Advocate Eran Presenti > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Lawyer Profile
M. Firon & Co Advocates and Notaries Offices
ADGAR 360 TOWER, 2 HASHLOSHA ST.
TEL AVIV 6706054
Israel
- Firm Profile
- Go to...
Advocate Eran Presenti
Position
Eran Presenti is a partner at M. Firon & Co., heading the intellectual property department. Eran has nearly two decades of rich experience at the forefront of intellectual property in Israel and abroad. Over the years, he has represented some of the country’s top enterprises in intricate legal matters and has managed a broad portfolio of intellectual property assets, both locally and around the world. Eran is one of Israel’s most renowned intellectual property attorneys, having earned an excellent reputation while serving as head of the intellectual property department at M. Firon & Co., and formerly as head of a top intellectual property boutique firm. Eran specializes in all facets of modern intellectual property law, including copyrights, patents, trademarks and designs, as well as in complementary aspects such as computer law and defamation. Likewise, he is an expert at managing intellectual property disputes, having won many precedential rulings by Israeli courts over the years. Furthermore, Eran has vast experience in intellectual property commercialization, including sales and acquisition of rights, distribution licenses and more. He also provides his clients with prospective advice on intellectual property matters, aimed at averting breach of IP rights, in order to avoid legal exposure. A substantial portion of Eran’s practice is channeled to the international arena. He advises well-known foreign enterprises on their Israeli operations, as well as Israeli companies with worldwide operations in the field of intellectual property commercialization. Eran also represents M. Firon & Co. at the INTA (International Trademark Association), an international trademark-focused organization, and he is a member of ALAI, an international organization for the protection of literary and artistic assets. Eran’s clientele includes multinational enterprises, private and publicly traded companies, as well as creators, inventors, start up companies and distinguished artists. In addition, he represents organizations that manage and protect copyrights, in the fields of music, film and television. TheMarker magazine signified Eran as one of the most prominent intellectual property attorneys in Israel.
Languages
English and Hebrew.
Memberships
Israel Bar Association, 1998, England & Wales Law Society, 2002
Education
L.L.B. (Honours), University of East London, England, 1997; LL.M. specializing in commercial law, Tel Aviv University, 2006
Leisure
Cycling and running.
Lawyer Rankings
Israel > Intellectual property > Intellectual property: disputes
The July 2022 merger with boutique IP firm Avi Moreh Law Firm notably strengthened M. Firon & Co Advocates and Notaries‘ capabilities to advise on a range of IP-related disputes, trademark litigation and copyright protection, with practice head and IP infringement specialist Eran Presenti acting for several leading Israeli media companies. The team also includes Avi Moreh, who frequently handles intellectual property disputes, and associate Tzili Olshan-Shariv, noted for her expertise in patents, trademarks and designs registration.
Israel > Intellectual property > Intellectual property: filing/prosecution
M. Firon & Co Advocates and Notaries‘ team of IP experts is recognised for advising on all IP-related issues, including drafting, filing and prosecuting both patents and trademarks. IP infringement specialist Eran Presenti leads the team, and is known for his longstanding experience in the IP field, most notably in the protection of trademarks, while associate Tzili Olshan-Shariv concentrates her capabilities on the drafting and registration of patents, designs and trademarks.
Lawyer Rankings
- Intellectual property: disputes Israel > Intellectual property
- Intellectual property: filing/prosecution Israel > Intellectual property
Top Tier Firm Rankings
Firm Rankings
- Capital markets
- Commercial, corporate and M&A
- Competition/antitrust
- Dispute resolution > Dispute resolution: class actions (including derivative actions)
- Dispute resolution > Dispute resolution: mediation and international arbitration
- Energy
- Healthcare and life sciences
- Infrastructure
- Insurance
- Planning and zoning
- Real estate and construction
- Banking and finance
- Dispute resolution > Dispute resolution: local litigation and arbitration
- Hi-tech and start-ups
- Intellectual property > Intellectual property: disputes
- Investment and venture capital funds
- Restructuring and insolvency
- Transport
- Intellectual property > Intellectual property: filing/prosecution