M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Firm Profile

M. Firon & Co Advocates and Notaries
ADGAR 360 TOWER, 2 HASHLOSHA ST.
TEL AVIV 6706054
Israel

Israel > Employment Tier 1

M. Firon & Co Advocates and Notaries‘ growing practice continues to see an increase in both transactional support matters and litigation. The firm represents both private and public sector employers in a wide range of work, with strong expertise in employment disputes, class actions, crisis management and collective bargaining. Tamar Golan heads the team and has particularly strong experience in representing employers in the health and education sectors. Other key figures are Galit Golan-RottemGuy Golan and ‘very sharp‘ associate Dana Cohen.

Practice head(s):

Tamar Golan

Other key lawyers:

Testimonials

‘The uniqueness of the team is in its ability to formulate a position on the legal issue in a short time, while distinguishing between the essential and the trivial. The opinion is presented in a coherent, concrete and clear manner while presenting the relevant references in the judgments and legislation.’

‘The opinions written by the team are formulated concisely and professionally, as are the discussions with them, which include effective brainstorming based on up-to-date and relevant legal data. The staff are attentive to the client’s needs and give the best advice even on the most complex issues.’

‘M. Firon &Co. has very skillful lawyers in the field of labor and employment. They have a lot of experience with complex litigation cases. The team is very cooperative and responsive to the clients’ needs, and the lawyers are great in collaborating to reach the best results.’

‘The team is diverse, meaning that everyone has their own kind of “sub-field” and yet they all have a high level of knowledge, so there is no particular issue that depends on one person. They are all knowledgeable, willing, available and diligent. And the tools for conveying information and discourse are technological and advanced so that this too optimizes the work.’

‘The Firon firm has a competent group of employment lawyers. They come prepared to the hearings or meetings and prepare thorough written briefs or arguments. There are a number of excellent labor and employment law firms in Tel Aviv and the Firon firm is one of them.’

‘The names of the partners are Tamar Golan and Dana Cohen. What sets them apart is the experience and familiarity with the materials, sharpness of thought, ability to distinguish between bland and essential, meeting schedules, in-depth understanding of customer needs.’

‘Tamar Golon is a senior, experienced and competent labor and employment lawyer. The Firon attorneys submit their briefs and other documents promptly and in good order. Their oral appearances are clear and well done.’

‘Dana Cohen is very sharp, thorough, efficient, responsible and I feel very confident when she manages our case.’

Key clients

Clalit Health Services Organization

Dan Hotel’s chain

3M

DHL Israel (Global Logistics – International Shipping Delivery)

Elbit

Sanofi Israel

Rinchem Co. (Israel) Ltd

The College of Management Academic Studies

S.L.H. Medical Services Ltd

EDF

DavidShield Group

Mosdot – Education and Culture in Tel Aviv Yafo

Deloitte Israel

Superbus and Balilius Groups

Tel Aviv Sourasky Medical Center

Work highlights

  • Represented Mosdot in an extremely sensitive and high-profile Covid-19 related case.
  • Advised Clalit Health Services on an ongoing basis in all labour law matters, including negotiations with the Israeli Medical Association.
  • Represented Rinchem Company Israel in a collective dispute filed against the Histadrut.

Israel > Healthcare and life sciences Tier 1

Representation experience in Europe, Asia, and the US is reflected in M. Firon & Co Advocates and Notaries‘ diverse clientele which includes both foreign and domestic companies for which it covers various practice areas with notable expertise in M&A; it also advises start-ups during investment rounds and in regards to their licensing structures. Department co-head Baruch Shugol has notable expertise in the pharmaceutical and biotech industries and is a member of the Tel Aviv Sourasky Medical Center Institutional Review Board. Fellow team-leader Sivan Narkiss excels in regulatory matters.

Practice head(s):

Baruch Shugol; Sivan Narkiss

Other key lawyers:

Gail Etzion; Jacob Enoch

Testimonials

‘Amazing team, one-stop-shop, strategic thinking and execution, holistic thinking. Gail Etzion has a lot of experience which brings added value to each of the transactions we are involved in.’

‘This practice is unique due to the personal relationship our partner maintains with us and the deep understanding of our needs and challenges. Advice far exceed just legal aspects. The firm is very responsive and professional – a fact that leads to smooth dealing with fewer iterations.’

‘We work with Gail Etzion who leads the firm high-tech practice. Gail has been outstanding in terms of her professionalism and responsiveness and was key in addressing complex legal and business aspect. The fact she has outstanding interpersonal communication skills significantly helps deal to converge.’

‘Jacob Enoch – what can I say. The reason we came to Firon. Cannot imagine our business without him. Does all our transactions and supports all our commercial activities. So much more than a lawyer. I wish such a genius on every client. Truly unbelievable. Baruch Shugol – such experience and class. Always there to offer wise advice. So well know and respected.’

‘Easily the strongest healthcare team in the country.’

‘Jacob Enoch – brilliant multidisciplinary lawyer. Lots of healthcare experience on top of being recognized as one of the top M&A attorneys out there, and a first class litigator. Baruch Shugol – a veteran first rate professional. Possibly the most prominent healthcare attorney in Israel. Knows everyone, has seen everything, can tackle any problem. Sivan Narkiss – Nest gen super star.’

‘M. Firon is there for us for any legal matter of significance. From Negotiations towards the sale of the company (and other corporate matters, ESOP and more), through all commercial agreements and up to all our licensing agreements. First-class and top-notch all the way.’

‘Jacob Enoch – knows our business inside out. Multi-faceted wizard. One of a kind. Makes deals happen, employs out of the box creative solutions, and is truly irreplaceable for us. Baruch Shugol – Has seen it all. Has done it all. Best Israeli attorney in the healthcare arena.’

Key clients

Gilead

Ferring

Tel Aviv Sourasky Medical Centre

Clalit Health Services

Pharma Israel

Sanofi

EMMS Nazareth Hospital

Hadassah Medical

Herzliya Medical Centre

S.L.H. Medical Services Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

CorNeat Vision

DMC

Geffen Medical

Novolog

Work highlights

  • Advising Pharma Israel on dealing with the Ministry of Health regarding regulation in the field of pharmacy and responding to procedures.
  • Acting for Sanofi in a range of clinical trials, privacy, competition and regulatory matters.

Israel > Capital markets Tier 2

M. Firon & Co Advocates and Notaries is distinguished by its standalone capability in capital markets matters specific to investment and institutional entities, which is roundly praised by investor clients as a ‘top-to-bottom complete service‘. The group also advises on traditional equity and debt offerings, including IPOs, with a focus on domestic listings. Oded Ofek is commended for his ‘his wide coverage of the law and regulation‘ and specialises in representing funds clients in capital markets issues. Udi Efron has broad capital markets experience and advises Israeli companies on a range of debt and equity transactions.

Practice head(s):

Udi Efron; Oded Ofek

Other key lawyers:

Asher Sofan

Testimonials

‘Oded Ofek is a brilliant one-stop-shop expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, not only the legal scope of the capital markets, giving him a mature, integrated and enlightening look at any legal issue at hand.’

‘Although the firm is huge, we feel at home with the firm’s relevant department and are provided with personalized service. They are professional and escort you from a-z in the day-to-day life and in the transactions, it’s a hands-on department.’

‘The capital markets “forte” and leading practice in the market is the mutual fund team.’

‘The team led by Oded Ofek is first grade, up-to-date on all developments in law and regulation, in touch with the regulator and represents us faithfully and professionally before the Israel Securities Authority (ISA) and Capital Markets, Insurance and Savings.’

‘Oded Ofek has been handling our brief since 2008 and he is first-tier lawyer, outperforms his competitors and is well known and reputed among his colleagues. He is service oriented, has integrated law skills from different spheres of law which gives him special abilities and understanding of the legal situation.’

‘Oded Ofek is in essence all you would like to find in a business lawyer in investments and regulation in capital markets and financing. He knows his way through regulation blindfolded, singing the law and whistling relevant answers that tackle all aspects of the law in the most brilliant way.’

‘I would assess the overall level of service as superb. Fast, extremely knowledgeable and in the Investment House Department, led by Oded Ofek, in which we receive an integrated service in all aspects of the financial wing of the company, we receive a top-to-bottom complete service which is simply not available from any other major firm.’

‘Udi Efron is a highly accomplished capital markets partner. Well regarded by the Securities Authority. Phenomenal.’

Key clients

Israel Shipyards

Alon Blue Square Israel’s independent board committee

Direct Finance

Mega Or

The Phoenix Holdings

Ashtrom Group

Diplomat distributers

Ashtrom Properties

UBank Trust Services Ltd.

Ayalon Mutual Funds

Adgar Investments and Development Ltd.

Elbit Systems Ltd.

Dan Hotels

Gadot Chemical Terminals

Zur Shamir Group

Peninsula Group

Opal Balance

S.R. Acord

M.L.R.N

Work highlights

  • Represented Israel Shipyards on its NIS340m IPO on the TASE.
  • Represented Diplomat Distributers in its IPO on the TASE.
  • Represented Mega Or in the NIS1.1bn acquisition of Discount Investments.

Israel > Commercial, corporate and M&A Tier 2

M. Firon & Co Advocates and Notaries ' ‘in-depth understanding of technology‘ strikes the right note in the market; the group also counts real estate, gaming and financial services among its sweet spots. Cross-border transactions are another significant driver of work and the firm is routinely involved in deals with Nasdaq-traded companies. Key figure Jacob Enoch attracts praise for his unique combination of transactional, commercial and litigation expertise. Other key contacts include capital markets specialist Udi Efron, technology-focused partner Jacob Sarov and head of the firm Zvi Firon.

Practice head(s):

Zvi Firon; Jacob Enoch; Eytan Epstein

Other key lawyers:

David Abadi; Udi Efron; Jacob Sarov; David Yaacobi

Testimonials

‘M. Firon are on top of their game. Really spectacular. In-depth understanding of technology, huge experience in the sector, many capable individuals and stellar partners. The M&A team is on a level of its own with cross-border transaction experience in abundance. The are our go-to firm for anything complicated or sensitive.’

‘We have used Firon as our counsel for acquisition of tech companies in Israel. Firon has done a great job of helping us navigate local law and custom. Firon also did a thorough and great job with due diligence review.’

We have been impeccably represented by the superior team at Firon & Co. They are quick, business savvy, brilliant negotiators and highly experienced. The most impressive team in Israel for tech M&A.’

‘Jacob Enoch – our go to person. One of the elite attorneys in Israel. A formidable deal-maker, one of his kind, a whiz in court, the mind behind our strategy. Fantastic. Very knowledgeable in healthcare-related regulation. Was invaluable during the Covid pandemic.

‘Jacob Enoch – not just an M&A lawyer. An expert in tech law and technology in general (as a veteran of the software industry) and in finance (as an ex investment banker). Being also a litigator he is really well positioned to identify pitfalls. All in all the #1 lawyer out there for any deal.’

Udi Efron – a capital markets whiz. Was invaluable when we went public this year, Also a strong transactional lawyer.’

Jacob Sarov is an outstanding practitioner in M&A and corporate matters, providing high quality of legal services.

David Yaacobi is a truly promising up and coming partner. Remarkable experience and expertise for his young age.’

Key clients

Mega Or Holdings

Elbit Systems

IBM

Entain

Zur Shamir

Direct Insurance

Rani Zim – Value Capital

Novolog

Bait Bakfar

SoulBrain

Diplomat

Ashtrom Group

MasterCard

Direct Finance

Dan Hotels

Ashdar

DHL

3M

Delek

Adgar

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund (LLP)

Aerodrom

El – Srad

C. Mer

Work highlights

  • Represented Mega Or Holdings in its NIS1.1bn acquisition of Discount Investment (IDB).
  • Represented Rani Zim and Value Capital in the NIS510m acquisition of Psagot.
  • Advised Novolog in the potential acquisition of Germany-based Medflex.

Israel > Competition/antitrust Tier 2

With particular proficiency pertaining to monopolies and oligopolies and the regulatory aspects of trade and distribution, M. Firon & Co Advocates and Notaries advises international and domestic clients on class actions and complex M&A alongside all other aspects of competition law. Mazor Matzkevich has expertise in matters before the ICA and handles criminal litigation including cartel cases and class actions. Eytan Epstein regularly advises clients from highly regulated industries including telecoms, pharmaceuticals, and aviation. Additionally, he serves as the acting Chair of the Israel Bar Association’s Antitrust Committee.

Practice head(s):

Mazor Matzkevich; Eytan Epstein

Other key lawyers:

Inbal Rosenblum Brand

Testimonials

‘Significant local knowledge and experience in the area of competition law in particular, with practical advice offered and given.’

‘Mazor Matzkevich was able to distil difficult legal concepts into a written advice that could be easily distilled and understood by us, with clear recommendations as to how we should proceed from a competition law perspective in respect of our proposed contractual arrangements in Israel.

‘The team’s strength is in their variety of expertise and multiple advisory capabilities.’

‘Mazor Matzkevich – A true business partner , highly experienced with antitrust rules.’

‘M. Firon & Co. has a highly professional Competition Law department. The firm is attentive and available to our company when needed and in general, the fees corresponds with the services the firm provided to the company.’

‘Adv. Mazor Matzkevich and Adv. Eytan Epstein are highly professional and well acquainted with the company and its services. Over the years, they provided a personalized, pleasant, and efficient legal service to the company.’

Key clients

MasterCard

Swissport International Ltd.

Toshiba Corporation

Chevron Corporation

Mega Or

Dan Hotels

Diplomat Distributers

Dunitz Brothers

Terminal 1 Aviation

EMMS – The Nazareth Hospital

Nile

Chairman of the Israeli Fruit and Vegetables Wholesalers Organization

Work highlights

  • Advised Mega Or on the competition aspects of the acquisition of Discount Investment, valued at NIS1.1bn.
  • Advising Chevron on its acquisition of Nobel Energy, valued at $4.1bn.
  • Represented Swissport International Ltd. before the ICA in its acquisition by Elad Israel Residence Ltd.

Israel > Dispute resolution: mediation and international arbitration Tier 2

Described as 'totally international, sophisticated and brilliant', M. Firon & Co Advocates and Notaries' arbitration work is mainly conducted according to ICC rules, with an international scope to the firm's practice as well as its mediation. Head of the M&A department Jacob Enoch is the firm’s leader in these matters, and a renowned individual in his field for his competency therein, especially in cases pertaining to the finance and hi-tech industries. In his own capacity he is a member of the ICC Commission on Arbitration and ADR as well as one of its task forces.

Practice head(s):

Jacob Enoch

Testimonials

‘Jacob Enoch – Jack of all trades and yet somehow master of all. Probably the most prominent M&A attorney in Israel. Easily the strongest international arbitration practitioner. Phenomenal in international finance/ banking deals.’

‘At Company, Mer Firon is our exclusive lawyers for everything – from M&A, through international arbitration to capital markets. A perfect 10 all around. In international arbitration they are better than we could have hoped for. Leading a difficult multi million ICC arbitration with finesse, elegance, strategic thought and effective aggressiveness.’

‘There aren’t that many international arbitration practitioners in Israel. In my opinion, Jacob Enoch is the most prominent one. Clearly respected by tribunals and opponents alike. Possesses huge legal and business knowledge and experience which comes in very handy in the proceedings.’

‘Firon’s international arbitration team shines bright.’

‘Jacob Enoch – an accomplished lawyer of various impressive capabilities (M&A, finance, hi-tech and more). Clear leadership position in the field of international arbitration where he excels, leveraging his diverse experience, skill set and understanding. On par with the best anywhere.’

‘Out of this world, or at least out of this country. Totally international, sophisticated and brilliant.’

‘Top tier, accurate, fast, deadly.’

‘J. Enoch – Flies like a butterfly stings like a bee. In fact at least like a wasp. Tremendous and even intimidating for the other party. Truly effective and lethal.’

Key clients

C. Mer

Ashtrom Group

Kidma

Jacobson Agencies Ltd.

Autoker Holdings Zrt.

Work highlights

  • Representing C. Mer in ICC arbitration in Amsterdam, regarding a telecom infrastructure project in Dutch Sint Maarten, valued at $26.5m.
  • Representing Kidma in ICC arbitration regarding the termination of an agreement, valued at $17.5m.

Dispute resolution > Dispute resolution: class actions (including derivative actions) Tier 2

M. Firon & Co Advocates and Notaries has strong expertise in consumer protection class actions, with Ronit Sutton Salkind  seen as the “‘go to’ expert lawyer whenever a major consumer chain gets hit by a class action“. Danny Kabir  acts for international food chains and large insurance companies and experienced litigator Zvi Firon acts for national and international clients.

Practice head(s):

Zvi Firon; Danny Kabir

Other key lawyers:

Ronit Sutton Salkind

Testimonials

‘Good team. Good value for money. Very focused and knowledgeable. Very experienced. The team handles hundreds of cases a year. Ronit Sutton Salkind is considered a talent and impresses with her skills and personality.’

‘Ronit Sutton Salkind is probably the best leading defence lawyer in consumer and accessibility class actions in Israel. She is the “go to” expert lawyer when ever a major consumer chain gets hit by a class action. Ronit has remarkable skills in finding bright solutions for every difficult case and is working 24/7 “hands on” on every case. Her track record of success is remarkable.’

‘We have been using the firm’s services for years. I would assess the overall level of service as superb, fast, extremely knowledgeable and a top to bottom complete service which is simply not available from any other major firm. The litigation department in Firon is one of the biggest departments in the firm and includes some of the more dominant litigators that a firm can offer, and therefore, provide all-around services of litigation, mainly in the financial and capital markets sector, in which we operate. Leading in innovation and technological diversity.’

‘Adv. Zvi Firon, Head of the Firm, without a doubt, the best practitioner I have had the chance to work with, a “complete” lawyer if I ever met one, novel, practical, business wise and professional.’

‘Danny Kabir handles all of our complex class actions in financial and capital markets, his understanding is swift and it seems as if his knowledge is so widespread he is unbeatable in his capacity of broad understanding of the litigation, its different levels of management and his smart and professional conclusions and advice.’

‘Ronit Sutton Salkind, who has proven herself as 1st tier professional in class actions, probably the busiest lawyer in the country in the number of class actions she handles, and reaches great results.’

‘The Primary lawyer we dealt with , and the Star of the law firm defence litigation class actions team is definitely Ronit Sutton Salkind. She is a leading defence lawyer in consumer, and accessibility class actions. She is bright, always in command, available 24/7 and considered the first choice to go to for all retailer chains in Israel (major and small alike). Ronit has amazing out of the box ideas, she is very knowledgeable and has top mediation skills .’

‘The firm has a lot of experience. There are a variety of departments and multidisciplinary vision. In particular, the litigation department is one of the leaders in Israel, and handles a large number of complex class actions.’

Key clients

Bezeq

McDonald’s

AIG

3M

Clal Insurance Company

Diplomat

Fox Group

Hachshara Insurance Company

Elbit

Israel Military Industries

Dan Hotels

StarKist Fodor

Rami Levy Hashikma Marketing 2006 Ltd

Grooper

Lottosend

Aldo

Machsanei Hashuk

Work highlights

  • Representing Clal Insurance against a claim for alleged systematic failure to inform parents about students’ insurance, valued at NIS1.4bn.
  • Representing Rami Levi Hashikma Marketing in the defence against a NIS2bn claim.
  • Represented Dolphin Ltd. in a motion to approve a derivative claim estimated at NIS100m.

Israel > Energy Tier 2

M. Firon & Co Advocates and Notaries acts on an increasing volume of multi-jurisdictional energy matters, including advising foreign entities on their local operations and also following Israeli clients abroad. The team covers the full scope of energy matters, from public tenders, through to financings and disputes. It also demonstrates broad industry experience, with its recent work covering power (both conventional and renewable energy projects) and oil and gas matters. Tamar Firon-Smorodinsky leads the infrastructure, projects and real estate departments and brings to bear strong expertise in PPP projects.

Practice head(s):

Tamar Firon-Smorodinsky

Other key lawyers:

Timor Pesso

Testimonials

‘M. Firon’s team is very dedicated and devoted to the clients’ needs. The team is very professional, has profound knowledge of the energy sector and regulatory framework. The team has exceptional market experience, and assists us in all major transactions we conduct in Israel and internationally. It is no wonder that we exclusively work with Firon for all major transactions in Israel and in Europe.

M. Firon is a top law firm. Excellent quality professionals, very knowledgeable in the field, truly understands client business and needs, and provides support to clients of the highest standards.’

Possess extraordinary knowledge of the infrastructure sector and the energy market; the team is always up-to-date and well prepared. I appreciate their availability and client service. They will make an extra effort to understand our needs and find the best legal way to get what we need. Greatly recommended as a leading law firm for a starting project.’

The team is very professional and dedicated to the client, and very creative in finding solutions which are acceptable to both parties. Also, the team is knowledgeable about the regulatory framework in the energy sector in Israel and very responsive.’

Tamar Firon-Smorodinsky is an outstanding professional. Dedicated, reads the market perfectly and knows how to handle a project from all its angles. She knows how an entrepreneur thinks and what they need, which makes her perfect for advising projects from scratch. She has a special way of analysing things which gives you a point of view you didn’t think of.

Timor Pesso is our legal go-to guy person. He is very smart, a true deal maker, knows to identify obstacles and also to provide solutions that will be acceptable to all parties. he is a first-rate expert in all areas of energy law. It is a real pleasure to work with him.

Timor Pesso, in my opinion, is one of the top lawyers in the Israeli energy sector. He is very pragmatic and knows how to get the best results. He knows how to promote a project and is always attentive.

Timor Pesso is very clever and smart, knows to close deals, is always available, dedicated and responsive. He gains the confidence of both parties and works intensively to achieve the best results for clients.’

Key clients

EDF EN (Israel) Ltd

Orot Rabin

Harel Insurance Company

Masdar Fund

Chevron

Isramco Negev 2

Zorlu Enerji Elektrik Uretim

Nofar Energy

Focal Energy

Veridis

Delek

Work highlights

  • Acted for EDF and Masdar on a BOT tender for the construction of a new photovoltaic project located near Dimona.
  • Represented Orot Rabin, a subsidiary of the Israel Electric Corporation, in the construction and operation of two gas-operated power stations.
  • Represented Harel Insurance Company in the refinancing of seven of EDF’s solar energy projects in Israel, totalling NIS1bn.

Israel > Infrastructure Tier 2

M. Firon & Co Advocates and Notaries has a focus on projects in the transport, defence, energy and health sectors. The firm primarily acts for a mix of Israeli and global construction companies on the development of infrastructure projects, including Ashtrom, Shikun & Binui and China-based CRTG. Tamar Firon-Smorodinsky  is a ‘true expert‘ and has deep experience across all infrastructure project models, including PPPs, BOTs and PFIs. Project finance specialist Timor Pesso and ‘brilliant young partnerSivan Atias are also noted.

Practice head(s):

Tamar Firon-Smorodinsky

Other key lawyers:

Timor Pesso; Sivan Atias

Testimonials

‘M. Firon understands Infrastructure. The team excels in delivering excellent work on time, which is crucial in our line of business. They have a strong commercial attitude and their international skills are also much appreciated. We keep them involved every step of the way since they always suggest smart ideas to help us submit our best proposals.’

‘Our only team in infrastructure and project finance. We chose them carefully many years ago and never had any regrets. They have the best combination of knowledge, legal skills, deep understanding of the market, meeting the client’s needs, availability and a pleasant attitude. They feel like they are partners, not only legal advisers.’

‘We have worked with international law firms and I must point that M. Firon stands out in every possible way. They know the industry, know the market and most of all – they have comprehensive knowledge on a broad scale and additional teams to support them when necessary. They handle perfectly large projects which contain an enormous amount of legal products and live up to most professional high standards.’

‘As a major public company, M. Firon is our one and only law firm in various sectors. That means intensive work on numerous projects. The mutual work includes everything: financing, planning, construction, tenders, commercial, corporate, litigation and much more. During all that work, and even through hectic times, I find M. Firon to be the best there is.’

‘First and foremost I would like to recommend Tamar Firon who is an unbelievable super-lawyer. When it comes to infrastructure projects, real estate law as well as all related finance and banking matters, she really knows how to get things done and she is also a master of the business and the legal aspects of such complicated projects.’

‘Tamar Firon – Won’t do anything without her. She is a true expert, knows the industry and understands our goals. Very creative and has unique original thinking. Her advice is priceless. Sivan Atias – she will get to the top. A brilliant young partner.’

‘Timor Pesso is a partner who also has considerable millage in infrastructure projects. His ability to quickly analyse things and find the new original, brilliant response or structure suited for the situation (not your typical copy-paste approach), is a rare and much appreciated quality.’

‘Sivan Atias, is a young partner whom I had the pleasure of working with during the last couple of years. She has everything one needs to be one of Israel’s top lawyers in her field: she is smart, sharp and knows what she is doing. Her work is flawless and she is a perfect addition to the team.’

Key clients

Ashtrom Group

EDF EN (Israel) Ltd

Alstom (previously Bombardier)

CREC

CRTG

Skoda

Harel Insurance Company

The inter-ministerial committee of the Israel Ministry of Finance, the Housing Ministry, the Israel Land Authority and Apartment for Rent – Government Housing Rent Company Ltd.

Israel Railways Company Ltd.

Noy Fund

Carmelton Group Ltd

Meonot Shlomo

Phoenix Insurance Company

Shikun & Binui

Work highlights

  • Advising CREC, Bombardier, Noy Fund and Phoenix Insurance company in connection with a PFI tender for the design, build and operation of the green and purple lines of the light rail project in Tel Aviv.
  • Representing Ashtrom Group in the tender issued by the Israel Ministry of Defence for a PPP project for the financing, planning, construction and operation of new army bases.
  • Representing Meonot Shlomo, an SPV formed by the College of Management Academic Studies and the Afcon Group, on the financing, construction and operation of new college dormitories.

Israel > Insurance Tier 2

M. Firon & Co Advocates and Notaries‘ insurance group handles a mix of transactional, regulatory and contentious matters, with a focus on class actions. The group acts for many of the country’s leading insurance companies and also provides ongoing advice to the Association of Life Insurance Companies of Israel on new regulations and market developments. Group head Yossi Halevy recently paired up with the litigation department to represent the Managing Corporation of Compulsory Vehicle Insurance in a NIS720m class action seeking refunds of car insurance premiums due to Covid-19.

Practice head(s):

Yossi Halevy

Testimonials

‘Yossi Halevy is the foremost authority on insurance.’

Key clients

AIG

I.D.I Insurance Company Ltd.

The Phoenix Insurance Company Ltd.

Harel Insurance Company Ltd

Clal Insurance Company Ltd.

Migdal Insurance Company Ltd.

Menora Mivtachim Insurance Company

Hachshara Insurance

Libra Insurance Company

Israel Insurance Association (RA)

Association of Life Insurance companies of Israel Ltd.

The Managing Corporation of Compulsory Vehicle Insurance (Pool) Ltd.

Madaness Insurance Agency

Work highlights

  • Representing AIG, Hachshara, Shlomo Insurance and Libra in various class actions seeking premium refunds due to the impact of Covid-19.
  • Representing the Israel Insurance Association in all matters including disputes vis-à-vis the regulator and the legislator.
  • Representing Zur Shamir Group (ZSG) in a set of transactions, which included forming an innovations hub, together with Mitsui Sumitomo Insurance (MSI), and an M&A transaction in which MSI acquired 4% of ZSG’s affiliate Direct Insurance – Financial Investments, with an option to reach 20%.

Israel > Investment and venture capital funds Tier 2

The private equity and venture capital practice at M. Firon & Co Advocates and Notaries is especially active in the areas of mutual funds and portfolio management, as well as handling real estate fund issues. Group co-head Oded Ofek is a specialist in representing investors and institutional entities before regulatory bodies, while co-head Jacob Sarov adds know-how in M&A and international transactions. Fellow co-head Gail Etzion focuses on investments in the hi-tech sector.

Practice head(s):

Gail Etzion; Oded Ofek; Jacob Sarov

Testimonials

‘Oded Ofek is a brilliant one-stop-shop expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, and not only the legal scope of the capital markets, giving him a mature, integrated and enlightening look of any legal issue at hand. He is a hands-on lawyer and greatly devoted to his role and to the representation of his clients’

‘The team headed by Oded Ofek has the unique know-how and more than the know-how, the absolute commitment to the clients to professionalism and specialism in all the regulated capital markets and the corresponding ability to innovate and consult the clients in the unregulated products and their combination with the regulated markets.’

‘Simple, short and punctual.’

‘Highly experienced, very receptive, innovative. Very good understating of the biotech industry.’

‘Experience, knowledge and very service oriented.’

Key clients

Fortissimo

Generation Capital Ltd.

Excellence Group

Sigma City – management Ltd.

Peninsula Group Ltd.

Kessem Mutual Funds Ltd.

Ayalon Mutual Funds Ltd.

Yelin Lapidot – Asset Management

Noy Fund

Ubank Trust Company Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

Wealthstone real estate

Masdar Fund

Work highlights

  • Advising a group of investors led by Rani Zim on the acquisition of the portfolio management, hedge funds and mutual funds business of Psagot.
  • Assisted Ayalon Mutual Funds with the formation of several mutual funds designated for investments in diverse sectors.
  • Represented Altshuler shaham in the formation of Smart Beta (Australia), a tracking mutual fund tracking a proprietary index based on a compilation of Australian securities and indexes.

Israel > Planning and zoning Tier 2

M. Firon & Co Advocates and Notaries frequently advises on planning and zoning issues connected to residential, commercial, hotel and infrastructure projects, with strong experience in regulatory procedures and contentious matters. The group's diverse client base is comprised of both private and public sector clients, including government agencies, real estate developers and private landowners. Barak Keinan's comprehensive experience spans all facets of planning and zoning and he represents Israeli telecoms giant Bezeq in all of its planning issues. Itzhak Narkiss, Tamar Firon Smorodinsky and urban renewable specialist Dana Biran are also noted.

Practice head(s):

Itzhak Narkiss; Barak Keinan; Tamar Firon-Smorodinsky

Other key lawyers:

Dana Biran

Testimonials

‘Firon’s team is a partner for the long run. They are very realistic and have a clear vision of how things must be planned from the start according to what we wish to achieve. They are experienced in arguing before all instances and know how to use every clause, section and sub-section in the relevant laws in our favor. The fact they have support from other departments of the firm is extremely valuable.’

‘Barak Keinan is an absolute expert in the world of planning and zoning. He is a walking database of the relevant law and never misses an opportunity to improve our position. He also knows every tactic in the book and is willing to fight with conviction to get the client a better result. He is well appreciated by peers and parties seem to take his advice under consideration.’

Key clients

Elbit Systems

Ashdar Building Company Ltd.

Dan Hotels

Ashtrom

Efgad Engineering and Construction Works Ltd.

EDF Energies Nouvelles Israel Ltd.

Clalit Health Services

Ken Hator Construction and Engineering Ltd.

Metropolis Urban Development Ltd.

Azorim

Bahari Plotkin

Hanan Mor Group

Acro Real estate

Tidhar Group

Urban City Real estate Ltd.

Migdal Insurance Company

Aviv Group

Hameshkem company

Many private land owners

Work highlights

  • Representing residents in a Herzliya neighbourhood in a high-profile objection against the planned Metro route.
  • Representing Ashdar in over 98 different urban renewal projects, which will include approximately 2500 new residential units, in Ramat Gan, Kiryat Ono, Raanana, Ramat HaSharon, Tel Aviv, Herzelia and Kfar- Saba.
  • Representing Metropolis in several projects in Tel Aviv, including all planning stages and construction permits.

Israel > Real estate and construction Tier 2

M. Firon & Co Advocates and Notaries is arguably best known for its dominant urban renewal practice, which represents developers and residents in complex projects, including advising Metropolis in multiple urban renewal projects totalling over NIS2bn. The firm also acts on financings, asset sales and acquisitions and cross-border matters. Managing partner Itzhak Narkiss is sought after for his experience in real estate transactions. Tamar Firon Smorodinsky specialises in representing contractors and construction companies on real estate development projects. Shay Huberman and Ronen Maor are also key contacts.

Practice head(s):

Itzhak Narkiss; Tamar Firon-Smorodinsky

Other key lawyers:

Ronen Maor; Shay Huberman

Testimonials

‘The real estate and infrastructure teams are solution-oriented and sharp even when it comes to small details. They are meticulous and have excellent response times. The team’s work is highly efficient and effective and they maintain the same high standard of work even when things are hectic and there is a lot of pressure. Excellent choice for a long-term legal relationship.’

They are highly professional, experienced and smart. Always problem-solving, they provide lots of assistance in negotiating commercial issues. Above all, they are always available and supply quick updated responses.’

‘M. Firon is our only law firm in various sectors, that means intensive work on numerous projects. The mutual work includes everything: financing, planning, construction, tenders, commercial, corporate, litigation and more. During all that work, and even through hectic times, I find Firon to be the best there is. They deliver a package full of skills: legal, commercial, financial, along with priceless experience and motivation.’

‘I have been working with Firon’s team for many years. They are the no. 1 firm in real estate in Israel. Although they represent many large clients in this field, they give you their full attention as well as best legal service. They are always willing to go the extra mile and come up with a solution which will make the client feel good. They will not rest until we are satisfied and will deliver things in no time.’

The team has a lot of experience in real estate, and they provide us with on-going legal services in all kind of related real estate issues and transactions. They really understand their clients’ needs, and always are very quick to respond.’

‘Tamar Firon-Smorodinsky is in charge of everything and handles the department in a way that ensures the best coordinated service to the client. Tami herself is a brilliant lawyer, with second-to-none experience in various fields who lives and breathes real estate.’

‘Tamar Firon-Smorodinsky is a very experienced real estate lawyer, and always solves our problems. Sivan Atias is also very experienced in the real estate field, and we always enjoy working with her.’

‘We worked mainly with Zvi Firon, Itzhak Narkiss, Ronen Ketzef and Jacob Enoch. They worked very well together. Their expertise and advice was invaluable. The partner we were working with had to take a year off for personal issues, Jacob stepped in and we did not miss a beat. This speaks to the size of the firm but also the quality of the attorneys and their internal communication skills.’

Key clients

Ashtrom Group

Ashdar and Ashdar Boutique

Acro Nadlan

Migdal Insurance Company

Adam Shuster

Hanan Mor Group

Geshem Lemishtaken

AZORIM-LIVING REIT Fund

Gindi Group and Y.B Nir Ltd.

Beit Gamliel

Top Capital

Clalit Health Service

Israel Kanyonim

Metropolis Urban Renewal and Real Estate Entrepreneurship

Gazit Globe

Bahari Plotkin

Apartment for rent

Karkaot Israel

Amidar

Aviv Group

B.S.T Group

Ken Hator

Geshem

REP (Real estate participations)

Harel Insurance Company

Om Brothers

Azorim

Yafo Tel Aviv

E.F.I Nativ Real estate Development Ltd.

Work highlights

  • Representing Ashdar in various residential projects all over Israel, from the initial stages through to financing and marketing and sales.
  • Representing Adam Shuster on 15 urban renewal projects, estimated at over NIS1bn.
  • Advising Azorim Living REIT fund on its acquisitions of hundreds of residential units at four different sites in Haifa.

Israel > Banking and finance Tier 3

M. Firon & Co Advocates and Notaries is valued for its ‘knowledge, legal skills and deep understanding of the market‘. Sources commend the team’s strength in regulatory matters, particularly in the fintech space, as well as project finance. Real estate finance and structured finance are also areas of note. Tamar Firon-Smorodinsky impresses with her ability to ‘pull quick solutions out of her sleeve and get out of tough spots‘. Oded Ofek is noted for his funds expertise.

Practice head(s):

Tamar Firon-Smorodinsky

Other key lawyers:

Ronen Maor; Oded Ofek; Timor Pesso; Asher Sofan

Testimonials

‘Extremely experienced and well coordinated. They know how to create the best legal product in terms of financial, commercial and legal aspects and close it with all the parties involved.’

‘We use M. Firon as our focal law office. I managed a business that managed funds as a GP and LPs giving finance and the firm served us in all aspects thereof of the business – regulation and financing. I manage my own business today in the fields of financing and other business and M. Firon continues to give me legal services in all the aspects of the business.’

‘We have worked with M. Firon for at least three years. They give us services for everything we need regulation-wise as well as corporate and agreements and so forth – in essence, everything! The team is professional and serves us very well in real time and we find them very commercially aware and certainly fair in tariffs.’

‘Our only team in infrastructure and project finance. We chose them carefully many years ago and never had any regrets. They have the best combination of knowledge, legal skills, deep understanding of the market, meeting the client’s needs, availability and a pleasant attitude.’

‘Tamar Firon-Smorodinsky is an unbelievable super-lawyer. When it comes to infrastructure projects, as well as all related finance and banking matters, she really knows how to get things done and she is also a master of the business and the legal aspects of such complicated projects.’

‘The project finance team headed by Tamar Firon-Smorodinsky is unique because of its ability to quickly collect the relevant information, analyze it, go to the bottom of things, connect all the dots and compose with a legal document which includes every aspect and covers all bases.’

‘Oded Ofek is simply the best lawyer you can ask for in the field of financial services and fintech companies, I cannot count the number of times his words and advice of wisdom paved the right track for our company to walk in. I cannot believe any other would do or have the knowledge to do the same – as simple as that.’

‘Oded Ofek is top notch, a maverick, full of expertise and know-how, and we are rendered full legal services that answer all of our needs to the fullest, including legal novel legal opinions concerning the new law and of how to operate in these novel times.’

Key clients

Direct Finance

Discount Bank

Leumi Bank

Ashdar

The Phoenix Insurance Company

Harel Insurance Company

Hanan Mor Group

Ashtrom Group

Peninsula Group

SuperBus

UBank Trust Services Ltd.

Opal Balance

S.R. Acord

The Credit Providers Association in the Chamber of Commerce

Wealthstone

Work highlights

  • Represented Phoenix Insurance Company in the formation of a new financing company with Leader and More, which will provide finance of up to NIS2bn for small and medium real estate projects and developers.
  • Advised Harel Insurance Company in approximately NIS1bn worth of refinancing transactions with EDF.
  • Advised UBank on ISDA agreements.

Israel > Dispute resolution: local litigation and arbitration Tier 3

The team at M. Firon & Co Advocates and Notaries is adept at acting for clients in domestic and cross-border disputes that are resolved through litigation, arbitration and mediation. It has a growing portfolio of work from major Israeli and international companies, including shareholder disputes and matters concerning real estate, energy and infrastructure. Firm chairman Zvi Firon has over 30 years of dispute resolution experience. He works with David Hamou, who is the head of the commercial litigation department. The firm is prominent in high-profile cases and is often seen in matters heard at the Supreme Court.

Practice head(s):

Zvi Firon; David Hamou

Other key lawyers:

Michael Oiknine; Efrat Rand; Oren Tenenboim; Rona Zamshteigman; Nir Perets; Matan Spektor

Testimonials

‘Absolutely our no. 1 team. When they have to fight, they are fearless. When we think it is better to settle, they are the best negotiators. In any case, they are extremely dedicated and the client always comes first.’

‘Zvi Firon – one of the most talented and respected litigators in Israel. The supreme courts judges show tremendous respect when Zvi argues his case on behalf of his clients.’

‘Michael Oiknine is something else. A totally different class. Experience and knowledge with business thinking. Not chasing fees and costs. He looks at the case from the client and the other side’s eyes as well.’

‘The team at M. Firon & Co. is very professional and pleasant to work with, always available to our questions and respond quickly.’

‘Rona Zamshteigman – Pleasant to work with her, Rona is highly professional always provides detailed explanations and is available for us with any questions.’

‘The team is very cooperative and dedicated. They are always accessible. They are very hard-working with a good perspective on matters.’

‘Rona Zamshteigman is a very dedicated, hard-working partner with great perspective and intelligence.’

Key clients

Elbit Systems

Dolphin Ltd. of IDB Group

Ashtrom Group

Migdal Insurance Company

Menora Mivtachim Insurance company

Dan Hotels

Tenants of “Sarona Towers”

Rami Shbiro construction company

C. Mer

SIS

Ashlad

The blue Marine

Taub Center for Israel Studies at New York University

The Ganz Family

Tel Aviv University

Ashdar

Gazit Globe

Electra Construction Ltd.

Swissport

Work highlights

  • Representing Migdal Insurance Company in the defence against a NIS800m suit alleging breach of contract.
  • Representing The Blue Marine in two claims relating to development plots, valued at NIS104m.
  • Represented Menora Mivtachim Insurance Company before the Supreme Court regarding an arbitration ruling.

Israel > Hi-tech and start-ups Tier 3

Led by Gail Etzion, the team at M. Firon & Co Advocates and Notaries focuses the core of its M&A and investment work on investors, incubators and start-ups in the online gaming and betting sectors and the pharmaceuticals, medical cannabis and medical industries, where clients benefit from the department’s experience in licensing, tax and regulatory matters. As a member of the California Bar Association, Etzion acts for a wide variety of hi-tech clients on M&A transactions, capital raisings, investments and commercial agreements.

Practice head(s):

Gail Etzion

Other key lawyers:

Jacob Sarov; Shirley Dahan; David Yaacobi; Lior Bar Nir; Tamar Zehavi

Testimonials

‘As CEO and owner I have worked with or have seen the work of many law firms in Israel and abroad. M. Firon are on top of their game. Really spectacular. In depth understanding of technology, huge experience in the sector, many capable individuals and stellar partners. The M&A team is on a level of its own with cross border transaction experience in abundance. They are our go-to firm for anything complicated or sensitive.’

‘David Yaacobi – a strong young prospect recently made partner. We trust him. Gail Etzion – a strong tech start up and M&A partner. Worked in the sector in the US and it shows. 100% professional.’

‘My experience with M. Firon and specifically Gail Etzion is the facilitation of the execution of our plans safely, diligently and professionally. Gail and the team go out of their way to help us understand legal situations as well as lay out different strategies for confronting these challenges. We benefit from their experience when formulating strategies and their timely execution when things are urgent.’

‘The start-up team has an impressive ability to grasp technical concepts. They have a strong reputation as a great law firm for start-ups which they well deserve. Great international skill set’

‘They have the capability to find solutions for any matters. Their practical and effective approach. Knowledge in corporate matters in different areas.  Jacob Sarov is an outstanding practitioner in technology matters, providing high-quality legal services.’

‘The Firon Hi Tech practice is not large but extremely capable. It is led by a uniquely talented partner, with Silicone Valley experience according to the highest international standards. Being a specialised outfit provides the full spectrum of legal capabilities and disciplines.’

‘Gail Etzion is a top-notch Israeli and US-licensed attorney, with unique Silicon valley experience and a longstanding reputation in the industry. Her dedication to her work is unparalleled, as well as her meticulous attention to details. Beyond impeccable and timely legal work, she is a trusted adviser to her clients on the full range of their business challenges. Her vast professional network is also a tremendous resource for clients, as she is able to connect us with very valuable service providers, business partners and investors.’

‘The team I’m working with has great understanding of our business – all partners and associates involved have shown interest and curiosity so they can serve us better. The main partner we work with is Gail Etzion and she’s amazing.’

Key clients

Elbit Systems

MasterCard

IBM

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

Aman

ComSovereign Holdings

SoulBrain

GlauCure

CorNeat

Snow flix

Merlinx

Varcode

Idomoo

Work highlights

  • Acted for Zur Shamir and Direct Insurance on several transactions including the formation of an insurtech innovation hub.
  • Advised Aerodrome, UAS Services and Solutions company which was merged into Apply Advanced Mobile Technologies, on several M&A transactions.
  • Assisted Idomoo, a start-up which developed a personalised Video as a Service platform, with its IPO.

Intellectual property > Intellectual property: disputes Tier 3

Due to its experience in copyright litigation, M. Firon & Co Advocates and Notaries is frequently sought out by both domestic and international media entities. Practice head Eran Presenti has complementary expertise in computer and defamation law and serves as head of the IP committee of the Israel Bar Association.

Practice head(s):

Eran Presenti

Key clients

Dan Hotels

Starkist Fodor

B.S Toys Ltd.

Kan 11

Zira

IFPI – The Israeli Records and Cassettes Federation Ltd.‏

Sacara

Dell

XFone

Jack Monsonego Ltd.

Epsos

Zira 1

Block America

El Srad

Raanana Aluminium

Work highlights

  • Representing Kan 11 – the Israeli broadcasting corporation, in several disputes.
  • Representing Zira in a suit against Telegram regarding distribution of media content through group chats.
  • Representing B.S Toys Ltd. in a dispute with MGA.

Intellectual property > Intellectual property: filing/prosecution Tier 3

Large multinational companies entrust M. Firon & Co Advocates and Notaries with the prosecution and protection of their patents and trade marks in Israel. Practice head Eran Presenti co-leads the Intellectual Property Committee of the Israeli Bar Association. His practice encompasses all aspects of IP law as well as complementary fields such as computer law and defamation.

Practice head(s):

Eran Presenti

Other key lawyers:

Tzili Olshan Shariv

Testimonials

‘Eran Presenti, Tzili Olshan Shariv and their team are extremely professional, responsive and commercial in their approach. I would not hesitate to recommend them to colleagues and contacts.’

‘Firon is a very good firm. I fully recommend them.’

‘It is a pleasure to work with Adv. Tzili Olshan Shariv and Adv. Eran Presenti. They are very professional, responsive and their advise is valuable and practical.’

Key clients

Bosch Group

ExxonMobil

Cardinal Health

HTC Corporation

Dell Inc.

Baidu online network technology Beijing Co Ltd.

ZEO Alliance Venture Corp.

NSYNC Developments Ltd.

Kpr U.S., L.L.C

Alonial Ltd.

Work highlights

  • Advising Bosch Group on the registration of its patent and trademark portfolios in Israel.
  • Advising ExxonMobil on the registration of its trademark portfolio in Israel.
  • Advising Alonial Ltd. in the registration of its designs in Israel and overseas.

Israel > Restructuring and insolvency Tier 3

M. Firon & Co Advocates and Notaries handles a broad mix of bankruptcy-related proceedings, debt restructurings and distressed M&A. The firm stands out for its extensive experience in cross-border insolvencies. In particular, Ron Bar-Nir, who manages the Bucharest-based SCPA FIRON BAR-NIR side of the firm, is noted for restructuring and insolvency matters involving Eastern and Central Europe. Shay Bar-Nir is also a key contact and advises on the full scope of bankruptcies, liquidations, receiverships, reorganisations and debt settlements.

Practice head(s):

Ron Bar-Nir; Shay Bar-Nir

Key clients

Migdal Insurance Company

Ashtrom

Mega Or

Shaked Partners

Mevaseret Mall

Elbit

Dan Hotels

El Srad

Tel Aviv University

Y.B see mashabim

Dilon medical devices

Work highlights

  • Represented Mega Or in the acquisition of control of Discount Investment through liquidation proceedings in a NIS1.1bn transaction.
  • Acted as a special manager to BioNexus, a cyber company in liquidation proceedings.
  • Acted as a trustee of Engel Europe, formerly a public company traded on the TASE.

Israel > Transport Tier 4

M. Firon & Co Advocates and Notaries‘ transport offering is closely aligned with its infrastructure practice. The firm has an emphasis on large transport-related infrastructure projects, including light rail transit systems and road development projects. Tamar Firon-Smorodinsky is routinely involved in transport-related project development, and Ilan Kremer is noted for his recent work for SuperBus, including advising on its winning tender to operate public transport lines in central and southern Jerusalem.

Practice head(s):

Tamar Firon Smorodinsky; Ron Genat

Other key lawyers:

Ilan Kremer; Timor Pesso

Testimonials

‘M. Firon understands Transport! The team excels in delivering excellent work on time, which is crucial in our line of business. They have very strong commercial attitude and their international skills are also much appreciated. They are masters in infrastructure tenders, including for very large transportation projects.’

‘M. Firon is one of the best teams in mass transportation tenders and know how to process them from A to Z. In this kind of work you need a team which is very meticulous and comprehensive. Firon’s team is exactly that – they read every word very carefully and leverage their in-depth understanding and experience in the negotiations.’

The infrastructure team headed by Tamar Firon-Smorodinsky is highly motivated and is the best you could find for legal support in infrastructure projects and tenders. They are confident, their advice is spot on and they are ever so helpful.’

‘We have worked with international law firms and I must point that Firon stands out in every possible way. They know the industry, know the market and most of all – they have comprehensive knowledge on a broad scale and additional teams to support them when necessary.’ 

‘Partner Tamar Firon-Smorodinsky is very involved with everything. She presents a rare and coveted combination of skill, resourcefulness and finesse. Partner Timor Pesso is very pragmatic, always looking for practical solutions and employs a can-do attitude.’

‘My star partner is Tamar Firon-Smorodinsky. She is a life saver, ready whenever you need her with the best solution and advice. She is brilliant, with tons of experience in various fields, and in various stages and aspects: tenders; finance; construction; commercial, you name it. She sees the whole picture right from the start.’

‘Tamar Firon-Smorodinsky is one of a few lawyers who always renders excellent, balanced, and reasoned legal advice. She understands transport tenders in the most profound way. Timor Pesso adds forward-looking attitude, exceptional technical understanding which we are not used to see among lawyers, organizational skills, and accuracy. They both make the perfect team for an uphill battle.’

‘Tamar Firon-Smorodinsky is my main contact in the firm. I enjoy working with her since she is an excellent lawyer with a good practical attitude. She will never leave anything unattended and will think of everything in advance. I have also worked with Timor Pesso who is also excellent and knows how to make things happen.’

Key clients

CREC (China railway group limited)

Bombardier

CRTG China railway tunnel group limited)

EEB (China Railway Electrification Bureau (Group) Co., Ltd)

Ashdod Port Company Ltd.

Skoda

Israel Shipyards

Noy Fund

SuperBus

DHL

Carmelton Group Ltd.

Ashtrom Group Ltd.

Shapir Civil and Marine

El Al Israel Airlines Ltd.

Swissport Israel

Israel Railways Company

Israel Air Line Pilots Association

Maya Tours

Shlomo Transportation Group

Work highlights

  • Represented SuperBus in its successful tenders for two mass transportation projects in Haifa and in Jerusalem.
  • Represented a consortium (including CREC, Alstom, Noy Fund and Phoenix Insurance) in a PFI tender for the planning, construction and maintenance of the green and purple lines of the light rail project in Tel Aviv.
  • Advised Israel Airline Pilots Association on aviation law and regulation.

The firm: For more than 70 years, M. Firon & Co. has stood out as one of Israel’s largest and most prestigious law firms. The firm was one of the first Israeli law firms to offer international services, and is currently operating six branches in Israel and abroad, with a legal team of over 300 professionals.

The firm was founded in 1950, two years after the state of Israel was established, by Adv Jacob Shimshon Shapiro, Israel’s first attorney general (1948-1950) and Minister of Justice in Israel’s 13th, 14th and 15th governments (1966-1973), and Adv Michael Firon.

For over seven decades, the firm has grown and flourished along with the Israeli economy, acquiring expertise and experience in representing diverse clients in all fields of commercial law and litigation.

The firm’s success is based on the traditional values of the legal profession instilled by its founders – uncompromising professionalism, loyalty and discreetness. On this solid foundation, a modern, energetic and innovative law firm has been built, offering its clients comprehensive legal services, while demonstrating creativity, strategic involvement in the client’s decision-making process, extraordinary proficiency in the international business arena and a total commitment to the clients’ needs.

This unique combination of tradition and innovation enables the firm to foster decades-long relationships with some of its most prominent clients, as well as to rapidly acquire a thorough understanding of the legal and business needs of new clients.

The firm’s clients include some of the most active and well-known business people and companies in Israel and abroad, including governmental ministries, agencies and companies, industrial companies, multinational companies, and leading publicly traded and privately held companies. The firm’s clients operate in every sector of industry and commerce, including technology and hi-tech, insurance, infrastructures and projects, defence, real estate, tourism, banking and finance, distribution and franchising, venture capital and private equity, energy, pharmaceuticals and healthcare, telecoms and media, and more.

The firm’s impressive capabilities have been vastly acknowledged by Israeli and international ranking guides, who bestow high rankings upon the firm’s departments and partners year after year.

M. Firon & Co. has been chosen as the sole representative in Israel and Romania of Interlaw – a prestigious network that incorporates dozens of top law firms worldwide.

The firm’s commitment to its unique values is manifested in the exclusive selection of its legal professionals, acknowledging that a law firm’s most precious asset is the excellence of its team. Thus, many of the firm’s partners have worked at the firm for years, some spending their entire careers at the firm, having started as interns. In addition, the firm’s attorneys have advanced degrees and certifications in law and other fields, such as accounting, business administration, economics, philosophy and the social sciences from top universities in Israel and abroad. Many attorneys have also worked in the US and Europe, and some have business and managerial experience in non-legal disciplines, such as finance, insurance, pharmaceuticals and technology. This unique mix of values, skills and experience ensures that M. Firon & Co. will continue to thrive and provide its clients with unparalleled service – service built on tradition and driven by innovation.

Areas of practice: Dispute resolution; international arbitration; commercial; corporate and M&A; real estate and construction; projects and energy; intellectual property; telecoms and media; competition; capital markets; hi-tech, start-ups and venture capital; blockchain, smart contracts and ICOs, banking and finance; constitutional and administrative; insurance; labor; restructuring and insolvency;  class actions.

DepartmentNameEmailTelephone
Dispute resolution Zvi Firon
Dispute resolution David Hamou
International Arbitration Jacob Enoch
Commercial Raphael Melman
Commercial Jacob Enoch
Corporate and M&A Jacob Enoch
Corporate and M&A Raphael Melman
Real estate and construction Itzhak Narkiss
Real estate and construction Tamar Firon-Smorodinsky
Projects and energy Tamar Firon-Smorodinsky
Intellectual property Eran Presenti
Telecoms and media Jacob Enoch
Telecoms and media Eitan Tzafrir
Competition Mazor Matzkevich
Capital markets Udi Efron
Capital markets Oded Ofek
Hi-tech, start-ups and venture capital Gail Etzion
Hi-tech, start-ups and venture capital Jacob Sarov
Blockchain, smart contracts and ICOs Jacob Enoch
Blockchain, smart contracts and ICOs Oded Ofek
Blockchain, smart contracts and ICOs Jacob Sarov
Banking and finance Jacob Enoch
Banking and finance Tamar Firon-Smorodinsky
Constitutional and administrative Renato Jarach
Insurance Joseph Halevi
Labour Tamar Golan
Restructuring and insolvency Ron Bar Nir
Class actions Danny Kabir
Competition Eytan Epstein
Restructuring and insolvency Shay Bar Nir
Commercial David Abadi
Pharmaceutical, Biotech and Healthcare Baruch Shogul
PhotoNamePositionProfile
Advocate David Abadi  photo Advocate David Abadi Abadi, an expert in commercial law, merged his practice into M. Firon…
Advocate Sivan Atias  photo Advocate Sivan Atias Sivan Atias is a partner in the firm’s real estate and infrastructure department. …
Advocate Amichai Azulai  photo Advocate Amichai Azulai Amichai Azulai is a partner at M. Firon & Co., handling the…
Advocate Ron Bar-Nir  photo Advocate Ron Bar-Nir Ron Bar-Nir is a partner at M. Firon & Co., managing its…
Advocate Shay Bar-Nir  photo Advocate Shay Bar-Nir Shay Bar-Nir is a partner at M. Firon & Co., focusing on…
Advocate Avia Ben-Ari  photo Advocate Avia Ben-Ari Avia Ben Ari is a partner at M. Firon & Co., responsible…
Advocate Varda Berman-Lavon  photo Advocate Varda Berman-Lavon Varda Lavon-Berman is a partner at in the firm’s real estate department.…
Advocate Dana Biran  photo Advocate Dana Biran Dana Biran is a partner at M. Firon & Co., focusing on…
Advocate Kiyan Blal  photo Advocate Kiyan Blal Kiyan Blal is a partner at M. Firon & Co., focusing on…
Advocate Itzchak (Itzik) Blau  photo Advocate Itzchak (Itzik) Blau tzchak (Itzik) Blau, who has been specializing for nearly 30 years in…
Advocate Moshe Brenner  photo Advocate Moshe Brenner Moshe Brenner is a partner at M. Firon & Co., focusing on…
Advocate Hedva Cohen Haramaty  photo Advocate Hedva Cohen Haramaty Hedva Cohen-Haramaty is a partner at M. Firon & Co., focusing on…
Advocate Shirley Dahan  photo Advocate Shirley Dahan Shirley Dahan is a partner at M. Firon & Co., with extensive…
Advocate Udi Efron  photo Advocate Udi Efron Udi Efron is a partner at M. Firon & Co., heading the…
Advocate Jacob Enoch  photo Advocate Jacob Enoch Jacob Enoch is a partner at M. Firon & Co., heading the…
Advocate Eytan Epstein  photo Advocate Eytan Epstein Eytan Epstein is one of the senior partners at M. Firon &…
Advocate Gail Etzion  photo Advocate Gail Etzion Gail Etzion is a partner at M. Firon & Co., heading the…
Advocate Ran Firon  photo Advocate Ran Firon Ran Firon is a partner at M. Firon & Co., focusing on…
Advocate Eldad Firon  photo Advocate Eldad Firon Eldad Firon is a partner at M. Firon & Co. focusing on…
Advocate Zvi Firon  photo Advocate Zvi Firon Adv. Zvi Firon, one of Israel’s finest and most eminent attorneys, is…
Advocate Dana Firon Gross  photo Advocate Dana Firon Gross Ms. Dana Firon Gross is a partner at M. Firon & Co.,…
Advocate Tamar Firon-Smorodinsky  photo Advocate Tamar Firon-Smorodinsky Tamar Firon-Smorodinsky is one of the senior partners at M. Firon &…
Advocate Ron Genat  photo Advocate Ron Genat Ron Genat is a partner at M. Firon & Co., focusing on…
Advocate Yehuda Gindi  photo Advocate Yehuda Gindi Yehuda Gindi is an partner in the firm’s capital markets: corporate and…
Advocate Guy Golan  photo Advocate Guy Golan Guy is a partner in the labor law department of M. Firon…
Advocate Tamar Golan  photo Advocate Tamar Golan Adv. Golan is a partner in Firon and heads its labor law…
Advocate Galit Golan - Rotem  photo Advocate Galit Golan - Rotem Adv. Galit Golan-Rottem is a partner in the labor law department of…
Advocate Yair Green  photo Advocate Yair Green Yair Green is a partner in the firm’s Real Estate department. Yair…
Advocate Yossi Halevy  photo Advocate Yossi Halevy Yossi Halevy is a partner at M. Firon & Co., leading the…
Advocate David Hamou  photo Advocate David Hamou David Hamou is a partner at M. Firon & Co., heading the…
Advocate Hedva Hess-Kibash  photo Advocate Hedva Hess-Kibash Hedva is a partner at M. Firon & Co., focusing on litigation.…
Advocate Tomer Hill  photo Advocate Tomer Hill Pa Tomer Hill is a partner at M. Firon & Co., specializing…
Advocate Shay Huberman  photo Advocate Shay Huberman Shay Huberman is a partner at M. Firon & Co., focusing on…
Advocate Renato Jarach  photo Advocate Renato Jarach Renato Jarach is a partner at M. Firon & Co., heading the…
Advocate Ohad Jarach  photo Advocate Ohad Jarach Ohad Jarach is a partner at M. Firon & Co., focusing on…
Advocate Danny Kabir  photo Advocate Danny Kabir Danny Kabir is a partner at M. Firon & Co., leading the…
Advocate Ronen Ketzef  photo Advocate Ronen Ketzef Ronen Ketzef is a partner at M. Firon & Co., focusing on…
Advocate Barak Keynan  photo Advocate Barak Keynan Barak Keynan is a partner at M. Firon & Co. and heads…
Advocate Ravit Koren  photo Advocate Ravit Koren Ravit Koren is a partner in the firm’s Commercial Litigation Department. Ravit…
Advocate Yoav Kramer  photo Advocate Yoav Kramer Yoav Kramer is a partner at M. Firon & Co., focusing on…
Advocate Ilan Kremer  photo Advocate Ilan Kremer Ilan Kremer is a partner in the firm’s real estate department. Ilan…
Advocate Gafnit Lagziel Shababo  photo Advocate Gafnit Lagziel Shababo Adv. Gafnit Lagziel Shababo is a partner in M. Firon & Co. Gafnit…
Advocate Or Levi  photo Advocate Or Levi Or Levy is a partner in the firm’s labor law department. Or…
Advocate Shiri Lind  photo Advocate Shiri Lind Shiri Lind is a partner at M. Firon & Co., focusing on…
Advocate Ronen Maor  photo Advocate Ronen Maor Ronen Maor is a partner at M. Firon & Co., focusing on…
Advocate Mazor Matzkevich  photo Advocate Mazor Matzkevich Mazor Matzkevich is a partner at M. Firon & Co., heading the…
Advocate Raphael Melman  photo Advocate Raphael Melman Raphael Melman is a partner at M. Firon & Co., heading the…
Advocate Sasi Menahem  photo Advocate Sasi Menahem Sasi Menahem is a partner at M. Firon & Co., focusing on…
Advocate Dora Mer  photo Advocate Dora Mer Dora Mer is a partner at M. Firon & Co., focusing on…
Advocate Sarit Moussayoff  photo Advocate Sarit Moussayoff Sarit has an expertise in the practice of mergers and acquisitions, and…
Advocate Orly Mymon Lewinsky  photo Advocate Orly Mymon Lewinsky Orly Mymon Lewinsky is a partner at M. Firon & Co., focusing…
Advocate Gili Naor Elias  photo Advocate Gili Naor Elias Gili Naor Elias is a partner at M. Firon & Co. focusing…
Advocate Itzhak Narkiss  photo Advocate Itzhak Narkiss Itzhak Narkiss is the managing partner at M. Firon & Co., leading…
Advocate Sivan Narkiss Kremer  photo Advocate Sivan Narkiss Kremer Sivan Narkiss Kremer is a partner in the firm’s corporate and commercial…
Advocate Yael Natan-Tishby  photo Advocate Yael Natan-Tishby Yael Natan-Tishbi is a partner at M. Firon & Co., focusing on…
Advocate Oded Ofek  photo Advocate Oded Ofek Oded Ofek is a partner at M. Firon & Co., heading the…
Advocate Michael Oiknine  photo Advocate Michael Oiknine Michael Oiknine is a partner at M. Firon & Co., focusing on…
Advocate Osnat Ophir Sade  photo Advocate Osnat Ophir Sade Osnat Ophir Sade is a partner in the firm’s capital markets: investment…
Advocate Ami Osnat  photo Advocate Ami Osnat Ami Osnat is a partner in the firm’s litigation department, as well…
Advocate Timor Pesso  photo Advocate Timor Pesso Timor Pesso is a partner in the firm’s infrastructure and project finance…
Advocate Lior Poliakov  photo Advocate Lior Poliakov Adv. Lior Poliakov joined the firm of M. Firon & Co. as…
Advocate Eran Presenti  photo Advocate Eran Presenti Eran Presenti is a partner at M. Firon & Co., heading the…
Adv Dr Sarah Presenti  photo Adv Dr Sarah Presenti Sarah Presenti specializes in Intellectual property, trademark and design patents, counseling in…
Advocate Efrat Rand  photo Advocate Efrat Rand Efrat Rand is a partner at M. Firon & Co. focusing on…
Advocate Gili Riesel  photo Advocate Gili Riesel Gili Riesel is a partner at M. Firon & Co., focusing on…
Advocate Hila Rosen-Glickstein  photo Advocate Hila Rosen-Glickstein Hila Rosen-Glickstein is a partner at M. Firon & Co. Hila was…
Advocate Shimon Sagi  photo Advocate Shimon Sagi Adv. Shimon Sagi is a partner in the firm’s real estate department.…
Advocate Jacob Sarov  photo Advocate Jacob Sarov Jacob (Koby) Sarov is a partner at M. Firon & Co., focusing…
Advocate Anat Shayo-Mahler  photo Advocate Anat Shayo-Mahler Anat Shayo-Mahler is a partner at M. Firon & Co., focusing on…
Advocate Baruch Shugol  photo Advocate Baruch Shugol Baruch Shugol is a partner at M. Firon & Co. Baruch is…
Advocate Asher Sofan  photo Advocate Asher Sofan Asher is a partner in the firm’s capital market department. Prior To…
Advocate Ronit Sutton Salkind  photo Advocate Ronit Sutton Salkind Ronit Sutton Salkind is a partner at M. Firon & Co., focusing…
Advocate Oren Tenenboim  photo Advocate Oren Tenenboim Oren Tenenboim is a partner in the firm’s litigation department. Oren specializes…
Advocate Omer Tikolsky  photo Advocate Omer Tikolsky Omer Tikolsky is an partner in the firm’s capital markets: corporate and securities department.…
Advocate Eitan Tzafrir  photo Advocate Eitan Tzafrir Eitan Tzafrir is a partner at M. Firon & Co., focusing on…
Advocate Tammy Wagner  photo Advocate Tammy Wagner Tammy Wagner is a partner in the firm’s capital markets – corporate and…
Advocate Oshrat Yosef  photo Advocate Oshrat Yosef Oshrat Yosef is a paertner in the firm’s corporate and commercial department.…
Advocate Rona Zamshteigman  photo Advocate Rona Zamshteigman Rona Zamshteigman is a partner in the firm’s commercial litigation department. Rona…
Advocate Naama Zer-Kavod  photo Advocate Naama Zer-Kavod Adv. Zer-Kavod  is a partner in the Firm’s Administrative Law department. Naama has…
Number of professionals : Over 300
Arabic
Bulgarian
Dutch
English
French
Georgian
Hebrew
Italian
Romanian
Russian
Interlaw (the only Israeli representative)
Contact : Jacob Enoch (Jacob_e@firon.co.il)
Other offices : Beer Sheva
Other offices : Belgrade
Other offices : Bucharest
Other offices : Haifa
Other offices : Nof Hagalil
Other offices : Sofia
Other offices : Athens

CLIENT: Adv. Nimrod Bashan

Counsel

Global M&A Legal Integration Coordinator

Europe IOT Systems Hardware Legal Lead

Head of IBM Israel Legal Department

COMPANY/FIRM: IBM

TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all legal aspects related to the services provided to us.

Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.


CLIENT: Mr. Christoph Baert

Senior Managing Counsel

Regulatory Affairs, Europe

COMPANY/FIRM: Mastercard Europe

TESTIMONIAL: We, at MasterCard, provide this reference to Firon wholeheartedly.

As a global corporation it is of the utmost importance for us to identify the right legal partners to support our operations in each jurisdiction. The Epstein firm that had merged with Firon have been our legal partner in Israel for almost 20 years. The firm’s acquaintance with and deep understanding of the industry, combined with first class regulatory, corporate and commercial support, provides us with much needed comfort when we conduct our business in Israel.

We could not be happier with our experience with Firon – from the firm’s responsiveness, uncompromising professionalism, cost-effective approach and understanding the legal needs of a multinational corporation – Firon is indeed remarkable.


CLIENT: Mr. Michael Federmann

Chairman of the Board

COMPANY/FIRM: Elbit Systems

Dan Hotels

TESTIMONIAL: Firon is, without a doubt, our preferred law firm, as it has been for 70 years.

We rely on Firon’s insightful advice on numerous legal and business issues across various companies, industry sectors and jurisdictions.

Litigation, international arbitration, M&A, capital markets, competition, commercial agreements, TMT, real estate, zoning and planning and more – Firon has exceptional talent and depth in every department.

We find that the firm’s ability to grasp all the nuances of an issue, legal, strategic and business alike, is truly exceptional.

We are therefore happy to provide this reference and to communicate our full satisfaction with respect to Firon.


CLIENT: Ms. Efrat Nadel

VP Legal

COMPANY/FIRM: Playtech

TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all aspects of cross border transactions and international commercial agreements.

The size of the firm and the full coverage of legal disciplines truly justifies its characterization as a full service law firm. Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.


CLIENT: Mr. Noam Weiman

President & CEO

COMPANY/FIRM: Diplomat Group

TESTIMONIAL: Firon has been our law firm of choice, in Israel and worldwide, for decades. Representing Procter & Gamble in Israel and later in Georgia, Cyprus, South Africa and New Zealand, Diplomat has become a truly international company and Firon’s local and international competence and experience has been an important part of our success.

Firon has the fire power and the depth to handle any legal matter at absolutely the best professional level available in the Israeli market. For us Firon is, and has always been, the embodiment of a one stop shop, top class, law firm.


CLIENT: Mr. Gil Gueron

Managing Director

COMPANY/FIRM: Ashtrom Group

TESTIMONIAL: For many decades Firon has been our group’s leading law firm.

We have instructed the firm on infrastructure and real estate projects worth billions of Dollars. The firm has handled all our capital markets transactions (including our IPO, tender offers, bond offerings and more). We employed Firon’s services for the handling of major projects abroad and used their team to litigate high profile cases.

The legal services rendered to us exemplify Firon’s status as one of Israel’s most highly regarded one stop shop law firms. In all such matters and many others, Firon adhered to the highest professional standards.


Firon & Co. is proud to be one of Israel’s most globally active law firms and one of the first Israeli law firms to establish overseas branches. The firm is among the few top firms of choice for Israeli and Israeli-related clients facing challenging, difficult and critical cross-border work. The firm, which was founded in 1950, has decades of experience in cross-border activity and in leading complex and multijurisdictional projects including the representation of Israeli and foreign clients in some of the most complex cross-border mergers and acquisitions, international financing transactions, real estate, private equity, joint ventures, distribution and trade, high-tech deals etc.

The firm has a major advantage in its operations in Europe through the activities of Firon Bar-Nir (Europe) which is located in Bucharest, Romania and serves as a focal point for supporting the firm’s clients throughout Europe and in Central and Eastern Europe, in particular. The Romanian branch currently has over 20 lawyers supporting some of the largest and most active Romanian and European companies. The firm also has local branches in Greece, Bulgaria, and Serbia.

In recent years, our firm has also started operating more extensively in Latin America in various ventures and in Mexico, Colombia and Brazil, in particular.

Recently, following the signing of the Abraham Accords, the firm’s nine years’ ‘presence’, activity relations and experience in numerous transactions made between Israeli and UAE based businesspersons and entities, has surfaced and the firm continues to closely cooperate with the largest law firm in the UAE. In addition to its extensive and highly regarded activity in Europe and in Latin America, the firm has a broad and long-established practice in North America, Asia, and China, as well as in some countries in Africa.

The firm is a member in elite global law firm networks, which gives the firm the ability to provide clients with immediate advice with support offered by the local members of the networks, whose representatives have a deep personal acquaintance with M. Firon’s partners, with the ultimate result being the ability to act for the firm’s clients in an optimal manner and on a worldwide basis. This enables the firm to provide our clients with a truly international advice in practically any location they operate across the globe, with maximum accessibility and daily support from a partner in our offices in Israel.

In addition to its international corporate & commercial practice, M. Firon & Co. is one of Israel’s leading and most experienced firms in the field of international arbitration. In recent years, the firm has represented Governments, multinationals, and prominent business figures before international arbitration tribunals, including, the International Court of Arbitration of the International Chamber of Commerce (ICC), the International Centre for Settlement of Investment Disputes (ICSID) and other similar tribunals across the globe.

Among the firm’s clients are foreign and multinational companies as well as leading Israeli companies who routinely operate in the international markets. The firm’s clients are assured professional, swift and efficient service in every location worldwide.