Firm Profile > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel

‘Uncommonly diverse and robust. Likely the most professional in Israel.‘

‘The partner whom is directly managing my project (Adv. Jacob Enoch) is very professional, highly responsive and understands both the theory and the practice.‘

‘The best team in Israel handling international arbitration issues.‘

‘Jacob Enoch is widely considered the most important Israeli lawyer in the field of international arbitration. On my case (a dispute with an investor of mine) he was able to find creative arguments based on which the case, which was filed in an Israeli court, should be submitted to ICC arbitration in London – a move which ls likely to kill the case altogether.‘

‘I have been engaged with legal representation given by Mr. Jacob Enoch, who was always familiar with the case, well prepared with the legal matters at stake & provided his arguments in a professional, adequate, respected and very clear and sharp manner. Mr. Enoch was always available and attentive to the client’s needs and requests. Mr. Enoch is a very pleasant person, with a well-developed sense of humor, sharp-tongued, and with high and quick analysis abilities.‘

‘Jacob is Enoch is the most prominent Israeli attorney in the field of international arbitration. Well experienced, multidisciplinary and truly brilliant. He is our number 1 recommendation.‘

‘M. Firon is considered the best firm in the country in this area – representing large pharma companies, medical centers, HMOs, etc. They have a special regulatory understanding and ample experience in handling the regulator.’

‘They work closely on our cases; any team members involved, including the senior partners, are available and know the details. They assist in decision-making.’

‘Their experience in the matters we are dealing with, increase their contribution to our cases and makes service delivery faster and more efficient.’

‘Baruch Shugol is probably the most prominent lawyer in the field. In decades of practice, he really has seen it all.’

‘Jacob Enoch – as always – our go-to-guy. A magician.’

‘The firm advises us through the whole process: during the planning stage, the financial stage (including the negotiations with financing banks and other financial entities) and certainly regarding the commercial and real estate issues arising during the life-span of a project.’

‘The firm has managed to solve some complicated legal issues regarding planning and zoning which have helped us maximize the potential of some of our projects.’

‘Great negotiators with financial entities as well as with contractors, business-partners and clients.’

‘The team is professional and has unique expertise in this field of practice.’

‘Superb, top market lawyers, professional, up to date.’

‘I don’t think you can get any more professional than Oded Ofek. He understands in split seconds the legal aspects of the problems and formulates wise and practical answers.’

‘Oded is a dedicated, smart lawyer, who handles pressure well. I can certainly mark him as a leader in capital markets, investment funds, mutual funds, portfolio management and so on. If I ever need help, advice, wisdom, I just turn to Oded and recommend to others to do so as well.’ 

‘Oded Ofek is a brilliant one-stop-shop in his fields of practice, integrating a wide variety of know-how in diverse legal fields, and not only the legal scope of the capital markets, giving him a mature and integrated take on any legal issue at hand.’

‘The Firon team is one of the best in the country in terms of depth, professionalism, international experience and business orientation.’

‘Very professional team; responsive, experienced and creative.’

‘Responsive, efficient and good coordinators of multi-party teams. A member of an excellent international network, capable of tapping into the right expertise in all notable jurisdictions.’

‘A strong, multi-disciplinary team providing a one-stop-shop.’

‘It seemed to us that each team member was dedicated to his/her assigned task, but was keeping an eye on the transaction as a whole. This is the team you want for a challenging and high-paced M&A deal.’

‘The team possess in-depth interdisciplinary knowledge of various industries which are important to our core business. The team is very well presented and is capable of leading large scale transactions.’

‘Firon has a large, multi-faceted team of strong partners. Every deal is escorted by an experienced partner. Unlike other large firms, you don’t get stuck with a mid-level associate doing the work.’

‘Jacob Enoch is my first and only choice for M&A, any serious litigation, any financial transaction or any other situation with hair on it… Simply the smartest guy I met (not just among lawyers). Quick as lightening, original thinker, and the kind of lawyer everybody wants and hardly anyone finds.’

‘Jacob Enoch – an absolute star. Best there is in M&A/ complex finance transactions. Brilliant negotiator, a true closer.’

‘Jacob Enoch – a real uncommon phenomenon. Bottom line – there is no lawyer in the country I would more favourably recommend for all M&A matters, litigation matters, and certainly matters combining both.’

‘Jacob is highly motivated, energetic and keen to ensure client satisfaction.’

‘Jacob is a highly skilled M&A lawyer with extremely valuable experience. He impressed us with his ability to break down highly complex structures into the key legal questions and to answer them on the spot.’

‘Zvi Firon is a very strong and capable managing partner.’

‘I have worked with Jacob Sarov and Simy Wolfe for many years and on many deals. I will only use this team for my business dealings. Professional, knowledgeable and always have the time for a call.’

‘The team has an excellent ability to understand what is required in various different matters, displaying a high professionalism and service.’

‘Mazor Matzkevich has a deep understanding and extensive knowledge; she is always available, pleasant and professional.’

‘The firm provides outstanding service: dynamic, up to date, very thorough and business oriented. Deep understanding of commercial issues as well as of financial matters. Great negotiators with financial entities as well as with contractors, business-partners and clients.‘

‘The firm has managed to solve some complicated legal issues regarding planning and zoning consequently helped us maximize the potential of some of our projects. They are simply the best!‘

‘I am really grateful for the opportunity to provide Firon with this recommendation. I have been working with several teams in the firm, including infrastructure, real estate and litigation, and have nothing but praise. It is a genuine pleasure working with the infrastructure team.‘

‘Above all I like the firm’s ability to solve complicated legal problems, to safely navigate us toward the light at the end of the tunnel and actually get us where we need to go.‘

‘I have been using Firon’s services to set up out investment house, from start to finish, in accordance with the law, Firon set up the mutual funds for me and they drafted the relevant contractual agreements. I am currently being assisted by them on a regular basis and I am very happy with the services.‘

‘I can serve as an honest reference to Oded, as someone who has known him from the start, a dedicated, smart lawyer, handles pressure, a true first-rate professional, with impressive capabilities as a lawyer and I can certainly mark him as a leader in capital markets, investment funds, mutual funds, portfolio management etc.‘

‘The human resources I think make the difference. The team is professional and have unique specialty in the field of practice. We are a firm that holds funds as a GP and LPs giving finance and the firm serves us in all aspects thereof.‘

‘I work with a number of partners in Firon and am pleased with all of them. I work with Adv. Ofek, who is a specialist in the field of investment funds and credit provision services. He is wise, service oriented, novel in his solutions and thinking and makes you feel you are in the best of hands.‘

‘I work with Gili Naor Elias, a one-stop-shop expert and one of a kind all-in-one lawyer who handles all of the agreements of the funds.‘

‘Our Investment House has started working with Firon starting 2011. The Capital Markets: Investment & Institutional Department headed by Adv. Oded Ofek gives us an all-around service in the fields of our ordinary business, mutual funds and portfolio management and as we grew in activities to other activities as well such as financial services provision, credit provision, hedge funds and more.‘

‘We feel we are rendered excellent services from M. Firon and it meets our needs and can grade them “A” easily and thankfully. The know-how is top grade and first between competitors, it is service oriented and the value for money is good and fair. Although the Firm is one of the big-5 firms in Israel and holds more than 200 lawyers we feel at home with the firm’s department and are provided with personalized service.‘

‘Fast, extremely knowledgeable and in the investment house department led by Adv. Ofek, in which we receive an integrated service in all aspects of the financial wing of the company, we receive a top to bottom complete service which is simply not available from any other major firm.‘

‘Adv. Ofek certainly stands out as head of the investment house department. Clearly the best lawyer today in the field of mutual funds, portfolio management and investment funds. His extensive knowledge in the field, and relationship with the ISA, coupled with his business acumen, make him the best in his field.‘

‘The team headed by Oded has the unique know-how and more than the know-how, the absolute commitment to the clients to professionalism and specialism in all the regulated capital markets and the corresponding ability to innovate and consult the clients in the unregulated products and their combination with the regulated markets.‘

‘Adv. Ofek gives us an all-around service in the fields of our ordinary business which is the whole of capital markets, mutual funds, portfolio management and transactions and deals and investment funds as well.‘

‘We have been working with M. Firon for several years in respect of a grand national project called “Apartment for Rent”, which offers suitable and relatively cheap accommodation primarily to young families. The work is very intense and comprises several projects simultaneously, including tender law issues, financial matters, commercial matters, contracts and so on. The team does all of the work gracefully, professionally, amicably, punctually and in a cost effective manner.’ 

‘The great advantage of the firm is the fact it acts as a one-stop-shop; we receive a professional response to any request.’

‘Tamar Firon-Smorodinsky has a great ability to mould the relevant agreement (whether financial or commercial) into a form uniquely appropriate for the project at hand.’

‘Complete devotion to the case involved by the entire team. The team leader is always fully involved. This is unique compared with other firms I work with. That is the reason I prefer to work especially with it for the last fifteen years.‘

‘It is my pleasure to provide this recommendation regarding the litigation team at Firon. I have been working with them for some years now and it is a real pleasure. They are always highly responsive and their professional service is nothing less than top notch!‘

‘In any litigation which requires us to be represented in a court or for dispute resolution or in any other tribunal, our first choice would undoubtedly be Adv. Michael Oiknine. He is a fierce litigator who possess exceptional skills in the art of cross examining the witnesses and experts of the other side. He is uncompromisingly professional, thorough and has the capacity to provide a comprehensive response to our needs.‘

‘Adv. Jacob Enoch is very professional, highly responsive and understands both the theory and the practice.‘

‘Innovative and eager to understand what is going on in other jurisdictions in which this area has gained traction.‘

‘Jacob Sarov is good to work with – a deal driver. He has built a strong client base.‘

‘Very knowledgeable in the technology market. Extremely responsive and creative.‘

‘The mixture of expertise in tech and general commercial work creates a good results in any legal challenges our company faces so far.‘

‘Gail Etzion’s exceptional thinking and approaches to overcome complicated challenges in a simple but professional way is extraordinary. Her ability to communicate complex law structures in a simple manner builds trust and comfort.‘

‘Expertise with disputes and knowledge of court systems. Also, skill in negotiating settlements.‘

‘Eran Presenti is always responsive and always innovative. He also pays attention to costs.‘

‘The firm provides outstanding service: dynamic, up to date, very thorough and business-oriented.’

‘Deep understanding of commercial issues as well as of financial matters. Great negotiators with financial entities as well as with contractors, business-partners and clients.’

‘We hold Firon as premium law firm: best services, best know-how, best staff, and leaders in real estate and finance.’

‘An extremely knowledgeable team.’