Paul Jordan > Bristows LLP > London, England > Lawyer Profile

Bristows LLP

Living Wage

Work Department

Brands, Marketing and Advertising


Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Though his experience covers the full range of intellectual property issues (both contentious and non-contentious), Paul’s work focuses on advertising regulation, content licensing, and trade mark and copyright infringement. His experience includes advising on: global IP protection, multi-platform advertising clearance, social media campaigns, global brand restructuring, passing off disputes, brand launches, and the preparation and defence of ASA, PhonepayPlus, Trading Standards and CMA investigations.

Paul’s wide range of clients includes major brand owners, car manufacturers, retailers, airlines, financial service providers and media companies.

Paul regularly speaks on brand protection and advertising law matters and has been widely published, including in the leading advertising industry guide – Ad Law – published by the Institute of Practitioners in Advertising. He was recently appointed as the UK editor of INTA’s Trade Dress portal.


Qualified 2001
Partner 2010


INTA’s Related Rights/Rights of Publicity sub-committee


New Hampshire College, USA (1993 Business Administration);
Brunel University (1988 LLB);
Bristol University (2002 IP Diploma)

Lawyer Rankings

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

(Leading individuals)

Paul JordanBristows LLP

The team at Bristows LLP has exceptional capabilities in trade mark litigation, with Jeremy Blum and co-head Simon Clark leading on high-profile passing off disputes for international entertainment, pharmaceuticals and retail companies. Clark also takes the lead on digital copyright, design and data disputes, including recent law-making litigation surrounding the use of website cookies. Paul Jordan specialises in brand protection work for creative and print media companies; co-head Ian Gruselle’s trade mark portfolio practice contributes to the 360-degree approach on this front. The extensive transactional IP bench consists of devoted partners Claire Smith, co-head Matthew Warren and Richard Dickinson. The firm advises leading global brands in luxury retail, consumer electronics, FMCG and hi-tech on licensing and collaboration agreements, R&D and brand exploitation exercises. Paul Walsh has retired from the partnership, but remains at the firm on a consultancy basis.

London > TMT (technology, media and telecoms) > Media and entertainment (including media finance)

(Leading individuals)

Paul Jordan (Advertising and marketing)Bristows LLP

Bristows LLP leverages the firm’s impressive technology, data privacy and intellectual property expertise to act on contentious and non-contentious matters for clients across the media and entertainment sector. Paul Jordan handles advertising, marketing law and brand protection work. He co-heads the practice with technology expert Mark Watts, who is noted for his particular expertise in data privacy. Commercial disputes partner Mark Brown has a strong profile among clients in the gaming industry. In addition, other key individuals include Richard Dickinson and of counsel Greg Ruback, who joined from Arnold & Porter and Paramount Pictures respectively in 2020. Senior associate Andrew Butcher is also recommended.