M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Firm Profile

M. Firon & Co Advocates and Notaries
TEL AVIV 6706054

Israel > Employment Tier 1

Over the past year, M. Firon & Co Advocates and Notaries recorded an increase in labour-related class actions, notching up 13 appointments in this sphere. Other practice sweet spots include collective bargaining, M&A-related issues and administrative proceedings. Department head Tamar Golan is widely recognised as a leader in collective negotiations; she recently teamed up with Guy Golan to represent Clalit Health Services Organization in relation to a collective dispute about working hours of medical interns in all Israeli hospitals. Galit Golan-Rottem, who is recommended for collective disputes, and newly promoted partner Dana Cohen are also key contacts.

Practice head(s):

Tamar Golan

Key clients

Clalit Health Services Organization

Dan Hotel’s chain

The College of Management Academic Studies

Sanofi Aventis Israel

Shila Medical Services Ltd


DavidShield Group

Mosdot – Education and Culture in Tel Aviv Yafo

Superbus and Balilius Groups

Tel Aviv Sourasky Medical Center.

EL-SRAD Industries LTD.

Gilead Sciences Israel Ltd.

Millenum Marketing

Work highlights

  • Representing Clalit Health Services Organization on negotiations with the Israeli Medical Association regarding various matters, including determination of employment, collective bargaining agreements and more.
  • Representing the College of Management Academic Studies on a class action lawsuit, among other matters.
  • Representing Superbus in all matters regarding labour law including on the signing a new collective agreement.

Israel > Healthcare and life sciences Tier 1

M. Firon & Co Advocates and Notaries’s healthcare team has a stellar reputation acting for major players in the pharmaceutical industry as well as medical centres on cross-border transactions and regulatory issues. The department also has extensive experience of representing startup companies in the healthcare sector, aiding these entities with licensing agreements and investment rounds. Baruch Shugol and Sivan Narkiss co-head the team, with the former bringing expertise in all commercial aspects required for the operations of pharmaceutical companies, and the latter a popular choice for multinational pharmaceutical companies, distributors and medical startups.

Practice head(s):

Baruch Shugol; Sivan Narkiss

Other key lawyers:

Jacob Enoch


‘Robust, ultra professional, lightening quick, absolutely first class.’

‘Baruch Shogul – a super star who has seen it all. Sivan Narkiss – up and coming. Jacob Enoch – our main contact. As brilliant as they come. Very knowledgeable on healthcare law.’

‘Wide experience in fundraising, complex agreements, and international engagements, as well as day-to-day operations. Excellent availability.’

‘Baruch Shogul – #1. Full stop. As simple as that. Sivan Narkiss – very very good. Jacob Enoch – As brilliant at this capacity as in his many others.’

‘Firon supports both our transactional work and our commercial work (mainly licensing and JVs) both in Israel and abroad as well as our regulatory needs.’

‘Jacob Enoch – words can’t describe our satisfaction. He is an essential member of our strategic team. He understands our business, our software, finance, strategy, and of course the law.

‘Baruch Shogul and Sivan Narkiss – the best healthcare team in the country as mentioned above. Baruch is an industry veteran you absolutely need in your corner.’

Key clients


Tel Aviv Sourasky Medical Centre

Clalit Health Services

Pharma Israel


EMMS Nazareth Hospital

Hadassah Medical

Herzliya Medical Centre

S.L.H. Medical Services Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

CorNeat Vision


Geffen Medical


Work highlights

  • Represented EMMS Nazareth Hospital regarding various aspects of its operation.
  • Represented Herzliya Medical centre regarding various aspects of its operation.
  • Representing the global pharma company Sanofi.

Israel > Capital markets Tier 2

M. Firon & Co Advocates and Notaries is recognised for its distinct knowledge of capital markets matters specific to investment and institutional entities, with its sector expertise demonstrated by close relationships with the Union of Mutual Funds Managers and the Union of Trustees in Capital Markets, among other clients. Capital markets and investment specialist, Oded Ofek, spearheads the funds side of the practice and is ‘effective in resolving issues before regulators‘. On the traditional capital markets side, Udi Efron is adept in representing major corporate issuers on both debt and equity offerings.

Practice head(s):

Other key lawyers:

Yehuda Gindi


Its capital markets “forte” is mutual funds, where it represents around 25% of the market, including the Mutual Fund Managers Association. It is involved with all the relevant and novel issues before the Israel Securities Authority and collaborates with international networks when we need international support.

‘Ofek Oded, head of the department of investment entities, is brilliant, creative, and a one-stop-shop expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, and not only the legal scope of the capital markets.

The department has great expertise and experience in all legal aspects of the activity of a public company. In addition, the department has a unique expertise in promoting groundbreaking transactions and ventures in the capital market, including the execution of securitization transactions.’

The particular capabilities needed to service a conglomerate such as ours are unique and hard to find. M. Firon has robust firepower in capital markets and brokerage and portfolio management as well as in the mutual funds spheres, enabling it to handle the numerous legal questions that arise.’

What makes Oded Ofek different from his competitors is a combination of things: he is a pleasure to work with, he is an excellent capital markets lawyer, he is effective in resolving issues before regulators, and innovative and diverse in nature.’

M. Firon has extensive experience in advising us on exchange-traded funds “Kranot Sal” (the Israeli ETFs) formation and the development of new products, and on a variety of financial vehicles and schemes in the traded products business. The team has an abundance of great business understanding and is easy to deal with.’

Oded Ofek is a very talented professional who provides advice at the highest level. He is intelligent, with deep cross-border understanding, a very hard worker, and a well-known name in the capital markets arena in Israel.’

I can point to Oded Ofek’s uncompromising professionalism, coupled with the highest level of skill and competence, while showcasing deep knowledge both of all the relevant legal issues and of the business environment in which I operate.

Key clients

Israel Airports Authority

Direct Finance


The Phoenix Holdings

Ashtrom Group

Diplomat distributers

Bayit Bakfar

Mega Or

Dan Hotels

Ayalon Mutual Funds

Altshuler Shaham

Value Capital (Rani Zim Group)

Hanan Mor Group


Obly; Bizi Finance; Sense capital markets; GC Hevron Capital and many more.

Work highlights

  • Advising Israel Airports Authority on its NIS1bn debentures offering.
  • Advising Bayit Bakfar on its NIS255m IPO.
  • Advising Direct Finance on several bond offerings, totalling NIS 1bn.

Israel > Commercial, corporate and M&A Tier 2

M. Firon & Co Advocates and Notaries‘ corporate team finds favour for its ‘personal and thorough attention‘. The group’s diverse sector focus is also a recurring theme among sources, which is evidenced by its recent work spanning the defence, energy, technology, healthcare and real estate spheres. M&A head Jacob Enoch receives rave reviews, and one client asserts he is ‘the GOAT of all Israeli lawyers‘. The department also includes corporate and securities partner, Udi Efron, head of the firm, Zvi Firon, and Jacob Sarov, who fronts the international corporate unit and the internet, gaming and e-commerce practice.

Practice head(s):

Zvi Firon; Jacob Enoch; Eytan Epstein

Other key lawyers:

Udi Efron; Jacob Sarov; David Yaacobi


‘Extensive expertise and experience in a wide range of areas including traditional industries and consumer matters. Ability to support all types of corporate and commercial initiatives, as economically and legally complex as they may be. Personal and thorough attention.’

‘We are a leading assisted living company in Israel. M. Firon supports all our activities: investments, M&A, healthcare of course, capital markets, litigation, labor law and much more. Robust, ultra professional, lightening quick, absolutely first class.’

‘Jacob Enoch is an unbelievable lawyer covering all bases, practice areas and sectors. Leads our deals, crushes opponents in court, provides business strategy insight. We think that all around he is the best lawyer in the country.’

‘Jacob Enoch is the GOAT of all Israeli lawyers. Truly better than anyone I have encountered, whether in Israel or elsewhere. David Yaacobi is an excellent young partner who is surely destined for greatness.’

‘One of the largest firms in Israel. A true one-stop-shop that can cover all of the legal needs of a client, and at an adequate level.’

‘Highly professional lawyers, very experienced, excellent service and work habits, well backed by firm’s colleagues.’

‘Very practical, business savvy and responsive. Also has unique experience and expertise in certain industries. Jacob Sarov has a great nose for the business and is focused on making the client happy. Practical and commercial.’

‘Jacob Enoch is superb. He perceived all angles and aspects of the negotiations, bringing to the table his experience in NYC, his reputation and skills as a litigator, his grasp of the technological arena and of course his top deal-making and negotiations abilities.’

Key clients

Elbit Systems

Mega Or Holdings


Zur Shamir

Direct Insurance


Ashtrom Group


Direct Finance

Dan Hotels




Value Capital


Bait Bakfar

Nofar Energy

ComSovereign Holdings


B. Yair ; GRE; Snir

Michman Basad

Omer Mediland Ltd.



B.S Katz Holdings


Work highlights

  • Representing iSoftBet on its sale to NYSE-listed IGT for approximately €164m.
  • Advising Vidazoo, and its shareholders, on the $93.5m sale of the company to Perion Network.
  • Acting for Elbit Systems on the sale of its controlling stake in Ashot Ashkelon to FIMI Opportunity Funds for approximately NIS285m.

Israel > Competition/antitrust Tier 2

M. Firon & Co Advocates and Notaries‘ competition practice strikes a balance between contentious and non-contentious work. In terms of the former, the group advises on a significant volume of merger reviews, joint venture arrangements and ongoing compliance issues. On the litigation front, the team is equipped to handle criminal cartel cases, administrative proceedings and class actions. Mazor Matzkevich leads the competition, antitrust, and regulatory affairs practice with support from international practice head Eytan Epstein; together, they ‘know how to give advice and work with the regulator’.

Practice head(s):

Mazor Matzkevich; Eytan Epstein

Other key lawyers:

Inbal Rosenblum Brand


‘The team has significant experience and abilities in providing advice on competition and antitrust, on agreements and complex transactions, and on joint mergers and acquisitions along with strategic consultancy regarding all aspects of competition law.’

‘Mazor Matzkevich has extensive experience. Her knowledge is always up-to-date. The antitrust team continually strives to support the company in order to ensure the maximum freedom of commercial activity within the law.’

‘The team gives the best solutions in Israel for competition and antitrust, due to its excellent knowledge and 24/7 service.’

‘Eytan Epstein and Mazor Matzkevich are the best partners in Israel in this field. They know how to give advice and work with the regulator.’

Key clients


Herzelya Medical Center

The Mutual Fund Managers Association

Value Capital

Rani Zim Group



Toshiba Corporation

Israir – Terminal 1 aviation

The Histadrut – Israel’s workers Union


Alpa Cosmetics

the Israeli Federation of independent Record Labels

Maadane Gorme

Independent Physicians’ Union

Dganit Bakery

Work highlights

  • Advised Value Capital on the antitrust aspects of the NIS510m acquisition of the portfolio management, hedge funds and mutual funds business of Psagot.
  • Advised Mastercard on various antitrust matters.
  • Represented Toshiba in three class action suits brought against it, and other international corporations, in relation to a European Commission decision regarding international cartels.

Israel > Dispute resolution: mediation and international arbitration Tier 2

Adept at working across jurisdictions‘, M. Firon & Co Advocates and Notaries has handled a string of complex cross-border arbitrations of late, including several cases spanning ICC rules. Mediation is also an active area for the team, which is headed by Jacob Enoch; he additionally handles M&A, corporate finance and commercial litigation work and brings the full weight of his multidisciplinary expertise to bear in complex commercial arbitration cases.

Practice head(s):

Jacob Enoch

Other key lawyers:

Rona Zamshteigman


‘Jacob Enoch is a true multi-talent. Leads all our deals – M&A, PE, financing, local and international alike. Won our hopeless international arbitration against all odds. Unbelievably good. Jacob’s performance on the case was a sight to behold. Cross examinations were a masterclass.’

‘The team, headed by Jacob Enoch, was very professional and was attentive to our comments and needs.’

‘Jacob Enoch was very professional in handling our case and was attentive to our comments and needs. He was very responsive and we received his feedback very quickly. He was always available to take our calls, even when he was out of office.’

‘Jacob Enoch – everyone in the small Israel international arbitration community knows and respects him immensely. He is the most senior, most capable international arbitration practitioner in the country.’

‘There is a mixture of creativity and pragmatism in the team that is unique. They are clearly adept at working across jurisdictions and in tandem with a variety of other aligned skill sets, such as strategic communications and intelligence gatherers. The team is resilient, robust and ethical.’

‘Jacob Enoch is an excellent listener and takes time to really understand what his clients’ objectives are and creates a strategy that is wholly aligned to those objectives. He is an excellent communicator and always focuses on the application of the law for clients rather than simply rehearsing the law for clients.’

‘The team is highly professional, available for any question at any time, creative and innovative in the solutions it offers. In addition, the team members are kind and approachable.’

‘Jacob Enoch is an outstanding lawyer; sharp, always ready with a practical solution, a wise man with great knowledge and definitely the lawyer that I would choose.’

Key clients

C. Mer

Rav Bariach

Migdal Insurance Company

Zur Shamir



Ashtrom Group

Work highlights

  • Successfully represented C. Mer in an ICC case in Amsterdam and continues to represent it in a challenge to the award.

Dispute resolution > Dispute resolution: class actions (including derivative actions) Tier 2

M. Firon & Co Advocates and Notaries‘ prolific class actions practice has recently advised on over 300 class actions. A key player in consumer protection cases, where Ronit Sutton Salkind is praised for her ability to ‘conquer the hearts of judges‘, the group also handles a significant volume of insurance, disability and environmental law-related cases. Class actions lead Danny Kabir steers the team alongside head of the firm, Zvi Firon.

Practice head(s):

Zvi Firon; Danny Kabir

Other key lawyers:

Ronit Sutton Salkind; Lior Poliakov


‘Ronit Sutton Salkind knows how to give excellent answers to difficult situations. What makes the team unique, beyond its legal excellence, is the fact that it is made up of female lawyers who combine professionalism with an extraordinary sensitivity that makes it possible to compromise in difficult cases.’

‘Ronit Sutton Salkind has positioned herself as the best lawyer in Israel in the field of defence against consumer class actions, accessibility, and pollution. Ronit’s professional level and skills is above all competitors. Her ability to close difficult cases on behalf of her client is phenomenal.’

‘The team is determined to help the client to solve their legal problems and advise how to operate in order to achieve the clients goals, with high availability and extensive knowledge at all relevant issues.’

‘Ronit Sutton Salkind and Lior Poliakov are always willing to help. Both provide excellent service and great professionalism.’

‘I have dealt with the “class actions: defence” department at M. Firon & Co. for seven years. Our firm’s clients have worked with their consumer and accessibility class actions. They have an excellent reputation in the field led by partner Ronit Sutton Salkind.’

We consulted with Ronit Sutton Salkind on the threat of class action suits in the context of the Covid-19 pandemic and its international impact on consumer trade on the internet. This very complex issue is dominated by local and international laws in different countries. She did an amazing job clarifying it.

‘Ronit Sutton Salkind is brilliant, knowledgeable, and knows how to conquer the hearts of judges with a convincing appearance in court. In addition, she has the rare abilities of a first-rate mediator, and therefore she manages to conclude many cases with good compromises for the client.’

Key clients

Aloniel Israel – McDonald’s




Clalit health services

Clal Insurance Company

Hachshara Insurance Company

Harel Insurance Company


Ski deal

Fox Group

Rami levi Shivuk Hashikma

Delta Capital

Meitav Dash

Lapidot Medical

Hanan Mor Group

Mega Or

Afi Properties

Electra construction


Work highlights

  • Defended Clal Insurance in several class actions worth billions of NIS, including in a dismissed action alleging it had used outdated mortality boards to calculate life insurance premiums.
  • Successfully represented Hachshara Insurance Company in a claim for refunds of business and home insurance premiums due to the implications of lower use and insurance risk during the Covid-19 period.
  • Retained by five public companies to defend against class actions claiming they do not make adjustments to their reports — published on the internet system of the ISA and the TASE — to meet disability standards.

Israel > Energy Tier 2

M. Firon & Co Advocates and Notaries’ energy team represents Israeli and international clients in a broad range of energy projects, demonstrating strength in assisting with public tenders, project financing and negotiating construction agreements. The department also advises companies in renewable transactions, such as advising Nofar Energy on its acquisition of 50% of a Romanian solar project developer. Tamar Firon-Smorodinsky is a ‘problem solver’, who has extensive expertise in large-scale energy projects, while the highly regarded Timor Pesso specialises in the financing of deals, primarily in the conventional and renewable energy fields.

Practice head(s):

Tamar Firon Smorodinsk; Timor Pesso

Other key lawyers:

Tal Magalashvili


‘Firon provides us a complete “holistic” legal service for all the process. The project requires the team to remain available and responsive and sometimes work on a very tight schedule. In this framework they manage to be very helpful and professional.’

‘Tami Firon is a problem-solver, a lawyer with a vision and loads of experience. She understands the entire picture and her overall view is an asset. I would also like to point out Tal Magalashvili, who is an associate working very closely with Tami. He has initiative, a hard-working lawyer with an extraordinary ability to process and analyze information. He has a bright future ahead of him.’

‘Firon has been handling challenges in a remarkable way. Over the recent years the team has developed uncommon expertise in this particular field. The leading partners possess invaluable experience and the associates are keeping up as well.’

‘Tami Firon: Tami has a special and brilliant way of getting the job done. She is highly experienced and things under her advice are well managed. She usually finds the right balance between the need to protect our legal and commercial interests and the importance of keeping things moving and maintaining a positive atmosphere. I think she is probably one of the most seasoned and recommended Israeli lawyers in this field (and my no. 1 choice).’

‘Timor is a major and crucial part of the team. During the time we have been working with Timor I was impressed by his unique ability to see the greater picture and devise the perfect legal structure to match it. He also has significant cross-border experience worth mentioning.

Key clients

EDF EN (Israel) Ltd

Netiv Haor

Harel Insurance Company


Isramco Negev 2

Zorlu Enerji Elektrik Uretim

Nofar Energy

Focal Energy




Work highlights

  • Advising Netive Haor, a subsidiary of the Israel Electric Corporation (IEC), on the construction, financing and operation of two new gas-operated power plants.
  • Advised Nofar Energy on the transaction for the acquisition of 50% of Portland Trust Renewables, a Romanian company which develops a solar project in Romania.
  • Advised Turbogen, which develops a multi-fuel microturbine for local electricity production, on its IPO.

Israel > Infrastructure Tier 2

M. Firon & Co Advocates and Notaries offers a full-service infrastructure practice, regularly advising clients on all forms of infrastructure projects, with a focus on the transportation, defence, health and environment sectors. The firm acts for a mix of domestic and foreign companies, which turn to it for assistance with PFIs, PPE and BOT projects. ‘Veteran’ partner Tamar Firon-Smorodinsky heads the team and has extensive experience in project finance. Energy and project financing expert Timor Pesso and Sivan Atias are other key individuals.

Practice head(s):

Other key lawyers:


‘They have always proven to be an excellent team. They have a superb ability to handle complex matters – both locally and internationally. They do not hesitate to tackle technical and commercial aspects, they are not afraid of numbers, which is a huge advantage. Their legal skills are superb, so basically you get a full high quality service. Extra advice by other departments when needed also contributes to the team’s depth.’

‘Tamar is a super-legal-hero. Nowadays I think she should be rated as one of the top-5 lawyers in the infrastructure field. She has second to none experience accumulated over many years. She is sharp, motivated and has a can-do attitude. Definitely my go-to legal advisor. Timor and his team are providing high level professional service with very good service oriented attitude.’

‘This is a first-class team both in terms of knowledge and service and in terms of outstanding willingness to help the client with any matter, big or small. The team demonstrates exceptional original thinking, expertise and effort.’

‘I would like to recommend two key partners in the team: Tamar Firon and Sivan Attias. Tami is a shrewd, veteran and determined lawyer with unparalleled experience. She can always be trusted to make the most of every situation in a way that allows flexibility for those who manage the project. She demonstrates wisdom and creative thinking, and is always open minded. One of the best lawyers in her field! Sivan is a young and very promising partner. She has a unique combination of qualities you don’t see every day in young partners. Very reliable and trustworthy.’

‘They have it all! You go in with numerous questions and you go out with several alternative legal solutions. They give you reassurance they won’t leave until everything is settled. That is a real comfort to know you can trust them to do an excellent job, on time, without double checking all the time! Tami is a dream lawyer. I value her advice – always in place and right on point, after considering all the relevant little details as well as the whole picture. She knows how and when to put her foot down to make things happen or to prevent wrong moves. She is a true partner.’

‘The firm helped us handle several projects. They have extraordinary capabilities of handling sophisticated projects – always have the right perspective and gladly embark upon every challenge, however complicated or difficult. In addition they know how to support foreign companies in their Israeli business and projects. Tami Firon coordinated to give the best legal service there is. She combines great legal expertise, uncommon experience and wisdom which make her a leading lawyer. Timor Pesso is a very knowledgeable lawyer. He always find a way to make a deal happen, and always knows how to negotiate and overcome the obstacles.’

‘Nothing is too complicated for the team I am working with. Very high standards and a holistic point of view as to large projects as ours.’

‘Tami who leads the team is a perfect example of how a great lawyer should handle. In my opinion she is way ahead of her peers in analyzing prospects and risks and putting things in place so everyone can see the whole picture, including as to the financing aspects of the project, and the various complicated infrastructure requirements. She is very precise, goes to the bottom of things and does not leave anything unattended. I recommend her without hesitation.’

Key clients

Ashtrom Group

EDF EN (Israel) Ltd

Kiryat hatikshuv htechnologit banegev Ltd.

Phoenix Insurance Company


Netiv Ha-or

Harel Insurance Company

The inter-ministerial committee of the Israel Ministry of Finance, the Housing Ministry, the Israel Land Authority and Apartment for Rent – Government Housing Rent Company Ltd.

Israel Railways Company Ltd.

Noy Fund

Carmelton Group Ltd

Meonot Shlomo

Shikun & Binui

Israel Railways

Work highlights

  • Advising Clal Insurance Company in respect of the NIS 365m syndicate of lenders agreement for financing Bar Ilan University’s dormitories.
  • Advising Ashtrom Group in respect of a PPP tender for the financing and construction of a new government-building, Generi 3, designated for governmental ministries and institutions in Jerusalem.
  • Advising Meonot Shlomo, which is jointly owned by The College and the Afcon Group, and is designated for the planning, financing, construction and operation of the new College of Management’s dormitories.

Israel > Insurance Tier 2

M. Firon & Co Advocates and Notaries is routinely engaged by major Israeli insurers across a wide range of matters, with a focus on class actions, regulatory issues, and corporate and finance transactions. Additionally, the firm enjoys close relationships with the Israel Insurance Association and The Association of Life Insurance Companies of Israel, which it also advises on various regulatory matters. Insurance head Yossi Halevy is noted for his experience in representing the insurance industry before government bodies.

Practice head(s):

Yossi Halevy; Zvi Firon

Key clients


I.D.I Insurance Company Ltd.

The Phoenix Insurance Company Ltd.

Harel Insurance Company Ltd

Clal Insurance Company Ltd.

Migdal Insurance Company Ltd.

Menora Mivtachim Insurance Company

Hachshara Insurance

Libra Insurance Company

Israel Insurance Association (RA)

Association of Life Insurance companies of Israel Ltd.

The Managing Corporation of Compulsory Vehicle Insurance (Pool) Ltd.

Madaness Insurance Agency

Work highlights

  • Representing Clal in 15 class actions.
  • Representing The Israel Insurance Association and the The Association of Life Insurance Companies of Israel in various matters, including regulatory issues.
  • Representing Harel Insurance Company in various financing transactions.

Israel > Planning and zoning Tier 2

In 2021, M. Firon & Co Advocates and Notaries boosted its planning and zoning group through the hire of real estate specialist Kais Nasser, who joined from his own firm. The team also draws on the experience of Barak Keinan, who advises construction companies, developers and local municipalities on a range of real estate, planning and construction matters, and urban renewal head Dana Biran. Also noted is Tamar Firon Smorodinsky, who fronts the wider real estate practice.

Practice head(s):

Itzhak Narkiss; Barak Keinan; Tamar Firon-Smorodinsky; Dana Biran

Other key lawyers:


‘Experienced team. Meets schedules. Excellent background in the planning and real estate domain. Polite, flexible and very collaborative.’

‘Familiar with contact persons in committees. A smart and humble team.’

‘Kais Nasser is a real expert in analyzing complex issues of town planning, dealing with the actions of the authorities, and showing the absurd decisions made by them. He acts in a calm and straightforward manner and provides us with a lot of confidence.’

Key clients

Elbit Systems

Ashdar Building Company Ltd.

Dan Hotels


EDF Energies Nouvelles Israel Ltd.

Clalit Health Services

Ken Hator Construction and Engineering Ltd.

Metropolis Urban Development Ltd.


Tamara Municipality

The Greek Catholic Patriarchate

Arsuf Kedem

Many private owners

Acro real estate

Tidhar Group

Migdal Insurance Company

Aviv Group

Work highlights

  • Representing Ashdar and Ashdar Boutique in approximately 100 urban renewal projects, including thousands of new residential units.
  • Representing Clalit Health Services in various planning and zoning matters, including in objection proceedings concerning an aircraft landing area near a hospital.
  • Representing the Municipality of Tamra on its objection to the route of the northern part of the Cross-Israel Highway.

Israel > Real estate and construction Tier 2

The team at M. Firon & Co Advocates and Notaries is valued by clients for its ‘outstanding willingness to help the client with any matter, big or small‘. Housing a prominent urban renewal practice, where it represents both developers and residents, the group also demonstrates strong activity in real estate investment matters, corporate transactions and real estate finance, among other work. Managing partner and real estate specialist Itzhak Narkiss co-heads the department together with Tamar Firon Smorodinsky, whose practice combines strength in infrastructure, real estate and project finance. The team also includes Shay Huberman, Ronen Maor and Dana Biran.

Practice head(s):

Itzhak Narkiss; Tamar Firon-Smorodinsky

Other key lawyers:


M. Firon’s real estate team is very professional, knowledgeable and closely familiar with most players in the market. This creates an environment where it is easy to negotiate and collaborate to promote deals. Billing is fair and they are very open to work on the billing in a way that it will not postpone any deal.’

‘A professional team that understands real estate and is available for any issue that arises.’

‘The firm advises on various projects under my responsibility, including aspects across various fields: construction, real estate financing, planning etc. This is a first-class team, both in terms of knowledge and service and in terms of outstanding willingness to help the client with any matter, big or small.’

‘Tamar Firon-Smorodinsky is a shrewd, veteran and determined lawyer with unparalleled experience. She can always be trusted to make the most of every situation in a way that allows flexibility for those who manage the project. She demonstrates wisdom and creative thinking, and is always open minded.’

‘Sivan Atias is a young and very promising partner. She has a unique combination of qualities you don’t see every day in young partners. Very reliable and trustworthy.’

‘I work with Itzhak Narkiss and Dana Biran. At least one of them participates in monthly project status meetings, even if the agenda does not involve legal issues. They give my team professional advice and I do not recall an issue which was not resolved together. Both are professional, very responsive and attentive.’

We appreciate the professionalism of the staff treating us (Ilan Kremer, Itzhak Narkiss and more). Available at any hour to provide an efficient, fast and courteous professional response.’

‘Itzhak Narkiss is highly knowledgeable and highly valued throughout the industry. As such, he can advise on any part of the deal and his advice will be highly appreciated by both sides. Ilan Kremer, who works closely with Itzhak, is also very knowledgeable and accessible.’

Key clients

Ashtrom Group

Ashdar and Ashdar Boutique

Acro Nadlan

Migdal Insurance Company

Adam Shuster


Hanan Mor Group

The Phoenix Insurance Company



Geshem Lemishtaken

Mizmor LeDavid (David Azoulay civil engineering)

Magic in the desert (Kessem Bamidbar)

Many Private clients

Work highlights

  • Representing Ashdar in various residential and urban renewal projects across Israel, from the initial stages through to financing and sales.
  • Advising Ashtrom Group in a transaction with Gindi for the construction of 504 residential units in Gindi’s new complex,
  • Representing Migdal Insurance company in real estate transactions worth hundreds of millions of shekels.

Israel > Banking and finance Tier 3

M. Firon & Co Advocates and Notaries finds favour with sources for its ‘approach that puts the client at the centre‘. On the regulatory side, the group is recognised for its work representing non-bank lenders, including in permitting proceedings. On the transactional front, it handles a significant volume of infrastructure and construction financings. Tamar Firon-Smorodinsky, who heads the real estate, infrastructure and project finance teams, and Oded Ofek, who spearheads the capital markets and financial services department, are both recommended.

Other key lawyers:


Nothing is too complicated for the team. The tender requires extremely long-term vision and adequate preparation, including consideration of finance, transportation and infrastructure aspects, as well as various commercial and technical issues.

The team is broad, knows how to give professional and accurate answers to the in-depth issues that require an understanding of the law and applicable regulations relevant to this sector. As for service levels and responsiveness; the firm provides excellent service — very, very high level.

Tamar Firon-Smorodinsky is a perfect example of how a great lawyer should act. She is very precise, gets to the bottom of things and does not leave anything unattended. I recommend her without hesitation.’

I was asked to describe what makes this practice unique – in a few words – they have it all! You go in with numerous questions and you come out with several alternative legal solutions. They give you reassurance they won’t leave until everything is settled.’

Good connections to government and a key player in the market. Maintains an approach that puts the client at the centre, while trying to solve conflict in the best way for the client — even if it conflicts with the firm’s interest to earn more money by going to court.

I work with Oded Ofek, who is a specialist in the field of investment funds and banking, financing and credit provision services – wise, service-oriented, novel in his solutions and thinking and makes you feel you are in the best of hands.

The team is loyal, timely, precise, smart, helpful, service-oriented and has good understanding of the spheres of law.

I can point to Oded Ofek’s uncompromising professionalism, coupled with the highest level of skill and competence, while showcasing deep knowledge both of all the relevant legal issues and of the business environment in which I operate.’

Key clients

Direct Finance


Harel Insurance Company

Call Insurance

The Phoenix Insurance Company

Master Card

Meonot Shlomo


Auto Cash

S.R. Acord



Bizi Finance;;

Sense capital markets

GC Hevron Capital

The Association of credit providers in the Federation of Israeli chamber of commerce

Work highlights

  • Advising Clal on a NIS365m syndicated lending agreement with Hapoalim Bank to finance Electra’s successful PPP tender for the construction of new dormitories in Bar Ilan University.
  • Representing Albar Credit in a securitisation transaction valued at approximately NIS121m.
  • Advising numerous clients on proceedings and regulations for obtaining the required permits for credit supplier or financial assets services.

Israel > Dispute resolution: local litigation and arbitration Tier 3

Noted for its ‘wide variety of specialisations and accumulated knowledge‘, M. Firon & Co Advocates and Notaries houses a broad dispute resolution team which represents Israeli and multinational clients in complex disputes. Significantly, the firm absorbed two boutiques over the past year, with the additions of Cohen – Dembinsky law firm and Avi Moreh law firm boosting the group’s firepower in family law litigation, and commercial and IP litigation respectively. Firm chairman Zvi Firon is highly experienced in contentious work, with particular expertise in financial services-related cases. David Hamou  and Ronen Ketzef are also seasoned litigators.

Practice head(s):

Zvi Firon; David Hamou

Other key lawyers:

Ronen Ketzef; Oren Tenenboim; Nir Perets; Rona Zamshteigman; Danny Freiman; Matan Spektor


‘The legal team treats us with great dedication. The service we receive is exceptional in terms of dedication and availability.’

‘I work mainly with Zvi Firon and Ronen Ketzef. Zvi is the head of the office and a true leader with very deep business understanding and capabilities to motivate others. Ronen is a very talented partner: smart and knowledgeable, quick in his responses and very direct (he is not playing around). A very trusted advisor .’

‘Ronen Ketzef is a very sharp, professional and experienced litigator. He does not just seek to do his job, or what the client wants, but explains to the client the different ways they can choose to operate and estimates outcomes and the costs of each approach. Unlike other lawyers, he is not afraid to share his perspective.’

‘I am very happy to say that all of the lawyers that I work with are available, very fast, most efficient and with a lot of knowledge about everything concerning the business, as well as good legal understanding.’

‘This is a large firm with a wide variety of specializations and accumulated knowledge in our fields of activity. The flow of information between the different departments in the firm, and the personal access to each of the experts, allows us to receive the required legal advice in the areas related to our activity.’

‘Immediate availability in all communication channels, tolerance and patience for all the questions we raise. Ronen Ketzef accompanies us with great dedication — going beyond professional support — in the matters referred by us; we are very impressed by the information and tips that are sent to us proactively.’

‘A very large law firm that covers most branches of business in Israel, knows how to deal with the unique Israeli law and also knows how to respond to any problem or conflict. A firm with many successful results, of course for the benefit of the client.’

‘I would like to compliment Rona Zamshteigman and associate Danny Freiman for being professional, attentive and having excellent interpersonal relationships. They always available for us on any subject or question.’

Key clients

Zorlu Enerji Elektrik Uretim A.S

Ashtrom Group

Migdal Insurance Company

Mega Or

Rav Bariach

Elbit Systems


C. Mer

Menora Mivtachim Insurance company

Dan Hotels



The founder and CEO of SoftSwiss

Tenants of “Sarona Towers” (over 330 persons)

Tel Aviv University

Veridis Environment


Work highlights

  • Representing Ashtrom in a claim regarding the Eilat Airport.
  • Representing Mega Or in a claim regarding an alleged breach of the anti-concentration law.
  • Representing Migdal Insurance Company in the defence of an NIS800m claim.

Israel > Hi-tech and start-ups Tier 3

M. Firon & Co Advocates and Notaries’s hi-tech and start-ups practice advises dozens of emerging companies throughout pre-seed, investment rounds, and up to exit transactions or IPOs. The firm also has experience in representing NASDAQ-listed international corporations, including ComSovereign Holdings, in acquiring Israeli-based start-ups. Gail Etzion has expertise in handling complex M&As and raising funds during investment rounds, while ‘top shelf lawyerJacob Enoch brings extensive knowledge of international transactions. Jacob Sarov is an expert in the online gaming and betting field.

Practice head(s):

Gail Etzion; Jacob Enoch; Jacob Sarov

Other key lawyers:

Shirley Dahan; David Yaacobi; Lior Bar Nir; Nafe Bakirov


‘They have done deals all over the world. We used then in China, the US, Russia and more. As one of Israel’s largest IT players, and given our international operations, we can appreciate strong legal support. This is the team we want for serious work. No doubt.’

‘Enoch, Jacob – one of a kind. A real businessman and a top shelf lawyer. He is known for his versatility. Among the many sectors he masters is everything tech including software, fintech, blockchain, gaming, internet and much more.’

‘The intention – finding the best solution to the regulatory problem without developing false hopes or saying what the client wants to hear, but with determination to achieve the best result.’

‘Dedication – maximum availability for the customer’s needs, at any time or situation and adaptation to his needs.’

‘Innovation – success in achieving innovative and professional results in connection with the authorities.’

‘A personal and warm relationship, much more than a lawyer – client, but really friendship and support for the client’s goals in light of the circumstances. Help also with basic operations, 100% support for the client’s needs with complete transparency.’

‘They are a formidable team, able to embark upon any mission anywhere in the world. The were so impressive. We also use them for multiple startup investments we do.’

‘Jacob Enoch – his level is that of the best international superstar lawyers. No less. His broad perspective cannot be found elsewhere. I simply couldn’t think of a stronger endorsement than the one I’m giving to him. On the tech side he is uncommonly fluent in the underlying technical aspects – quite remarkable.’

Key clients

Elbit Systems









Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

ComSovereign Holdings


Work highlights

  • Represented IsoftBet, an online casino gaming software provider, in the approx. €164 million sale of the group to IGT, a global gaming giant, listed on the New York Stock Exchange.
  • Representing Elbit Systems in the sale of the controlling stake of Ashot Ashkelon, a public company, to Fimi Fund for approx. NIS 285 million.
  • Representing Vidazoo, a start-up and its shareholders, in a US$ 93.5 million sale of the company (cash + earn out) to Perion Network, which is listed both on the NASDAQ and the TLV stock exchange.

Intellectual property > Intellectual property: disputes Tier 3

In July 2022 M. Firon & Co Advocates and Notaries absorbed Avi Moreh Law Firm, a boutique IP firm, bringing added expertise in the protection and enforcement of IP. The team specialises in dispute resolution regarding IP, copyright protection and trade mark litigation. Eran Presenti has vast experience of representing clients in precedent-setting IP cases, while associate Tzili Olshan-Shariv handles the registration of patents and designs.

Practice head(s):

Eran Presenti

Other key lawyers:

Tzili Olshan- Shariv

Key clients

Extreme toys


Kan 11

Rami Levi


B.S Toys Ltd.

Block America


Mr. Aviv Koren


Work highlights

  • Representing Extreme toys in a great win before the District court which ruled that it is not possible to register trademarks in Israel on the 3D shape of the original Rubik’s Cube.
  • Representing zira in the local and international arena including in respect of several claims submitted in the US by major Israeli broadcasting entities along with United Kings and Charlton, against piracy sites which distribute their copyright protected content overseas.
  • Representing B.S toys Ltd. in a dispute with MGA, an American company, which distributes LOL toys.

Intellectual property > Intellectual property: filing/prosecution Tier 3

The ‘highly skilledM. Firon & Co Advocates and Notaries IP department provides a comprehensive service on the drafting, filing and prosecution of patents, along with handling complex trade mark registration cases for domestic and international clients. The head, Eran Presenti, has vast experience of representing global clients, such as HTC Corporation, in trade mark protection matters. Associate Tzili Olshan-Shariv focuses on registrations of patents and trade marks.

Practice head(s):

Eran Presenti

Other key lawyers:

Tzili Olshan Shariv


‘Good, personalised and fast service.’

‘Highly skilled.’

Key clients


Cardinal Health

HTC Corporation

Dell Inc.

Baidu online network technology Beijing Co Ltd.

Alonial Ltd. (McDonald’s Israel)

Al Rowd

Duane Morris LLP


Al Tamimi




Atar Distribution Ltd.

Deshen Hatzafon

Compass Box Delicious Whisky Ltd

Work highlights

  • Engaged by Al Rowd, a leading IP law firm from the United Arab Emirates, to assist in the registration of its clients’ trademarks in Israel.
  • Represented Dell (a multinational computer technology company), in the registration of its trademark portfolio in Israel.
  • Represented Cardinal Health (an International top 25 Fortune 500 health care services company), in its patent portfolio which includes the registration of dozens of patents in Israel.

Israel > Investment and venture capital funds Tier 3

M. Firon & Co Advocates and Notaries houses niche expertise in the mutual funds sphere, including advising on the registration of foreign funds under the Joint Investment Trust Law. The team is also noted for its representation of institutional investors managing VC funds, private equity funds and hedge funds, among others. Oded Ofek, who is particularly noted for his strength in regulatory matters, co-heads the practice together with Jacob Sarov and Gail Etzion.

Practice head(s):

Gail Etzion; Oded Ofek; Jacob Sarov


‘The capital markets: investment & institutional team gives us all-around advice in the fields of mutual funds and portfolio management; as well in such areas as financial services provision, credit provision, hedge funds and more. It includes ongoing legal advice on day-to-day legal issues as well as special transactions.’

‘Oded Ofek, head of department, is a brilliant one-stop-shop expert in his fields of practice. He integrates a wide variety of know-how in diverse legal fields, not only the legal scope of the capital markets, giving him a mature, integrated and enlightening look at any legal issue at hand.’

‘The capital markets “forte” (and leading practice in the market) is the mutual fund team, representing I think around 25% of the market including the Association of Mutual Funds Managers. M. Firon assisted us in the establishment of a unique hi-tech traded fund in Israel.’

‘We use the firm for ongoing legal services for the management of mutual funds and portfolio management, hedge funds, legal consult in capital markets and any special transactions we may have. I think their performance is excellent and fulfilled all of our needs and then some.’

‘We find in M. Firon a comfortable service provider and a brilliant lawyer in the field (Oded Ofek). Firon gives us service in the field of mutual funds and transactions of investment in companies/entities.)

‘Oded Ofek is in essence all you would like to find in a business lawyer in investments and regulation in capital markets and financing. He knows his way through regulation blindfolded.’

‘Highly professional lawyers, very experienced, excellent service and work habits, well-backed by firm’s colleagues.’

‘Oded Ofek is a very talented professional who provides advice at the highest level. He is intelligent, possesses deep cross-border understanding, is a very hard worker, and is a well-known name in the capital markets arena in Israel.’

Key clients

Excellence Group

Sigma City – management Ltd.

Peninsula Group Ltd.

Kessem Mutual Funds Ltd.

Ayalon Mutual Funds Ltd.

Yelin Lapidot – Asset Management

Noy Fund

Ubank Trust Company Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund

Altshuler Shaham



The Association of Mutual Fund Managers in Israel;

Work highlights

  • Advising Ayalon Mutual Funds on the formation of several funds, including a fund focused on exposure to blockchain.
  • Advising The Association of Mutual Fund Managers on various regulatory matters.
  • Representing a private equity fund on the NIS107m acquisition of a real estate project.

Israel > Restructuring and insolvency Tier 3

M. Firon & Co Advocates and Notaries‘ practice is distinguished by its considerable international capacity. The group is led by Ron Bar-Nir who, as manager of the firm’s SCPA FIRON BAR-NIR operations, splits his time between Bucharest, Sofia and Tel Aviv; he is particularly equipped to handle cross-border proceedings involving Eastern and Central Europe. Shay Bar-Nir also has a focus on insolvency matters, with strong recent experience in the construction, real estate, industry and hi-tech sectors.

Practice head(s):

Ron Bar-Nir; Shay Bar-Nir

Key clients

Migdal Insurance Company


Mega Or

Shaked Partners

Court appointment – BioNexus

Mevasert Mall

Court appointment – Engel Europe Company

El Srad



Shaked Partners

Europe Towers

Herzliya Medical Center

Court appointment: Bielstol Investments

Court appointment: Ana Pastry Distribution

Work highlights

  • Represented Europe Towers in the insolvency proceedings of Tufak Construction and Development Company.
  • Represented Ashtrom and Migdal Insurance Company in the insolvency proceedings of Studio C.
  • Shay Bar-Nir was appointed as a liquidator, administrator, or trustee in numerous cases.

Israel > Transport Tier 4

Working hand-in-hand with its infrastructure practice, M. Firon & Co Advocates and Notaries‘s transport team continues to advise Superbus on its expansion plans. On the aviation side, the group has recently undertaken work for the Israel Airports Authority and the Israel Airline Pilots Association. Infrastructure specialist Tamar Firon-Smorodinsky is the key contact.

Practice head(s):

Tamar Firon-Smorodinsky; Ron Genat


‘They have demonstrated great legal skills, international capabilities and sophistication in negotiations. They know their way in the Israeli market, especially as to large transportation and infrastructure tenders, and navigate well between regulation boundaries, commercial needs and other legal issues.’

‘Nothing is too complicated for this team. The tender requires extremely long-term vision and adequate preparation, including consideration of finance, transportation and infrastructure aspects, as well as commercial and technical issues. This is all done by M. Firon in a manner reflecting very high standards.’

‘Tamar Firon-Smorodinsky has a reputation as an extremely professional lawyer. I was not disappointed – she proves to be an extremely sharp and has loads of experience. When she is in, people listen and it makes a difference. She works with an excellent team, and I feel we receive the best service.’

Key clients

Israel Airports Authority


CRTG China railway tunnel group limited)

Noy Fund



Carmelton Group Ltd.

Ashtrom Group Ltd.

Shapir Civil and Marine

El Al Israel Airlines Ltd.

Swissport Israel

Israel Railways Company

Israel Air Line Pilots Association

Shlomo Transportation Group


Work highlights

  • Advised Israel Airports Authority on its NIS1bn issuance of Series A debentures.
  • Advised Israel Airline Pilots Association on aviation law and regulation.
  • Advised SuperBus on various matters.

The firm: For more than 70 years, M. Firon & Co. has stood out as one of Israel’s largest and most prestigious law firms. The firm was one of the first Israeli law firms to offer international services, and is currently operating six branches in Israel and abroad, with a legal team of over 300 professionals.

The firm was founded in 1950, two years after the state of Israel was established, by Adv Jacob Shimshon Shapiro, Israel’s first attorney general (1948-1950) and Minister of Justice in Israel’s 13th, 14th and 15th governments (1966-1973), and Adv Michael Firon.

For over seven decades, the firm has grown and flourished along with the Israeli economy, acquiring expertise and experience in representing diverse clients in all fields of commercial law and litigation.

The firm’s success is based on the traditional values of the legal profession instilled by its founders – uncompromising professionalism, loyalty and discreetness. On this solid foundation, a modern, energetic and innovative law firm has been built, offering its clients comprehensive legal services, while demonstrating creativity, strategic involvement in the client’s decision-making process, extraordinary proficiency in the international business arena and a total commitment to the clients’ needs.

This unique combination of tradition and innovation enables the firm to foster decades-long relationships with some of its most prominent clients, as well as to rapidly acquire a thorough understanding of the legal and business needs of new clients.

The firm’s clients include some of the most active and well-known business people and companies in Israel and abroad, including governmental ministries, agencies and companies, industrial companies, multinational companies, and leading publicly traded and privately held companies. The firm’s clients operate in every sector of industry and commerce, including technology and hi-tech, insurance, infrastructures and projects, defence, real estate, tourism, banking and finance, distribution and franchising, venture capital and private equity, energy, pharmaceuticals and healthcare, telecoms and media, and more.

The firm’s impressive capabilities have been vastly acknowledged by Israeli and international ranking guides, who bestow high rankings upon the firm’s departments and partners year after year.

M. Firon & Co. has been chosen as the sole representative in Israel and Romania of Interlaw – a prestigious network that incorporates dozens of top law firms worldwide.

The firm’s commitment to its unique values is manifested in the exclusive selection of its legal professionals, acknowledging that a law firm’s most precious asset is the excellence of its team. Thus, many of the firm’s partners have worked at the firm for years, some spending their entire careers at the firm, having started as interns. In addition, the firm’s attorneys have advanced degrees and certifications in law and other fields, such as accounting, business administration, economics, philosophy and the social sciences from top universities in Israel and abroad. Many attorneys have also worked in the US and Europe, and some have business and managerial experience in non-legal disciplines, such as finance, insurance, pharmaceuticals and technology. This unique mix of values, skills and experience ensures that M. Firon & Co. will continue to thrive and provide its clients with unparalleled service – service built on tradition and driven by innovation.

Areas of practice: Dispute resolution; international arbitration; commercial; corporate and M&A; real estate and construction; projects and energy; intellectual property; telecoms and media; competition; capital markets; hi-tech, start-ups and venture capital; blockchain, smart contracts and ICOs, banking and finance; constitutional and administrative; insurance; labor; restructuring and insolvency;  class actions.

Dispute resolution Zvi Firon
Dispute resolution David Hamou
International Arbitration Jacob Enoch
Commercial Raphael Melman
Commercial Jacob Enoch
Corporate and M&A Jacob Enoch
Corporate and M&A Raphael Melman
Real estate and construction Itzhak Narkiss
Real estate and construction Tamar Firon-Smorodinsky
Projects and energy Tamar Firon-Smorodinsky
Intellectual property Eran Presenti
Telecoms and media Jacob Enoch
Telecoms and media Eitan Tzafrir
Competition Mazor Matzkevich
Capital markets Udi Efron
Capital markets Oded Ofek
Hi-tech, start-ups and venture capital Gail Etzion
Hi-tech, start-ups and venture capital Jacob Sarov
Blockchain, smart contracts and ICOs Jacob Enoch
Blockchain, smart contracts and ICOs Oded Ofek
Blockchain, smart contracts and ICOs Jacob Sarov
Banking and finance Jacob Enoch
Banking and finance Tamar Firon-Smorodinsky
Constitutional and administrative Renato Jarach
Insurance Joseph Halevi
Labour Tamar Golan
Restructuring and insolvency Ron Bar Nir
Class actions Danny Kabir
Competition Eytan Epstein
Restructuring and insolvency Shay Bar Nir
Commercial David Abadi
Pharmaceutical, Biotech and Healthcare Baruch Shogul
Sivan Atias photoAdvocate Sivan AtiasSivan Atias is a partner in the firm’s real estate and infrastructure department. …
Amichai Azulai photoAdvocate Amichai AzulaiAmichai Azulai is a partner at M. Firon & Co., handling the…
Ron Bar-Nir photoAdvocate Ron Bar-NirRon Bar-Nir is a partner at M. Firon & Co., managing its…
Shay Bar-Nir photoAdvocate Shay Bar-NirShay Bar-Nir is a partner at M. Firon & Co., focusing on…
Avia Ben-Ari photoAdvocate Avia Ben-AriAvia Ben Ari is a partner at M. Firon & Co., responsible…
Varda Berman-Lavon photoAdvocate Varda Berman-LavonVarda Lavon-Berman is a partner at in the firm’s real estate department.…
Dana Biran photoAdvocate Dana BiranDana Biran is a partner at M. Firon & Co., focusing on…
Kiyan Blal photoAdvocate Kiyan BlalKiyan Blal is a partner at M. Firon & Co., focusing on…
Itzchak (Itzik) Blau photoAdvocate Itzchak (Itzik) Blautzchak (Itzik) Blau, who has been specializing for nearly 30 years in…
Moshe Brenner photoAdvocate Moshe BrennerMoshe Brenner is a partner at M. Firon & Co., focusing on…
Hedva Cohen Haramaty photoAdvocate Hedva Cohen HaramatyHedva Cohen-Haramaty is a partner at M. Firon & Co., focusing on…
Shirley Dahan photoAdvocate Shirley DahanShirley Dahan is a partner at M. Firon & Co., with extensive…
Udi Efron photoAdvocate Udi EfronUdi Efron is a partner at M. Firon & Co., heading the…
Jacob Enoch photoAdvocate Jacob EnochJacob Enoch is a partner at M. Firon & Co., heading the…
Eytan Epstein photoAdvocate Eytan EpsteinEytan Epstein is one of the senior partners at M. Firon &…
Zvi Firon photoAdvocate Zvi FironAdv. Zvi Firon, one of Israel’s finest and most eminent attorneys, is…
Ran Firon photoAdvocate Ran FironRan Firon is a partner at M. Firon & Co., focusing on…
Eldad Firon photoAdvocate Eldad FironEldad Firon is a partner at M. Firon & Co. focusing on…
Dana Firon Gross photoAdvocate Dana Firon GrossMs. Dana Firon Gross is a partner at M. Firon & Co.,…
Tamar Firon-Smorodinsky photoAdvocate Tamar Firon-SmorodinskyTamar Firon-Smorodinsky is one of the senior partners at M. Firon &…
Ron Genat photoAdvocate Ron GenatRon Genat is a partner at M. Firon & Co., focusing on…
Yehuda Gindi photoAdvocate Yehuda GindiYehuda Gindi is an partner in the firm’s capital markets: corporate and…
Guy Golan photoAdvocate Guy GolanGuy is a partner in the labor law department of M. Firon…
Tamar Golan photoAdvocate Tamar GolanAdv. Golan is a partner in Firon and heads its labor law…
Galit Golan - Rotem photoAdvocate Galit Golan - RotemAdv. Galit Golan-Rottem is a partner in the labor law department of…
Yossi Halevy photoAdvocate Yossi HalevyYossi Halevy is a partner at M. Firon & Co., leading the…
David Hamou photoAdvocate David HamouDavid Hamou is a partner at M. Firon & Co., heading the…
Hedva Hess-Kibash photoAdvocate Hedva Hess-KibashHedva is a partner at M. Firon & Co., focusing on litigation.…
Tomer Hill photoAdvocate Tomer HillPa Tomer Hill is a partner at M. Firon & Co., specializing…
Shay Huberman photoAdvocate Shay HubermanShay Huberman is a partner at M. Firon & Co., focusing on…
Ohad Jarach photoAdvocate Ohad JarachOhad Jarach is a partner at M. Firon & Co., focusing on…
Renato Jarach photoAdvocate Renato JarachRenato Jarach is a partner at M. Firon & Co., heading the…
Danny Kabir photoAdvocate Danny KabirDanny Kabir is a partner at M. Firon & Co., leading the…
Ronen Ketzef photoAdvocate Ronen KetzefRonen Ketzef is a partner at M. Firon & Co., focusing on…
Barak Keynan photoAdvocate Barak KeynanBarak Keynan is a partner at M. Firon & Co. and heads…
Ravit Koren photoAdvocate Ravit KorenRavit Koren is a partner in the firm’s Commercial Litigation Department. Ravit…
Ilan Kremer photoAdvocate Ilan KremerIlan Kremer is a partner in the firm’s real estate department. Ilan…
Gafnit Lagziel Shababo photoAdvocate Gafnit Lagziel ShababoAdv. Gafnit Lagziel Shababo is a partner in M. Firon & Co. Gafnit…
Or Levi photoAdvocate Or LeviOr Levy is a partner in the firm’s labor law department. Or…
Shiri Lind photoAdvocate Shiri LindShiri Lind is a partner at M. Firon & Co., focusing on…
Ronen Maor photoAdvocate Ronen MaorRonen Maor is a partner at M. Firon & Co., focusing on…
Mazor Matzkevich photoAdvocate Mazor MatzkevichMazor Matzkevich is a partner at M. Firon & Co., heading the…
Raphael Melman photoAdvocate Raphael MelmanRaphael Melman is a partner at M. Firon & Co., heading the…
Sasi Menahem photoAdvocate Sasi MenahemSasi Menahem is a partner at M. Firon & Co., focusing on…
Dora Mer photoAdvocate Dora MerDora Mer is a partner at M. Firon & Co., focusing on…
Sarit Moussayoff photoAdvocate Sarit MoussayoffSarit has an expertise in the practice of mergers and acquisitions, and…
Orly Mymon Lewinsky photoAdvocate Orly Mymon LewinskyOrly Mymon Lewinsky is a partner at M. Firon & Co., focusing…
Gili Naor Elias photoAdvocate Gili Naor EliasGili Naor Elias is a partner at M. Firon & Co. focusing…
Itzhak Narkiss photoAdvocate Itzhak NarkissItzhak Narkiss is the managing partner at M. Firon & Co., leading…
Sivan Narkiss Kremer photoAdvocate Sivan Narkiss KremerSivan Narkiss Kremer is a partner in the firm’s corporate and commercial…
Yael Natan-Tishby photoAdvocate Yael Natan-TishbyYael Natan-Tishbi is a partner at M. Firon & Co., focusing on…
Oded Ofek photoAdvocate Oded OfekOded Ofek is a partner at M. Firon & Co., heading the…
Ami Osnat photoAdvocate Ami OsnatAmi Osnat is a partner in the firm’s litigation department, as well…
Timor Pesso photoAdvocate Timor PessoTimor Pesso is a partner in the firm’s infrastructure and project finance…
Lior Poliakov photoAdvocate Lior PoliakovAdv. Lior Poliakov joined the firm of M. Firon & Co. as…
Eran Presenti photoAdvocate Eran PresentiEran Presenti is a partner at M. Firon & Co., heading the…
Sarah Presenti photoAdv Dr Sarah PresentiSarah Presenti specializes in Intellectual property, trademark and design patents, counseling in…
Efrat Rand photoAdvocate Efrat RandEfrat Rand is a partner at M. Firon & Co. focusing on…
Gili Riesel photoAdvocate Gili RieselGili Riesel is a partner at M. Firon & Co., focusing on…
Hila Rosen-Glickstein photoAdvocate Hila Rosen-GlicksteinHila Rosen-Glickstein is a partner at M. Firon & Co. Hila was…
Jacob Sarov photoAdvocate Jacob SarovJacob (Koby) Sarov is a partner at M. Firon & Co., focusing…
Anat Shayo-Mahler photoAdvocate Anat Shayo-MahlerAnat Shayo-Mahler is a partner at M. Firon & Co., focusing on…
Baruch Shugol photoAdvocate Baruch ShugolBaruch Shugol is a partner at M. Firon & Co. Baruch is…
Asher Sofan photoAdvocate Asher SofanAsher is a partner in the firm’s capital market department. Prior To…
Ronit Sutton Salkind photoAdvocate Ronit Sutton SalkindRonit Sutton Salkind is a partner at M. Firon & Co., focusing…
Oren Tenenboim photoAdvocate Oren TenenboimOren Tenenboim is a partner in the firm’s litigation department. Oren specializes…
Omer Tikolsky photoAdvocate Omer TikolskyOmer Tikolsky is an partner in the firm’s capital markets: corporate and securities department.…
Eitan Tzafrir photoAdvocate Eitan TzafrirEitan Tzafrir is a partner at M. Firon & Co., focusing on…
Tammy Wagner photoAdvocate Tammy WagnerTammy Wagner is a partner in the firm’s capital markets – corporate and…
Rona Zamshteigman photoAdvocate Rona ZamshteigmanRona Zamshteigman is a partner in the firm’s commercial litigation department. Rona…
Naama Zer-Kavod photoAdvocate Naama Zer-KavodAdv. Zer-Kavod  is a partner in the Firm’s Administrative Law department. Naama has…
Number of professionals : Over 300
Interlaw (the only Israeli representative)
Contact : Jacob Enoch (Jacob_e@firon.co.il)
Other offices : Beer Sheva
Other offices : Belgrade
Other offices : Bucharest
Other offices : Haifa
Other offices : Nof Hagalil
Other offices : Sofia
Other offices : Athens

CLIENT: Adv. Nimrod Bashan


Global M&A Legal Integration Coordinator

Europe IOT Systems Hardware Legal Lead

Head of IBM Israel Legal Department


TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all legal aspects related to the services provided to us.

Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.

CLIENT: Mr. Christoph Baert

Senior Managing Counsel

Regulatory Affairs, Europe

COMPANY/FIRM: Mastercard Europe

TESTIMONIAL: We, at MasterCard, provide this reference to Firon wholeheartedly.

As a global corporation it is of the utmost importance for us to identify the right legal partners to support our operations in each jurisdiction. The Epstein firm that had merged with Firon have been our legal partner in Israel for almost 20 years. The firm’s acquaintance with and deep understanding of the industry, combined with first class regulatory, corporate and commercial support, provides us with much needed comfort when we conduct our business in Israel.

We could not be happier with our experience with Firon – from the firm’s responsiveness, uncompromising professionalism, cost-effective approach and understanding the legal needs of a multinational corporation – Firon is indeed remarkable.

CLIENT: Mr. Michael Federmann

Chairman of the Board

COMPANY/FIRM: Elbit Systems

Dan Hotels

TESTIMONIAL: Firon is, without a doubt, our preferred law firm, as it has been for 70 years.

We rely on Firon’s insightful advice on numerous legal and business issues across various companies, industry sectors and jurisdictions.

Litigation, international arbitration, M&A, capital markets, competition, commercial agreements, TMT, real estate, zoning and planning and more – Firon has exceptional talent and depth in every department.

We find that the firm’s ability to grasp all the nuances of an issue, legal, strategic and business alike, is truly exceptional.

We are therefore happy to provide this reference and to communicate our full satisfaction with respect to Firon.

CLIENT: Ms. Efrat Nadel

VP Legal


TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all aspects of cross border transactions and international commercial agreements.

The size of the firm and the full coverage of legal disciplines truly justifies its characterization as a full service law firm. Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.

CLIENT: Mr. Noam Weiman

President & CEO

COMPANY/FIRM: Diplomat Group

TESTIMONIAL: Firon has been our law firm of choice, in Israel and worldwide, for decades. Representing Procter & Gamble in Israel and later in Georgia, Cyprus, South Africa and New Zealand, Diplomat has become a truly international company and Firon’s local and international competence and experience has been an important part of our success.

Firon has the fire power and the depth to handle any legal matter at absolutely the best professional level available in the Israeli market. For us Firon is, and has always been, the embodiment of a one stop shop, top class, law firm.

CLIENT: Mr. Gil Gueron

Managing Director

COMPANY/FIRM: Ashtrom Group

TESTIMONIAL: For many decades Firon has been our group’s leading law firm.

We have instructed the firm on infrastructure and real estate projects worth billions of Dollars. The firm has handled all our capital markets transactions (including our IPO, tender offers, bond offerings and more). We employed Firon’s services for the handling of major projects abroad and used their team to litigate high profile cases.

The legal services rendered to us exemplify Firon’s status as one of Israel’s most highly regarded one stop shop law firms. In all such matters and many others, Firon adhered to the highest professional standards.

Firon & Co. is proud to be one of Israel’s most globally active law firms and one of the first Israeli law firms to establish overseas branches. The firm is among the few top firms of choice for Israeli and Israeli-related clients facing challenging, difficult and critical cross-border work. The firm, which was founded in 1950, has decades of experience in cross-border activity and in leading complex and multijurisdictional projects including the representation of Israeli and foreign clients in some of the most complex cross-border mergers and acquisitions, international financing transactions, real estate, private equity, joint ventures, distribution and trade, high-tech deals etc.

The firm has a major advantage in its operations in Europe through the activities of Firon Bar-Nir (Europe) which is located in Bucharest, Romania and serves as a focal point for supporting the firm’s clients throughout Europe and in Central and Eastern Europe, in particular. The Romanian branch currently has over 20 lawyers supporting some of the largest and most active Romanian and European companies. The firm also has local branches in Greece, Bulgaria, and Serbia.

In recent years, our firm has also started operating more extensively in Latin America in various ventures and in Mexico, Colombia and Brazil, in particular.

Recently, following the signing of the Abraham Accords, the firm’s nine years’ ‘presence’, activity relations and experience in numerous transactions made between Israeli and UAE based businesspersons and entities, has surfaced and the firm continues to closely cooperate with the largest law firm in the UAE. In addition to its extensive and highly regarded activity in Europe and in Latin America, the firm has a broad and long-established practice in North America, Asia, and China, as well as in some countries in Africa.

The firm is a member in elite global law firm networks, which gives the firm the ability to provide clients with immediate advice with support offered by the local members of the networks, whose representatives have a deep personal acquaintance with M. Firon’s partners, with the ultimate result being the ability to act for the firm’s clients in an optimal manner and on a worldwide basis. This enables the firm to provide our clients with a truly international advice in practically any location they operate across the globe, with maximum accessibility and daily support from a partner in our offices in Israel.

In addition to its international corporate & commercial practice, M. Firon & Co. is one of Israel’s leading and most experienced firms in the field of international arbitration. In recent years, the firm has represented Governments, multinationals, and prominent business figures before international arbitration tribunals, including, the International Court of Arbitration of the International Chamber of Commerce (ICC), the International Centre for Settlement of Investment Disputes (ICSID) and other similar tribunals across the globe.

Among the firm’s clients are foreign and multinational companies as well as leading Israeli companies who routinely operate in the international markets. The firm’s clients are assured professional, swift and efficient service in every location worldwide.