Firm Profile > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel

M. Firon & Co Advocates and Notaries
TEL AVIV 6706054

Dispute resolution: mediation and international arbitration Tier 1

M. Firon & Co Advocates and Notaries has a record of success in ad hoc arbitration, ICC, PCA, and ICSID proceedings, and has also appeared in various regional arbitration tribunals including the Cairo Regional Centre for International Commercial Arbitration. The team is particularly active in ICC arbitration involving infrastructure, energy, and construction projects, though it has also acted in high-value shareholder disputes, commercial distribution disputes, and financing and investment disputes. Also of note, the department is headed by the Israeli member of the ICC, Jacob Enoch, who is considered to be one of the most prominent lawyers in the Israeli international arbitration market.

Practice head(s):


Uncommonly diverse and robust. Likely the most professional in Israel.

The partner whom is directly managing my project (Adv. Jacob Enoch) is very professional, highly responsive and understands both the theory and the practice.

The best team in Israel handling international arbitration issues.

Jacob Enoch is widely considered the most important Israeli lawyer in the field of international arbitration. On my case (a dispute with an investor of mine) he was able to find creative arguments based on which the case, which was filed in an Israeli court, should be submitted to ICC arbitration in London – a move which ls likely to kill the case altogether.

I have been engaged with legal representation given by Mr. Jacob Enoch, who was always familiar with the case, well prepared with the legal matters at stake & provided his arguments in a professional, adequate, respected and very clear and sharp manner. Mr. Enoch was always available and attentive to the client’s needs and requests. Mr. Enoch is a very pleasant person, with a well-developed sense of humor, sharp-tongued, and with high and quick analysis abilities.

Jacob is Enoch is the most prominent Israeli attorney in the field of international arbitration. Well experienced, multidisciplinary and truly brilliant. He is our number 1 recommendation.

Key clients

The Olympic Committee of Israel


Ms. Lily Levy

Employment Tier 1

M. Firon & Co Advocates and Notaries handles the full range of labour, employment, pensions and immigration matters but is arguably best known for its broad experience in collective employment matters. The group is also distinguished by its strong record in the public sector, particularly within the healthcare space where it represents Israel’s second-largest employer, Clalit Health Services. The team also consistently advises private and public corporations on regulatory, transactional support and contentious matters. Department head Tamar Golan has strong expertise in collective negotiations. Other key contacts include Galit Golan-Rottem, who is noted for collective disputes, and Guy Golan.

Practice head(s):

Key clients

Clalit Health services


The College of Management Academic Studies

Tapuz Gas Stations

A-T Group [Cornish Hen (1987) Ltd.]

Shlomo Transportation Group

El Al




Deloitte Israel (Brightman Almagor Zohar & Co.)

Medical Centre

Hanson Israel

Migdal Insurance Company

Healthcare and life sciences Tier 1

M. Firon & Co Advocates and Notaries’ first-class client list strikes a balance between major Israeli and global pharmaceutical companies, including Gilead, Sanofi and the umbrella organisation for the Israeli pharmaceutical industry, Pharma Israel. On the healthcare side, it acts for Clalit Health Services and the Medical Centre for Treating Diabetes. Arguably best known for its ‘special regulatory understanding’, the team also advises on commercial agreements, M&A and contentious matters. Baruch Shugol is ‘probably the most prominent lawyer in the field’ and his practice spans the full life cycle of life sciences work, from research and development and commercial agreements, through to litigation. M&A head Jacob Enoch and corporate and commercial partner Sivan Narkiss Kremer are also active in this space.


M. Firon is considered the best firm in the country in this area – representing large pharma companies, medical centers, HMOs, etc. They have a special regulatory understanding and ample experience in handling the regulator.

They work closely on our cases; any team members involved, including the senior partners, are available and know the details. They assist in decision-making.

Their experience in the matters we are dealing with, increase their contribution to our cases and makes service delivery faster and more efficient.’

Baruch Shugol is probably the most prominent lawyer in the field. In decades of practice, he really has seen it all.’

Jacob Enoch – as always – our go-to-guy. A magician.’

Key clients


Clalit Health Services

The centre for the blind in Israel

Pharma Israel



Geffen Medical

S.L.H. Medical Services Ltd.

Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund


Tel Aviv Sourasky Medical Center

Real estate: urban renewal Tier 1

M. Firon & Co Advocates and Notaries 'dynamic and thorough' team handles a consistent stream of very large-scale urban renewal projects primarily for developers but also for residents. The firm's advice on evacuation-construction and NOP 38 projects covers due diligence, negotiations with land owners, assisting with agreements with contractors, as well as representation in registration proceedings and during planning and zoning proceedings. Practice head Dana Biran is an expert in the field; she acts for all stakeholders engaged in urban renewal projects, including Ashdar and Azorim. Barak Keinan and Shay Huberman are other names to note.

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Other key lawyers:


‘The firm advises us through the whole process: during the planning stage, the financial stage (including the negotiations with financing banks and other financial entities) and certainly regarding the commercial and real estate issues arising during the life-span of a project.’

‘The firm has managed to solve some complicated legal issues regarding planning and zoning which have helped us maximize the potential of some of our projects.’

‘Great negotiators with financial entities as well as with contractors, business-partners and clients.’

Key clients




Adam Shuster

Ken Hator


Nave Shuster

Z.F Building






Urban city

Basat Gordi


Bahari Plotkin

Capital markets Tier 2

M. Firon & Co Advocates and Notaries's practice is highly regarded for its expertise in securitisation transactions on the issuer side. The team also advises issuers on public offerings - covering debt and equity - private placements and regulatory issues including ensuring compliance with anti-concentration legislation. Udi Efron recently advised Direct Insurance on its private issuance of debentures and shares; the firm had previously handled the company's IPO in Israel. Oded Ofek, who is 'wise, service oriented and novel in his solutions', specialises in investment funds and credit provision services. Osnat Ohpir joined the firm in 2019, bringing with her a wealth of experience representing companies before the Israel Securities Body and other regulatory authorities in relation to capital markets transactions.

Practice head(s):

Other key lawyers:


‘The team is professional and has unique expertise in this field of practice.’

‘Superb, top market lawyers, professional, up to date.’

‘I don’t think you can get any more professional than Oded Ofek. He understands in split seconds the legal aspects of the problems and formulates wise and practical answers.’

‘Oded is a dedicated, smart lawyer, who handles pressure well. I can certainly mark him as a leader in capital markets, investment funds, mutual funds, portfolio management and so on. If I ever need help, advice, wisdom, I just turn to Oded and recommend to others to do so as well.’ 

‘Oded Ofek is a brilliant one-stop-shop in his fields of practice, integrating a wide variety of know-how in diverse legal fields, and not only the legal scope of the capital markets, giving him a mature and integrated take on any legal issue at hand.’

Key clients

Industrial Buildings Corporation Ltd.

Israel Natural Gas Lines Company Ltd.

Bezeq The Israel Telecommunication Corp. Ltd.

The Donitz brothers Ltd.

Infimer Ltd.

Mega Or Ltd.

Robogroup T.E.K. Ltd.

Ashtrom Group Ltd.

Ashtrom Properties Ltd.

Ashdar Building Company Ltd.

The Phoenix Holdings Ltd.

Altshuler Shaham Group

Direct Insurance Financial Investments Ltd.

Adgar Investments and Development Ltd.

C. Mer industries ltd.

Xenia Ltd

Zur Shamir Group and several of its subsidiaries

Elbit Systems Ltd.

Dan Hotels Ltd.

Credit Union

Ayalon Mutual Fund, United, K.L.S Capital

The Union of Mutual Fund’s Managers

The Union of Trustees in Capital Markets

The Association of the Institutionalized Entities for Credit Service

ERN Israel Ltd

Sigma City

The Association of Brokers in the Israeli Stock Exchange (TBA)


Commercial, corporate and M&A Tier 2

A consistent performer in M&A involving regulated industries, M. Firon & Co Advocates and Notaries is particularly active in the defence, life sciences, TMT and financial services sectors. Longstanding clients include Israeli and foreign companies, including Elbit Systems, Direct Insurance Financial Investments and IBM Israel. M&A head Jacob Enoch is an ‘absolute star’. Zvi Firon is head of the firm and combines strong skill sets in both transactional and contentious work. Additional contacts include David Abadi, who leads the commercial team, and technology specialist Jacob Sarov.

Practice head(s):


The Firon team is one of the best in the country in terms of depth, professionalism, international experience and business orientation.’

Very professional team; responsive, experienced and creative.’

Responsive, efficient and good coordinators of multi-party teams. A member of an excellent international network, capable of tapping into the right expertise in all notable jurisdictions.’

A strong, multi-disciplinary team providing a one-stop-shop.’

‘It seemed to us that each team member was dedicated to his/her assigned task, but was keeping an eye on the transaction as a whole. This is the team you want for a challenging and high-paced M&A deal.’

The team possess in-depth interdisciplinary knowledge of various industries which are important to our core business. The team is very well presented and is capable of leading large scale transactions.’

Firon has a large, multi-faceted team of strong partners. Every deal is escorted by an experienced partner. Unlike other large firms, you don’t get stuck with a mid-level associate doing the work.’

Jacob Enoch is my first and only choice for M&A, any serious litigation, any financial transaction or any other situation with hair on it… Simply the smartest guy I met (not just among lawyers). Quick as lightening, original thinker, and the kind of lawyer everybody wants and hardly anyone finds.’

Jacob Enoch – an absolute star. Best there is in M&A/ complex finance transactions. Brilliant negotiator, a true closer.’

Jacob Enoch – a real uncommon phenomenon. Bottom line – there is no lawyer in the country I would more favourably recommend for all M&A matters, litigation matters, and certainly matters combining both.’

Jacob is highly motivated, energetic and keen to ensure client satisfaction.’

Jacob is a highly skilled M&A lawyer with extremely valuable experience. He impressed us with his ability to break down highly complex structures into the key legal questions and to answer them on the spot.’

Zvi Firon is a very strong and capable managing partner.

I have worked with Jacob Sarov and Simy Wolfe for many years and on many deals. I will only use this team for my business dealings. Professional, knowledgeable and always have the time for a call.

Key clients

Elbit Systems Ltd.

Direct Insurance Financial Investments Ltd.

Industrial Buildings Corporation Ltd.

Paltop Advanced Dental Solutions Ltd.

Dan Hotels

Aviv Arlon Global Limited and Aviv Arlon Ltd.

UNEDCO United Engineering and Development Company Ltd.

MasterCard International



Better Cannabis and its controlling shareholders

IBM Israel


Swissport Cargo Services

Playtech Software Ltd.

Competition/antitrust Tier 2

M. Firon & Co Advocates and Notaries' 'experienced and diverse' practice acts for major companies from a broad range of industries on securing approvals for M&A and joint ventures. It also handles contentious cases, including class actions and specific regulatory matters before government bodies, including the Ministry of Defence and the Ministry of Health. The 'intelligent and efficientMazor Matzkevich, who previously worked at the US Federal Trade Commission, is representing Toshiba in three class actions brought against it and other international corporations following the EU Commission's declaration of international cartel activity.

Other key lawyers:


‘The team has an excellent ability to understand what is required in various different matters, displaying a high professionalism and service.’

‘Mazor Matzkevich has a deep understanding and extensive knowledge; she is always available, pleasant and professional.’

Key clients

MasterCard International

Toshiba Corporation

Ashtrom group

Migdal Insurance


El Srad

Terminal 1 aviation

Concept line

Dan Hotels



Pharma Israel

Diplomat Distributors (1968) Ltd.

Dispute resolution: class actions (including derivative actions) Tier 2

M. Firon & Co Advocates and Notaries has strong client relationships with a slew of major Israeli corporates and as a result it is consistently involved in class actions in key sectors including telecoms, financial services, transport, and food and retail. In addition, the team has recently been involved in a securities class action, multiple claims involving accessibility, and a class action considering a unique point of environmental law. The practice group is headed by Danny Kabir, who is instructed by Israeli subsidiaries of multinationals including McDonald's and DHL, and also handles class actions for all of Israel's major insurance companies. Similarly, Zvi Firon acts for a  huge variety of domestic financing institutions in complex class actions involving their trading and financing activities. Also recommended are Ronen Ketzef and Ronit Sutton Salkind.

Practice head(s):

Key clients

Opel (SH.I.R. Shlomo)




United Tours

DHL Israel

Meuhedet Health Services

Mcdonald (Aloniel)

Rami Levy Hashikma Marketing 2006

Tzomet Sfarim

Infrastructure Tier 2

M. Firon & Co Advocates and Notaries is consistently involved in bids for and the development of significant road and rail infrastructure, port developments, defence projects and nationwide real estate projects. Headed by Tamar Firon-Smorodinsky, the practice group acts for well-known domestic development companies such as Electra and Ashtrom Group, and has a growing roster of international corporates, including multiple Chinese engineering groups and, most recently, a major international utilities company. In addition to acting for development consortiums in connection with LRT projects in Jerusalem and Tel Aviv, the team is also advising the construction contractor on the NIS4bn development of the new shipping port at Haifa. Also recommended are Timor Pesso and Ran Mahlab.

Practice head(s):


The firm provides outstanding service: dynamic, up to date, very thorough and business oriented. Deep understanding of commercial issues as well as of financial matters. Great negotiators with financial entities as well as with contractors, business-partners and clients.

The firm has managed to solve some complicated legal issues regarding planning and zoning consequently helped us maximize the potential of some of our projects. They are simply the best!

I am really grateful for the opportunity to provide Firon with this recommendation. I have been working with several teams in the firm, including infrastructure, real estate and litigation, and have nothing but praise. It is a genuine pleasure working with the infrastructure team.

Above all I like the firm’s ability to solve complicated legal problems, to safely navigate us toward the light at the end of the tunnel and actually get us where we need to go.

Key clients

Ashtrom Group

Electra Construction and Energy

Electra FM


Afcon and Flying Cargo

Oron Group


Harel Insurance Company


Carmelton Group


Shapir Civil and Marine Engineering


Insurance Tier 2

M. Firon & Co Advocates and Notaries represents insurance companies in class actions, matters before the Capital Market, Insurance and Savings Authority and competition law disputes. It also handles a range of corporate matters, including investments, issuances of debentures and acquisitions.  In a recent highlight, Danny Kabir represented various insurance companies, including IDI Insurance, Clal Insurance and Shomra Insurance, in various class actions relating to alleged age discrimination and other connected issues. Practice head Yossi Halevy has considerable expertise in the insurance sector, particularly in relation to representing clients before the Knesset, the Commissioner of Insurance and the Ministry of Finance.

Practice head(s):

Other key lawyers:

Key clients

Israel Insurance Association (RA).

Association of Life Insurance companies of Israel Ltd.

I.D.I Insurance Company Ltd.

Direct Finance of Direct Group

Harel Insurance Company Ltd

Clal Insurance Company Ltd.

Migdal Insurance Company Ltd.

The Managing Corporation of Compulsory Vehicle Insurance (Pool) Ltd.

Madaness insurance agency

Insurance Companies Clearing Centre Ltd.

Investment and venture capital funds Tier 2

M. Firon & Co Advocates and Notaries is considered by some to be the leading Israeli firm in the field of ETFs and mutual funds, and is also an increasingly active player in the venture capital and private equity space. Of recent note, Oded Ofek (rated by one client as Israel's 'best lawyer in the field of mutual funds') acted in the establishment of two of the five listed funds bidding for government-backing and loss protection in an initiative to stimulate investment in Israeli R&D activity. The team also acts for institutional investors in their fund investment activity. Gail Etzion , the key contact for VC and private equity work, and Jacob Sarov acts for funds in their investment activities.

Practice head(s):


I have been using Firon’s services to set up out investment house, from start to finish, in accordance with the law, Firon set up the mutual funds for me and they drafted the relevant contractual agreements. I am currently being assisted by them on a regular basis and I am very happy with the services.

I can serve as an honest reference to Oded, as someone who has known him from the start, a dedicated, smart lawyer, handles pressure, a true first-rate professional, with impressive capabilities as a lawyer and I can certainly mark him as a leader in capital markets, investment funds, mutual funds, portfolio management etc.

The human resources I think make the difference. The team is professional and have unique specialty in the field of practice. We are a firm that holds funds as a GP and LPs giving finance and the firm serves us in all aspects thereof.

I work with a number of partners in Firon and am pleased with all of them. I work with Adv. Ofek, who is a specialist in the field of investment funds and credit provision services. He is wise, service oriented, novel in his solutions and thinking and makes you feel you are in the best of hands.

I work with Gili Naor Elias, a one-stop-shop expert and one of a kind all-in-one lawyer who handles all of the agreements of the funds.

Our Investment House has started working with Firon starting 2011. The Capital Markets: Investment & Institutional Department headed by Adv. Oded Ofek gives us an all-around service in the fields of our ordinary business, mutual funds and portfolio management and as we grew in activities to other activities as well such as financial services provision, credit provision, hedge funds and more.

We feel we are rendered excellent services from M. Firon and it meets our needs and can grade them “A” easily and thankfully. The know-how is top grade and first between competitors, it is service oriented and the value for money is good and fair. Although the Firm is one of the big-5 firms in Israel and holds more than 200 lawyers we feel at home with the firm’s department and are provided with personalized service.

Fast, extremely knowledgeable and in the investment house department led by Adv. Ofek, in which we receive an integrated service in all aspects of the financial wing of the company, we receive a top to bottom complete service which is simply not available from any other major firm.

Adv. Ofek certainly stands out as head of the investment house department. Clearly the best lawyer today in the field of mutual funds, portfolio management and investment funds. His extensive knowledge in the field, and relationship with the ISA, coupled with his business acumen, make him the best in his field.

The team headed by Oded has the unique know-how and more than the know-how, the absolute commitment to the clients to professionalism and specialism in all the regulated capital markets and the corresponding ability to innovate and consult the clients in the unregulated products and their combination with the regulated markets.

Adv. Ofek gives us an all-around service in the fields of our ordinary business which is the whole of capital markets, mutual funds, portfolio management and transactions and deals and investment funds as well.

Key clients

Kessem Mutual Funds

Ayalon Mutual Funds

Noy Fund

Ubank Trust Company

Planning and zoning Tier 2

M. Firon & Co Advocates and Notaries represents clients before the various planning and zoning committees, handling large-scale construction projects, including litigation in relation to such projects, and advising clients on the planning aspects of Tama 38 (NOP) projects. The group acts for government-owned companies, private companies and real estate developers. Barak Keinan, who sits as co-chairman of the planning and zoning committee of the Israel Bar Association, led advice to Dan Hotels on its plan to develop several hotels, managing to successfully gain the approval of the National Council for Planning and Construction after facing numerous objections from neighbours and the municipality.

Other key lawyers:

Key clients

Dan Hotels

EDF Energies Nouvelles Israel Ltd.


The municipalities of Kfar Saba, Drom HaSharon and others

Hanan More Group

Rassco, a member of the Isras Group

Ashtrom Group

Clalit Health Services

Ken Hator

Ainav Group

Many private land owners

Efgad Engineering and Construction Works Ltd.,

Bezeq Ltd

Metropolis Urban Development Ltd.,

Apartments for Rent – Government Housing Rent Company Ltd.

Real estate and construction Tier 2

M. Firon & Co Advocates and Notaries's real estate practice is particularly invested in all forms of urban renewal projects (NOP 38/1, NOP 38/2 and eviction-construction projects). It also handles large-scale government-led projects and residential property developments, in addition to advising real estate investment funds on commercial and residential projects and infrastructure projects. Tamar Firon-Smorodinsky specialises in project finance and private-public infrastructure and construction projects. Itzhak Narkiss is active for clients involved in investing in projects outside of Israel particularly in Eastern Europe.

Other key lawyers:


‘We have been working with M. Firon for several years in respect of a grand national project called “Apartment for Rent”, which offers suitable and relatively cheap accommodation primarily to young families. The work is very intense and comprises several projects simultaneously, including tender law issues, financial matters, commercial matters, contracts and so on. The team does all of the work gracefully, professionally, amicably, punctually and in a cost effective manner.’ 

‘The great advantage of the firm is the fact it acts as a one-stop-shop; we receive a professional response to any request.’

‘Tamar Firon-Smorodinsky has a great ability to mould the relevant agreement (whether financial or commercial) into a form uniquely appropriate for the project at hand.’

Key clients

Ashtrom Group




Barzilay Group

The inter-ministerial committee of the Israel Ministry of Finance, the Housing Ministry, the Israel Land Authority and Apartment for Rent – Government Housing Rent Company Ltd.

Isras Group – Rassco

Sigma City – management Ltd

Om Brothers

Dispute resolution: local litigation and arbitration Tier 3

'Highly responsive and very professional', the team at M. Firon & Co Advocates and Notaries is capable of dealing with almost any area of commercial litigation, but has particular expertise in disputes concerning real estate transactions, partnership disputes and shareholder litigation, general business disputes, and construction and infrastructure litigation. In addition, the team has a proven track record in the enforcement of foreign judgements, as well as in multinational investment and financing disputes. Head of the firm Zvi Firon is recognised throughout the market for his experience in litigation and ADR. David Hamu heads the litigation group and Michael Oiknine is 'a fierce litigator'. Also recommended are Oren Tenenboim and Jacob Enoch, who is rated for his advice on contentious and non-contentious matters.

Practice head(s):


Complete devotion to the case involved by the entire team. The team leader is always fully involved. This is unique compared with other firms I work with. That is the reason I prefer to work especially with it for the last fifteen years.

It is my pleasure to provide this recommendation regarding the litigation team at Firon. I have been working with them for some years now and it is a real pleasure. They are always highly responsive and their professional service is nothing less than top notch!

In any litigation which requires us to be represented in a court or for dispute resolution or in any other tribunal, our first choice would undoubtedly be Adv. Michael Oiknine. He is a fierce litigator who possess exceptional skills in the art of cross examining the witnesses and experts of the other side. He is uncompromisingly professional, thorough and has the capacity to provide a comprehensive response to our needs.

Adv. Jacob Enoch is very professional, highly responsive and understands both the theory and the practice.

Key clients



Kfar Saba Municipality

South Hasharon Municipality

Migdal Insurance Company


The Third Avenue Corporation

The State Comptroller Office Committee for Giving Permits to Ministers

Ashtrom Engineering and Construction

Shikun & Binui

Tel Aviv University and Ramot at Tel Aviv University

Dan Hotels

Diplomat Distributors (1968)

Israel Railways Company

IDI Insurance Company

Bezeq the Israel Telecommunication Corp. Ltd.

Hi-tech and start-ups Tier 3

M. Firon & Co Advocates and Notaries has strengths in cross-border M&A and investment transactions, fund formation, and large-scale commercial agreements - 'a mixture of expertise in tech and general commercial work that creates good results in any legal challenges' faced by clients. The team is instructed by Israeli start-ups, multinational companies and investors, and is particularly active in the areas of cyber, online gaming, biotech and healthcare, fintech and blockchain. Jacob Enoch has extensive experience in cross-border matters involving Chinese participants, and is regularly involved in major M&A and corporate transactions in Israel; Jacob Sarov leads the firm's internet law, e-commerce and online gaming practices; and hi-tech practice head Gail Etzion is rated for her 'ability to communicate complex legal structures in a simple manner that builds trust and comfort'.


Innovative and eager to understand what is going on in other jurisdictions in which this area has gained traction.

Jacob Sarov is good to work with – a deal driver. He has built a strong client base.

Very knowledgeable in the technology market. Extremely responsive and creative.

The mixture of expertise in tech and general commercial work creates a good results in any legal challenges our company faces so far.

Gail Etzion’s exceptional thinking and approaches to overcome complicated challenges in a simple but professional way is extraordinary. Her ability to communicate complex law structures in a simple manner builds trust and comfort.

Key clients








Ayalon Mutual Fund

Excellence Mutual Fund



Intellectual property: disputes Tier 3

The team at M. Firon & Co Advocates and Notaries advises on a variety of copyright and trade mark disputes and enforcement procedures, and also handles royalties disputes, conflicts over IP ownership, and matters involving digital piracy and the importation and distribution of counterfeit goods. Headed by Eran Presenti, the practice group also has niche expertise in guiding Israeli companies through international opposition and enforcement proceedings, acting as Israeli co-counsel alongside European firms.

Practice head(s):


Expertise with disputes and knowledge of court systems. Also, skill in negotiating settlements.

Eran Presenti is always responsive and always innovative. He also pays attention to costs.

Key clients




The Chilington Tool Company

Meuhedet Health Maintenance Organization

The Israeli Records and Cassettes Federation (IFPI Israel)

BG Bond

Dan Hotels

Binyamina Winery

Restructuring and insolvency Tier 3

M. Firon & Co Advocates and Notaries's team is frequently appointed as receivers and trustees in insolvency cases and stay of proceedings, and has additional expertise overseeing debt arrangements and in representing clients in liquidation. Ron Bar-Nir has a particularly strong reputation as a court-appointed receiver in Israel and Romania. Shay Bar-Nir also handles a significant portion of the firm's mandates, specialising in liquidation proceedings, debt restructuring and bankruptcy cases.

Practice head(s):

Key clients

Shaked Partners

Diplomat Distributers (1968) Ltd.

Elbit Technologies Ltd.

UFB Ltd.

Resnik Paz Nevo Trusts Ltd.

Tynics Israel Ltd.

Migdal Insurance Company Ltd.

Gazit Globe Ltd.

El Srad Ltd.

Banking and finance Tier 4

Highlighted for fielding ‘leaders in real estate and finance’, M. Firon & Co Advocates and Notaries leverages its top-tier urban development offering to specialise in real estate finance. Best known for its borrower-side practice, the group also regularly advises financial institutions on lending transactions, banking litigation and regulatory matters. Tamar Firon-Smorodinsky, who leads the projects and real estate groups, has a strong record in real estate finance. Udi Efron, who spearheads the capital markets, corporate and securities department, is another name to note.

Practice head(s):


The firm provides outstanding service: dynamic, up to date, very thorough and business-oriented.’

Deep understanding of commercial issues as well as of financial matters. Great negotiators with financial entities as well as with contractors, business-partners and clients.

We hold Firon as premium law firm: best services, best know-how, best staff, and leaders in real estate and finance.’

Key clients

Sigma City – management Ltd.

Harel Insurance Company Ltd.

Ashtrom Properties Ltd.

Ashdar Ltd.

The Association of Credit Services Providers

UNEDCO United Engineering and Development Company Ltd.

MasterCard International

Kachan investments company Ltd.

Bank Leumi

Israel Discount Bank

Transport Tier 4

M. Firon & Co Advocates and Notaries’ practice is increasingly weighted towards transport infrastructure, with its recent activity spanning port, rail and tunnel projects. The group also continues to handle a significant volume of aviation work, particularly contentious matters, for clients such as Israel Airports Authority, B. Sky flight services and Corendon Dutch Airlines. Tamar Firon-Smorodinsky is the key contact for infrastructure projects, while Ron Genat is noted for his aviation experience.


An extremely knowledgeable team.

Key clients



El Al Israel Airlines Ltd.

Swissport Israel

Israel Railways Company

Israel Airports Authority

Corendon Dutch Airlines; Meridiana, Bulgaria Air; ASL Airlines Ireland; Thomas Cook; Jetairfly  TUIFly

Israel Airline Pilots Association

Ashtrom Group; Oron Group Ltd.; Kavim Ltd.

The Association of Israeli Transportation Companies

Intellectual property: filing/prosecution

M. Firon & Co Advocates and Notaries has an impressive roster of international clients, which the IP team represents in the registration of trade marks and patents in Israel. Moreover, the team is instructed by large domestic companies and Israeli subsidiaries in relation to the development and protection of their marks and designs. The practice group is headed by Eran Presenti, who has broad expertise in IP, defamation, and computer law, and serves as co-head of the IP committee of the Israel Bar Association.

Practice head(s):

Key clients


HTC Corporation


Bosch Group

Cardinal Health


ZEO Alliance Venture Corp.

NSYNC Developments

Alonial (McDonald’s Israel)

Meuhedet Health Services

The firm: For more than 70 years, M. Firon & Co. has stood out as one of Israel’s largest and most prestigious law firms. The firm was one of the first Israeli law firms to offer international services, and is currently operating six branches in Israel and abroad, with a legal team of over 300 professionals.

The firm was founded in 1950, two years after the state of Israel was established, by Adv Jacob Shimshon Shapiro, Israel’s first attorney general (1948-1950) and Minister of Justice in Israel’s 13th, 14th and 15th governments (1966-1973), and Adv Michael Firon.

For over seven decades, the firm has grown and flourished along with the Israeli economy, acquiring expertise and experience in representing diverse clients in all fields of commercial law and litigation.

The firm’s success is based on the traditional values of the legal profession instilled by its founders – uncompromising professionalism, loyalty and discreetness. On this solid foundation, a modern, energetic and innovative law firm has been built, offering its clients comprehensive legal services, while demonstrating creativity, strategic involvement in the client’s decision-making process, extraordinary proficiency in the international business arena and a total commitment to the clients’ needs.

This unique combination of tradition and innovation enables the firm to foster decades-long relationships with some of its most prominent clients, as well as to rapidly acquire a thorough understanding of the legal and business needs of new clients.

The firm’s clients include some of the most active and well-known business people and companies in Israel and abroad, including governmental ministries, agencies and companies, industrial companies, multinational companies, and leading publicly traded and privately held companies. The firm’s clients operate in every sector of industry and commerce, including technology and hi-tech, insurance, infrastructures and projects, defence, real estate, tourism, banking and finance, distribution and franchising, venture capital and private equity, energy, pharmaceuticals and healthcare, telecoms and media, and more.

The firm’s impressive capabilities have been vastly acknowledged by Israeli and international ranking guides, who bestow high rankings upon the firm’s departments and partners year after year.

M. Firon & Co. has been chosen as the sole representative in Israel and Romania of Interlaw – a prestigious network that incorporates dozens of top law firms worldwide.

The firm’s commitment to its unique values is manifested in the exclusive selection of its legal professionals, acknowledging that a law firm’s most precious asset is the excellence of its team. Thus, many of the firm’s partners have worked at the firm for years, some spending their entire careers at the firm, having started as interns. In addition, the firm’s attorneys have advanced degrees and certifications in law and other fields, such as accounting, business administration, economics, philosophy and the social sciences from top universities in Israel and abroad. Many attorneys have also worked in the US and Europe, and some have business and managerial experience in non-legal disciplines, such as finance, insurance, pharmaceuticals and technology. This unique mix of values, skills and experience ensures that M. Firon & Co. will continue to thrive and provide its clients with unparalleled service – service built on tradition and driven by innovation.

Areas of practice: Dispute resolution; international arbitration; commercial; corporate and M&A; real estate and construction; projects and energy; intellectual property; telecoms and media; competition; capital markets; hi-tech, start-ups and venture capital; bloackchain, smart contracts and ICOs, banking and finance; constitutional and administrative; insurance; labour; restructuring and insolvency; and class actions.

Department Name Email Telephone
Dispute resolution Zvi Firon
Dispute resolution David Hamou
International Arbitration Jacob Enoch
Commercial Raphael Melman
Commercial Jacob Enoch
Corporate and M&A Jacob Enoch
Corporate and M&A Raphael Melman
Real estate and construction Itzhak Narkiss
Real estate and construction Tamar Firon-Smorodinsky
Projects and energy Tamar Firon-Smorodinsky
Intellectual property Eran Presenti
Telecoms and media Jacob Enoch
Telecoms and media Eitan Tzafrir
Competition Mazor Matzkevich
Capital markets Udi Efron
Capital markets Oded Ofek
Hi-tech, start-ups and venture capital Gail Etzion
Hi-tech, start-ups and venture capital Jacob Sarov
Blockchain, smart contracts and ICOs Jacob Enoch
Blockchain, smart contracts and ICOs Oded Ofek
Blockchain, smart contracts and ICOs Jacob Sarov
Banking and finance Jacob Enoch
Banking and finance Tamar Firon-Smorodinsky
Constitutional and administrative Renato Jarach
Insurance Joseph Halevi
Labour Tamar Golan
Labour Tomer Hill
Restructuring and insolvency Ron Bar Nir
Class actions Danny Kabir
Competition Eytan Epstein
Restructuring and insolvency Shay Bar Nir
Commercial David Abadi
Photo Name Position Profile
Advocate David Abadi  photo Advocate David Abadi Abadi, an expert in commercial law, merged his practice into M. Firon…
Advocate Sivan Atias  photo Advocate Sivan Atias Sivan Atias is a partner in the firm’s real estate and infrastructure department. …
Advocate Amichai Azulai  photo Advocate Amichai Azulai Amichai Azulai is a partner at M. Firon & Co., handling the…
Advocate Ron Bar-Nir  photo Advocate Ron Bar-Nir Ron Bar-Nir is a partner at M. Firon & Co., managing its…
Advocate Shay Bar-Nir  photo Advocate Shay Bar-Nir Shay Bar-Nir is a partner at M. Firon & Co., focusing on…
Advocate Avia Ben-Ari  photo Advocate Avia Ben-Ari Avia Ben Ari is a partner at M. Firon & Co., responsible…
Advocate Varda Berman-Lavon  photo Advocate Varda Berman-Lavon Varda Lavon-Berman is a partner at in the firm’s real estate department.…
Advocate Dana Biran  photo Advocate Dana Biran Dana Biran is a partner at M. Firon & Co., focusing on…
Advocate Kiyan Blal  photo Advocate Kiyan Blal Kiyan Blal is a partner at M. Firon & Co., focusing on…
Advocate Itzchak (Itzik) Blau  photo Advocate Itzchak (Itzik) Blau tzchak (Itzik) Blau, who has been specializing for nearly 30 years in…
Advocate Moshe Brenner  photo Advocate Moshe Brenner Moshe Brenner is a partner at M. Firon & Co., focusing on…
Advocate Hedva Cohen Haramaty  photo Advocate Hedva Cohen Haramaty Hedva Cohen-Haramaty is a partner at M. Firon & Co., focusing on…
Advocate Shirley Dahan  photo Advocate Shirley Dahan Shirley Dahan is a partner at M. Firon & Co., with extensive…
Advocate Udi Efron  photo Advocate Udi Efron Udi Efron is a partner at M. Firon & Co., heading the…
Advocate Jacob Enoch  photo Advocate Jacob Enoch Jacob Enoch is a partner at M. Firon & Co., heading the…
Advocate Eytan Epstein  photo Advocate Eytan Epstein Eytan Epstein is one of the senior partners at M. Firon &…
Advocate Gail Etzion  photo Advocate Gail Etzion Gail Etzion is a partner at M. Firon & Co., heading the…
Advocate Zvi Firon  photo Advocate Zvi Firon Adv. Zvi Firon, one of Israel’s finest and most eminent attorneys, is…
Advocate Eldad Firon  photo Advocate Eldad Firon Eldad Firon is a partner at M. Firon & Co. focusing on…
Advocate Ran Firon  photo Advocate Ran Firon Ran Firon is a partner at M. Firon & Co., focusing on…
Advocate Dana Firon Gross  photo Advocate Dana Firon Gross Ms. Dana Firon Gross is a partner at M. Firon & Co.,…
Advocate Tamar Firon-Smorodinsky  photo Advocate Tamar Firon-Smorodinsky Tamar Firon-Smorodinsky is one of the senior partners at M. Firon &…
Advocate Ron Genat  photo Advocate Ron Genat Ron Genat is a partner at M. Firon & Co., focusing on…
Advocate Yehuda Gindi  photo Advocate Yehuda Gindi Yehuda Gindi is an partner in the firm’s capital markets: corporate and…
Advocate Tamar Golan  photo Advocate Tamar Golan Adv. Golan is a partner in Firon and heads its labor law…
Advocate Guy Golan  photo Advocate Guy Golan Guy is a partner in the labor law department of M. Firon…
Advocate Galit Golan - Rotem  photo Advocate Galit Golan - Rotem Adv. Galit Golan-Rottem is a partner in the labor law department of…
Advocate Yair Green  photo Advocate Yair Green Yair Green is a partner in the firm’s Real Estate department. Yair…
Advocate Yossi Halevy  photo Advocate Yossi Halevy Yossi Halevy is a partner at M. Firon & Co., leading the…
Advocate David Hamou  photo Advocate David Hamou David Hamou is a partner at M. Firon & Co., heading the…
Advocate Hedva Hess-Kibash  photo Advocate Hedva Hess-Kibash Hedva is a partner at M. Firon & Co., focusing on litigation.…
Advocate Tomer Hill  photo Advocate Tomer Hill Pa Tomer Hill is a partner at M. Firon & Co., specializing…
Advocate Shay Huberman  photo Advocate Shay Huberman Shay Huberman is a partner at M. Firon & Co., focusing on…
Advocate Renato Jarach  photo Advocate Renato Jarach Renato Jarach is a partner at M. Firon & Co., heading the…
Advocate Ohad Jarach  photo Advocate Ohad Jarach Ohad Jarach is a partner at M. Firon & Co., focusing on…
Advocate Danny Kabir  photo Advocate Danny Kabir Danny Kabir is a partner at M. Firon & Co., leading the…
Advocate Ronen Ketzef  photo Advocate Ronen Ketzef Ronen Ketzef is a partner at M. Firon & Co., focusing on…
Advocate Barak Keynan  photo Advocate Barak Keynan Barak Keynan is a partner at M. Firon & Co. and heads…
Advocate Ravit Koren  photo Advocate Ravit Koren Ravit Koren is a partner in the firm’s Commercial Litigation Department. Ravit…
Advocate Yoav Kramer  photo Advocate Yoav Kramer Yoav Kramer is a partner at M. Firon & Co., focusing on…
Advocate Ilan Kremer  photo Advocate Ilan Kremer Ilan Kremer is a partner in the firm’s real estate department. Ilan…
Advocate Gafnit Lagziel Shababo  photo Advocate Gafnit Lagziel Shababo Adv. Gafnit Lagziel Shababo is a partner in M. Firon & Co. Gafnit…
Advocate Or Levi  photo Advocate Or Levi Or Levy is a partner in the firm’s labor law department. Or…
Advocate Shiri Lind  photo Advocate Shiri Lind Shiri Lind is a partner at M. Firon & Co., focusing on…
Advocate Ronen Maor  photo Advocate Ronen Maor Ronen Maor is a partner at M. Firon & Co., focusing on…
Advocate Mazor Matzkevich  photo Advocate Mazor Matzkevich Mazor Matzkevich is a partner at M. Firon & Co., heading the…
Advocate Raphael Melman  photo Advocate Raphael Melman Raphael Melman is a partner at M. Firon & Co., heading the…
Advocate Sasi Menahem  photo Advocate Sasi Menahem Sasi Menahem is a partner at M. Firon & Co., focusing on…
Advocate Dora Mer  photo Advocate Dora Mer Dora Mer is a partner at M. Firon & Co., focusing on…
Advocate Sarit Moussayoff  photo Advocate Sarit Moussayoff Sarit has an expertise in the practice of mergers and acquisitions, and…
Advocate Orly Mymon Lewinsky  photo Advocate Orly Mymon Lewinsky Orly Mymon Lewinsky is a partner at M. Firon & Co., focusing…
Advocate Gili Naor Elias  photo Advocate Gili Naor Elias Gili Naor Elias is a partner at M. Firon & Co. focusing…
Advocate Itzhak Narkiss  photo Advocate Itzhak Narkiss Itzhak Narkiss is the managing partner at M. Firon & Co., leading…
Advocate Sivan Narkiss Kremer  photo Advocate Sivan Narkiss Kremer Sivan Narkiss Kremer is a partner in the firm’s corporate and commercial…
Advocate Yael Natan-Tishby  photo Advocate Yael Natan-Tishby Yael Natan-Tishbi is a partner at M. Firon & Co., focusing on…
Advocate Oded Ofek  photo Advocate Oded Ofek Oded Ofek is a partner at M. Firon & Co., heading the…
Advocate Michael Oiknine  photo Advocate Michael Oiknine Michael Oiknine is a partner at M. Firon & Co., focusing on…
Advocate Osnat Ophir Sade  photo Advocate Osnat Ophir Sade Osnat Ophir Sade is a partner in the firm’s capital markets: investment…
Advocate Ami Osnat  photo Advocate Ami Osnat Ami Osnat is a partner in the firm’s litigation department, as well…
Advocate Timor Pesso  photo Advocate Timor Pesso Timor Pesso is a partner in the firm’s infrastructure and project finance…
Advocate Lior Poliakov  photo Advocate Lior Poliakov Adv. Lior Poliakov joined the firm of M. Firon & Co. as…
Advocate Eran Presenti  photo Advocate Eran Presenti Eran Presenti is a partner at M. Firon & Co., heading the…
Adv Dr Sarah Presenti  photo Adv Dr Sarah Presenti Sarah Presenti specializes in Intellectual property, trademark and design patents, counseling in…
Advocate Efrat Rand  photo Advocate Efrat Rand Efrat Rand is a partner at M. Firon & Co. focusing on…
Advocate Gili Riesel  photo Advocate Gili Riesel Gili Riesel is a partner at M. Firon & Co., focusing on…
Advocate Hila Rosen-Glickstein  photo Advocate Hila Rosen-Glickstein Hila Rosen-Glickstein is a partner at M. Firon & Co. Hila was…
Advocate Shimon Sagi  photo Advocate Shimon Sagi Adv. Shimon Sagi is a partner in the firm’s real estate department.…
Advocate Jacob Sarov  photo Advocate Jacob Sarov Jacob (Koby) Sarov is a partner at M. Firon & Co., focusing…
Advocate Anat Shayo-Mahler  photo Advocate Anat Shayo-Mahler Anat Shayo-Mahler is a partner at M. Firon & Co., focusing on…
Advocate Baruch Shugol  photo Advocate Baruch Shugol Baruch Shugol is a partner at M. Firon & Co. Baruch is…
Advocate Asher Sofan  photo Advocate Asher Sofan Asher is a partner in the firm’s capital market department. Prior To…
Advocate Ronit Sutton Salkind  photo Advocate Ronit Sutton Salkind Ronit Sutton Salkind is a partner at M. Firon & Co., focusing…
Advocate Oren Tenenboim  photo Advocate Oren Tenenboim Oren Tenenboim is a partner in the firm’s litigation department. Oren specializes…
Advocate Omer Tikolsky  photo Advocate Omer Tikolsky Omer Tikolsky is an partner in the firm’s capital markets: corporate and securities department.…
Advocate Eitan Tzafrir  photo Advocate Eitan Tzafrir Eitan Tzafrir is a partner at M. Firon & Co., focusing on…
Advocate Tammy Wagner  photo Advocate Tammy Wagner Tammy Wagner is a partner in the firm’s capital markets – corporate and…
Advocate Oshrat Yosef  photo Advocate Oshrat Yosef Oshrat Yosef is a paertner in the firm’s corporate and commercial department.…
Advocate Rona Zamshteigman  photo Advocate Rona Zamshteigman Rona Zamshteigman is a partner in the firm’s commercial litigation department. Rona…
Advocate Naama Zer-Kavod  photo Advocate Naama Zer-Kavod Adv. Zer-Kavod  is a partner in the Firm’s Administrative Law department. Naama has…
Number of professionals : Over 300
Interlaw (the only Israeli representative)
Contact : Jacob Enoch (
Other offices : Beer Sheva
Other offices : Belgrade
Other offices : Bucharest
Other offices : Haifa
Other offices : Nof Hagalil
Other offices : Sofia
Other offices : Athens

Adv. Nimrod Bashan
Global M&A Legal Integration Coordinator
Europe IOT Systems Hardware Legal Lead
Head of IBM Israel Legal Department
We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all legal aspects related to the services provided to us.

Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.

Mr. Christoph Baert
Senior Managing Counsel
Regulatory Affairs, Europe
COMPANY/FIRM: Mastercard Europe
TESTIMONIAL: We, at MasterCard, provide this reference to Firon wholeheartedly.

As a global corporation it is of the utmost importance for us to identify the right legal partners to support our operations in each jurisdiction. The Epstein firm that had merged with Firon have been our legal partner in Israel for almost 20 years. The firm’s acquaintance with and deep understanding of the industry, combined with first class regulatory, corporate and commercial support, provides us with much needed comfort when we conduct our business in Israel. 

We could not be happier with our experience with Firon – from the firm’s responsiveness, uncompromising professionalism, cost-effective approach and understanding the legal needs of a multinational corporation – Firon is indeed remarkable.

Mr. Michael Federmann
Chairman of the Board
Elbit Systems
Dan Hotels
TESTIMONIAL: Firon is, without a doubt, our preferred law firm, as it has been for 70 years.

We rely on Firon’s insightful advice on numerous legal and business issues across various companies, industry sectors and jurisdictions.

Litigation, international arbitration, M&A, capital markets, competition, commercial agreements, TMT, real estate, zoning and planning and more – Firon has exceptional talent and depth in every department.

We find that the firm’s ability to grasp all the nuances of an issue, legal, strategic and business alike, is truly exceptional.

We are therefore happy to provide this reference and to communicate our full satisfaction with respect to Firon.

Mr. Jonathan Pantanowitz
Strategic Key Accounts, Commercialization and Sustainability Leader
Central East Europe, Middle East and Africa
Former Managing Director of 3M Israel between 2013-2018
TESTIMONIAL: We have been using Firon for years as our leading, one stop shop, law firm in Israel, and could not be happier.

The firm covers just about all of the practice areas we need and is especially experienced in handling the business of large multinational corporations. Firon has an excellent understanding of our culture and needs and has always excelled in providing quick, creative, out of the box, cutting edge, legal solutions for every problem.

We can therefore easily say that Firon is at least on par with the very best law firms with which we routinely work worldwide

Ms. Efrat Nadel
VP Legal
TESTIMONIAL: We have been using Firon for years and are extremely pleased. As one of Israel’s leading law firms Firon is able to maintain an exceptional level of professionalism, year after year, every time.

Firon’s team is creative, dedicated and especially well versed in all aspects of cross border transactions and international commercial agreements.

The size of the firm and the full coverage of legal disciplines truly justifies its characterization as a full service law firm. Our experience certainly supports the conclusion that Firon would be an excellent local legal partner for any multinational organization operating in the State of Israel.

Mr. Noam Weiman
President & CEO
COMPANY/FIRM: Diplomat Group
TESTIMONIAL: Firon has been our law firm of choice, in Israel and worldwide, for decades. Representing Procter & Gamble in Israel and later in Georgia, Cyprus, South Africa and New Zealand, Diplomat has become a truly international company and Firon’s local and international competence and experience has been an important part of our success.

Firon has the fire power and the depth to handle any legal matter at absolutely the best professional level available in the Israeli market. For us Firon is, and has always been, the embodiment of a one stop shop, top class, law firm. 

Mr. Gil Gueron
Managing Director
COMPANY/FIRM: Ashtrom Group
TESTIMONIAL: For many decades Firon has been our group’s leading law firm.

We have instructed the firm on infrastructure and real estate projects worth billions of Dollars. The firm has handled all our capital markets transactions (including our IPO, tender offers, bond offerings and more). We employed Firon’s services for the handling of major projects abroad and used their team to litigate high profile cases.

The legal services rendered to us exemplify Firon’s status as one of Israel’s most highly regarded one stop shop law firms. In all such matters and many others, Firon adhered to the highest professional standards.