M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Firm Profile

‘The uniqueness of the team is in its ability to formulate a position on the legal issue in a short time, while distinguishing between the essential and the trivial. The opinion is presented in a coherent, concrete and clear manner while presenting the relevant references in the judgments and legislation.’

‘The opinions written by the team are formulated concisely and professionally, as are the discussions with them, which include effective brainstorming based on up-to-date and relevant legal data. The staff are attentive to the client’s needs and give the best advice even on the most complex issues.’

‘M. Firon &Co. has very skillful lawyers in the field of labor and employment. They have a lot of experience with complex litigation cases. The team is very cooperative and responsive to the clients’ needs, and the lawyers are great in collaborating to reach the best results.’

‘The team is diverse, meaning that everyone has their own kind of “sub-field” and yet they all have a high level of knowledge, so there is no particular issue that depends on one person. They are all knowledgeable, willing, available and diligent. And the tools for conveying information and discourse are technological and advanced so that this too optimizes the work.’

‘The Firon firm has a competent group of employment lawyers. They come prepared to the hearings or meetings and prepare thorough written briefs or arguments. There are a number of excellent labor and employment law firms in Tel Aviv and the Firon firm is one of them.’

‘The names of the partners are Tamar Golan and Dana Cohen. What sets them apart is the experience and familiarity with the materials, sharpness of thought, ability to distinguish between bland and essential, meeting schedules, in-depth understanding of customer needs.’

‘Tamar Golon is a senior, experienced and competent labor and employment lawyer. The Firon attorneys submit their briefs and other documents promptly and in good order. Their oral appearances are clear and well done.’

‘Dana Cohen is very sharp, thorough, efficient, responsible and I feel very confident when she manages our case.’

‘Amazing team, one-stop-shop, strategic thinking and execution, holistic thinking. Gail Etzion has a lot of experience which brings added value to each of the transactions we are involved in.’

‘This practice is unique due to the personal relationship our partner maintains with us and the deep understanding of our needs and challenges. Advice far exceed just legal aspects. The firm is very responsive and professional – a fact that leads to smooth dealing with fewer iterations.’

‘We work with Gail Etzion who leads the firm high-tech practice. Gail has been outstanding in terms of her professionalism and responsiveness and was key in addressing complex legal and business aspect. The fact she has outstanding interpersonal communication skills significantly helps deal to converge.’

‘Jacob Enoch – what can I say. The reason we came to Firon. Cannot imagine our business without him. Does all our transactions and supports all our commercial activities. So much more than a lawyer. I wish such a genius on every client. Truly unbelievable. Baruch Shugol – such experience and class. Always there to offer wise advice. So well know and respected.’

‘Easily the strongest healthcare team in the country.’

‘Jacob Enoch – brilliant multidisciplinary lawyer. Lots of healthcare experience on top of being recognized as one of the top M&A attorneys out there, and a first class litigator. Baruch Shugol – a veteran first rate professional. Possibly the most prominent healthcare attorney in Israel. Knows everyone, has seen everything, can tackle any problem. Sivan Narkiss – Nest gen super star.’

‘M. Firon is there for us for any legal matter of significance. From Negotiations towards the sale of the company (and other corporate matters, ESOP and more), through all commercial agreements and up to all our licensing agreements. First-class and top-notch all the way.’

‘Jacob Enoch – knows our business inside out. Multi-faceted wizard. One of a kind. Makes deals happen, employs out of the box creative solutions, and is truly irreplaceable for us. Baruch Shugol – Has seen it all. Has done it all. Best Israeli attorney in the healthcare arena.’

‘Oded Ofek is a brilliant one-stop-shop expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, not only the legal scope of the capital markets, giving him a mature, integrated and enlightening look at any legal issue at hand.’

‘Although the firm is huge, we feel at home with the firm’s relevant department and are provided with personalized service. They are professional and escort you from a-z in the day-to-day life and in the transactions, it’s a hands-on department.’

‘The capital markets “forte” and leading practice in the market is the mutual fund team.’

‘The team led by Oded Ofek is first grade, up-to-date on all developments in law and regulation, in touch with the regulator and represents us faithfully and professionally before the Israel Securities Authority (ISA) and Capital Markets, Insurance and Savings.’

‘Oded Ofek has been handling our brief since 2008 and he is first-tier lawyer, outperforms his competitors and is well known and reputed among his colleagues. He is service oriented, has integrated law skills from different spheres of law which gives him special abilities and understanding of the legal situation.’

‘Oded Ofek is in essence all you would like to find in a business lawyer in investments and regulation in capital markets and financing. He knows his way through regulation blindfolded, singing the law and whistling relevant answers that tackle all aspects of the law in the most brilliant way.’

‘I would assess the overall level of service as superb. Fast, extremely knowledgeable and in the Investment House Department, led by Oded Ofek, in which we receive an integrated service in all aspects of the financial wing of the company, we receive a top-to-bottom complete service which is simply not available from any other major firm.’

‘Udi Efron is a highly accomplished capital markets partner. Well regarded by the Securities Authority. Phenomenal.’

‘M. Firon are on top of their game. Really spectacular. In-depth understanding of technology, huge experience in the sector, many capable individuals and stellar partners. The M&A team is on a level of its own with cross-border transaction experience in abundance. The are our go-to firm for anything complicated or sensitive.’

‘We have used Firon as our counsel for acquisition of tech companies in Israel. Firon has done a great job of helping us navigate local law and custom. Firon also did a thorough and great job with due diligence review.’

‘We have been impeccably represented by the superior team at Firon & Co. They are quick, business savvy, brilliant negotiators and highly experienced. The most impressive team in Israel for tech M&A.’

‘Jacob Enoch – our go to person. One of the elite attorneys in Israel. A formidable deal-maker, one of his kind, a whiz in court, the mind behind our strategy. Fantastic. Very knowledgeable in healthcare-related regulation. Was invaluable during the Covid pandemic.

‘Jacob Enoch – not just an M&A lawyer. An expert in tech law and technology in general (as a veteran of the software industry) and in finance (as an ex investment banker). Being also a litigator he is really well positioned to identify pitfalls. All in all the #1 lawyer out there for any deal.’

‘Udi Efron – a capital markets whiz. Was invaluable when we went public this year, Also a strong transactional lawyer.’

‘Jacob Sarov is an outstanding practitioner in M&A and corporate matters, providing high quality of legal services.’

‘David Yaacobi is a truly promising up and coming partner. Remarkable experience and expertise for his young age.’

‘Significant local knowledge and experience in the area of competition law in particular, with practical advice offered and given.’

‘Mazor Matzkevich was able to distil difficult legal concepts into a written advice that could be easily distilled and understood by us, with clear recommendations as to how we should proceed from a competition law perspective in respect of our proposed contractual arrangements in Israel.

‘The team’s strength is in their variety of expertise and multiple advisory capabilities.’

‘Mazor Matzkevich – A true business partner , highly experienced with antitrust rules.’

‘M. Firon & Co. has a highly professional Competition Law department. The firm is attentive and available to our company when needed and in general, the fees corresponds with the services the firm provided to the company.’

‘Adv. Mazor Matzkevich and Adv. Eytan Epstein are highly professional and well acquainted with the company and its services. Over the years, they provided a personalized, pleasant, and efficient legal service to the company.’

‘Jacob Enoch – Jack of all trades and yet somehow master of all. Probably the most prominent M&A attorney in Israel. Easily the strongest international arbitration practitioner. Phenomenal in international finance/ banking deals.’

‘At Company, Mer Firon is our exclusive lawyers for everything – from M&A, through international arbitration to capital markets. A perfect 10 all around. In international arbitration they are better than we could have hoped for. Leading a difficult multi million ICC arbitration with finesse, elegance, strategic thought and effective aggressiveness.’

‘There aren’t that many international arbitration practitioners in Israel. In my opinion, Jacob Enoch is the most prominent one. Clearly respected by tribunals and opponents alike. Possesses huge legal and business knowledge and experience which comes in very handy in the proceedings.’

‘Firon’s international arbitration team shines bright.’

‘Jacob Enoch – an accomplished lawyer of various impressive capabilities (M&A, finance, hi-tech and more). Clear leadership position in the field of international arbitration where he excels, leveraging his diverse experience, skill set and understanding. On par with the best anywhere.’

‘Out of this world, or at least out of this country. Totally international, sophisticated and brilliant.’

‘Top tier, accurate, fast, deadly.’

‘J. Enoch – Flies like a butterfly stings like a bee. In fact at least like a wasp. Tremendous and even intimidating for the other party. Truly effective and lethal.’

‘Good team. Good value for money. Very focused and knowledgeable. Very experienced. The team handles hundreds of cases a year. Ronit Sutton Salkind is considered a talent and impresses with her skills and personality.’

‘Ronit Sutton Salkind is probably the best leading defence lawyer in consumer and accessibility class actions in Israel. She is the “go to” expert lawyer when ever a major consumer chain gets hit by a class action. Ronit has remarkable skills in finding bright solutions for every difficult case and is working 24/7 “hands on” on every case. Her track record of success is remarkable.’

‘We have been using the firm’s services for years. I would assess the overall level of service as superb, fast, extremely knowledgeable and a top to bottom complete service which is simply not available from any other major firm. The litigation department in Firon is one of the biggest departments in the firm and includes some of the more dominant litigators that a firm can offer, and therefore, provide all-around services of litigation, mainly in the financial and capital markets sector, in which we operate. Leading in innovation and technological diversity.’

‘Adv. Zvi Firon, Head of the Firm, without a doubt, the best practitioner I have had the chance to work with, a “complete” lawyer if I ever met one, novel, practical, business wise and professional.’

‘Danny Kabir handles all of our complex class actions in financial and capital markets, his understanding is swift and it seems as if his knowledge is so widespread he is unbeatable in his capacity of broad understanding of the litigation, its different levels of management and his smart and professional conclusions and advice.’

‘Ronit Sutton Salkind, who has proven herself as 1st tier professional in class actions, probably the busiest lawyer in the country in the number of class actions she handles, and reaches great results.’

‘The Primary lawyer we dealt with , and the Star of the law firm defence litigation class actions team is definitely Ronit Sutton Salkind. She is a leading defence lawyer in consumer, and accessibility class actions. She is bright, always in command, available 24/7 and considered the first choice to go to for all retailer chains in Israel (major and small alike). Ronit has amazing out of the box ideas, she is very knowledgeable and has top mediation skills .’

‘The firm has a lot of experience. There are a variety of departments and multidisciplinary vision. In particular, the litigation department is one of the leaders in Israel, and handles a large number of complex class actions.’

‘M. Firon’s team is very dedicated and devoted to the clients’ needs. The team is very professional, has profound knowledge of the energy sector and regulatory framework. The team has exceptional market experience, and assists us in all major transactions we conduct in Israel and internationally. It is no wonder that we exclusively work with Firon for all major transactions in Israel and in Europe.‘

‘M. Firon is a top law firm. Excellent quality professionals, very knowledgeable in the field, truly understands client business and needs, and provides support to clients of the highest standards.’

‘Possess extraordinary knowledge of the infrastructure sector and the energy market; the team is always up-to-date and well prepared. I appreciate their availability and client service. They will make an extra effort to understand our needs and find the best legal way to get what we need. Greatly recommended as a leading law firm for a starting project.’

‘The team is very professional and dedicated to the client, and very creative in finding solutions which are acceptable to both parties. Also, the team is knowledgeable about the regulatory framework in the energy sector in Israel and very responsive.’

‘Tamar Firon-Smorodinsky is an outstanding professional. Dedicated, reads the market perfectly and knows how to handle a project from all its angles. She knows how an entrepreneur thinks and what they need, which makes her perfect for advising projects from scratch. She has a special way of analysing things which gives you a point of view you didn’t think of.‘

‘Timor Pesso is our legal go-to guy person. He is very smart, a true deal maker, knows to identify obstacles and also to provide solutions that will be acceptable to all parties. he is a first-rate expert in all areas of energy law. It is a real pleasure to work with him.‘

‘Timor Pesso, in my opinion, is one of the top lawyers in the Israeli energy sector. He is very pragmatic and knows how to get the best results. He knows how to promote a project and is always attentive.‘

‘Timor Pesso is very clever and smart, knows to close deals, is always available, dedicated and responsive. He gains the confidence of both parties and works intensively to achieve the best results for clients.’

‘M. Firon understands Infrastructure. The team excels in delivering excellent work on time, which is crucial in our line of business. They have a strong commercial attitude and their international skills are also much appreciated. We keep them involved every step of the way since they always suggest smart ideas to help us submit our best proposals.’

‘Our only team in infrastructure and project finance. We chose them carefully many years ago and never had any regrets. They have the best combination of knowledge, legal skills, deep understanding of the market, meeting the client’s needs, availability and a pleasant attitude. They feel like they are partners, not only legal advisers.’

‘We have worked with international law firms and I must point that M. Firon stands out in every possible way. They know the industry, know the market and most of all – they have comprehensive knowledge on a broad scale and additional teams to support them when necessary. They handle perfectly large projects which contain an enormous amount of legal products and live up to most professional high standards.’

‘As a major public company, M. Firon is our one and only law firm in various sectors. That means intensive work on numerous projects. The mutual work includes everything: financing, planning, construction, tenders, commercial, corporate, litigation and much more. During all that work, and even through hectic times, I find M. Firon to be the best there is.’

‘First and foremost I would like to recommend Tamar Firon who is an unbelievable super-lawyer. When it comes to infrastructure projects, real estate law as well as all related finance and banking matters, she really knows how to get things done and she is also a master of the business and the legal aspects of such complicated projects.’

‘Tamar Firon – Won’t do anything without her. She is a true expert, knows the industry and understands our goals. Very creative and has unique original thinking. Her advice is priceless. Sivan Atias – she will get to the top. A brilliant young partner.’

‘Timor Pesso is a partner who also has considerable millage in infrastructure projects. His ability to quickly analyse things and find the new original, brilliant response or structure suited for the situation (not your typical copy-paste approach), is a rare and much appreciated quality.’

‘Sivan Atias, is a young partner whom I had the pleasure of working with during the last couple of years. She has everything one needs to be one of Israel’s top lawyers in her field: she is smart, sharp and knows what she is doing. Her work is flawless and she is a perfect addition to the team.’

‘Yossi Halevy is the foremost authority on insurance.’

‘Oded Ofek is a brilliant one-stop-shop expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, and not only the legal scope of the capital markets, giving him a mature, integrated and enlightening look of any legal issue at hand. He is a hands-on lawyer and greatly devoted to his role and to the representation of his clients’

‘The team headed by Oded Ofek has the unique know-how and more than the know-how, the absolute commitment to the clients to professionalism and specialism in all the regulated capital markets and the corresponding ability to innovate and consult the clients in the unregulated products and their combination with the regulated markets.’

‘Simple, short and punctual.’

‘Highly experienced, very receptive, innovative. Very good understating of the biotech industry.’

‘Experience, knowledge and very service oriented.’

‘Firon’s team is a partner for the long run. They are very realistic and have a clear vision of how things must be planned from the start according to what we wish to achieve. They are experienced in arguing before all instances and know how to use every clause, section and sub-section in the relevant laws in our favor. The fact they have support from other departments of the firm is extremely valuable.’

‘Barak Keinan is an absolute expert in the world of planning and zoning. He is a walking database of the relevant law and never misses an opportunity to improve our position. He also knows every tactic in the book and is willing to fight with conviction to get the client a better result. He is well appreciated by peers and parties seem to take his advice under consideration.’

‘The real estate and infrastructure teams are solution-oriented and sharp even when it comes to small details. They are meticulous and have excellent response times. The team’s work is highly efficient and effective and they maintain the same high standard of work even when things are hectic and there is a lot of pressure. Excellent choice for a long-term legal relationship.’

‘They are highly professional, experienced and smart. Always problem-solving, they provide lots of assistance in negotiating commercial issues. Above all, they are always available and supply quick updated responses.’

‘M. Firon is our only law firm in various sectors, that means intensive work on numerous projects. The mutual work includes everything: financing, planning, construction, tenders, commercial, corporate, litigation and more. During all that work, and even through hectic times, I find Firon to be the best there is. They deliver a package full of skills: legal, commercial, financial, along with priceless experience and motivation.’

‘I have been working with Firon’s team for many years. They are the no. 1 firm in real estate in Israel. Although they represent many large clients in this field, they give you their full attention as well as best legal service. They are always willing to go the extra mile and come up with a solution which will make the client feel good. They will not rest until we are satisfied and will deliver things in no time.’

‘The team has a lot of experience in real estate, and they provide us with on-going legal services in all kind of related real estate issues and transactions. They really understand their clients’ needs, and always are very quick to respond.’

‘Tamar Firon-Smorodinsky is in charge of everything and handles the department in a way that ensures the best coordinated service to the client. Tami herself is a brilliant lawyer, with second-to-none experience in various fields who lives and breathes real estate.’

‘Tamar Firon-Smorodinsky is a very experienced real estate lawyer, and always solves our problems. Sivan Atias is also very experienced in the real estate field, and we always enjoy working with her.’

‘We worked mainly with Zvi Firon, Itzhak Narkiss, Ronen Ketzef and Jacob Enoch. They worked very well together. Their expertise and advice was invaluable. The partner we were working with had to take a year off for personal issues, Jacob stepped in and we did not miss a beat. This speaks to the size of the firm but also the quality of the attorneys and their internal communication skills.’

‘Extremely experienced and well coordinated. They know how to create the best legal product in terms of financial, commercial and legal aspects and close it with all the parties involved.’

‘We use M. Firon as our focal law office. I managed a business that managed funds as a GP and LPs giving finance and the firm served us in all aspects thereof of the business – regulation and financing. I manage my own business today in the fields of financing and other business and M. Firon continues to give me legal services in all the aspects of the business.’

‘We have worked with M. Firon for at least three years. They give us services for everything we need regulation-wise as well as corporate and agreements and so forth – in essence, everything! The team is professional and serves us very well in real time and we find them very commercially aware and certainly fair in tariffs.’

‘Our only team in infrastructure and project finance. We chose them carefully many years ago and never had any regrets. They have the best combination of knowledge, legal skills, deep understanding of the market, meeting the client’s needs, availability and a pleasant attitude.’

‘Tamar Firon-Smorodinsky is an unbelievable super-lawyer. When it comes to infrastructure projects, as well as all related finance and banking matters, she really knows how to get things done and she is also a master of the business and the legal aspects of such complicated projects.’

‘The project finance team headed by Tamar Firon-Smorodinsky is unique because of its ability to quickly collect the relevant information, analyze it, go to the bottom of things, connect all the dots and compose with a legal document which includes every aspect and covers all bases.’

‘Oded Ofek is simply the best lawyer you can ask for in the field of financial services and fintech companies, I cannot count the number of times his words and advice of wisdom paved the right track for our company to walk in. I cannot believe any other would do or have the knowledge to do the same – as simple as that.’

‘Oded Ofek is top notch, a maverick, full of expertise and know-how, and we are rendered full legal services that answer all of our needs to the fullest, including legal novel legal opinions concerning the new law and of how to operate in these novel times.’

‘Absolutely our no. 1 team. When they have to fight, they are fearless. When we think it is better to settle, they are the best negotiators. In any case, they are extremely dedicated and the client always comes first.’

‘Zvi Firon – one of the most talented and respected litigators in Israel. The supreme courts judges show tremendous respect when Zvi argues his case on behalf of his clients.’

‘Michael Oiknine is something else. A totally different class. Experience and knowledge with business thinking. Not chasing fees and costs. He looks at the case from the client and the other side’s eyes as well.’

‘The team at M. Firon & Co. is very professional and pleasant to work with, always available to our questions and respond quickly.’

‘Rona Zamshteigman – Pleasant to work with her, Rona is highly professional always provides detailed explanations and is available for us with any questions.’

‘The team is very cooperative and dedicated. They are always accessible. They are very hard-working with a good perspective on matters.’

‘Rona Zamshteigman is a very dedicated, hard-working partner with great perspective and intelligence.’

‘As CEO and owner I have worked with or have seen the work of many law firms in Israel and abroad. M. Firon are on top of their game. Really spectacular. In depth understanding of technology, huge experience in the sector, many capable individuals and stellar partners. The M&A team is on a level of its own with cross border transaction experience in abundance. They are our go-to firm for anything complicated or sensitive.’

‘David Yaacobi – a strong young prospect recently made partner. We trust him. Gail Etzion – a strong tech start up and M&A partner. Worked in the sector in the US and it shows. 100% professional.’

‘My experience with M. Firon and specifically Gail Etzion is the facilitation of the execution of our plans safely, diligently and professionally. Gail and the team go out of their way to help us understand legal situations as well as lay out different strategies for confronting these challenges. We benefit from their experience when formulating strategies and their timely execution when things are urgent.’

‘The start-up team has an impressive ability to grasp technical concepts. They have a strong reputation as a great law firm for start-ups which they well deserve. Great international skill set’

‘They have the capability to find solutions for any matters. Their practical and effective approach. Knowledge in corporate matters in different areas.  Jacob Sarov is an outstanding practitioner in technology matters, providing high-quality legal services.’

‘The Firon Hi Tech practice is not large but extremely capable. It is led by a uniquely talented partner, with Silicone Valley experience according to the highest international standards. Being a specialised outfit provides the full spectrum of legal capabilities and disciplines.’

‘Gail Etzion is a top-notch Israeli and US-licensed attorney, with unique Silicon valley experience and a longstanding reputation in the industry. Her dedication to her work is unparalleled, as well as her meticulous attention to details. Beyond impeccable and timely legal work, she is a trusted adviser to her clients on the full range of their business challenges. Her vast professional network is also a tremendous resource for clients, as she is able to connect us with very valuable service providers, business partners and investors.’

‘The team I’m working with has great understanding of our business – all partners and associates involved have shown interest and curiosity so they can serve us better. The main partner we work with is Gail Etzion and she’s amazing.’

‘Eran Presenti, Tzili Olshan Shariv and their team are extremely professional, responsive and commercial in their approach. I would not hesitate to recommend them to colleagues and contacts.’

‘Firon is a very good firm. I fully recommend them.’

‘It is a pleasure to work with Adv. Tzili Olshan Shariv and Adv. Eran Presenti. They are very professional, responsive and their advise is valuable and practical.’

‘M. Firon understands Transport! The team excels in delivering excellent work on time, which is crucial in our line of business. They have very strong commercial attitude and their international skills are also much appreciated. They are masters in infrastructure tenders, including for very large transportation projects.’

‘M. Firon is one of the best teams in mass transportation tenders and know how to process them from A to Z. In this kind of work you need a team which is very meticulous and comprehensive. Firon’s team is exactly that – they read every word very carefully and leverage their in-depth understanding and experience in the negotiations.’

‘The infrastructure team headed by Tamar Firon-Smorodinsky is highly motivated and is the best you could find for legal support in infrastructure projects and tenders. They are confident, their advice is spot on and they are ever so helpful.’

‘We have worked with international law firms and I must point that Firon stands out in every possible way. They know the industry, know the market and most of all – they have comprehensive knowledge on a broad scale and additional teams to support them when necessary.’ 

‘Partner Tamar Firon-Smorodinsky is very involved with everything. She presents a rare and coveted combination of skill, resourcefulness and finesse. Partner Timor Pesso is very pragmatic, always looking for practical solutions and employs a can-do attitude.’

‘My star partner is Tamar Firon-Smorodinsky. She is a life saver, ready whenever you need her with the best solution and advice. She is brilliant, with tons of experience in various fields, and in various stages and aspects: tenders; finance; construction; commercial, you name it. She sees the whole picture right from the start.’

‘Tamar Firon-Smorodinsky is one of a few lawyers who always renders excellent, balanced, and reasoned legal advice. She understands transport tenders in the most profound way. Timor Pesso adds forward-looking attitude, exceptional technical understanding which we are not used to see among lawyers, organizational skills, and accuracy. They both make the perfect team for an uphill battle.’

‘Tamar Firon-Smorodinsky is my main contact in the firm. I enjoy working with her since she is an excellent lawyer with a good practical attitude. She will never leave anything unattended and will think of everything in advance. I have also worked with Timor Pesso who is also excellent and knows how to make things happen.’