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Alexander Amato-Cravero
Alexander Amato-Cravero
Alexander leads the firm’s Emerging Technology Group in the UK, US & EMEA. He specialises in helping businesses in all sectors navigate legal and regulatory challenges when developing, using and investing in advanced technologies including artificial intelligence, the metaverse, blockchain, and digital assets such as crypto and non-fungible tokens (NFTs). Alexander is an experienced technology lawyer and head of Herbert Smith Freehills' Emerging Technology Group in the UK, US & EMEA. He is an advocate of digital change and provides commercially-focused legal advice on advanced technologies across the full spectrum of web3 and artificial intelligence. He advises the full breadth of businesses, from innovative start-ups to trailblazing incumbents, in all sectors including technology, consumer, and financial services. Alexander also co-heads of the firm's Digital Law Group, where he oversees a global team of technology skilled lawyers who drive the digital transformation of law, including through the development and use of cutting edge legal technologies such as smart legal contracts and generative artificial intelligence (GAI). Alexander is an active member of the emerging technology, legal technology, and start-up communities. He sits on the Steering Committee of Global Blockchain Convergence and is a member of the W3C group on rights automation for market data licences.
Hayley Brady
Hayley Brady
Hayley advises on media and entertainment, consumer and digital commercial, transactional and regulatory matters. Hayley heads our media and digital practice, in London, and assists clients on global strategic and innovative arrangements.  Hayley has spent time in industry on secondment at Sky, acted as quasi-in house counsel at FilmFlex Movies for a number of years and undertook mini secondments at OSN in Dubai. Her practice is split into two: (i) advising both media companies and those in other sectors on media and entertainment matters including significant content licensing, partnering, joint ventures, regulation and marketing, sponsorship and advertising; and (ii) advising growing digital companies on partnering and product/geographical expansion and traditional companies on moves to new digital platforms.
David Coulling
David Coulling
David is a Partner in Technology, Sourcing and Digital practice in the UK. David is a transactions lawyer who focusses on the technology and telecommunications sectors.  David advises tech and telecoms corporates and investors on a wide range of transactions, including joint ventures and acquisitions, technology development and adoption projects, major systems and networks projects, business transformation projects, technology licensing, data licensing and complex commercial arrangements. David particularly enjoys transactions which aim to harness the transformational powers of technology in other sectors.  With this in mind, he works closely with our clients in other sectors to help structure and implement their technology-driven strategies. Recognised by the UK directories, David has a leading technology and telecoms practice. David holds a first class MSC in Physics and Philosophy from the University of Oxford and was a Theodore Scholar at Balliol College.  He enjoys the increasing overlap between technology-enabled businesses and his passion for science fiction.
Miriam Everett
Miriam Everett
Miriam is a partner and Global Head of Data and Privacy. Miriam leads the firm's data protection and privacy practice and has over 15 years' experience in data advising clients on complex issues in this highly regulated area. Miriam's experience in the data space includes advising clients on the full life-cycle of data protection issues including policy design and implementation, global compliance advice, disaster recovery, data retention and destruction, and data breaches. Miriam advises a number of clients both domestically in the UK as well as international clients who are nonetheless subject to the extra-territorial application of the GDPR. As well as providing advice to clients, Miriam is heavily involved in the firm's thought leadership, including analysis of legal and industry developments and their impact for the benefit of both clients and our practice. She has been interviewed on Talk Radio about GDPR; been quoted numerous times in Law360, Financial News, and other publications regarding GDPR and data issues, and spoken at numerous external events including the BSI Conference at the British Embassy in Seoul and the AFME European Compliance & Legal Conference. Miriam is also an active participant in a number of external data law committees, including the City of London Law Society Data Law Committee; the LexisNexis Data Protection Intelligence Group; and the Franco-British Data Society.