Sarah MacDonald > Wiggin LLP > London, England > Lawyer Profile

Wiggin LLP
Sarah MacDonald photo

Work Department

Advertising, Marketing and Sponsorship


Sarah provides commercial and regulatory advice across a range of media industry sectors, with a focus on advertising and content distribution.

Working for a number of global brands creating, marketing and distributing content across all platforms, Sarah not only understands the needs of clients in the business of developing and acquiring content, but also the complexities surrounding its exploitation and promotion. Sarah also advises on the technical arrangements required for the launch, hosting and operation of a range of media and online services.

During her time at Wiggin, Sarah has spent time working as Legal Counsel at Manchester United Football Club where she was involved in a range of commercial sports arrangements, including sponsorship, licensing and media distribution. In addition, Sarah has been seconded to The Walt Disney Company, Virgin Media, Mercury Records (Universal Music Group) and the BRIT Awards; this allows Sarah to advise with a genuine understanding of the client viewpoint.

Lawyer Rankings

London > TMT (technology, media and telecoms) > Sport

The sport group at specialist media, technology and IP firm Wiggin LLP is led by Ross Sylvester, an ‘excellent, commercially focused’ practitioner who advises broadcasters, organisations, rights holders and platform aggregators on the acquisition and exploitation of audio-visual, data and media rights. Sarah MacDonald provides clients with merchandising, sponsorship and brand licensing proficiency, while the firm has also added significant ‘breadth, depth and experience’ in the field of esports with its November 2020 acquisition of specialist firm Purewal & Partners. That firm’s founding partner, Jas Purewal, is now a consultant to the firm.

London > TMT (technology, media and telecoms) > Media and entertainment (including media finance)

(Next Generation Partners)

Sarah MacDonald (Advertising; marketing)Wiggin LLP

Wiggin LLP is praised by clients for its ‘incomparable industry expertise’ and ‘excellent commerciality and market knowledge’ across the media and entertainment arena. In the film and TV space, Charles Moore and Medwyn Jones advise clients on all aspects of development, finance and distribution, while David Quli, Neil Gillard  and Chris Hanson handle media finance matters. Michael Brader focuses on corporate transactions in the independent television production sector, while Daniel Whybrew acts for financiers, producers and distributors on the financing of TV and film projects. ‘Grand seigneur of games law’ Paul Gardner leads the computer games sector group, which includes Jas Purewal, who joined from Purewal & Partners. In the music space, Rachel Alexander specialises in high profile IP cases and online enforcement matters. Caroline Kean, who leads the defamation and litigation practices, is noted for her expertise in the publishing sector. She works with Matthew Dando and Julian Darrall. Sean James leads the content distribution and transmission team. Sarah MacDonald heads up the advertising, marketing and sponsorship group.