Paul Jordan > Bristows LLP > London, England > Lawyer Profile

Bristows LLP

Living Wage

Work Department

Brands, Marketing and Advertising


Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Though his experience covers the full range of intellectual property issues (both contentious and non-contentious), Paul’s work focuses on advertising regulation, content licensing, and trade mark and copyright infringement. His experience includes advising on: global IP protection, multi-platform advertising clearance, social media campaigns, global brand restructuring, passing off disputes, brand launches, and the preparation and defence of ASA, PhonepayPlus, Trading Standards and CMA investigations.

Paul’s wide range of clients includes major brand owners, car manufacturers, retailers, airlines, financial service providers and media companies.

Paul regularly speaks on brand protection and advertising law matters and has been widely published, including in the leading advertising industry guide – Ad Law – published by the Institute of Practitioners in Advertising. He was recently appointed as the UK editor of INTA’s Trade Dress portal.


Qualified 2001
Partner 2010


INTA’s Related Rights/Rights of Publicity sub-committee


New Hampshire College, USA (1993 Business Administration);
Brunel University (1988 LLB);
Bristol University (2002 IP Diploma)

Lawyer Rankings

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

(Leading individuals)

Paul JordanBristows LLP

Praised as a ‘tremendous’ practice, Bristows LLP’s broad IP offering is noted for its expertise in the technology, life science and consumer products sectors. Matthew WarrenPaul Jordan and Ian Gruselle lead the practice, with the former possessing considerable expertise in advising clients on publishing transactions in relation to the academic and educational sector. ‘Rock star’ Jordan undertakes significant brand portfolio work and trade mark registry disputes. Other names to note include ‘creative’ Jeremy Blum, who specialises in contentious IP and advises on a full spectrum of trade mark, copyright and design matters. ‘Efficient’ Simon Clark is vastly experienced in the litigation sphere, focusing on digital and online issues, such as copyright and database rights. Further bolstering the practice is Richard Dickinson, who is well-versed in handling commercial transactions and advisory work, and Nellie Jackson, who has a wealth of experience in brand protection and exploitation, international trade mark portfolio management, and IP disputes.

London > TMT (technology, media and telecoms) > Media: Digital content & social

With advertising and brand protection expert Paul Jordan at the helm, Bristows LLP is the first port of call to an extensive number of computer game and social media giants. The team’s varied workload includes advice pertaining to IP protection and infringement, advertising and marketing, compliance, data protection, competition law and commercial contracts. Simon Clark is also recommended for his recent involvement in copyright litigations of international significance.

London > Corporate and commercial > Commercial contracts

Known for its life sciences, pharma and engineering expertise, the team at Bristows LLP is praised by clients for its depth of commercial knowledge and ‘impeccable service‘. Wielding specialist proficiency in regulatory issues such as intellectual property rights, competition and tax law, and data protection, the group are able to handle the full range of commercial issues – regularly cross border – for an expanding range of sectors, including sport, media and entertainment, food and beverage, and luxury fashion. Leveraging his medical background to advise on mandates such as SynaptixBio’s licence agreement with Children’s Hospital of Philadelphia and The Francis Crick Institute’s partnership Adendra Therapeutics, the highly-experienced Matthew Warren heads the team and has a wide portfolio of multi-jurisdictional commercial matters. Claire Smith is a go-to for supply and distribution agreements and also possesses strong a strong knowledge of the life science and pharmaceutical industries along with Richard Dickinson, who has a biochemistry background. Paul Jordan is recommended for marketing and brand protection mandates, while Ellen Lambrix, who was promoted to partner this year, has a broad practice that encompasses trade mark licensing, clinical trial agreements, and manufacturing arrangements.

London > TMT (technology, media and telecoms) > Media: Advertising & marketing

(Leading Individuals)

Paul JordanBristows LLP

Praised by clients for their ‘breadth of experience‘, the team at Bristows LLP assists a varied client roster consisting of advertising agency networks and brands. The group is particularly adept at handling brand protection matters, in addition to digital rights management and media buying related issues. Paul Jordan  heads the practice alongside Richard Dickinson. Jordan has broad knowledge spanning digital and influencer marketing, campaign clearance, and regularly represents clients in defences against CMA and ASA investigations. Senior associate Tim Heaps regularly advises publishers and brands on compliance related matters, having had in-house experience in global companies.

London > TMT (technology, media and telecoms) > Media: Film & TV

Bristows LLP is a regular advisor to leading film and television clients, with expertise in financing and production, together with distribution matters for streamers, broadcasters and theatrical distributors. Paul Jordan, a renowned expert on issues arising around advertising and brand protection, co-heads the practice with Richard Dickinson, who focuses on commercial transactions involving the development, exploitation and protection of IP rights. Appointed Person Simon Clark has a particular specialism in digital and online copyright issues.