M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Firm Profile

‘Robust, ultra professional, lightening quick, absolutely first class.’

‘Baruch Shogul – a super star who has seen it all. Sivan Narkiss – up and coming. Jacob Enoch – our main contact. As brilliant as they come. Very knowledgeable on healthcare law.’

‘Wide experience in fundraising, complex agreements, and international engagements, as well as day-to-day operations. Excellent availability.’

‘Baruch Shogul – #1. Full stop. As simple as that. Sivan Narkiss – very very good. Jacob Enoch – As brilliant at this capacity as in his many others.’

‘Firon supports both our transactional work and our commercial work (mainly licensing and JVs) both in Israel and abroad as well as our regulatory needs.’

‘Jacob Enoch – words can’t describe our satisfaction. He is an essential member of our strategic team. He understands our business, our software, finance, strategy, and of course the law.

‘Baruch Shogul and Sivan Narkiss – the best healthcare team in the country as mentioned above. Baruch is an industry veteran you absolutely need in your corner.’

‘Its capital markets “forte” is mutual funds, where it represents around 25% of the market, including the Mutual Fund Managers Association. It is involved with all the relevant and novel issues before the Israel Securities Authority and collaborates with international networks when we need international support.‘

‘Ofek Oded, head of the department of investment entities, is brilliant, creative, and a one-stop-shop expert in his fields of practice, integrating a wide variety of know-how in diverse legal fields, and not only the legal scope of the capital markets.‘

‘The department has great expertise and experience in all legal aspects of the activity of a public company. In addition, the department has a unique expertise in promoting groundbreaking transactions and ventures in the capital market, including the execution of securitization transactions.’

‘The particular capabilities needed to service a conglomerate such as ours are unique and hard to find. M. Firon has robust firepower in capital markets and brokerage and portfolio management as well as in the mutual funds spheres, enabling it to handle the numerous legal questions that arise.’

‘What makes Oded Ofek different from his competitors is a combination of things: he is a pleasure to work with, he is an excellent capital markets lawyer, he is effective in resolving issues before regulators, and innovative and diverse in nature.’

‘M. Firon has extensive experience in advising us on exchange-traded funds “Kranot Sal” (the Israeli ETFs) formation and the development of new products, and on a variety of financial vehicles and schemes in the traded products business. The team has an abundance of great business understanding and is easy to deal with.’

‘Oded Ofek is a very talented professional who provides advice at the highest level. He is intelligent, with deep cross-border understanding, a very hard worker, and a well-known name in the capital markets arena in Israel.’

‘I can point to Oded Ofek’s uncompromising professionalism, coupled with the highest level of skill and competence, while showcasing deep knowledge both of all the relevant legal issues and of the business environment in which I operate.‘

‘Extensive expertise and experience in a wide range of areas including traditional industries and consumer matters. Ability to support all types of corporate and commercial initiatives, as economically and legally complex as they may be. Personal and thorough attention.’

‘We are a leading assisted living company in Israel. M. Firon supports all our activities: investments, M&A, healthcare of course, capital markets, litigation, labor law and much more. Robust, ultra professional, lightening quick, absolutely first class.’

‘Jacob Enoch is an unbelievable lawyer covering all bases, practice areas and sectors. Leads our deals, crushes opponents in court, provides business strategy insight. We think that all around he is the best lawyer in the country.’

‘Jacob Enoch is the GOAT of all Israeli lawyers. Truly better than anyone I have encountered, whether in Israel or elsewhere. David Yaacobi is an excellent young partner who is surely destined for greatness.’

‘One of the largest firms in Israel. A true one-stop-shop that can cover all of the legal needs of a client, and at an adequate level.’

‘Highly professional lawyers, very experienced, excellent service and work habits, well backed by firm’s colleagues.’

‘Very practical, business savvy and responsive. Also has unique experience and expertise in certain industries. Jacob Sarov has a great nose for the business and is focused on making the client happy. Practical and commercial.’

‘Jacob Enoch is superb. He perceived all angles and aspects of the negotiations, bringing to the table his experience in NYC, his reputation and skills as a litigator, his grasp of the technological arena and of course his top deal-making and negotiations abilities.’

‘The team has significant experience and abilities in providing advice on competition and antitrust, on agreements and complex transactions, and on joint mergers and acquisitions along with strategic consultancy regarding all aspects of competition law.’

‘Mazor Matzkevich has extensive experience. Her knowledge is always up-to-date. The antitrust team continually strives to support the company in order to ensure the maximum freedom of commercial activity within the law.’

‘The team gives the best solutions in Israel for competition and antitrust, due to its excellent knowledge and 24/7 service.’

‘Eytan Epstein and Mazor Matzkevich are the best partners in Israel in this field. They know how to give advice and work with the regulator.’

‘Jacob Enoch is a true multi-talent. Leads all our deals – M&A, PE, financing, local and international alike. Won our hopeless international arbitration against all odds. Unbelievably good. Jacob’s performance on the case was a sight to behold. Cross examinations were a masterclass.’

‘The team, headed by Jacob Enoch, was very professional and was attentive to our comments and needs.’

‘Jacob Enoch was very professional in handling our case and was attentive to our comments and needs. He was very responsive and we received his feedback very quickly. He was always available to take our calls, even when he was out of office.’

‘Jacob Enoch – everyone in the small Israel international arbitration community knows and respects him immensely. He is the most senior, most capable international arbitration practitioner in the country.’

‘There is a mixture of creativity and pragmatism in the team that is unique. They are clearly adept at working across jurisdictions and in tandem with a variety of other aligned skill sets, such as strategic communications and intelligence gatherers. The team is resilient, robust and ethical.’

‘Jacob Enoch is an excellent listener and takes time to really understand what his clients’ objectives are and creates a strategy that is wholly aligned to those objectives. He is an excellent communicator and always focuses on the application of the law for clients rather than simply rehearsing the law for clients.’

‘The team is highly professional, available for any question at any time, creative and innovative in the solutions it offers. In addition, the team members are kind and approachable.’

‘Jacob Enoch is an outstanding lawyer; sharp, always ready with a practical solution, a wise man with great knowledge and definitely the lawyer that I would choose.’

‘Ronit Sutton Salkind knows how to give excellent answers to difficult situations. What makes the team unique, beyond its legal excellence, is the fact that it is made up of female lawyers who combine professionalism with an extraordinary sensitivity that makes it possible to compromise in difficult cases.’

‘Ronit Sutton Salkind has positioned herself as the best lawyer in Israel in the field of defence against consumer class actions, accessibility, and pollution. Ronit’s professional level and skills is above all competitors. Her ability to close difficult cases on behalf of her client is phenomenal.’

‘The team is determined to help the client to solve their legal problems and advise how to operate in order to achieve the clients goals, with high availability and extensive knowledge at all relevant issues.’

‘Ronit Sutton Salkind and Lior Poliakov are always willing to help. Both provide excellent service and great professionalism.’

‘I have dealt with the “class actions: defence” department at M. Firon & Co. for seven years. Our firm’s clients have worked with their consumer and accessibility class actions. They have an excellent reputation in the field led by partner Ronit Sutton Salkind.’

‘We consulted with Ronit Sutton Salkind on the threat of class action suits in the context of the Covid-19 pandemic and its international impact on consumer trade on the internet. This very complex issue is dominated by local and international laws in different countries. She did an amazing job clarifying it.‘

‘Ronit Sutton Salkind is brilliant, knowledgeable, and knows how to conquer the hearts of judges with a convincing appearance in court. In addition, she has the rare abilities of a first-rate mediator, and therefore she manages to conclude many cases with good compromises for the client.’

‘Firon provides us a complete “holistic” legal service for all the process. The project requires the team to remain available and responsive and sometimes work on a very tight schedule. In this framework they manage to be very helpful and professional.’

‘Tami Firon is a problem-solver, a lawyer with a vision and loads of experience. She understands the entire picture and her overall view is an asset. I would also like to point out Tal Magalashvili, who is an associate working very closely with Tami. He has initiative, a hard-working lawyer with an extraordinary ability to process and analyze information. He has a bright future ahead of him.’

‘Firon has been handling challenges in a remarkable way. Over the recent years the team has developed uncommon expertise in this particular field. The leading partners possess invaluable experience and the associates are keeping up as well.’

‘Tami Firon: Tami has a special and brilliant way of getting the job done. She is highly experienced and things under her advice are well managed. She usually finds the right balance between the need to protect our legal and commercial interests and the importance of keeping things moving and maintaining a positive atmosphere. I think she is probably one of the most seasoned and recommended Israeli lawyers in this field (and my no. 1 choice).’

‘Timor is a major and crucial part of the team. During the time we have been working with Timor I was impressed by his unique ability to see the greater picture and devise the perfect legal structure to match it. He also has significant cross-border experience worth mentioning.’

‘They have always proven to be an excellent team. They have a superb ability to handle complex matters – both locally and internationally. They do not hesitate to tackle technical and commercial aspects, they are not afraid of numbers, which is a huge advantage. Their legal skills are superb, so basically you get a full high quality service. Extra advice by other departments when needed also contributes to the team’s depth.’

‘Tamar is a super-legal-hero. Nowadays I think she should be rated as one of the top-5 lawyers in the infrastructure field. She has second to none experience accumulated over many years. She is sharp, motivated and has a can-do attitude. Definitely my go-to legal advisor. Timor and his team are providing high level professional service with very good service oriented attitude.’

‘This is a first-class team both in terms of knowledge and service and in terms of outstanding willingness to help the client with any matter, big or small. The team demonstrates exceptional original thinking, expertise and effort.’

‘I would like to recommend two key partners in the team: Tamar Firon and Sivan Attias. Tami is a shrewd, veteran and determined lawyer with unparalleled experience. She can always be trusted to make the most of every situation in a way that allows flexibility for those who manage the project. She demonstrates wisdom and creative thinking, and is always open minded. One of the best lawyers in her field! Sivan is a young and very promising partner. She has a unique combination of qualities you don’t see every day in young partners. Very reliable and trustworthy.’

‘They have it all! You go in with numerous questions and you go out with several alternative legal solutions. They give you reassurance they won’t leave until everything is settled. That is a real comfort to know you can trust them to do an excellent job, on time, without double checking all the time! Tami is a dream lawyer. I value her advice – always in place and right on point, after considering all the relevant little details as well as the whole picture. She knows how and when to put her foot down to make things happen or to prevent wrong moves. She is a true partner.’

‘The firm helped us handle several projects. They have extraordinary capabilities of handling sophisticated projects – always have the right perspective and gladly embark upon every challenge, however complicated or difficult. In addition they know how to support foreign companies in their Israeli business and projects. Tami Firon coordinated to give the best legal service there is. She combines great legal expertise, uncommon experience and wisdom which make her a leading lawyer. Timor Pesso is a very knowledgeable lawyer. He always find a way to make a deal happen, and always knows how to negotiate and overcome the obstacles.’

‘Nothing is too complicated for the team I am working with. Very high standards and a holistic point of view as to large projects as ours.’

‘Tami who leads the team is a perfect example of how a great lawyer should handle. In my opinion she is way ahead of her peers in analyzing prospects and risks and putting things in place so everyone can see the whole picture, including as to the financing aspects of the project, and the various complicated infrastructure requirements. She is very precise, goes to the bottom of things and does not leave anything unattended. I recommend her without hesitation.’

‘Experienced team. Meets schedules. Excellent background in the planning and real estate domain. Polite, flexible and very collaborative.’

‘Familiar with contact persons in committees. A smart and humble team.’

‘Kais Nasser is a real expert in analyzing complex issues of town planning, dealing with the actions of the authorities, and showing the absurd decisions made by them. He acts in a calm and straightforward manner and provides us with a lot of confidence.’

‘M. Firon’s real estate team is very professional, knowledgeable and closely familiar with most players in the market. This creates an environment where it is easy to negotiate and collaborate to promote deals. Billing is fair and they are very open to work on the billing in a way that it will not postpone any deal.’

‘A professional team that understands real estate and is available for any issue that arises.’

‘The firm advises on various projects under my responsibility, including aspects across various fields: construction, real estate financing, planning etc. This is a first-class team, both in terms of knowledge and service and in terms of outstanding willingness to help the client with any matter, big or small.’

‘Tamar Firon-Smorodinsky is a shrewd, veteran and determined lawyer with unparalleled experience. She can always be trusted to make the most of every situation in a way that allows flexibility for those who manage the project. She demonstrates wisdom and creative thinking, and is always open minded.’

‘Sivan Atias is a young and very promising partner. She has a unique combination of qualities you don’t see every day in young partners. Very reliable and trustworthy.’

‘I work with Itzhak Narkiss and Dana Biran. At least one of them participates in monthly project status meetings, even if the agenda does not involve legal issues. They give my team professional advice and I do not recall an issue which was not resolved together. Both are professional, very responsive and attentive.’

‘We appreciate the professionalism of the staff treating us (Ilan Kremer, Itzhak Narkiss and more). Available at any hour to provide an efficient, fast and courteous professional response.’

‘Itzhak Narkiss is highly knowledgeable and highly valued throughout the industry. As such, he can advise on any part of the deal and his advice will be highly appreciated by both sides. Ilan Kremer, who works closely with Itzhak, is also very knowledgeable and accessible.’

‘Nothing is too complicated for the team. The tender requires extremely long-term vision and adequate preparation, including consideration of finance, transportation and infrastructure aspects, as well as various commercial and technical issues.‘

‘The team is broad, knows how to give professional and accurate answers to the in-depth issues that require an understanding of the law and applicable regulations relevant to this sector. As for service levels and responsiveness; the firm provides excellent service — very, very high level.‘

‘Tamar Firon-Smorodinsky is a perfect example of how a great lawyer should act. She is very precise, gets to the bottom of things and does not leave anything unattended. I recommend her without hesitation.’

‘I was asked to describe what makes this practice unique – in a few words – they have it all! You go in with numerous questions and you come out with several alternative legal solutions. They give you reassurance they won’t leave until everything is settled.’

‘Good connections to government and a key player in the market. Maintains an approach that puts the client at the centre, while trying to solve conflict in the best way for the client — even if it conflicts with the firm’s interest to earn more money by going to court.‘

‘I work with Oded Ofek, who is a specialist in the field of investment funds and banking, financing and credit provision services – wise, service-oriented, novel in his solutions and thinking and makes you feel you are in the best of hands.‘

‘The team is loyal, timely, precise, smart, helpful, service-oriented and has good understanding of the spheres of law.‘

‘I can point to Oded Ofek’s uncompromising professionalism, coupled with the highest level of skill and competence, while showcasing deep knowledge both of all the relevant legal issues and of the business environment in which I operate.’

‘The legal team treats us with great dedication. The service we receive is exceptional in terms of dedication and availability.’

‘I work mainly with Zvi Firon and Ronen Ketzef. Zvi is the head of the office and a true leader with very deep business understanding and capabilities to motivate others. Ronen is a very talented partner: smart and knowledgeable, quick in his responses and very direct (he is not playing around). A very trusted advisor .’

‘Ronen Ketzef is a very sharp, professional and experienced litigator. He does not just seek to do his job, or what the client wants, but explains to the client the different ways they can choose to operate and estimates outcomes and the costs of each approach. Unlike other lawyers, he is not afraid to share his perspective.’

‘I am very happy to say that all of the lawyers that I work with are available, very fast, most efficient and with a lot of knowledge about everything concerning the business, as well as good legal understanding.’

‘This is a large firm with a wide variety of specializations and accumulated knowledge in our fields of activity. The flow of information between the different departments in the firm, and the personal access to each of the experts, allows us to receive the required legal advice in the areas related to our activity.’

‘Immediate availability in all communication channels, tolerance and patience for all the questions we raise. Ronen Ketzef accompanies us with great dedication — going beyond professional support — in the matters referred by us; we are very impressed by the information and tips that are sent to us proactively.’

‘A very large law firm that covers most branches of business in Israel, knows how to deal with the unique Israeli law and also knows how to respond to any problem or conflict. A firm with many successful results, of course for the benefit of the client.’

‘I would like to compliment Rona Zamshteigman and associate Danny Freiman for being professional, attentive and having excellent interpersonal relationships. They always available for us on any subject or question.’

‘They have done deals all over the world. We used then in China, the US, Russia and more. As one of Israel’s largest IT players, and given our international operations, we can appreciate strong legal support. This is the team we want for serious work. No doubt.’

‘Enoch, Jacob – one of a kind. A real businessman and a top shelf lawyer. He is known for his versatility. Among the many sectors he masters is everything tech including software, fintech, blockchain, gaming, internet and much more.’

‘The intention – finding the best solution to the regulatory problem without developing false hopes or saying what the client wants to hear, but with determination to achieve the best result.’

‘Dedication – maximum availability for the customer’s needs, at any time or situation and adaptation to his needs.’

‘Innovation – success in achieving innovative and professional results in connection with the authorities.’

‘A personal and warm relationship, much more than a lawyer – client, but really friendship and support for the client’s goals in light of the circumstances. Help also with basic operations, 100% support for the client’s needs with complete transparency.’

‘They are a formidable team, able to embark upon any mission anywhere in the world. The were so impressive. We also use them for multiple startup investments we do.’

‘Jacob Enoch – his level is that of the best international superstar lawyers. No less. His broad perspective cannot be found elsewhere. I simply couldn’t think of a stronger endorsement than the one I’m giving to him. On the tech side he is uncommonly fluent in the underlying technical aspects – quite remarkable.’

‘Good, personalised and fast service.’

‘Highly skilled.’

‘The capital markets: investment & institutional team gives us all-around advice in the fields of mutual funds and portfolio management; as well in such areas as financial services provision, credit provision, hedge funds and more. It includes ongoing legal advice on day-to-day legal issues as well as special transactions.’

‘Oded Ofek, head of department, is a brilliant one-stop-shop expert in his fields of practice. He integrates a wide variety of know-how in diverse legal fields, not only the legal scope of the capital markets, giving him a mature, integrated and enlightening look at any legal issue at hand.’

‘The capital markets “forte” (and leading practice in the market) is the mutual fund team, representing I think around 25% of the market including the Association of Mutual Funds Managers. M. Firon assisted us in the establishment of a unique hi-tech traded fund in Israel.’

‘We use the firm for ongoing legal services for the management of mutual funds and portfolio management, hedge funds, legal consult in capital markets and any special transactions we may have. I think their performance is excellent and fulfilled all of our needs and then some.’

‘We find in M. Firon a comfortable service provider and a brilliant lawyer in the field (Oded Ofek). Firon gives us service in the field of mutual funds and transactions of investment in companies/entities.)

‘Oded Ofek is in essence all you would like to find in a business lawyer in investments and regulation in capital markets and financing. He knows his way through regulation blindfolded.’

‘Highly professional lawyers, very experienced, excellent service and work habits, well-backed by firm’s colleagues.’

‘Oded Ofek is a very talented professional who provides advice at the highest level. He is intelligent, possesses deep cross-border understanding, is a very hard worker, and is a well-known name in the capital markets arena in Israel.’

‘They have demonstrated great legal skills, international capabilities and sophistication in negotiations. They know their way in the Israeli market, especially as to large transportation and infrastructure tenders, and navigate well between regulation boundaries, commercial needs and other legal issues.’

‘Nothing is too complicated for this team. The tender requires extremely long-term vision and adequate preparation, including consideration of finance, transportation and infrastructure aspects, as well as commercial and technical issues. This is all done by M. Firon in a manner reflecting very high standards.’

‘Tamar Firon-Smorodinsky has a reputation as an extremely professional lawyer. I was not disappointed – she proves to be an extremely sharp and has loads of experience. When she is in, people listen and it makes a difference. She works with an excellent team, and I feel we receive the best service.’