Advocate Eran Presenti > M. Firon & Co Advocates and Notaries > Tel Aviv, Israel > Lawyer Profile

M. Firon & Co Advocates and Notaries
TEL AVIV 6706054
Eran Presenti photo


Eran Presenti is a partner at M. Firon & Co., heading the intellectual property department. Eran has nearly two decades of rich experience at the forefront of intellectual property in Israel and abroad. Over the years, he has represented some of the country’s top enterprises in intricate legal matters and has managed a broad portfolio of intellectual property assets, both locally and around the world. Eran is one of Israel’s most renowned intellectual property attorneys, having earned an excellent reputation while serving as head of the intellectual property department at M. Firon & Co., and formerly as head of a top intellectual property boutique firm. Eran specializes in all facets of modern intellectual property law, including copyrights, patents, trademarks and designs, as well as in complementary aspects such as computer law and defamation. Likewise, he is an expert at managing intellectual property disputes, having won many precedential rulings by Israeli courts over the years. Furthermore, Eran has vast experience in intellectual property commercialization, including sales and acquisition of rights, distribution licenses and more. He also provides his clients with prospective advice on intellectual property matters, aimed at averting breach of IP rights, in order to avoid legal exposure. A substantial portion of Eran’s practice is channeled to the international arena. He advises well-known foreign enterprises on their Israeli operations, as well as Israeli companies with worldwide operations in the field of intellectual property commercialization. Eran also represents M. Firon & Co. at the INTA (International Trademark Association), an international trademark-focused organization, and he is a member of ALAI, an international organization for the protection of literary and artistic assets. Eran’s clientele includes multinational enterprises, private and publicly traded companies, as well as creators, inventors, start up companies and distinguished artists. In addition, he represents organizations that manage and protect copyrights, in the fields of music, film and television. TheMarker magazine signified Eran as one of the most prominent intellectual property attorneys in Israel.


English and Hebrew.


Israel Bar Association, 1998, England & Wales Law Society, 2002


L.L.B. (Honours), University of East London, England, 1997; LL.M. specializing in commercial law, Tel Aviv University, 2006


Cycling and running.

Lawyer Rankings

Israel > Intellectual property > Intellectual property: filing/prosecution

M. Firon & Co Advocates and Notaries‘ expertise spans all areas of IP. The group handles the drafting, filing and maintenance of patents and trade marks, both at a domestic and international level. As a full-service firm, the firm is able to meet the needs of international clients from the health, telecoms and electronics sectors. Eran Presenti, who leads the practice, has experience which stretches beyond IP to complementary areas such as computer law and defamation.

Israel > Intellectual property > Intellectual property: disputes

The IP department at M. Firon & Co Advocates and Notaries, which is led by Eran Presenti, is frequently involved in trade mark opposition cancellation proceedings before the registrar. In addition, it advises clients on digital piracy, royalties disputes and infringement claims. The media sector is an area of particular expertise; the firm represents major media companies and broadcasters in disputes relating to content piracy and copyright infringement.