Advocate Jacob Sarov > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Lawyer Profile

M. Firon & Co Advocates and Notaries
TEL AVIV 6706054
Jacob Sarov photo


Jacob (Koby) Sarov is a partner at M. Firon & Co., focusing on the areas of corporate and commercial law, including mergers and acquisitions, strategic guidance and consulting and international transactions. Jacob leads the internet law, gaming and e-commerce practices at the firm. Jacob advises companies in Israel and abroad in the area of e-commerce law and he possesses a specialized proficiency in all legal aspects of online gaming (real and social gaming) and counsels the leading internet gaming companies with respect to M&A transactions, corporate, licensing and other issues. Jacob also provides regular, ongoing commercial and corporate legal services to start- up companies, to complex real estate ventures both in Israel and abroad, as well as to clients in traditional industries, including some of the leading corporations in the food industry. For several years, Jacob worked in the international commercial department at one of the most distinguished law firms in New York City. Jacob spearheads the activities of M. Firon & Co. in the firm’s capacity as the sole Israeli representative of the prestigious legal “Interlaw” network, including participating in Interlaw’s international conventions. Jacob is a member of the board and audit committee of “The Ring of Life”, a non-profit organization that was established to educate and train the general population, especially the disadvantaged and under-privileged segments of society, in various martial art forms and self-defense.


Hebrew and English.


Israel Bar Association, 1995.


LL.B., University of London, 1993; LL.M., Tel Aviv University, 2003


Mixed Martial Arts and Surfing.

Lawyer Rankings

Israel > Investment and venture capital funds

With a focus on mutual funds, M. Firon & Co Advocates and Notaries‘ investment practice is recognised for representing both domestic and foreign venture capital funds, private investors and high-tech incubators. Online gaming specialist Jacob Sarov jointly leads the practice with Oded Ofek, who is highly praised and engaged by a range of fund managers, financial services providers and hedge funds in their investment operations, notably with regard to regulatory compliance issues.

Israel > Commercial, corporate and M&A

Praised by one client as ‘the best M&A team in the country’, M. Firon & Co Advocates and Notaries‘ corporate practice assists both private and public companies from the technology, defence, energy, pharmaceutical, and real estate sectors. Spearheaded by firm head Zvi Firon, the mergers and acquisitions practice is led by ‘phenomenal transactional lawyerJacob Enoch, and includes head of the capital markets, corporations, and securities practice Udi Efron, head of the international corporate practice, as well as the firm’s internet, gaming, and e-commerce department Jacob Sarov, and international practice lead Eytan Epstein. Associate Sapir Bialistock Franken is also recommended.

Israel > Hi-tech and start-ups

The multidisciplinary team at M. Firon & Co Advocates and Notariesapproaches complex issues and situations from every possible angle’. Particularly recognised for its M&A expertise, where it can act in tandem with the wider corporate department, it also represents emerging and mature technology companies on investment rounds and general corporate matters. M&A head Jacob Enoch co-steers the department alongside Jacob Sarov, who leads both the international corporate group and the internet, gaming and e-commerce practice. In 2023, Gail Etzion left to join Arnon, Tadmor-Levy.