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Wiggin LLP

Work 020 7612 9612
Fax 01242 224223

Simon Baggs

Work +44 (0)20 7927 9684
Wiggin LLP

Work Department

Intellectual Property


Simon is a litigation partner and the head of the IP team. He is also Managing Director of Incopro Limited.

Simon’s team is acknowledged as market leading adviser to many of the most valuable global content owners and brands. The team has won the most significant cases in the UK concerned with protecting IP rights in the online environment. Many of these cases have involved using technology to address the challenges presented by the explosion of the Internet as both a business opportunity and threat. Simon led the team advising the Motion Picture Association in the first case to secure a UK court order requiring Internet Service Providers to use their Internet infrastructure to prevent access to websites infringing copyright. His team also advised the owners of Cartier and Montblanc on their case to secure similar protection against websites selling counterfeit products. He advises clients such as the Motion Picture Association, PRS for Music, Warner Bros., Richemont, NBCU, Ministry of Sound, the Publishers Association, IFPI and many others.


Trained Hamlin Slowe; qualified 1994; joined Schilling & Lom and Partners in 1997 and appointed partner in 1999; joined Wiggin & Co and appointed partner 2001.




International Association of Entertainment Lawyers; The Media Society.


Bristol Cathedral School; Leicester University.


Precious time with family and friends, rugby, squash, cycling, music.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Focusing on media, technology and intellectual property, Wiggin LLP  continues to be among the 'best known' brand management practices in London. The practice offers the full range of portfolio management services, led by Gurminder S Panesar; the team is supported by INCOPRO, a company co-founded by the firm, which offers online brand protection strategies to manage online content and tackle parallel import, counterfeiting and other infringement issues. The team is led by Anna Carboni, a 'well-known figure and all-round expert in trademark issues', who is also able to handle hearings and try cases in-house. Simon Baggs, Sara Ashby and Rachel Alexander are the other highly qualified partners. Director John Colbourn and associate Joanne Gibbs  are also recommended for soft IP.

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Intellectual property

Within: Intellectual property

The 'first-class' practice at Wiggin LLP is highlighted for its expertise across brand and online content protection and design law matters, in addition to its experience in patent litigation and commercial IP advice. 'Trade mark expert' Anna Carboni heads up the team and handles a range of trade mark, design and copyright disputes and strategic advice. Litigator Sara Ashby combines design law expertise, significant experience in patent disputes and knowledge of parallel imports, while Simon Baggs focuses on the protection of online content. Other names to note include commercial IP partner Simon Chalkley, and Rachel Alexander, who 'has an in-depth knowledge of UK and EU jurisprudence in the area of copyright'.

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Who is fuelling the counterfeiting fire? The search is on

May 2016. By Simon Baggs

Wiggin’s Simon Baggs says online counterfeiting is an exploding global problem but Google is doing nothing about it. Finding counterfeit goods is simple – Google leads you straight to them. These goods are always inferior and sometimes extremely dangerous. Sellers range from small operators selling one or two items using online marketplaces, to larger operators using websites and social media to operate substantial businesses. These larger operators in turn provide the demand for manufacturing of items in industrial quantities. [Continue Reading]

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