Shbiro construction company

Vizhnitz non-profit organization

Hi-tech and start-ups Tier 3

The 'serious, professional and very experienced' team at M. Firon & Co Advocates and Notaries advises on issues across the hi-tech industry and is especially active in assisting funds, investors and accelerators with financing matters. Gail Etzion leads the department and acts for a number of revolutionary start-ups in the healthcare sector at all stages of their development, while Jacob Enoch, an 'all-around super star', has a broad practice that spans corporate and M&A matters, class actions and hi-tech work.

Practice head(s):

Gail Etzion

Other key lawyers:

Jacob Sarov; Jacob Enoch; Shirley Dahan

Testimonials

The team is run by serious, professional and very experienced people. The main advantage of this team is the amount of cases they have encountered, which allows them to give a solution to any challenge.

Jacob Enoch stands out because you don’t see such diversity in the big law firms. He is the best deal maker out there, an expert in software and IT matters, and of course a strong litigator. An all-around super star.’

Jacob Sarov has a fantastic background and notable experience in matters in the gambling and betting industry around the world.’

They employ advanced technologies to improve their service.’

Very strong in cyber and hi-tech matters.

The Firon team is up to top international standards.’

The team at Firon is comprehensive, responsive, knowledgeable and pleasant. Gail Etzion is experienced and passionate – her support contributes greatly to our success.

Jacob Enoch is there for any matter of strategy or importance. Superb.’

Key clients

Elbit Systems

MasterCard

IBM

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

GVC

Fortissimo

Aerodrome

Aman

CorNeat

GlauCure

Familist

VEE

Gamasec

Monfort Brain Monitorin

Uniti Cannabis

AlgaHealth

Reposify

Nostromo

New Phase

PolyMerit

BiopMedical

Data2Life

Novoxel

Soapy

Easy2Give

Mr. Moshe Ben Abu

Intellectual property: disputes Tier 3

The IP department at M. Firon & Co Advocates and Notaries, which is led by Eran Presenti, is frequently involved in trade mark opposition cancellation proceedings before the registrar. In addition, it advises clients on digital piracy, royalties disputes and infringement claims. The media sector is an area of particular expertise; the firm represents major media companies and broadcasters in disputes relating to content piracy and copyright infringement.

Practice head(s):

Eran Presenti

Key clients

Dan Hotels

Starkist Fodor

B.S Toys Ltd.

Kan 11 – the Israeli broadcasting corporation

Zira

IFPI – The Israeli Records and Cassettes Federation Ltd.‏

Sacara

Dell

XFone

FairMarketing

Meuhedet HMO

Extreme toys

Gotex S.A (Coats Group)

Restructuring and insolvency Tier 3

M. Firon & Co Advocates and Notaries' attorneys have a wealth of experience serving as receivers for large corporations and as creditors' legal counsel. In addition, the team has a strong track record of handling debt arrangements on behalf of lenders and borrowers. Practice head Ron Bar-Nir is well known for advising and representing domestic and multinational companies with operations in Europe in relation to their commercial needs, including insolvency and restructuring matters.

Practice head(s):

Ron Bar-Nir  

Other key lawyers:

Shay Bar-Nir

Testimonials

‘Shay Bar-Nir is very experienced. He has the ability to predict what the court rulings will be and shape a strategy around this.’

Key clients

Special manager of Bio – Nexus

UFB Ltd.

Migdal Insurance Company

Ashtrom Group

Kika Israel Ltd

Elbit Systems Ltd.

Ashlad

Special manager of Shop Cloud

Trustee of Engel Europe Company

Debenture holders of Rilon Ltd.

Transport Tier 4

M. Firon & Co Advocates and Notaries'professional and committed team' has particular strength advising clients engaged in major infrastructure initiatives, including railway and highway projects. In the shipping and aviation sectors, the team also handles work ranging from regulatory matters to commercial arrangements. Tamar Firon-Smorodinsky is highly regarded for her expertise in all types of infrastructure projects, where he primarily advises on financing arrangements. Ron Genat is a key name for aviation companies.

Practice head(s):

Tamar Firon Smorodinsky; Ron Genat

Other key lawyers:

Udi Efron

Testimonials

‘An excellent team with a tremendous knowledge of infrastructure and transport projects. The team is always available and very much dedicated to the client and their success.’ 

‘I am very satisfied with what the team has to offer to us. The team is built in a way that match our needs.’

‘Good dedicated team. working with them is a pleasure. Their solutions adjusted to our legal needs. We got the feeling they will not give up until we are satisfied!’

Key clients

China Railway Group Ltd.

Bombardier

China Railway Tunnel Group Ltd.

China Railway Electrification Bureau Group Ltd.

Ashdod Port Company Ltd.

Haifa Port Company Ltd.

Noy Fund

The Phoenix Insurance Company

DHL

Carmelton Group Ltd.

Ashtrom Group Ltd.

Shapir Civil and Marine

El Al Israel Airlines Ltd.

Swissport Israel

Israel Railways Company

Israel Air Line Pilots Association

Maya Tours

Shlomo Transportation Group

Intellectual property: filing/prosecution

M. Firon & Co Advocates and Notaries' expertise spans all areas of IP. The group handles the drafting, filing and maintenance of patents and trade marks, both at a domestic and international level. As a full-service firm, the firm is able to meet the needs of international clients from the health, telecoms and electronics sectors. Eran Presenti, who leads the practice, has experience which stretches beyond IP to complementary areas such as computer law and defamation.

Practice head(s):

Eran Presenti

Testimonials

‘Eran Presenti and his colleagues at M. Firon & Co. have offered us assistance with trade mark matters in Israel. He and his team are experts in their field and offer pragmatic and commercial advice. They have assisted us achieve excellent outcomes for our clients in challenging circumstances and offer excellent value.’

‘Eran and Tzili Olshan Shariv are personable, responsive and a pleasure to work with. We would recommend them to clients, colleagues and other overseas associates for trade mark and design matters in Israel.’

Key clients

Bosch Group

ExxonMobil

Cardinal Health

HTC Corporation

Dell Inc.

Dan Hotels

Baidu online network technology Beijing Co Ltd.

ZEO Alliance Venture Corp.

NSYNC Developments Ltd.

Immatics Biotechnologies GmbH

Alonial Ltd. (McDonald’s Israel)

The firm: For more than 70 years, M. Firon & Co. has stood out as one of Israel’s largest and most prestigious law firms. The firm was one of the first Israeli law firms to offer international services, and is currently operating six branches in Israel and abroad, with a legal team of over 300 professionals.

The firm was founded in 1950, two years after the state of Israel was established, by Adv Jacob Shimshon Shapiro, Israel’s first attorney general (1948-1950) and Minister of Justice in Israel’s 13th, 14th and 15th governments (1966-1973), and Adv Michael Firon.

For over seven decades, the firm has grown and flourished along with the Israeli economy, acquiring expertise and experience in representing diverse clients in all fields of commercial law and litigation.

The firm’s success is based on the traditional values of the legal profession instilled by its founders – uncompromising professionalism, loyalty and discreetness. On this solid foundation, a modern, energetic and innovative law firm has been built, offering its clients comprehensive legal services, while demonstrating creativity, strategic involvement in the client’s decision-making process, extraordinary proficiency in the international business arena and a total commitment to the clients’ needs.

This unique combination of tradition and innovation enables the firm to foster decades-long relationships with some of its most prominent clients, as well as to rapidly acquire a thorough understanding of the legal and business needs of new clients.

The firm’s clients include some of the most active and well-known business people and companies in Israel and abroad, including governmental ministries, agencies and companies, industrial companies, multinational companies, and leading publicly traded and privately held companies. The firm’s clients operate in every sector of industry and commerce, including technology and hi-tech, insurance, infrastructures and projects, defence, real estate, tourism, banking and finance, distribution and franchising, venture capital and private equity, energy, pharmaceuticals and healthcare, telecoms and media, and more.

The firm’s impressive capabilities have been vastly acknowledged by Israeli and international ranking guides, who bestow high rankings upon the firm’s departments and partners year after year.

M. Firon & Co. has been chosen as the sole representative in Israel and Romania of Interlaw – a prestigious network that incorporates dozens of top law firms worldwide.

The firm’s commitment to its unique values is manifested in the exclusive selection of its legal professionals, acknowledging that a law firm’s most precious asset is the excellence of its team. Thus, many of the firm’s partners have worked at the firm for years, some spending their entire careers at the firm, having started as interns. In addition, the firm’s attorneys have advanced degrees and certifications in law and other fields, such as accounting, business administration, economics, philosophy and the social sciences from top universities in Israel and abroad. Many attorneys have also worked in the US and Europe, and some have business and managerial experience in non-legal disciplines, such as finance, insurance, pharmaceuticals and technology. This unique mix of values, skills and experience ensures that M. Firon & Co. will continue to thrive and provide its clients with unparalleled service – service built on tradition and driven by innovation.

Areas of practice: Dispute resolution; international arbitration; commercial; corporate and M&A; real estate and construction; projects and energy; intellectual property; telecoms and media; competition; capital markets; hi-tech, start-ups and venture capital; blockchain, smart contracts and ICOs, banking and finance; constitutional and administrative; insurance; labor; restructuring and insolvency;  class actions.

Department Name Email Telephone
Dispute resolution Zvi Firon
Dispute resolution David Hamou
International Arbitration Jacob Enoch
Commercial Raphael Melman
Commercial Jacob Enoch
Corporate and M&A Jacob Enoch
Corporate and M&A Raphael Melman
Real estate and construction Itzhak Narkiss
Real estate and construction Tamar Firon-Smorodinsky
Projects and energy Tamar Firon-Smorodinsky
Intellectual property Eran Presenti
Telecoms and media Jacob Enoch
Telecoms and media Eitan Tzafrir
Competition Mazor Matzkevich
Capital markets Udi Efron
Capital markets Oded Ofek
Hi-tech, start-ups and venture capital Gail Etzion
Hi-tech, start-ups and venture capital Jacob Sarov
Blockchain, smart contracts and ICOs Jacob Enoch
Blockchain, smart contracts and ICOs Oded Ofek
Blockchain, smart contracts and ICOs Jacob Sarov
Banking and finance Jacob Enoch
Banking and finance Tamar Firon-Smorodinsky
Constitutional and administrative Renato Jarach
Insurance Joseph Halevi
Labour Tamar Golan
Restructuring and insolvency Ron Bar Nir
Class actions Danny Kabir
Competition Eytan Epstein
Restructuring and insolvency Shay Bar Nir
Commercial David Abadi
Pharmaceutical, Biotech and Healthcare Baruch Shogul
Photo Name Position Profile
Advocate David Abadi  photo Advocate David Abadi Abadi, an expert in commercial law, merged his practice into M. Firon…
Advocate Sivan Atias  photo Advocate Sivan Atias Sivan Atias is a partner in the firm’s real estate and infrastructure department. …
Advocate Amichai Azulai  photo Advocate Amichai Azulai Amichai Azulai is a partner at M. Firon & Co., handling the…
Advocate Ron Bar-Nir  photo Advocate Ron Bar-Nir Ron Bar-Nir is a partner at M. Firon & Co., managing its…
Advocate Shay Bar-Nir  photo Advocate Shay Bar-Nir Shay Bar-Nir is a partner at M. Firon & Co., focusing on…
Advocate Avia Ben-Ari  photo Advocate Avia Ben-Ari Avia Ben Ari is a partner at M. Firon & Co., responsible…
Advocate Varda Berman-Lavon  photo Advocate Varda Berman-Lavon Varda Lavon-Berman is a partner at in the firm’s real estate department.…
Advocate Dana Biran  photo Advocate Dana Biran Dana Biran is a partner at M. Firon & Co., focusing on…
Advocate Kiyan Blal  photo Advocate Kiyan Blal Kiyan Blal is a partner at M. Firon & Co., focusing on…
Advocate Itzchak (Itzik) Blau  photo Advocate Itzchak (Itzik) Blau tzchak (Itzik) Blau, who has been specializing for nearly 30 years in…
Advocate Moshe Brenner  photo Advocate Moshe Brenner Moshe Brenner is a partner at M. Firon & Co., focusing on…
Advocate Hedva Cohen Haramaty  photo Advocate Hedva Cohen Haramaty Hedva Cohen-Haramaty is a partner at M. Firon & Co., focusing on…
Advocate Shirley Dahan  photo Advocate Shirley Dahan Shirley Dahan is a partner at M. Firon & Co., with extensive…
Advocate Udi Efron  photo Advocate Udi Efron Udi Efron is a partner at M. Firon & Co., heading the…
Advocate Jacob Enoch  photo Advocate Jacob Enoch Jacob Enoch is a partner at M. Firon & Co., heading the…
Advocate Eytan Epstein  photo Advocate Eytan Epstein Eytan Epstein is one of the senior partners at M. Firon &…
Advocate Gail Etzion  photo Advocate Gail Etzion Gail Etzion is a partner at M. Firon & Co., heading the…
Advocate Zvi Firon  photo Advocate Zvi Firon Adv. Zvi Firon, one of Israel’s finest and most eminent attorneys, is…
Advocate Eldad Firon  photo Advocate Eldad Firon Eldad Firon is a partner at M. Firon & Co. focusing on…
Advocate Ran Firon  photo Advocate Ran Firon Ran Firon is a partner at M. Firon & Co., focusing on…
Advocate Dana Firon Gross  photo Advocate Dana Firon Gross Ms. Dana Firon Gross is a partner at M. Firon & Co.,…
Advocate Tamar Firon-Smorodinsky  photo Advocate Tamar Firon-Smorodinsky Tamar Firon-Smorodinsky is one of the senior partners at M. Firon &…
Advocate Ron Genat  photo Advocate Ron Genat Ron Genat is a partner at M. Firon & Co., focusing on…
Advocate Yehuda Gindi  photo Advocate Yehuda Gindi Yehuda Gindi is an partner in the firm’s capital markets: corporate and…
Advocate Tamar Golan  photo Advocate Tamar Golan Adv. Golan is a partner in Firon and heads its labor law…
Advocate Guy Golan  photo Advocate Guy Golan Guy is a partner in the labor law department of M. Firon…
Advocate Galit Golan - Rotem  photo Advocate Galit Golan - Rotem Adv. Galit Golan-Rottem is a partner in the labor law department of…
Advocate Yair Green  photo Advocate Yair Green Yair Green is a partner in the firm’s Real Estate department. Yair…
Advocate Yossi Halevy  photo Advocate Yossi Halevy Yossi Halevy is a partner at M. Firon & Co., leading the…
Advocate David Hamou  photo Advocate David Hamou David Hamou is a partner at M. Firon & Co., heading the…
Advocate Hedva Hess-Kibash  photo Advocate Hedva Hess-Kibash Hedva is a partner at M. Firon & Co., focusing on litigation.…
Advocate Tomer Hill  photo Advocate Tomer Hill Pa Tomer Hill is a partner at M. Firon & Co., specializing…
Advocate Shay Huberman  photo Advocate Shay Huberman Shay Huberman is a partner at M. Firon & Co., focusing on…
Advocate Renato Jarach  photo Advocate Renato Jarach Renato Jarach is a partner at M. Firon & Co., heading the…
Advocate Ohad Jarach  photo Advocate Ohad Jarach Ohad Jarach is a partner at M. Firon & Co., focusing on…
Advocate Danny Kabir  photo Advocate Danny Kabir Danny Kabir is a partner at M. Firon & Co., leading the…
Advocate Ronen Ketzef  photo Advocate Ronen Ketzef Ronen Ketzef is a partner at M. Firon & Co., focusing on…
Advocate Barak Keynan  photo Advocate Barak Keynan Barak Keynan is a partner at M. Firon & Co. and heads…
Advocate Ravit Koren  photo Advocate Ravit Koren Ravit Koren is a partner in the firm’s Commercial Litigation Department. Ravit…
Advocate Yoav Kramer  photo Advocate Yoav Kramer Yoav Kramer is a partner at M. Firon & Co., focusing on…
Advocate Ilan Kremer  photo Advocate Ilan Kremer Ilan Kremer is a partner in the firm’s real estate department. Ilan…
Advocate Gafnit Lagziel Shababo  photo Advocate Gafnit Lagziel Shababo Adv. Gafnit Lagziel Shababo is a partner in M. Firon & Co. Gafnit…
Advocate Or Levi  photo Advocate Or Levi Or Levy is a partner in the firm’s labor law department. Or…
Advocate Shiri Lind  photo Advocate Shiri Lind Shiri Lind is a partner at M. Firon & Co., focusing on…
Advocate Ronen Maor  photo Advocate Ronen Maor Ronen Maor is a partner at M. Firon & Co., focusing on…
Advocate Mazor Matzkevich  photo Advocate Mazor Matzkevich Mazor Matzkevich is a partner at M. Firon & Co., heading the…
Advocate Raphael Melman  photo Advocate Raphael Melman Raphael Melman is a partner at M. Firon & Co., heading the…
Advocate Sasi Menahem  photo Advocate Sasi Menahem Sasi Menahem is a partner at M. Firon & Co., focusing on…
Advocate Dora Mer  photo Advocate Dora Mer Dora Mer is a partner at M. Firon & Co., focusing on…
Advocate Sarit Moussayoff  photo Advocate Sarit Moussayoff Sarit has an expertise in the practice of mergers and acquisitions, and…
Advocate Orly Mymon Lewinsky  photo Advocate Orly Mymon Lewinsky Orly Mymon Lewinsky is a partner at M. Firon & Co., focusing…
Advocate Gili Naor Elias  photo Advocate Gili Naor Elias Gili Naor Elias is a partner at M. Firon & Co. focusing…
Advocate Itzhak Narkiss  photo Advocate Itzhak Narkiss Itzhak Narkiss is the managing partner at M. Firon & Co., leading…
Advocate Sivan Narkiss Kremer  photo Advocate Sivan Narkiss Kremer Sivan Narkiss Kremer is a partner in the firm’s corporate and commercial…
Advocate Yael Natan-Tishby  photo Advocate Yael Natan-Tishby Yael Natan-Tishbi is a partner at M. Firon & Co., focusing on…
Advocate Oded Ofek  photo Advocate Oded Ofek Oded Ofek is a partner at M. Firon & Co., heading the…
Advocate Michael Oiknine  photo Advocate Michael Oiknine Michael Oiknine is a partner at M. Firon & Co., focusing on…
Advocate Osnat Ophir Sade  photo Advocate Osnat Ophir Sade Osnat Ophir Sade is a partner in the firm’s capital markets: investment…
Advocate Ami Osnat  photo Advocate Ami Osnat Ami Osnat is a partner in the firm’s litigation department, as well…
Advocate Timor Pesso  photo Advocate Timor Pesso Timor Pesso is a partner in the firm’s infrastructure and project finance…
Advocate Lior Poliakov  photo Advocate Lior Poliakov Adv. Lior Poliakov joined the firm of M. Firon & Co. as…
Advocate Eran Presenti  photo Advocate Eran Presenti Eran Presenti is a partner at M. Firon & Co., heading the…
Adv Dr Sarah Presenti  photo Adv Dr Sarah Presenti Sarah Presenti specializes in Intellectual property, trademark and design patents, counseling in…
Advocate Efrat Rand  photo Advocate Efrat Rand Efrat Rand is a partner at M. Firon & Co. focusing on…
Advocate Gili Riesel  photo Advocate Gili Riesel Gili Riesel is a partner at M. Firon & Co., focusing on…
Advocate Hila Rosen-Glickstein  photo Advocate Hila Rosen-Glickstein Hila Rosen-Glickstein is a partner at M. Firon & Co. Hila was…
Advocate Shimon Sagi  photo Advocate Shimon Sagi Adv. Shimon Sagi is a partner in the firm’s real estate department.…
Advocate Jacob Sarov  photo Advocate Jacob Sarov Jacob (Koby) Sarov is a partner at M. Firon & Co., focusing…
Advocate Anat Shayo-Mahler  photo Advocate Anat Shayo-Mahler Anat Shayo-Mahler is a partner at M. Firon & Co., focusing on…
Advocate Baruch Shugol  photo Advocate Baruch Shugol Baruch Shugol is a partner at M. Firon & Co. Baruch is…
Advocate Asher Sofan  photo Advocate Asher Sofan Asher is a partner in the firm’s capital market department. Prior To…
Advocate Ronit Sutton Salkind  photo Advocate Ronit Sutton Salkind Ronit Sutton Salkind is a partner at M. Firon & Co., focusing…
Advocate Oren Tenenboim  photo Advocate Oren Tenenboim Oren Tenenboim is a partner in the firm’s litigation department. Oren specializes…
Advocate Omer Tikolsky  photo Advocate Omer Tikolsky Omer Tikolsky is an partner in the firm’s capital markets: corporate and securities department.…
Advocate Eitan Tzafrir  photo Advocate Eitan Tzafrir Eitan Tzafrir is a partner at M. Firon & Co., focusing on…
Advocate Tammy Wagner  photo Advocate Tammy Wagner Tammy Wagner is a partner in the firm’s capital markets – corporate and…
Advocate Oshrat Yosef  photo Advocate Oshrat Yosef Oshrat Yosef is a paertner in the firm’s corporate and commercial department.…
Advocate Rona Zamshteigman  photo Advocate Rona Zamshteigman Rona Zamshteigman is a partner in the firm’s commercial litigation department. Rona…
Advocate Naama Zer-Kavod  photo Advocate Naama Zer-Kavod Adv. Zer-Kavod  is a partner in the Firm’s Administrative Law department. Naama has…
Number of professionals : Over 300
Arabic
Bulgarian
Dutch
English
French
Georgian
Hebrew
Italian
Romanian
Russian
Interlaw (the only Israeli representative)
Contact : Jacob Enoch (Jacob_e@firon.co.il)
Other offices : Beer Sheva
Other offices : Belgrade
Other offices : Bucharest
Other offices : Haifa
Other offices : Nof Hagalil
Other offices : Sofia
Other offices : Athens

CLIENT: Adv. Nimrod Bashan

Counsel

Global M&A Legal Integration Coordinator

Europe IOT Systems Hardware Legal Lead

Head of IBM Israel Legal Department

COMPANY/FIRM: IBM

TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all legal aspects related to the services provided to us.

Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.


CLIENT: Mr. Christoph Baert

Senior Managing Counsel

Regulatory Affairs, Europe

COMPANY/FIRM: Mastercard Europe

TESTIMONIAL: We, at MasterCard, provide this reference to Firon wholeheartedly.

As a global corporation it is of the utmost importance for us to identify the right legal partners to support our operations in each jurisdiction. The Epstein firm that had merged with Firon have been our legal partner in Israel for almost 20 years. The firm’s acquaintance with and deep understanding of the industry, combined with first class regulatory, corporate and commercial support, provides us with much needed comfort when we conduct our business in Israel.

We could not be happier with our experience with Firon – from the firm’s responsiveness, uncompromising professionalism, cost-effective approach and understanding the legal needs of a multinational corporation – Firon is indeed remarkable.


CLIENT: Mr. Michael Federmann

Chairman of the Board

COMPANY/FIRM: Elbit Systems

Dan Hotels

TESTIMONIAL: Firon is, without a doubt, our preferred law firm, as it has been for 70 years.

We rely on Firon’s insightful advice on numerous legal and business issues across various companies, industry sectors and jurisdictions.

Litigation, international arbitration, M&A, capital markets, competition, commercial agreements, TMT, real estate, zoning and planning and more – Firon has exceptional talent and depth in every department.

We find that the firm’s ability to grasp all the nuances of an issue, legal, strategic and business alike, is truly exceptional.

We are therefore happy to provide this reference and to communicate our full satisfaction with respect to Firon.


CLIENT: Ms. Efrat Nadel

VP Legal

COMPANY/FIRM: Playtech

TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all aspects of cross border transactions and international commercial agreements.

The size of the firm and the full coverage of legal disciplines truly justifies its characterization as a full service law firm. Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.


CLIENT: Mr. Noam Weiman

President & CEO

COMPANY/FIRM: Diplomat Group

TESTIMONIAL: Firon has been our law firm of choice, in Israel and worldwide, for decades. Representing Procter & Gamble in Israel and later in Georgia, Cyprus, South Africa and New Zealand, Diplomat has become a truly international company and Firon’s local and international competence and experience has been an important part of our success.

Firon has the fire power and the depth to handle any legal matter at absolutely the best professional level available in the Israeli market. For us Firon is, and has always been, the embodiment of a one stop shop, top class, law firm.


CLIENT: Mr. Gil Gueron

Managing Director

COMPANY/FIRM: Ashtrom Group

TESTIMONIAL: For many decades Firon has been our group’s leading law firm.

We have instructed the firm on infrastructure and real estate projects worth billions of Dollars. The firm has handled all our capital markets transactions (including our IPO, tender offers, bond offerings and more). We employed Firon’s services for the handling of major projects abroad and used their team to litigate high profile cases.

The legal services rendered to us exemplify Firon’s status as one of Israel’s most highly regarded one stop shop law firms. In all such matters and many others, Firon adhered to the highest professional standards.


Firon & Co. is one of Israel’s first international firms.Its first foreign branch was established in Bucharest over 20 years ago.

Today, the firm has 9 branches including in Bucharest (Romania), Athens (Greece), Sofia (Bulgaria) and Belgrade (Serbia) with over 300 professionals. 

Firon’s attorneys are licensed to practice law in countries in Europe and North America and are able to provide legal services in a multitude of foreign languages. 

The firm caters to the needs of Fortune 500 companies, multinational conglomerates, foreign investors and more. It has clients from around the globe: North and South America, Asia, Europe and Africa. The firm is extremely proficient in handling international assignments of all types, both transactional and contentious, including cross border M&A transactions and investments, international arbitration and representation of foreign clients in local courts 

Firon often supports its Israeli clients’ international ventures and it leverages its international reach and extensive connections and affiliations with law firms around the world to provide such clients with comprehensive, seamless service