Redefining the ‘Old Boys Club’

women-law

The battle to build a diverse, highly skilled workforce, particularly at the leadership level, is continuing around the world – and India is no exception.

Female representation within the Indian legal profession is strikingly low. At present, only three female judges (of 31) sit on the Supreme Court of India, and only 6% of high court judges are women.

46% of those surveyed in Monster’s Women of India Inc study felt that there was an obvious perception that women cannot put in the same hours as men in the workplace. Remarkably, only 72% of men surveyed felt that both men and women ought to receive equal opportunities at work.

Although India ranks fifth lowest in the world in having females in leadership roles according to Women in business: beyond policy to progress, a 2018 Grant Thornton report, this figure has risen from 14% in 2014 to 20% in 2018.

But progress is gradual.

Workplace gender and cultural bias

The prevalence of scepticism regarding a female lawyer’s professional capability and counsel is reflective of gender bias at several levels, with female lawyers often labelled as ‘aggressive’ or ‘unfit’.

A high-profile example of this came in 2012, when comments made by a high court judge caused outrage throughout India. Justice Bhaktavatsala of Karnataka High Court was reported as saying that an unmarried advocate arguing a matrimonial case was unfit to argue, as she was an unmarried ‘spinster’:

‘Family matters should be argued only by married people, not spinsters. You should only watch. Bachelors and spinsters watching family court proceedings will start thinking if there is any need to marry at all. Marriage is not like a public transport system. You better get married and you will get very good experience to argue such cases.’

Following a successful petition, Justice Bhaktavatsala was removed from sitting on family matters.

Zia Mody, founder and managing partner of AZB & Partners, India

‘The foundation of my pathway into law was laid down when I was fairly young. I used to sit on the dining table over dinner and watch my father, who was a senior barrister (equivalent to Queen’s Counsel), talk to his solicitors about the next day’s matters, what he wanted to argue, what the other side would argue. It was truly exciting.

I am one of the founding partners of AZB & Partners, and the firm was born in 2004. Today, we have become an important pan-India law firm with nearly 450 lawyers. We have grown as India has grown.

Women pursuing leadership roles face the same challenges: lack of time, the need to multitask, the guilt of an absent parent and, sometimes, the inability of their seniors – male or female – to understand the safety net they require at a given point in time.

Mentorship is imperative to create and retain young female leaders. Most mentors today will still be male, so it is critical to sensitise them, to go and engage with them. To be willing to articulate your reasonable demands is absolutely critical to successful retention.’

But institutionalised biases remain: an inherent social prejudice or ‘glass ceiling’ subsists for females wishing to advance in the legal field, including in-house. The Women of India Inc study found that 47% of women reported an inherent view that, once married, women were far less serious about their work. And other stereotypes persist.

‘Today, in India, we’re still discussing “Does she have a voice?” and “Should she be taken seriously?” in the workplace,’ says Preeti Balwani, general counsel for India at The Kraft Heinz Company.

‘One of the most critical things that women face is the fact that stereotypes interfere with them being taken seriously.’

She adds: ‘They also judge you based on your appearance – they believe that a certain type of appearance denotes that a woman may be more invested in her appearance than her work.’

Maternity and demanding work-life balance

With the work day – and perhaps night – split between client meetings, case preparation and court hearings, the life of an Indian lawyer, whether at the bar, bench or in-house, does not readily sync with the demands of raising a family.

‘A major challenge would be managing perceptions and the unconscious bias people have towards flexible working hours. For example, when women return from maternity leave,’ explains Shelly Kohli, assistant general counsel for South Asia, Middle East and North Africa at Levi Strauss & Co.

‘Despite being on call 24 hours a day, seven days a week, we still feel pressured if we have to leave early or come in late, whether it’s because of childcare or any other commitment. I also feel that there is a challenge in being perceived as high potential working flexible hours – this whole stigma around working only when you’re visible is a very big challenge that women lawyers continue to face.’

‘Whilst hiring a woman, management consider if she’s going to get married and have children in the near future,’ adds Balwani.

The Women of India Inc study found that 46% of women felt that taking maternity leave would lead to a view that they would also quit, with 59% describing the transition back to work as challenging. This was due to various reasons: unaccommodating executives, pressure to leave the company and their commitment to work being in doubt.

Debolina Partap, general counsel, Wockhardt Ltd, India

‘I think female empowerment in India is still growing, and that women lawyers are learning to have that work-life balance – understanding that it’s possible to have a professional life as well as a social life and to do justice to both. I think, firstly, you need to be a good mother and a good sister, then a good lawyer. That is something we need to understand – if we are good in our roles – we can be good at everything.

The voices of women are being heard more and more, but there are still miles to go. In India, there are very few women legal leaders at the top – I would say if you looked at the top general counsels in India, there would be 5-7% who are women. Personally, I encourage women in the profession and, where I work, women are the majority.

When it comes to balancing my work and home life, I have very supportive family members – whether it’s my son, husband, parents, in-laws or my other relatives. We give space to one another. We respect our roles and respect what we are doing. I think that’s very important to achieve harmony in the work-life balance, and respect what the other person is doing.

As a GC, it’s my job to help the business grow, but the right way. Whilst our office hours are nine to five, I work at least 16-17 hours a day. Out of these hours, five or six are always with management in an advisory role – advising the board, the chairmen and the managing directors, and on the implementation of various strategies with my co-business partners.

My one piece of advice would be to always be open to learning from anyone, including your most junior colleague. Young professionals look at a problem from a different angle, which sometimes you might miss. If we are not open to their ideas, we could be boxed in. We should be open to any new perspectives from anyone. I have had a lot of reverse learning and up-learning – this way you can learn even what you might not be expected to know.’

But, in 2017, the Indian government modified the 1961 Maternity Benefit Act to increase the length of maternity leave from 12 to 26 weeks to females with fewer than two surviving children. While on maternity leave, a female is entitled to ‘maternity benefit’, a fully paid absence from employment to take care of a child. The amendment also included ‘work from home’, and crèche provisions for companies that employ 50 or more employees.

‘I was thrilled when the 2017 maternity law amendment was finally passed – I think it’s a welcome step,’ says Kohli.

‘These changes actually position India as one of the most progressive countries in terms of providing maternity benefits: enhancing maternity leave from 12 weeks to 26 weeks enables women to combine their professional and personal life successfully without jeopardising their health or job security. I believe there are surveys that suggest that 25% of women lawyers actually forgo their careers after childbirth. These amendments address this challenge quite a bit – it also addresses having crèche facilities and ability to work from home, and I think this will eventually show demonstrable results in the form of more and more women employees coming back to work after maternity leave and helping the retention process.’

But not everyone is uncritical of the changes.

Says Zia Mody, founder and managing partner of AZB & Partners: ‘My thoughts on the 2017 maternity leave provisions are that it provides women with the safety net, which creates a good deal of comfort to them. I think the problem for employers is that they will have to pay six months and if, after that, a woman does not return to her workplace but joins a competitor, well – that’s that!’

Additional financial burden on employers could mean that some corporations are reluctant to invest in female employees, considering maternity leave and other associated benefits as wasted resource.

According to Balwani, there is still more work to be done.

‘The 2017 maternity leave provisions are an improvement on the previous law, considering that the previous law was very rudimentary. The new law has increased the amount of weeks, so without a doubt it’s a step in the right direction. Is it comparable to the maternity leave provisions in countries like Norway? No. We need to look around and see where we stand on the global platform – why is a mother in India at a disadvantage against her peers across the world?’

Gender pay gap

A gender pay gap exists whereby women in India earn on average 19% less than men. According to a Monster Salary Index Report, this gap increases to 30% for highly-skilled occupations. The report also showed that 60% of the working women in India surveyed felt discrimination at work and a third of those felt that they were not easily considered for leadership roles. However, of those surveyed, 71% of men and 68% of women felt that gender equality should be a prime concern within their organisation.

57% of Indian businesses surveyed by Grant Thornton in their 2018 Women in business: beyond policy to progress report, indicated that the Indian government ought to be proactive in its approach and do more to tackle the issue of gender disparity in the workplace and business leadership at a statutory position. Yet, of those 57%, only 31% stated that businesses and government should work in conjunction with each other in the domain of gender disparity.

The introduction of The Companies Act in 2013 made it compulsory for all listed and large public companies with a share of 100 crore or a turnover of 300 crores to have a minimum of one female director on their board in India. This was the first obligatory quota for female board members, covering all fields of employment, including legal.

‘Any kind of regulation such as The Companies Act 2013 requires compliance, and people take compliance very seriously. There has been a significant shift between what started off as tokenism versus actual seriousness about compliance. Some of this was already existent for public listed companies, so it’s still early days, but there is a move in the right direction. It’s too early to judge its success yet. I think if you give it another five years, we’ll be able to really sit back and evaluate whether the Act was successful in driving inclusion,’ says Balwani.

But some, like Kohli, argue that enforcement needs to beefed up:

Shelly Kohli, assistant general counsel for South Asia, Middle East and North Africa at Levi Strauss & Co

‘Compared to where we are now, women lawyers have really come a long way. We are continuing to witness growth in the number of women who are graduating from law school but, for women to carve out a successful career in law, still it appears rather challenging or daunting. There are statistics that suggest women lawyers and partners in top law firms are rather low. On the in-house side, I feel that we have seen better progress. This could be because in-house lawyers generally tend to have a better work-life balance and that there are more leadership opportunities.

There is also a gender wage gap between men and women. I think it is pretty consistent across different professions and so is not unique to lawyers. But, whilst this can vary depending on which industry or how big the company is, I think there are a lesser number of women in senior leadership roles. This makes it extremely challenging for women to find able mentors to guide and help them navigate and climb up the corporate ladder.

I am a big advocate of mentorship. I believe that the importance of mentorship for young female leaders – especially those who aspire for professional development – cannot be overemphasised. The promising thing is that many organisations today structure mentorship programmes where women can learn from each other. I strongly believe that mentors can actually facilitate both professional as well as personal development.

Never hesitate to seek out mentors and sponsors who can advocate for your success. I think, as women, we are always hesitant. We seek out mentors, but we tend to always shy away from promoting ourselves and our work. Remember, too, to be patient. I think a lot of young lawyers can improve on this – they want results quickly, but this is a profession which demands a lot of patience and spending time to build expertise.’

‘Whilst this law, certainly on paper, helps improve inclusion and gender diversity in boardrooms, I feel much ground really needs to be covered. There has been data compiled by PRIME Database which has pulled up corporate reports filed by companies as of December 2018. It suggests that 118 of the top 500 national stock exchange listed companies do not have an independent female member on their board,’ she says.

‘These are not very promising numbers; I’m hoping that companies will implement this more seriously and that would really help women coming into more senior positions in companies. I think it’s a compliance issue and I would like to see how the authorities would react to this.

The Equal Remuneration Act 1976 requires the payment of equal remuneration to both male and female workers. However, eliminating discrimination in the workplace has proven to be a difficult task in practice.

‘We haven’t yet gotten to the conversations around the considerable pay gap. I think there is a very high presupposition that women don’t understand finance and that we as a gender don’t know how to ask for what we deserve,’ says Balwani.

Despite government legislation, representation of women in the in-house legal community is lagging behind. Female lawyers in top roles, including in-house, are still the exception rather than the rule. While overt discrimination towards women in the legal, and in-house, field has somewhat decreased, a common view is that this progress has largely been restricted to box-ticking.

Legislation alone cannot force headway, and organisations committed to genuine change and development concerning diversity within the workplace have aligned their policies with a genuine belief that diversity is essential for the advancement of society.

In-house and outside counsel: A love/hate relationship

love-hate

Ravi Singhania (RS): how do you pick lawyers for your company?

Nandita Khurana (NK): When picking an outside counsel for our company, we are looking for a firm with an established track record in the practice area in question. We also want them to have an understanding of our industry, business model, company culture, and objectives. In addition, we are looking for lawyers who are genuinely concerned with safeguarding our interests and who can provide practical legal solutions suitable for our business.

RS: What are your service expectations from outside counsel?

NK: In essence, we expect them to be a strategic adviser to the company. We need counsel to provide a confident and well-thought-out solution on the issue concerned. In short, don’t present me with the options; provide me with a solution backed by your logic and experience.

RS: What kind of fee arrangement do you prefer?

NK: Billable hours are a passé. We are living in times of software and apps which provide real-time information and decision-making capabilities for live, short-term and long-term problems, as well as their financial management. We expect outside counsel to work as an extension of our in-house team and thus, expect more certainty and predictability in billings.

We prefer working with most of the outside counsel and law firms who offer alternative fee arrangements, options involving blended hourly rates, fixed fees, retainers, yearly fees, contingent fees, discounts and value-added services. We work on tight budgets and expect our law firm partners to help us manage those legal budgets.

It’s important, too, to find ways to offer more services in that money. For instance, an external legal counsel instantly becomes the apple of my eye if you are updated about my company through reading of our annual reports, news and social media. Be my trusted associate and keep an eye on what might positively or negatively affect my business to get that brownie point.

RS: Do you have different categories of law firms for different types of matters?

NK: We are living in an era of specialisation. Today, you have experts for every ailment. I see the trend is shifting towards boutique law firms that are experts in their fields and area of specialisation, be it infrastructure disputes, intellectual property, competition law, capital markets or aviation.

Therefore, we do prefer experts who have successful track record in their practice area and have experience of advising companies in our sector. It provides a better perspective, as well as saving us billable hours and a lot of spade work to make them understand what we do. A boutique firm with similar clientele in my sector has a better handle on my business, industry trends, competitors and challenges.

Ravi Singhania, managing partner, Singhania & Partners

RS: What is your process for finding new external counsel?

NK: Word of mouth is one of the most important reference criteria when hiring outside counsel. We have our own due-diligence procedures, like looking at the ratings of legal directories like The Legal 500 and, at times, checking their references from other in-house counsel who have used their services.

Cold calls and legal articles on email are helpful if they are relevant to my particular area of focus, too. Spamming my inbox won’t help either of us. Know your client (or prospective client) before sending that newsletter or requesting for a meeting.

RS: Do you prefer local lawyers more than global firms?

NK: It depends on the kind of assignment and the complexity of matter involved. For multi-jurisdictional matters like M&A and antitrust approvals, we prefer firms which have resources, coordination skills, networks and management capabilities in the chosen countries and jurisdictions.

For local compliance involving both contentious and non-contentious matters, it is always better to hire locals.

RS: Lawyers have been receiving a lot of flak from the judiciary and the users of their services for using too much legalese. What is your take on the lawyer who does not speak legal language?

NK: I always prefer plain talk over legalese in legal opinions. I do not hire an outside counsel to spend hours reading a 20-page memo full of sections and clauses. Keep the language simple, so that I can also explain it to my management and board of directors who are not lawyers. In short, don’t send me an email with an attachment where you could have explained your point in a few words and then bill the company for a memo to client. In my experience, a lot of times I have felt that it was very much possible to explain a legal position in plain English in ten bullet points than a twenty page memo.

At the end of the conversation, Khurana asked where outside counsel feel a lack of support from in-house teams, to which Singhania replied:

For me, the general counsel is the best resource I have about a company. They understand the ecosystem of the business, the board of directors, and the management. We expect them to tell us everything which is relevant in helping them legally. Do not hide vital information and have faith in us.

We do not expect GCs to be the legal experts, after all, that is why we are there! But during the conversation and discussion on legal advice and the recommended course of action, at times GCs do not like to be treated like a novice and explained basics of legal position and procedure. When we assume they know it all, at times we’ve found that they were unaware and expected hand-holding. We are there to answer your question and no question is a stupid question; please interject and ask us as much as you want to know.

You mentioned that you look at ranking bodies when hiring a law firm. Therefore, after years of dedicated service, please do give out a positive recommendation to the legal directories and don’t ignore that email from the researcher.

Lastly, I have mouths to feed and maintain the momentum of the work being done for you. Plus, we do not have big budgets and cash flows like big companies. We are tirelessly working to ensure preventive compliance for you, strategies to save you millions in disputes, and managing your mergers and acquisitions. The least that we expect is being paid on time. If we are important to you, it should be communicated to the finance teams as well.

Also, trust me that I have the best interest of your company in mind, so trust my recommendation when I bring you the bad news and you should consider settlement.

In conversation: Dibyojyoti Mainak, Consultant General Counsel, Mobile Premier League

There aren’t many people in the start-up space who are lawyers; I realised that I was probably one of the first guys who said at a very early stage that I wanted to be part of the start-up sector, this is where I want to focus, this is the most interesting space.

I graduated in 2015 from National Law School Bangalore. I was hired by a law firm and I spent some time there before I was hired as general counsel of start-up news curation app Inshorts, around the time they raised $20m from Tiger.

Inshorts was facing legal issues over their intellectual property and over their content, and they also had very few internal processes for a company that had grown from 20 to 60 in three months, and planned to grow to 200 in the next few months. They needed someone to oversee that growth – ideally this was not in the domain of legal, but when you are a very small company with a very small core team, you don’t ask these questions. I was tasked with setting up all their HR policies, their committee against sexual harassment, to ensure that basic laws with respect to labour and employment were followed, that basic processes existed. On the legal side, I had to file their trademarks, ensure there were no copyright violations and ensure that the company was well protected as a 360° view.

I was contacted by Mobile Premier League (MPL) last year. MPL is a gaming company and they wanted to build the world’s largest e-sports and digital sports gaming platform. The legal landscape for gaming is very different from what I was doing at Inshorts, but now we’re one of India’s fast-growing apps – we’re eight months old and we have over 25 million users.

With legal, most of those who are involved at the start-up level are potentially younger, with four or five years of experience. As the company grows really big, there is always the question about whether you need to bring in somebody who’s more experienced and, if you were to, would they understand the business as well as somebody who has been involved from the very beginning? Would they have a better understanding of the digital and tech space – which is essentially lacking in India? What is the right balance of experience and youth as a company grows?

When you first join, you are given a shoestring budget and a bunch of things that you need to achieve with that. However, your budget will increase and also what you need to achieve will increase, so you are no longer looking at only protecting the bare minimum – you might now be looking at aggressively trying to protect your brand, for example. That kind of switch is challenging, because you are calibrating and recalibrating your plans completely.

Now Playing: The Future of India and Audio Streaming

India’s distinct cultural environment has given birth to a rich music scene that is fast-growing and ever-changing, but dealing with its gargantuan population and slowly developing telecommunications infrastructure may be key to a lasting legacy.

The average internet user in India spends 21.5 hours streaming music every week – nearly four hours more than the average listener elsewhere. But translating this enormous consumer base into strong bottom-line figures remains a challenge for the industry across the board.

Relatively speaking, India was an overdue entrant into the digital space for music. The late penetration of smartphones, combined with inadequate digital infrastructure made data consumption a premium service only available to the wealthy elite.

That changed in 2016, when telecommunications giant Reliance Industries and its mobile network subsidiary, Jio, entered the market. Following a significant investment by Reliance Industries into fibre-optic networks across India in the preceding years, the launch of Jio brought with it significant disruption to the domestic mobile landscape – namely, all inclusive and unlimited mobile data.

‘Reliance came in, gave away free data, and immediately changed the consumption habits of the average Indian user,’ says Ali Sachedina, general counsel and head of business affairs at JioSaavn, a domestic digital streaming service and itself a subsidiary of Reliance Industries.

‘Before Jio launched, people in India would send a WhatsApp message, turn off their data and turn it back on to receive a message because it was insanely expensive for the average Indian to have a proper data plan. After the launch, whether you were a doctor or a rickshaw driver, people were able to live stream on their phone – whether that was music or video – giving rise to companies like our own.’

Change the Tune

The sudden availability of free data in India had a dramatic effect on the digital environment. From a standing start in 2016, India now ranks as the largest consumer of mobile data globally, helped by the fact that it also boasts the lowest prices for data consumption.

‘This has given billions of consumers access to the internet and legitimate sources of content, which is really driving the legitimate growth of digital music in India,’ says Sankalp Dalal, head of legal at Zee Music Company.

Established two years prior to Jio’s data revolution, Zee Music Company had already snapped up a large chunk of licences for Bollywood music, but saw marked growth following improvements to the availability and accessibility of mobile data.

Similarly, JioSaavn also finds its roots in Bollywood music. Created as the result of a merger between JioMusic, the digital music arm of mobile operator Jio, and Saavn, an entertainment distributor focused on Bollywood and entertainment, JioSaavn is the strongest domestic player in India, accounting for 37.8% of the streaming market. Crucially, the 2018 merger combined two key business strands vital for streaming businesses: licences and users.

With 104 million monthly active users and the rights to more than 50 million tracks, the combined entity boasts a wealth of perhaps the two most important factors in the business. Those two factors are also inextricably reliant on the ability of the company’s counsel to both establish and navigate the complex web of licences. JioSaavn works with thousands of different record labels and music publishers, requiring constant negotiation by the business and its counsel in a constantly evolving environment.

‘There are three key stakeholders in any licensing endeavour: the finance team, who model and understand what our obligations are from a revenue perspective; the content team, who handle the day-to-day operation of the labels and licensors; and the legal team, who need to align everyone’s wants and needs in the agreement,’ explains Sachedina.

‘Legal needs to work closely with the other teams when forming and reviewing the agreements. We have to consider the various implications, especially when it comes to the revenue element and the limitations on a product or service. We have to ensure that everything is aligned, before effectively expressing that to the licensor.’

As the music industry in India evolves, achieving alignment across the business functions will become increasingly imperative. Like in many growth industries, short-term profitability – particularly when the entities are well funded – is often cast aside in favour of prioritising factors that will lead to long-term revenue growth.

In the digital streaming space, expanding the userbase and catalogue of licences are the top priorities. But, unlike in other industries, the nature of licensing – particularly in a global environment in which other jurisdictions have already reached maturity – means that costs are a major consideration from the outset. Compensation is generally determined in terms of the number of times the property is streamed, meaning that for each user listening to music, there must be an associated model for contributing towards the costs incurred.

‘Margins are getting smaller. A fair amount of our revenue goes to pay content licensors, both on the music publishing and on the sound recording side. It compels us to look at other avenues of revenue generation and ways to add to our bottom line,’ says Sachedina.

‘As legal, we need to look at everything from a risk management, compliance and value-enhancement standpoint. If there’s a new pricing structure we want to address, we have to look at it through a legal lens and how it affects us in our other endeavours. This requires us to have an absolute knowledge of the business.’

Face the Music

On a global level, as the music industry shifts towards a business model predicated on mass consumption via digital streaming – one where artists are compensated based on the number of times their properties are played – the potential of India and its 1.3 billion people is vast, with international players taking notice.

‘In the past, we were able to convince labels and licensors that India operates with a very unique set of circumstances – the userbase is different and their consumption patterns are different,’ explains Sachedina.

‘Now we’re getting to a point where the labels and licensors want us to operate on the same level as other streaming services around the world.’

Driving that change has been the entrance of major global players into the Indian market. Earlier this year, Spotify and YouTube Music both officially came online in India, armed with deep pockets, expansive licences and best-in-class technology – as well as different value propositions for consumers.

‘The difficulty lies in getting your average Indian user to see value in a premium service.’

‘If there’s one challenge that any music streaming service or content licensor has, it’s YouTube. You can’t argue with its scale or that their rates are so low – after all, it’s hard to compete with free,’ says Sachedina.

‘The challenges from a content perspective are large, but it’s primarily a pricing problem. The issue is with the Indian community itself: getting them to attribute value to a platform or service that delivers music. The difficulty lies in getting your average Indian user to see value in a premium service because, quite frankly, if it’s free – why should they pay for music?’

It is this struggle to compete with ‘free’ that has dominated the conversation around digital music services, particularly in India. Services like JioSaavn offer their platform for free, but give users the option to pay a subscription fee to gain access to a premium service – unlocking exclusive music, offline features and higher quality streams, in addition to eliminating advertisements.

Out of the 150 million active music streaming users in India, those who subscribe to fee-paying platforms make up only about 1% at present.

‘There are about one million paid subscribers, meaning there’s huge growth potential there. But they need to figure out a model which appeals to the Indian consumer. In my view, streaming services in India will need to find a hybrid between subscription and advertising models in the long term,’ says Dalal.

The challenge comes in convincing consumers that the premium option is worth paying for. The widespread accessibility of music on platforms like YouTube and the sizeable amount of pirated music create substantial problems in encouraging consumers to pay a fee for the additional benefits.

‘The traditional model of the free user and the paid user was that you could download music and listen to it offline. But as connectivity increases and improves, the advantage is lost,’ says Vijay Basrur, founder of OK Listen!, a digital platform for independent artists to earn money through streaming.

‘I think a lot of businesses are now trying to have a subscriber model drawn by original content, or an equal system around music which could extend further than any existing pure streaming services. Businesses like JioSaavn, Gaana, Amazon or Apple – everything is part of a broader system play. They have the benefit of bundling the music together with other services, which helps them by not allocating the entire subscription costs.’

Beating the Black Market

Shifting consumers on to platforms for the legitimate and legal consumption of music is a potential game changer for the industry. Both premium and freemium revenue models capture market share that was previously lost to piracy, bringing new sources of revenue into the mix that were unattainable before the advent of streaming.

‘In 2008, music was primarily consumed on phones via Bluetooth and pirated tracks. Outside of that, the industry was purely physical media sold at an incredibly discounted rate – the markup was set at a bare minimum, yet there was still rampant piracy,’ says Sachedina.

Ali Sachedina, General Counsel and Vice President of Business Affairs, JioSaavn

Taking an unusual path to the top legal job at Indian streaming site JioSaavn, Sachedina discusses his journey into music.

‘Before I joined Saavn, I started my career as a criminal defence lawyer. I was obsessed with music, but moved to New York City and worked in compliance at a bank – and it wasn’t for me. It was at that time I decided I was going to jump straight into the music industry. I wrote to a guy who was managing one of the artists I really liked. I ended up becoming his intern and went from a six-figure salary to zero for two years, but I was happier than I’d ever been.

I started managing bands, but I didn’t really understand how law, music and media tied in together. Eventually, I met a lawyer who had worked in the music business for almost 40 years and was working in-house for the company that managed Aerosmith. He was an old-school, Irish lawyer who told me: “I’m not going to pay you, but what I will do is teach you everything you need to know to set up your own shop.” That’s how I started my career in the music industry – as a lawyer, at least.

I went to India for the first time in my life in 2002. Over the course of a number of trips, I started meeting artists and musicians, helping them understand their IP rights, what to look out for in terms of management deals and recording contracts. At the same time, I had a practice in New York primarily representing hip-hop artists, bands like Mobb Deep and artists out of Canada. I was working on an entire spectrum of deals – anything that came my way, I’d do it.

Working with South Asian artists, I had heard of Saavn and had even done panels with some of their members. Then I started negotiating deals against them – representing artists who were being signed to the various programmes they had. In 2017, they approached me about being their general counsel and the rest is history. I’ve been here since April 2017, so it’s not a long tenure, but it’s been an incredibly sharp learning curve for someone who was living a very rock-and-roll lifestyle as a music lawyer!’

‘Piracy was tackled really effectively by Bollywood, where there was a physical product: DVDs, CDs or tapes. They would literally have police going out and shutting down pirate stores.’

The fact that music piracy has primarily moved to the digital realm does make tackling it a more involved process, but Sachedina points to the success of shutting down illegal cricket streams as evidence that it’s a solvable problem.

‘There’s nothing bigger in India than cricket. Hotstar deliver that content exclusively and have been very effective in stopping pirate cricket and World Cup streaming through a combination of both legislative and judicial orders,’ says Sachedina.

‘Music has yet to be given that sort of push, but that is changing. One of the reasons is because music industry organisations that represent us haven’t, until recently, made it a focus. At Saavn, we’ve been proactive in speaking to labels and helping them understand that piracy is a real issue. Not only this, but it’s an issue that, if properly addressed, would be of benefit to everyone.’

Cracking down on piracy has the ability to have transformative economic effects.

In 2014, it was estimated that 99% of all music in China was obtained illegally. Subsequent action by Chinese authorities resulted in millions of songs and a swathe of websites being taken down overnight, as well as commitment to ongoing enforcement.

Since then, China’s music market has transformed. Tencent Music, the music streaming arm of Chinese internet behemoth Tencent Group, counts 644 million monthly active users across its platforms and controls more than 70% of the market. Since its 2016 launch, the business has been spun off and floated on the New York Stock Exchange, with a $24bn market cap.

‘All we have to do is look at China, who were trendsetters with what they did. The proof was in the pudding: there is immense value in tackling piracy,’ says Sachedina.

‘We’re still missing an effective judicial and legislative protocol to address piracy, but the Indian government has been incredibly receptive. They’re getting ahead of the curve, but it will require a joint effort with the industry bodies in India. We need to find a solution that maintains neutrality – not being draconian by implementing a stringent anti-piracy regime that impedes personal freedoms or access to content but, rather, a balancing act.’

While a series of legislative responses will take time to materialise and be enforced, positive signs are being seen from the judiciary in getting on top of piracy.

‘China were trendsetters with what they did… there is immense value in tackling piracy.’

‘The Indian courts are being proactive,’ says Dalal, noting that even small procedural changes can have a marked impact on the workload of counsel.

‘Recently, the Delhi High Court passed an order so that when infringing websites have been blocked, content owners only need to go to the registrar of the Court to then block any mirrored sites. You no longer need to keep going back to court to ask after an injunction for affiliated sites.’

Clear as a Bell

Barely three years on from Jio’s data revolution, India can now count itself as one of the most attractive markets for digital streaming globally. While revenue models and legislation are yet to reach maturity, the rapid development of infrastructure and subsequent change in consumption habits are causes for optimism.

‘I think we’re only just scratching the surface in terms of music’s potential in India, as now there’s an audience and an ability to reach them very easily,’ says Basrur.

‘There is an issue with revenue: monetisation can be particularly hard, especially when you deal with independent artists like we do. But we have already seen a massive change. If we take ten years as a measure of time, we have witnessed a massive shift occur in just the last two years.’

‘At present, music in India is getting around five billion streams every month. I expect that to rise to at least ten within the next couple of years, opening more opportunities for businesses and customers,’ adds Dalal.

The pace of change that has occurred in India, combined with the only very recent entrance of major global players, means that a maturation and sophistication should be expected as the industry settles in. But in order to capture that potential, ensuring that the regulations and legislation keep pace with innovation will need to be a priority.

‘We are moving at an accelerated rate, but I’m not sure that all of our infrastructure from a legal, compliance and regulatory point of view is in order; at least in a way that’s best for the Indian user,’ says Sachedina.

‘I do think that’s going to take a year or two to get ironed out and dealt with properly, but it’s getting there. I’m very optimistic about the future of streaming and content delivery.’

In conversation: Amar Sundram, National Director – Legal and General Counsel, EY

GC: Can you tell me about your background and how you came to work in the law?

Amar Sundram (AS): I graduated in History (Honours) from Kirori Mal College, North Campus, University of Delhi. After graduating, I joined the law course in the Campus Law Centre, University of Delhi, which was a three-year course. This was one of the best law colleges in India, and as my journey progressed, history took a back seat and law became interesting. I was picked up during the campus placement and selected from 200 students as an in-house law trainee with DCM Shriram Consolidated Ltd, which was a manufacturing set-up in the small industrial city of Kota, Rajasthan.

GC: What made you want to join a company, rather than going to a law firm or becoming an independent litigator?

AS: To be transparent, it was not my preferred option, but it came by as a university placement. I decided to take a chance, to get a view of how being an in-house lawyer works, and what that organisation looked like. My initial thought was that I would stay for six months and then try something else. But the initial exposure was so good – there were a couple of high stakes litigations and I was given a chance to interact with two of the most senior lawyers in India in the Supreme Court. As my interest started developing, my inclination and desire to continue with law as an in-house counsel continued, and therefore I continued with my in-house career.

In 1997, I was elevated to the position of heading the legal department in one of the chemical plants where DCM was expanding, in another industrial city – Gujarat. This gave me an excellent opportunity to learn and interact with regulators and government officials, and get involved in inspections and understanding different components of the business, while interacting with various plant heads for different verticals. Meanwhile, I completed my post-graduate degree in law, an LLM from University of Delhi.

GC: What are the main challenges of your role currently?

AS: Heading the legal and compliance function of a large organisation like EY, with more than 17,000 employees including more than 450 partners spread across various service lines, is in itself a challenge. The ability to articulate the solution, taking care of the concerns and problems and then finding a common business-legal resolution that is acceptable to multiple stakeholders is a challenge I face almost on a daily basis. Instilling a culture of ethics, integrity and compliance by addressing the workforce in town halls across ten cities has been an interesting journey.

GC: What are the major challenges facing the consulting sector currently in India?

AS: This is not specific to EY, but for consulting organisations, like any other organisation that is product-driven, or any specific sector-driven organisation, what is happening today is there is a lot of new legislation and a lot of new regulations have come up. The economy is growing in India, there is a lot of investment and, therefore, new challenges are also being thrown open. The regulators have become very, very vigilant, and therefore the biggest challenge for any organisation that is into consultancy or that is product-driven is compliance. The old-fashioned style of working where organisations felt you can manage the work and not be compliant is history now. Today, organisations have to comply, and they have understood the ground reality that if they are not compliant it will hit their business. So in a consulting organisation, the challenge is more in terms of understanding the regulations and ensuring that we are on the right side of the law.

GC: What do you think has driven that? Why is compliance so much more important now than it was in the past?

AS: Ours is a global organisation, which has a presence across many countries, and globally people are seeing a trend in the change to law. Now law is no more a domain that is internal to a country – there are laws which are global laws, there are laws which have implications outside of one country. Legal has become a truly global function – this was not the scenario some five or ten years back. When organisations become global, the challenges become global.

GC: Can you tell me about your legal team at EY in India?

AS: When I joined EY India some seven years back, there were just two junior lawyers. Now there are 15 competent lawyers in my team looking after the entire legal function for India and Bangladesh, with added functions of compliance and secretarial.

GC: Can you talk about the journey of growing the legal team, and any major learnings you picked up along the way?

AS: The journey was not easy, as the legal department was initially seen as a cost centre. Generating confidence in the entire workforce, including the senior leadership team, of our ability to deliver and prevent litigation (and thus the expense), was indeed a journey well accomplished. Today, the team is competent to handle any problem and has been well groomed to represent the general counsel office. We work like a law firm, and any new legislation or new judgment that impacts the current business or is otherwise landmark is debated amongst the team. Knowledge is shared and each team member contributes.

GC: What’s your proudest moment or biggest achievement?

AS: The fact that the employees and the leadership across various service lines treat the entire legal team as their trusted and reliable advisers. They don’t hesitate to come to us at the first instance of a problem, even if they have committed some lapses, and to open up and discuss the issue with complete confidence and transparency – knowing full well that all their problems will have a solution from the general counsel office.

GC: What was your strategy for developing a close relationship and trust between the legal team and the wider business?

AS: The biggest step I took was to reach out to people – give them confidence, give them a decent hearing. And be available when they need me – so it is not that I am available only when I am available, but I am available when they want me to be available: taking calls, responding to their queries, meeting them, taking that express step to interact, understand the business, understand their problems, understand what they are doing and how law is embedded in their role and functionalities. How we can be helpful and how we can contribute, rather than waiting for them to come up with a problem and then giving a solution. I took the step of reaching out to the people, understanding, and asking them the question ‘how can we help you?’

That was a journey, a gradual process of transformation happened where people started believing that the legal department is fully integrated into the business. Their objectives and our objectives are common: we also want to do business, we also support them within the legal framework. And when the objectives are common, there will be a meeting of minds – and that is how people develop that trust.

GC: What have been your biggest challenges, and what did you learn from them?

AS: ‘Never give up’ is the mantra that I learnt in my career. There is no problem that does not have a solution. I have a policy for all my internal clients: please come to me with your problems; I will embrace your problem as mine and will provide you with a workable solution.

The message for young lawyers, which I give while delivering honorary guest lectures in law universities, is to read and write. A senior IT professional once asked me why people are now choosing law as a career and why lawyers are so successful. My response was that a good corporate lawyer has the ability to see the future direction and the ability to articulate his thought process, which no other professional has.

GC: What do you see as the big events or challenges on the horizon over the next year or so?

AS: The regulatory environment across the world is changing. One regulator is now interacting with another regulator. This is a digital world and the world of data. New legislation is being enacted and the thrust is compliance rather than contravention of law. Issues like insolvency, data privacy, arbitration, eradication of corruption and insider trading law compliances are going to be the main challenge that any organisation in India will be grappling with in the next three-to-five years. Organisations across all sectors will need a strong and competent in-house legal team to address these challenges. Breaches are going to be expensive, and will hit the business hard in this world of ‘media trial’.

GC: How do you think GCs and legal can have an impact in this world of ‘trial by media’? What can they do in this sphere when issues can be less tangible than a financial penalty?

AS: As you have rightly said, financial penalty is just one aspect. The media has become, especially in the Indian context, very, very sensitive and they love picking up news which excites, and which can catch the attention of the people. So reputational risk is something that is paramount to us. We do not want to be seen as an organisation which has issues, which has concerns – we want to be seen as an organisation which is compliant. We are very conscious of our reputation, we are very conscious of how people see us.

Our entire business is based on trust, and that is where the general counsel office has a big role to play – to ensure that the entire workforce, all the employees work, in tandem with the internal policies, they work in tandem with the laws, and any violations or any perceived violations are quickly resolved and people are taken to task. We are very firm in terms of enforcing our policies, we are very firm in terms of telling them: this is the applicable law, this is what the law says and what you are doing is not the correct way of doing it. The objective is to convince them.

In my organisation, people are receptive, they are compliant, because that is how the organisation. In an organisation of large repute we believe in compliance, we believe in not violating the law. That is an organisational culture and gradually everybody gets along with that policy.

GC: Would the legal team be involved if there was bad press arising from some kind of violation?

AS: Certainly, absolutely. If there is any kind of violation, any kind of internal disciplinary proceeding, the GC is always involved and always consulted and we do a very fair and transparent investigation in order to bring out the truth.

In conversation: Preeti Balwani, General Counsel, India, The Kraft Heinz Company

The decision to get into law was decided at the early age of 17. I think what excited or drove me to be a lawyer was the fact that I was always interested in pro bono work and the uplifting of society. I used theatre as a medium to communicate changes to society, I was always involved in street plays.

It was a long journey to becoming the general counsel at The Kraft Heinz Company (KHC) in India. Like most, I started out in private practice and worked as an M&A lawyer. After ten years’, I felt that I had reached my potential in terms of what I could learn in private practice and sought opportunities in-house.

In 2017 I joined KHC and one of the things that I identified with was that we are a meritocracy – we value that and I’m an example of merit in action: when I joined I was the GC for India, but today I’m also on the board of directors, earning that seat after a year. I really value that here, we invest in our people and reward those who perform.

Having a system which rewards on merit is important, because I think that for women, a glass ceiling does still exist. Especially when you get to senior management positions, in a lot of places, there are some very natural stereotypes that get perpetuated – and they’re not necessarily consciously perpetuated, it’s woven into the fabric of the DNA. It’s still an old boys club. Having said that, I think we’re making major growth into looking at this issue seriously and not mere tokenism.

On a personal level, the other thing that attracted me to them was the fact that they have really iconic brands that have stood the test of time. I’m a foodie, so working in a company like that is a natural fit. And how could it be better than working for a company that makes cheese? I love cheese!

At KHC in India, I am responsible for the legal and regulatory functions, corporate secretarial work, as well as corporate and governmental affairs. So it’s three big functions rolled into one. It requires me to be the custodian of the vanguard of the company’s ethics and compliance, along with their litigation and business risks, as well as managing their governmental affairs and making sure that – not only are we maintaining very high standards in compliance, but we are managing the company’s legal exposure.

A typical work day for me could start at seven in the morning to put out a crisis in the factory regarding labour issues, and it could end with me trying to make sure that we’ve signed a celebrity for a brand representation contract. So it can be a very different dynamic every day, with several fires to put out!

Horizons: Global trends in employment law Edition 3: Changing the tune – the age of the whistleblower?

change-the-tune

LuxLeaks, Cambridge Analytica and the Panama Papers are just a few examples of recent scandals propelled to the public’s attention by whistleblowers. Workers are increasingly speaking up against corruption, fraud, sexual harassment and harm and, in the process, preventing scandals from progressing and even saving lives. Yet some have encountered retaliation or have simply been ignored.

But this is set to change.

Piecemeal action by governments over recent years had already started to strengthen whistleblower (also known as ‘protected disclosure’) laws. However, the European Union’s agreement in April 2019 to implement comprehensive new whistleblowing legislation across its 28 member states marks a significant step change – one which will have practical workplace consequences beyond Europe.

Eu directive table

In particular, those multinationals applying a one-size-fits-all global whistleblowing policy will need to decide whether to apply the EU’s higher standards beyond Europe. Considerations will include issues such as whether to make reporting channels available to contractors and suppliers, broadly defining protected disclosures, as well as requiring investigation and the provision of feedback to disclosers within three months.

In this age of the whistleblower, employers failing to provide easy access to confidential reporting mechanisms or handling disclosures and disclosers inappropriately risk problems escalating, reputational damage and, increasingly, significant sanctions for breaching whistleblowing regulation.

Recent legislative changes to whistleblowing protections

In 2018, the EU listed ten member states with comprehensive whistleblower legislation in place (Ireland, France, Hungary, Italy, Lithuania, Malta, the Netherlands, Sweden, Slovakia and the UK), much of which has been introduced or strengthened over the previous five years (see table on p51).

Summary of the Directive

Approved in April 2019, the new EU-wide standards to whistleblowing were nearly unanimously agreed by MEPs – implementing significant new standards to be upheld and processes to be instituted. For reporting certain breaches of EU law, the directive broadly requires employers (except those in the private sector with fewer than 50 employees although exceptions apply) to:

  • Make available secure and confidential channels for reporting internally and provide information on how/when to report externally to public bodies/regulators. Internal channels may be operated by a third party.
  • Establish procedures for investigating and following up on internal reports within set timescales, including designating an individual or department to diligently perform this role.
  • Decide whether to make internal channels available not just to employees but also to others acquiring whistleblowing information in a work-related context, including the self-employed and those working for contractors, suppliers and subcontractors.
  • Protect whistleblowers against dismissal, demotion and other forms of retaliation if disclosers had reasonable grounds to believe the information was true at the time of reporting, it fell within the scope of the directive and they complied with its reporting channels.

The directive sets down principles indicating when internal, external or public disclosure is appropriate. For example, public disclosures to the media are protected if, amongst other grounds, the whistleblower has reasonable grounds to believe there is an imminent danger for the public interest or other channels have failed. In the event of retaliation, member states must provide effective sanctions, including interim relief, and whistleblowers are immune from legal proceedings in certain circumstances. No waiver of rights and remedies in the directive are permitted.

Other countries, including non-EU states, have announced new whistleblowing legislation or are in the process of implementing change. For example, Switzerland, Poland, Slovakia, Norway, Qatar, the United Arab Emirates and Australia are all strengthening existing regulation or seeking to introduce new rules on protected disclosures by some sector-specific employees or more broadly. In Asia, Japan’s Consumer Affairs Agency is considering amendments that would see the effectiveness of Japan’s current whistleblower protection laws improve, as well as increase in scope. The changes are expected to go through the legislature in late 2019. Hong Kong has seen increased calls for general whistleblowing legislation following several corporate scandals, and it is only a matter of time before the government responds.

The United States has a long-standing, complex system of whistleblower legislation that includes federal statutes as well as certain state law regimes. Recently, there has been an increase in whistleblowing activity which, is likely to continue. The US Securities and Exchange Commission (SEC) reported that it awarded more dollars to whistleblowers in 2018 than in all prior years combined. The SEC also has a long-standing policy challenging confidentiality provisions in employee agreements that have the potential to chill whistleblowing activity – a practice that has impacted the drafting of employee-related agreements even for companies not subject to SEC oversight. In a recent development, the US Supreme Court unanimously extended the time for bringing claims in certain cases under the False Claims Act.

The EU Whistleblowing Directive

In April 2019, the EU Parliament agreed to a new directive to protect workplace whistleblowers, revealing breaches of EU law in a wide range of areas including public procurement, financial services, product safety, and consumer and data protection. The law must be approved by EU ministers, after which member states will have two years to make their national rules compliant.

EU states with limited whistleblowing protections currently, such as Germany, Spain and Austria, will be required to introduce wholesale change by 2021. Many others, including Ireland (regarded as having comprehensive rules already in place), will also have to act. For example, widening the scope of protection to volunteers, suppliers and contractors, and introducing a requirement on employers to investigate and provide follow-up reports to disclosers within set time scales.

Practical implications – beyond Europe

Workplace whistleblowers play a significant role in uncovering wrongdoing and alerting employers. Despite this, managers can be wary of whistleblowing channels, fearing malicious reporting.

Diane Gilhooley’s Top TipsDiane Gilhooley

  1. Does your whistleblowing policy provide accessible and confidential reporting channels that are highly visible and understandable?
  2. Will your policy adhere to the new EU standards globally, or will it reflect local law?
  3. Will it be extended to third parties such as those working for suppliers?
  4. Will financial incentives be offered to whistleblowers, and how is anonymous reporting handled?
  5. Check whether the policy, and any proposed changes, comply with data protection, works council consultation and other legal requirements.
  6. Do you have systems for the diligent and timely investigation of reports and for responding to disclosers?
  7. How are disclosers protected against all forms of retaliation?
  8. Are managers trained in dealing with reports and supporting disclosers?
  9. Is whistleblowing actively encouraged – do workers believe that they can and should disclose their concerns, and will be supported to do so?
  10. How transparent is your whistleblowing policy – where possible, are outcomes shared with workers?

However, these concerns should not cloud the case for instituting a robust whistleblowing system and embedding a culture of speaking up in the organisation’s DNA. Without this, the fear of suffering retaliation will have a chilling effect on whistleblowers, depriving employers of the opportunity to investigate and address issues away from the glare of publicity and the attention of both government bodies and the courts. A 2017 EU survey found that 85% of respondents would rarely report wrongdoing, fearing negative repercussions.

The changing legal landscape, spearheaded by the EU Directive, requires employers to review existing whistleblowing procedures for compliance. At the same time, employers should take this opportunity to assess their own whistleblowing culture. Like with GDPR, which forced businesses to take an honest look at their data handling and protection policies, this latest EU legislation will prompt many to review key elements of their whistleblowing systems – including leadership, commitment and accountability.

After all, good governance should encourage workers to speak up internally – for the sake of the company’s health, longevity and financial wellbeing.

Firm Focus: Royzz & Co

abstract-royzz

GC: What differentiates Royzz & Co from its competitors?

Mahua Roy Chowdhury (MRC): Our firm represents the next generation of technology-oriented law firms, wherein our lawyers are either engineers or scientists. In view of this, our team goes beyond the books and is able to provide advice that is in line with the rapid pace of change in technology.

We have designed and built our own portfolio management and tracking software based on the amalgamation of our technical knowledge and wide industry experience. We provide use of these proprietary systems as a value-added service to our clients.

GC: Which practice areas do you see growing over the next 12 months? What is driving these changes?

MRC: The market dynamics have changed with the advent of technology. Disputes related to ownership of technology, violation of digital licences and infringements in cyberspace are on the rise. We are seeing an array of new legal issues arising that were not foreseen in the past. We are also anticipating a rise in infrastructure-related transactions.

Being at the forefront of innovation, we are helping institutes and scientists to monetise their innovation by introducing another vertical to our practice area, which is the IP valuation and monetisation service.

GC: What is the main change you’ve made in the firm that will benefit clients?

MRC: We have expanded our practice areas to provide a full spectrum of legal services to our clients. We have inducted partners and associates in practice areas such as general corporate, India entry, tax, real estate and litigation.

We have opened offices in Delhi and a second office in Mumbai with complete litigation support, too.

In addition, we have changed our process of billing and now use either lump-sum payments or commit not to exceed fees calculated on the basis of our billable hours as a norm. The exception being only in long-haul contentious disputes, wherein we rely on billable hours. This assists our clients to budget and allocate resources accordingly.

GC: How is technology changing the way that you interact with your clients and the services you can provide them?

MRC: Since inception, our firm has been a technology-oriented law firm. We are striving towards becoming a paperless office, too.

We provide web-based access to our clients to review their portfolio and receive additional notifications for deadlines. We also subscribe to several software solutions that assist us in effectively managing our client database, deadline tracking and monitoring the various portfolios.

GC: Can you provide a practical example of how you have helped a client add value to their business?

MRC: Technology being our forte, we often cross-refer our clients and their products. We also update our clients and introduce them to the latest technology, and advise them on integrating the same to augment their reach or improve their products and services.

GC: Are clients looking for stability and strategic direction from their law firms, as opposed to purely legal counsel?

MRC: The role of law firms has gone through a metamorphosis. Clients are asking questions that are no longer limited to the legal aspect, but instead have widened to include business decisions as well. Law firms have to don the legal as well as the business hat to provide the kind of advice that clients expect from us.

GC: What is the firm’s primary focus over the next three years?

MRC: In the next three years, we intend to focus and solidify our position in the new practice areas introduced. We are focusing on empowering our team to become holistic lawyers who can provide out-of-the-box advice to complex situations.

Reaping what you sow

reaping-startup

2018 was a good year for Indian entrepreneurs. The world’s third-largest start-up ecosystem saw its base expand by 12-15% and investor funding grow by 108% year-on-year, as well as a rise in late-stage funding – sufficient to give a leg-up to unicorn status for eight companies, according to a 2018 report by NASSCOM and Zinnov Management Consulting, Indian Tech Start-Up Ecosystem: Approaching Escape Velocity.

But just a few years ago, things weren’t quite so rosy. Despite the dizzying success of e-commerce wunderkind Flipkart (sold last year to Walmart for USD$16bn) and its ilk, investment plummeted from $1427m to $583m between Q1 and Q2 2016 (according to CB Insights, October 2016) and businesses started to go under.

‘Investors were investing like anything. The majority of the time it was e-commerce and consumer services, and everyone was putting in money. The field became saturated, start-ups were giving big discounts to gain customers. And that model doesn’t work, because you are not creating customer loyalty,’ says Saugat Dutta, project manager at EY heading the Startup Himachal PMU.

‘The success parameter of a start-up was judged by how much investment it had secured, so it was a case of: “That start-up is very successful.” “Why?” “Because they secured millions of dollars in “investment”. Now, when I read a start-up story, the story is “Who’s that start-up which generated this much revenue within these many months?” – not the amount of the investment they raised.’

‘With any kind of herd mentality, you often will see a lot of people putting in money speculatively,’ adds Dibyojyoti Mainak, consultant GC of Mobile Premier League, a mobile gaming app start-up.

‘You started seeing cases where investments were made that were often valuing companies at far more than what they should have been valued at, even investing in companies without really seeing a business behind it. It became less about the product and more about a certain template of success within the market. So, if one content company has raised money, then you would expect every other content company to also raise money,’ he explains.

But rather than complete collapse, what followed was a process of maturation – building on established tech talent within the country, but with a renewed focus for strategy, sustainability and a global business plan to support those eye-catching ideas.

Laying the groundwork

Significantly, the government’s endorsement of the sector has mushroomed, evidenced by the creation of Startup India in January 2016. The flagship initiative was established to encourage start-ups that meet its criteria (and register) with benefits such as financial help with patent filing and fast-tracked examination, self-certification under certain labour and employment laws, and an income tax exemption for three years. In addition, Startup India has formed a 10,000 crore fund of funds to make downstream investments in venture capital and investment vehicles that target start-ups, promoted the creation of incubation centres and labs to foster both innovation and R&D in education and industry, as well as relaxed public procurement norms which previously excluded start-ups.

‘India has been an agrarian economy for decades. The new government [formed by Prime Minister Narendra Modi in 2014] wanted to bring about a shift to a knowledge-based economy. We have been exporting engineers and doctors abroad, so instead the goal was to see if we could use the skills and knowledge base here in India to achieve economic prosperity,’ explains Dutta, who works with state governments on initiatives to support and develop start-up ecosystems.

In order to drive a culture of nurturing the innovation ecosystem to the grassroots level, central government devised a framework to rank states on their efforts to support innovation along several verticals, intended to create competition and encourage each state to take ownership of its start-up environment.

The central government’s push for ‘Digital India’ (which promotes the use of innovative technology in government) and ‘Make in India’ has led to some cross-pollination with state government initiatives. For example, the government of Andhra Pradesh, has started to put all land records on a secure, blockchain-based platform, and is also using drone-based solutions for state security and checking municipal infrastructural compliance. In addition, it utilises Internet of Things solutions for inspecting the cleanliness of government-supported school toilets. Such initiatives have begun to create opportunities for start-ups to cater to technology requirements, facilitated by relaxed public procurement rules allowing state governments to order directly from technology-focused start-ups. The companies gain user validation and also secure a state government contract, boosting their credibility with private sector customers.

And access to innovation is expanding beyond the usual hubs. The city of Bangalore is synonymous with tech-based innovation – it is home to 25% of India’s tech start-ups, with Delhi and the National Capital Region (NCR), and Mumbai housing 21% and 14% respectively, according to the NASSCOM/Zinnov report. But the same report notes that an increasing presence of tech incubators, tech parks and affordable work spaces is allowing tech start-up hubs to flourish in cities such as Hyderabad, Chennai, Pune and Kolkata, with additional growth in tier two cities such as Jaipur and Chandigarh.

Tech parks and affordable work spaces is allowing tech start-up hubs to flourish in cities.

But, success has not been unqualified, according to some.

‘For you to be a start-up, you needed to get a certification of sorts from, inter alia, one of the recognised tech institutes in the country, or have a registered patent in your name already,’ says Mainak.

‘That essentially cuts out 90% of everybody in India, because we are not a very patent-savvy nation, not to mention [the fact that] the patent regime in India is quite restrictive. You can’t expect a 23-year-old or a 25-year-old who is still in college, mostly on parental money, to have the financial wherewithal, or even the knowledge, to do something like register – it’s a very complicated process. That was a specific problem with the start-up definition – but that’s something the government’s already worked on solving. New notifications brought in in February 2019 relaxed many of these rules, and now require, among others, just a write-up justifying how you are innovative/will create jobs etc,’ he says.

‘Secondly, the Indian bureaucracy is a behemoth which answers to multiple interests/powers. It is not centralised enough for the central government to simply push policy and expect that all departments will follow. I’ll give you one classic example: the government has said that labour and employment compliances are cumbersome, which they are. So they said, “Ok, everybody until about three or five years in, you can self-certify.” Very good. Except then, they brought in a new tax law. Tax is covered by one department and employment is covered by a different department, and what that means is that taxation doesn’t follow that logic, so overall, the number of compliances you have to do has not reduced sizeably. If one goes down, another comes up – it’s a little bit like fighting like a hydra.’

Clearing the way

To exist in this space means grappling with a very particular set of challenges.

At the intersection between India as a jurisdiction and start-ups as an ecosystem is the issue of safeguarding ideas: in India, the process for obtaining patents has been historically sluggish, while time is of the essence for a burgeoning start-up economy working to reach its full potential. Recognising this, Startup India has introduced expedited patent review and rebates on filing fees.

‘India’s IP system has to catch up, people are not getting patents granted for five years in some instances. They file and wait. And, in the mean time, the technology loses its edge. So still, we are shaky, we cannot hope to compete in the international market that way,’ says Dutta.

‘The very restrictive licensing and the restrictive patent and IP regime that we have in India makes it tougher for you to protect your brand. And that’s the first challenge I see: brand protection. Because most start-ups don’t take that very seriously and this is why everybody has a copycat problem. Essentially, there’s somebody else who’s trying to do the exact same thing and often even copying your name,’ adds Mainak.

‘The gaming sector, where I am now involved, is very litigation prone. And it’s not just litigation, it’s prone to action from various different government departments who don’t necessarily understand the business. There’s a lot of confusion regarding whether this is entertainment or whether this is sports, and how we want to see it. Those kind of regulatory challenges are there for many sectors.’

Despite much regulatory relaxation for start-ups, penalties for non-compliance in some areas can be prodigious. Nevertheless, labour and employment, Goods and Service Tax, Shops and Establishments Act and Registrar of Companies compliance, as well regulatory requirements to combat sexual harassment, can be areas that those at the most nascent stages might be tempted to neglect.

‘Contrary to how the situation was about 15 or 20 years ago in India, when it was easy for somebody to miss out on certain compliances and still the law doesn’t catch up with you, today it has become extremely stringent. The law will catch up – if not tomorrow, definitely three years down the line. The fallout of not doing compliance is way higher than the money that you spend getting compliance done,’ says Janhvi Pradhan-Deshmukh, lead legal counsel at Startup Box, a firm that provides legal, consultancy and secretarial support to start-ups.

‘For bootstrapped start-ups, it’s a little difficult to convince them of certain things. With certain innovative business models, the law is not exactly made for them and, as such, they think that it’s ok to not do certain compliances because they don’t fall exactly under the ambit of the law. But in a start-up, time is more important than money because the start-up world is so dynamic – it changes so frequently, so fast – that to catch the trend, to catch the market is very important. You can’t be wasting time on answering legal notices and replying to queries.’

Running the farm

In recent years, India has experienced a cultural shift – doing away with past attitudes towards entrepreneurialism, and rethinking the concept of failure.

‘When someone wanted to start his or her own business you were looked down upon. If you had not secured good marks and were not academically qualified, or had not got a good job, that’s when you were starting something of your own,’ says Dutta.

‘But now, having a start-up – even having a failed start-up – has started to become a badge of honour.’

This has attracted not just young and ambitious minds, but also experienced executives into the field – and start-up adviser Pradhan-Deshmukh has found that her role is to handle not only legal issues, but to understand the psyche of all types of co-founders.

Neglecting the small print now can cause future headaches, or even financial hits.

‘The young generation, they are fresh out of university and have an amazing bunch of ideas. Unfortunately they are a little blindsided by the Flipkarts of the world and they cling to that: “Oh, I’m going to become a billionaire in a short period of time when I sell off the shares in my company, and I will then become a serial entrepreneur and I’ll use that money to invest somewhere else.” It doesn’t work like that. When you come to me with that kind of idea, you have already made up your mind to sell your own baby before it’s actually born,’ she says.

‘But there’s another set of co-founders who have worked in huge corporates at high levels and then they decide, “Ok, I don’t want to work for someone else anymore.” These are the people who are mature. They understand the importance of compliance and legal, they understand the importance of having the right professionals on board – having chartered accountants, a company secretary, a lawyer. Unfortunately, they are extremely fixated on certain things – they sat in senior positions in their companies and they think that they can treat the new business in the same way, or they can tell professionals what to do and what not to do. But again, it doesn’t work like that because the start-up world is extremely different to a company which has been in the market for a hundred years.’

Home-growing innovation

Despite the burgeoning popularity of entrepreneurialism at both ends of the career spectrum, Dutta believes there is more work to be done to fully embed a culture of innovation, particularly among schools and the academic community, where the teachers themselves must be trained to develop a more innovation-friendly mindset.

‘The government of India has started funding to create small tinkering spaces called Atal Tinkering Labs (ATLs) in schools. So the infrastructure is getting there, but who will actually give the soft learning part, the teaching part? That’s missing. The hardware is sitting under lock and key because no one is actually there. In the colleges, also, the curriculum needs to be revised and the professors need to lead from the front in being innovative and entrepreneurial in the endeavours. We will soon have bullet trains, but our curriculum is still stuck at steam engines!’

Incubators, accelerators and innovation spaces are popping up across the country, but although the tech scene is flourishing with an abundance of talent, some believe that a world-leading innovation marketplace is a little way off.

‘Many Indian start-ups are essentially copycats of foreign start-ups. These are not home-grown basic ideas, they are essentially very good copies of what is already listed in the market,’ says Mainak.

‘We are aiming to be on par with Silicon Valley or, now, China. China is now a very serious contender to become a global start-up giant. Everyone is now heading to China because of a lot of unique innovations – they used to replicate, now they are innovating. India is still stuck at the replication stage,’ Dutta adds.

‘Things are coming, but I wish the growth trajectory would be steeper, because I am amazed by how China is doing – they are first pushing money into R&D and now it has started bearing fruits. India needs to do that; India is not pushing money into R&D. Mostly, we are trying to replicate and customise ideas to our socio-economic contexts. I don’t think it’s a bad thing because, of course, it’s generating money and employment, and is innovative at a basic level. But to have an edge over other countries, you need to pursue radical innovations and aspire to be inventive.’

A lawyer in the mix

For most embryonic companies, absorbed by passion for a new idea and the pitfalls of establishing a company, hiring in-house legal support has not been the first priority. But Mainak advocates greater diversity on core teams – including lawyers.

‘In India, the legal system is extremely pyramidical. We have a phenomenon called “grand lawyering”, where essentially there are a very, very small group of senior advocates who corner most of the influence. You will often not have access to these guys when you are a very young company and you can’t afford their rates, which then means that established clients will always have an advantage going into any kind of litigation. This is why it is important for most start-ups in India to ensure that they never get into litigation.’

However, he adds: ‘Most still wait till their first run-in with the legal system or bad/unfair contracts – in other words, whenever the first “crisis” hits.’

In a fast-growing company, investment in company culture and good policymaking often falls by the wayside, and a toxic environment can emerge, incubating issues that further iterations of the organisation will have to face. And neglecting the detail now can cause future headaches, or even financial hits.

‘When you try to raise your third round of funding, or later on when you are listing and you are trying to raise a huge amount of funding and they are trying to do a due diligence assessment, a lot of these issues come to the fore. At this point, it’s a huge pain trying to solve all of these problems – maybe four years down the line the company realises that it hasn’t signed a non-disclosure agreement, or a pensions agreement, or even employment agreements, in some cases. That is when they would bring in somebody legal,’ says Mainak.

‘It’s not the best strategy, particularly with a system that is so regulation-heavy (India remains one of the most regulated economies in the world), so you would do well to have a legal mind right at your board stage, right when you are trying to strategise. Lawyers tend to bring logic and structure, and are able to play devil’s advocate.’

For start-ups rushing to market, or scaling fast on a shoestring budget, it can be tempting to assume that a lawyer will do nothing more than hamstring a fledgling business. But, when the realities of compliance, process, litigation, contract negotiation and management, brand protection and strategy development converge, there is a fertile world of opportunity for advisers to bring a critical eye to proceedings, and weed out potential problems early on.

In conversation: Nitin Mittal, market head of legal, compliance and company Secretary, Signify

GC: Can you tell me a little bit about your background and how you came to be working in the law and working in-house?

Nitin Mittal (NM): I’m a qualified law graduate, a corporate secretary and also have a degree in finance. I believe in continuous education and, to that end, I recently also completed a Masters degree in business law from National Law School Bangalore, India’s premier university.

I started my career with a corporate, not a law firm, in corporate law, and the responsibilities on starting that job were multiple – not only law, but also finance, administration, real estate. But, gradually my passion and interest attracted me to the core area of law and I wanted to give my full attention to it because it clearly was my calling and passion.

For the last 13 years, I have been heading the legal function for companies that I have worked for. I am currently working with Phillips Lighting – for the last three years – which has now changed to Signify and, before that, I was with a German multinational called OSRAM for around ten years. Being an in-house lawyer and having worked at companies with global presence, getting exposure to different functions and people with different cultures within different business contexts has really shaped me as an in-house lawyer, and given me a holistic view of complex business issues, and how the external and internal environment changes. So that is how I have grown as a lawyer within the last 16 to 17 years of my career.

GC: What was it that made you want to work for a corporation as opposed to a law firm when you were starting out in your career?

NM: Apart from being a law graduate, my interests were also to leverage my degree as a corporate secretary – and if you want to leverage that degree then you need to work in a corporate. I was not so inclined to work on the litigation side in a law firm, as I come from a business family background. Hence, I wanted to work close to where the business is, and that is why I think I got attracted to the corporate field more than the law firm field.

GC: You’ve obviously worked in the lighting sector for quite a long time. What are the major trends that you’re navigating in that field in India?

NM: The lighting industry has witnessed a major transformation towards LED lighting over the past couple of years, across the globe, since 2014. The ratio of LEDification (as we call it) from traditional lights to LED continues to increase, enabled by several government initiatives, because the government in India is also promoting LED usage to enhance energy efficiency. But this ultimately led to revenue stagnation because the price point was going down drastically. As a result, the LED lighting industry saw the emergence of several low-cost competitors that offered low-cost LED products with no differentiation, which started bringing about even further price pressure – so even though the volume is increasing, the price is decreasing and, overall, the stress on margin is high. This trend peaked in 2018.

The challenge for the industry is to find new areas of growth beyond simple commercial lighting. For example, we have come up with a new innovation called LiFi – light fidelity – which gives you a stable and fast broadband data connection through light waves, as a powerful substitute for WiFi.

Then of course there is applying light to horticulture – how do you use light to drive productivity in horticulture, in plants, in vegetables, in chickens and livestock? How do you bring highly optimised, low-cost connected solutions to increase the penetration of lighting further?

The industry is looking at applying new trends that you see in business models, like lighting as a service, not as a product but as a service, and value-based pricing, with use of artificial intelligence and high automation.

From a general counsel perspective, these will lead to new legal scenarios – contracts becoming more complex, long term, PPP, and more digital and security laws, including specific regulations. You will find the need to have a deeper view of privacy because you need to use the data of customers for connected lighting, and you may need to monetise data. I think with this fast growth and transformation in the lighting industry, general counsels need to be up to date on new technologies, especially on the digital side – in different ways lighting is now more than illumination. We have to be fast thinkers; we have to come up with global solutions to problems that we never faced before. We always have new problems before us to solve. For this, we need to have out-of-the-box thinking, new solutions.

GC: As regards your role at Signify, what are the particular challenges that you’re dealing with at the moment?

NM: The main challenge in my role is to manage multiple issues in legal compliance and governance. We have a very lean team: including me, there are three people and we have to manage a business of more than €500 million. India is the fourth largest market for Signify worldwide. We tend to seek out the complex stuff but there are also minor things at any given point of time. I could be handling multiple regulators, whether there are labour laws, technology laws, competition law, or a complex negotiation, or litigation – civil or criminal – and, of course, compliance. With a small, lean team, I think you have to handle so many things at any point of time plus being updated with a lot of things that are happening in corporate laws, technology, in digital laws.

‘It is my firm belief that technology will provide efficiency and also effectiveness to the GC role and for business.’

I think this is the main challenge: how do you gear up to do things that add value? You have to, as a general counsel, recognise how you reduce things which are not productive, which are not adding value to the legal function, to the organisation, and do things which matter the most, which are necessary for the organisation because of the changing industry. What Marcus Aurelius wrote in his book, Meditations – one should prompt oneself ‘Is this, or is it now, something necessary?’ – is very apt for us.

I see numerous situations where law is very equivocal, or core judgments are ultimately in a state of flux. Business demands are dynamic and advice is required to consider all these aspects. The spirit and the intent of the law need to adhered be at all times. So I think managing time qualitatively and tactfully is imperative.

GC: How does your team sit within the wider Signify legal team globally?

NM: India is part of growth markets within Signify. I am the leader of the team, but I also do a lot of things which are direct. We need leaders who are actually very hands on, do direct negotiations with customers, do property and M&A deals directly as well. We have a strong focus on integrity and compliance. My other two team members work on contracts, on business advisory, on compliance, on governance, on various other aspects of business – I think everybody really lives life to the full as part of a global team.

We are fully integrated with the worldwide legal team because globally the legal team is very close knit. They interact often and you can share any problems with them and you can also share knowledge with them. Knowledge sharing is very much a part of the culture in the legal function, and leveraging each other’s advantages and sense is also another key attribute of the function. Last year, I did a complex project in Morocco from India, and led that contract from the legal side, so I think geography is not a limitation right now. A legal team can be situated anywhere, and they can do things for other countries as well.

GC: You have digitised many of your legal and business tasks. Can you talk about that process of digitisation and any key learnings that arose?

NM: It is my firm belief that technology will provide efficiency and also effectiveness to the GC role and for business. We have a contract management tool to ensure that we can have sales and purchasing contracts stored digitally. People can retrieve contracts and it can give alerts when contracts need to be reviewed. We are currently reviewing this to make it more all-encompassing.

Secondly, we have a very big initiative on managing compliance of various laws. India is a complex country with more than 25 states, and each of these states has their own laws. We as a company have two manufacturing locations, multiple offices, and around 200 laws under which we would be governed. How as a company do you ensure that you’re complying with all these laws? So through technology we mapped all these laws through different functions within the company, and all these individuals now get alerts: this is a law that you have to comply with, please upload evidence, please ensure that you are complying. This is monitored through that digital tool, which we give to an external party.

On governance, we also digitised our board meetings so we don’t do them through paper, everything is done digitally. That enables a lot of efficiency at the board meetings. This is also good for sustainability and the environment.

We are also looking at some other initiatives, especially when we do projects – how do we manage projects happening across the country, where we use contractors?

I think the mindset is that technology is there to stay, whether it’s analytics, whether it is blockchain, whether it is artificial intelligence. But the question is how do you use it successfully in a cost-effective manner? And these new technology initiatives also pose challenges, because they should be understood by all the participants and the rationale should be justified, otherwise it will not work. You have to have a buy-in from everybody – if you roll out and people don’t fully understand it, or fully understand the benefit and simplicity that it brings, it will not work in the long term. It is very important that everybody is on the same page when you are rolling out technology initiatives in the company.

GC: Are those technology initiatives used elsewhere in the global Signify legal team, or is that something that you’ve been spearheading from India?

NM: On governance, for example doing board meetings without paper, is very India-specific. Compliance with law, which was a big project that was only India-specific – nowhere in the world has a software which monitors compliance with all applicable laws.

GC: Looking to the future, can you tell me about what you see as the big events or the big challenges on the horizon over the next year that will impact on your team and how you’ll be supporting the business?

NM: I think the biggest challenge I see for Signify is managing the transformation that the lighting industry is facing, shifting from conventional lighting to LED, and now from LED to connected lighting. How will we gear up to offer an unmatched value proposition to the customer and diversify our product and service portfolio to differentiate us as a leader in the industry?

As a legal function in the future, over the next one-to-two years, I think we need to be more agile, more focused on where are we adding value for the organisation and where we need to concentrate more. I think these are the two or three things we really need to get up to speed to as a legal function if we want to support the company in its transformation going forward.

Another project we are doing is basically concentrating on things that we can stop doing, and focus on things that are adding value. I think those things are really important in the future because of limited resources, and focusing more on the changing portfolio of the company.