Advocate Eytan Epstein > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Lawyer Profile

M. Firon & Co Advocates and Notaries
TEL AVIV 6706054
Eytan Epstein photo


Eytan Epstein is one of the senior partners at M. Firon & Co.

Eytan received his law degree from the Faculty of Law at Tel Aviv University (LL.B. 1984) and, after being admitted to the Israel Bar in 1985, he worked in DG IV (Competition) in Brussels. He had established his law firm in 1989 which merged with M. Firon & Co. in 2015. Eytan served as lecturer and Assistant Professor at the Tel-Aviv University Law School and teaches EC Competition and International Trade Law at the Tel-Aviv Business College.

Eytan served as a member of the Governmental Committee for the preparation of Israel towards the European Union (1992), the Foreign Trade Committee of the Israel Industrialists’ Association, the Foreign Trade Committee of the Israel CPA Association and the Foreign Trade Committee of the Israel Chambers of Commerce. Eytan is a member of the International Bar Association (IBA) and had served until recently as Co-Chair of the International Sales Committee. As of 2002, Eytan is listed in the Law Library Research publication of the International Who’s Who Competition Lawyers []. In 2008 Eytan was a member of a special task force formed by the IBA to comment on the Draft Non-Horizontal Merger Guidelines issued by the European Commission. Eytan is the representative of the Israeli Bar to the IBA, serves as acting Chair of the Israel Bar Association’s Antitrust Committee and is its representative to the Knesset (the Israeli Parliament) with respect to all economic and antitrust issues.

Eytan practices corporate, commercial and trade law, and specializes in antitrust law. He has extensive experience dealing with competition issues before the Israeli Restrictive Practices Authority, and represents Israeli and foreign clients engaged in airline, telecommunications, insurance, computers, pharmaceuticals, retail and other industries.

Eytan is the author of the chapter on Israel in the Oceana Digest of Commercial Laws of the World (Kluwer Law, 2000), of the chapter on Israel in Warranties and Disclaimers (Kluwer Law and the IBA, 2002), of the chapter on Israel in Mergers & Acquisitions (Law Business Research, 2003) and of the chapter on Israel in The Private Competition Enforcement Review (Law Business Research, 2008). Eytan has published numerous articles on antitrust and on the legal environment of Israel’s foreign trade.


Hebrew; English; French


Israel Bar Association


LL.B., Tel Aviv University, 1984

Lawyer Rankings

Israel > Commercial, corporate and M&A

Praised by one client as ‘the best M&A team in the country’, M. Firon & Co Advocates and Notaries‘ corporate practice assists both private and public companies from the technology, defence, energy, pharmaceutical, and real estate sectors. Spearheaded by firm head Zvi Firon, the mergers and acquisitions practice is led by ‘phenomenal transactional lawyerJacob Enoch, and includes head of the capital markets, corporations, and securities practice Udi Efron, head of the international corporate practice, as well as the firm’s internet, gaming, and e-commerce department Jacob Sarov, and international practice lead Eytan Epstein. Associate Sapir Bialistock Franken is also recommended.

Israel > Competition/antitrust

Alongside its expertise in often cross-border antitrust and competition matters, where the team routinely appears before the ICA, the Israeli District Court and the Supreme Court, M. Firon & Co Advocates and Notaries also assists clients with regulatory and compliance issues. Competition and antitrust department head Mazor Matzkevich has recently handled a variety of criminal cartel cases, class actions and notifications by the ICA, and works closely together with international practice head Eytan Epstein. Associate Inbal Rosenblum Brand is also recommended.