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Work 020 7400 8000
Fax 020 7400 8050

Ian Gruselle

Work 020 7400 8242
Bristows LLP

Work Department

Brands, Designs & Copyright Department


Ian is a Partner at Bristows and Head of the Trade Marks Portfolios Group. He advises on all aspects of trade marks and designs including clearance searches, registration, opposition proceedings and portfolio management. He has particular expertise in representing clients before the United Kingdom and the European Union trade marks and design offices, as well as managing international trade mark and design portfolios.

Ian represents iconic brands and household names such as BAFTA, the Financial Times, Fat Face and Rocco Forte Hotels as well as market leaders in computer software, medical and dental goods and in the financial sector.


Trained and qualified as a Trade Mark Attorney at fJ Cleveland and associate at fJ Cleveland 1997 to 2005; Associate and then Director and Head of Trade Marks at Berwin Leighton Paisner LLP 2005 to 2017; Partner at Bristows from 2017.


CITMA, INTA and Marques.


Cranleigh School; London University (1995 BA (Hons) History, Economic History and Politics); College of Law, Guildford (1996 CPE, 1997 LPC).


Films, supporting Nottingham Forest, acting as a taxi service for my children.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Bristows LLP has 'a tremendous amount of knowledge and expertise' in trade mark and design portfolio management, advertising and marketing, sponsorship arrangements and other commercial ventures. The practice has a niche speciality working with major advertising and publishing houses such as the WPP Group, the Financial Times and Guardian News and Media. On the advertising side, Paul Jordan is experienced in multi-platform advertising clearance, regulatory matters, advising on influencer and promotion agreements and defending against Advertising Standards Authority (ASA) complaints, such as defending Gtech in a high-profile comparative advertising complaint brought by Dyson. Trade mark attorney Ian Gruselle is a soft IP specialist and leads the management of worldwide and European trade mark (EUTM) portfolios. Design expert Simon Clark focuses on copyright and design rights, database rights, trade marks, passing off and domain names. Also of note are Paul Walsh, 'an excellent all-round brands expert'; Jeremy Blum, who leads on the contentious IP side; and associate Andy Butcher.

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Intellectual property

Within: Intellectual property

With specialisms in the the technology and life sciences sectors, the intellectual property team at Bristows LLP provides 'a first-class service at a real-world cost' and clients praise it as 'the best all-round IP team in the UK'. The group has broad expertise and 'excels not only in UK IP litigation but also in pan-European IP matters'. Brian Cordery and the 'hugely experienced' Myles Jelf, who 'successfully brings first-class strategy and oversight to cases, whilst inspiring and harnessing the abilities of the firm's fantastic associates', jointly head the patent litigation team, while Matthew Warren, Simon Clark and Ian Gruselle lead the commercial IP team, brands practice and trade mark portfolio group respectively. Other names to note include Andrew Bowler and Robert Burrows, who handle a range of contentious IP matters; telecoms and high-tech patent litigator James Boon; Liz Cohen, Dominic Adair and Gemma Barrett who focus on life sciences patent litigation; Richard Pinckney, who acts in IP disputes in the TMT, engineering and electronics sectors; and brands expert Jeremy Blum.

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PATMA: Trade mark attorneys

Within: PATMA: Trade mark attorneys

Bristows LLP fields a particularly strong practice in the management of worldwide trade mark portfolios, including the representation of clients in complex opposition and cancellation proceedings. With its added litigation capacities, the group is able to provide clients with a full-service brand protection offering. While the food and beverage, publishing, hospitality, luxury and automotive sectors account for a significant portion of the caseload, the group's track record also includes clients from a broad spread of other sectors. Ian Gruselle and solicitor advocate Simon Clark are the heads of the practice.

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