Advocate Zvi Firon > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Lawyer Profile

M. Firon & Co Advocates and Notaries
TEL AVIV 6706054
Zvi Firon photo


Adv. Zvi Firon, one of Israel’s finest and most eminent attorneys, is the head of M. Firon & Co. For more than three decades, Adv. Firon has been managing an exceptionally manifold and multifaceted law practice, specializing in all disciplines of commercial law, including mergers and acquisitions, dispute resolution, antitrust and taxation. Adv. Firon is highly seasoned in representing international corporations, publicly traded companies and leading clients in diverse transactions, both in Israel and worldwide. Thus, over the years, he has advised on transactions valued at multibillions of dollars. His practice has a distinct international flavor that stems from his unique experience in managing transactions all over the world (North America, South America, Europe, Asia, Australia and Africa). Furthermore, Adv. Firon is regarded as one of Israel’s top litigators – he has appeared before all instances of the Israeli courts and has taken part in the setting of numerous precedents by the Supreme Court. Additionally, Adv. Firon has vast experience in managing arbitrations, both local and international. Due to his business savviness and his invaluable experience, Adv. Firon often serves as a vital member of some of his clients’ strategic steering committees, advising his clients over many years and even decades on all aspects of their activities. Adv. Firon’s outstanding proficiency is also apparent to international and Israeli legal ranking guides, who regularly rank him as one of Israel’s top M&A and dispute resolution attorneys. On top of the aforesaid, Adv. Firon is also active on the public and social levels, serving as the Chairman of the Board of the Israeli Chamber Orchestra, a member of the Board of Directors of the Tel Aviv Museum of Art, and previously as the Chairman of the National Council of the Israel Bar Association.


Hebrew and English.


Israel Bar Association, 1981.


LL.B., Tel Aviv University, 1978; LL.M., Harvard, United States, 1980

Lawyer Rankings

Israel > Dispute resolution > Dispute resolution: class actions (including derivative actions)

Consumer protection cases are a key pillar of M. Firon & Co Advocates and Notaries’ class action practice, where it acts for supermarket chain, Rami Levy Shivuk, and McDonald’s (Aloniel Israel), among other clients. The group also handles a significant volume of work relating to financial services, particularly insurance, and class actions involving cartel allegations. The department is led by ‘skilled litigatorDanny Kabir, who specialises in financial and capital markets cases. Other key contacts include Ronit Sutton Salkind and head of the firm, Zvi Firon.

Israel > Insurance

M. Firon & Co Advocates and Notaries’ multidisciplinary insurance practice spans a range of regulatory, contentious and transactional matters. Among its recent highlights, the group handled a significant volume of financing deals on behalf of insurance companies. Other areas of activity include class actions, investment transactions and regulatory issues. Yossi Halevy heads the team and acts for the Israel Insurance Association and the Association of Life Insurance companies of Israel. Head of the firm, Zvi Firon, is also noted.

Israel > Commercial, corporate and M&A

Praised by one client as ‘the best M&A team in the country’, M. Firon & Co Advocates and Notaries‘ corporate practice assists both private and public companies from the technology, defence, energy, pharmaceutical, and real estate sectors. Spearheaded by firm head Zvi Firon, the mergers and acquisitions practice is led by ‘phenomenal transactional lawyerJacob Enoch, and includes head of the capital markets, corporations, and securities practice Udi Efron, head of the international corporate practice, as well as the firm’s internet, gaming, and e-commerce department Jacob Sarov, and international practice lead Eytan Epstein. Associate Sapir Bialistock Franken is also recommended.

Israel > Dispute resolution > Dispute resolution: local litigation and arbitration

(Leading individuals)

Zvi FironM. Firon & Co Advocates and Notaries

Highlighted by sources as ‘leaders in the field of real estate’, M. Firon & Co Advocates and Notaries’ team handled a string of real estate disputes over the past year on behalf of clients such as Migdal Insurance and Dan Hotels. The group also exhibited adept handling of shareholder, energy and infrastructure litigation, among others. Head of the firm Zvi Firon possesses deep experience in both judicial and arbitral disputes. David Hamou and Ronen Ketzef are also noted.