As corporate leaders, in-house counsel are faced with the challenge of determining which new technologies can bring the biggest impact to their operations. As we hear from in-house lawyers and others who have contributed to this survey, AI and other forms of technology can enhance in-house legal departments in many ways: due diligence review, first-draft contract preparation, contract management, legal operation analysis, litigation analysis, legal research and much more. AI can create efficiencies in previously labour-intensive legal processes, and therefore provide counsel with the luxury of time for problem solving and applying legal judgement and analysis.
But the pace with which technologies are developed necessitates a complicated analysis of return on investment, and whatever path is chosen is always done so with risk.
These new processes will certainly influence change within in-house departments and law firms alike. Focusing on where time is best spent and developing a strong base objective is only the tip of the iceberg as these developments continue. Going forward, the legal leaders in organisations will be constantly tasked with seeking technologies that best fit their unique business needs and objectives.
The key for decision makers will be to strategically choose and implement systems and processes that unlock the true potential of their teams, and point the way to the future of their organisations. It will require a change of mindset.
As a strategic business partner to in-house counsel and our members, WSG makes technology and innovation a cornerstone of its core service objectives. With immediate access to distinguished professionals and the real-time sharing of leading-edge information, we support firms and clients in their ability to capitalise on business objectives.
As customers, professionals in and around the legal profession – such as those leaders featured in these pages – will be arbiters of the success, or otherwise, of new tools, applications and services. Professionals such as these are at the helm of this potentially unbounded – yet risky – integration as machines and humans share everyday challenges.
WSG congratulates those who participated in this report, and thanks them for their keen analysis of new technologies – and the future of the industry.
I would say that at Bombardier Transportation Group, we’re not using technology in the way we could be and should be using it – I would self-critically say that we’re in the bottom third if I look around – but we have taken the decision, as the leadership team in the legal community, to tackle it.
Global application
I see two challenges of employing technology in an in-house legal context. One is budget and the second is that we need software applications that work around the globe. It doesn’t help us if we find the perfect solution for the legal team in Germany – we need to find the global application that the legal team can use in the UK, in France, in Sweden, in Thailand, in the US, in Australia, in South Africa, in India – you name it. It needs to be a software that is so generic that it can be universally used, possibly also in different language settings, because despite being a global firm where English is the company’s language, we still do have local languages used in contracts.
Be brave: think long term
Budget, of course, is always an issue because you need to have a convincing business case. You need to go to the CFO and say, ‘I need the budget of X, I will invest in legal tech applications, and the return on the investment is Z, and Z is higher than X.’ But how do you make that case? I would not like a conversation, which I’m concerned some of my colleagues have had, where the CFO says, ‘Sure, I will give you the budget of X, but then please sign here that you will, in return, reduce the head count in your legal team by 20 or 30%.’ It doesn’t work like that.
I think the return on the investment in legal tech and software application is mid term and long term, it’s not short term. It’s not: you buy this software or this contract generator, or this chat bot and then Peter and Paul can take a hike. It’s not that simple, and if that’s the equation, then the equation will fail and in-house legal teams will not be successful in convincing their CFOs, because they will be shooting themselves in the foot. In the long run, they may have a lower need to hire new in-house lawyers. Even in the mid term I would say that’s doable, but not in the short term. You need to be brave to make the investment, because it’s difficult to predict the yield of return from the investment for the legal team.
Window-shopping for tools… and best practice
I see the benefits of legal tech software and legal tech applications not as a means to cut down on headcounts in in-house legal teams, but as a means for in-house lawyers to be relieved of wasting their time on administrative, repetitive, non-value-add work, so they have more time to spend on brain work where, luckily, software is not yet better than the human brain or the legal mind. I really see it as an enabler to focus more on value-added legal work to support bringing the business forward, so I think we are doing our own in-house lawyer profession good if we find ways to manage our time and our energy better. I’m coming from the perspective of increasing the efficiency, effectiveness and impact of in-house lawyers, rather than just looking for a cost-cutting measure.
Recently, a German law firm showed me a smart contract generator tool. The software asks you questions, asks you to provide information and data and then after 50 questions, you have a fully fledged procurement contract. It’s such an easy approach because a company that develops tech software for lay people came up with this idea and they just transferred this approach, a way of guiding a lay person through legally relevant stuff to create the output, which then is a contract. I see various applications for that, for simple contracts that are really standardised, like non-disclosure agreements, a simple lease agreement, a simple purchase agreement, or a simple labour contract. It can be used for any contract that a company uses on a repetitive basis. So it could be for one company’s licensing agreement, it could be for another company purchasing raw materials, it could be for another company purchasing professional services. Whatever the contract, on a repetitive basis, from Monday through Friday, it can be easily standardised and then created by clicking the mouse, rather than typing letters and numbers for hours, creating and drafting a contract.
85% of the jobs that people will have in 2030 don’t exist today – which is quite frightening.
Another area is copying what service providers have created for end users. For example, one telecommunications company in Germany created an application that you can use if you’re suffering from problems in your WiFi at home. Rather than calling a service line and waiting for 30 minutes hearing lousy music, the app connects to your WiFi router and does some things in the background and tests the connection without you seeing it. If the app (that you can use on your smartphone) detects a problem, it guides you through solving the problem. You don’t have to waste your time on a service line, you’re not wasting money on that call, and you get a quick solution. Something like that could also be used for standard legal questions in a big company that the business asks again and again and again. You just feed the software with information that only a lawyer can give, the software works by itself, the business is supported and they don’t have to phone up the lawyer.
The magic pill that I would like to find, and then eat and swallow, is a software application that we feed with the terms and conditions of our contracts. Based on our project execution experience, the software tells me which are the hot clauses and the cold clauses and, on the hot clauses, what different clauses we have used and how we can improve those hot clauses by learning from our own contracts around the globe. I think we can greatly improve knowledge management when it comes to our own contract execution around the globe.
2030 vision
I was reading the other day that, according to one global consulting firm, 85% of the jobs that people will have in 2030 don’t exist today – which is quite frightening, because it means that only 15% of today’s jobs will survive to 2030. But I would not say that 85% of what I’m doing with my legal team will no longer be done by us in 2030; I see different angles.
There’s one angle where I have the private citizen in mind, and yes I think there will be a huge disruption of how people like you and I, in our private lives, use legal services. I think if you look at the available tools already now, there will be less and less need to engage a lawyer to help you resolve your legal questions and legal disputes.
For companies, by 2030, if they are smart, they will have smaller legal teams but still continue to insource legal services, so they will use less and less external legal advice. I would say that smart in-house legal teams will have managed to develop in-house legal expertise and knowledge in areas where they are no longer dependent on external lawyers, and they can only do that because they are no longer wasting their time and energy on low-skilled, legal administration work. I think it will help the smart in-house legal teams to improve legal quality in areas where they are currently dependent on external experts, so I think it will be tight for external lawyers rather than for in-house lawyers, because there will simply be a decrease in engaging external lawyers.
But not for the real global law firms who make a fortune from global transactions where you need so much more brains and hands than a mid-size law firm can possibly get together. For mid-size law firms, it will be tough moving forward into the future, and you see it already – there’s a big trend of consolidation in mid-sized law firms. I would say that the landscape of law firms will look very different in 2030.
It was acceptable in the 80s
We are quite a conservative profession, at least in Germany, and we are under immense pressure to stop conserving the way we work rather than opening ourselves up to new ways of working. The days where a partner or an associate in a law firm can shift all technical stuff – word processing, Excel, PowerPoint – to an administrator are over with and, sooner or later, there will not be a person who does all that for you and you charge it to your client. I think we all need to step up our technical skills and internet skills and software skills, because our way of working as lawyers, and in-house lawyers, is pretty much the same as in the 1980s –and I don’t think that that’s sustainable.
The proliferation of blockchain technology has forced nearly every sector to re-examine traditional ways of doing business. Nowhere is the potential more apparent, or the sector more traditional, than in the negotiation, creation and execution of contracts. If the blockchain evangelists are to be believed, the manner in which parties’ contract will be changing drastically in the not-too-distant future. But while a number of high-profile success stories illustrate the transformation potential of the technology, it’s clear that there is still a way to go.
Blockchain understood
To understand blockchain technology and the potential value that it brings to business, think of how an ordinary business transaction works: there is an agreement and exchange of goods or services between parties. Each party keeps their own ledger, which records the transaction. But because the ledgers are held independently, there is scope for discrepancy between them – be it through error, disagreement or fraud. Traditionally, this was mitigated by introducing a third party to the transaction – usually a bank. But reliance on a third party introduces cost and inefficiencies that need not be there if there was a way to create and maintain a singular, shared ledger – one that is equal parts transparent and secure.
Enter blockchain
A blockchain is a series of mathematical structures, inside which individual transactions are recorded. The record of each transaction – each ‘block’ – is mathematically contingent on the block that came before it. The transaction becomes a permanent part of the history of the blockchain and, in that way, it cannot be tampered with: once it is added to the blockchain, all subsequent transactions are recorded in relation to that block and all of the blocks that came before it. Following each transaction, the updated blockchain is distributed to each participant. In this way, blockchain becomes a decentralised ledger that is impossible to tamper with effectively: any attempt to change a record in the blockchain will put it at odds with the version held by every other participant in the blockchain, as well as all of the subsequent transactions that have been recorded.
Put simply, blockchain technology allows for a distributed, decentralised and secure ledger that eliminates the need for third parties, while providing a level of validity to participants that would otherwise have been impossible. It is this technology that has made cryptocurrency like Bitcoin a viable endeavour. But the applications of blockchain are far more varied.
Smart contracts
Smart contracts are one such innovation made possible by blockchain technology – though as a concept, smart contracts have existed since the early 90s. The idea is that instead of a paper contract – one that amounts to the words on a page and the interpretation that third parties give them – one could record a contract in the form of computer code. The code not only provides for the terms of the agreement, but the execution of it as well. When the obligations of one party are satisfied, the platform behind the contract will automatically release the benefit owed by the other party.
The key to smart contracts is decentralisation – there are no banks or other third parties involved in the execution of the agreement. The idea is to allow the creation and execution of a contract between two people to be as simple and direct as possible.
The obvious question follows: where is the smart contract actually stored and how can it be possibly be trusted?
Blockchain technology is the solution. The decentralised, theoretically uncompromisable central ledger makes for a perfect arbiter for the integrity of these agreements. Once coded, the smart contract is added to the blockchain ledger, with its integrity provided for in the same way as anything else on the blockchain. If the transaction calls for it, the money at stake can be paid by each party into the smart contract using cryptocurrency, at which point the contract will hold the money in escrow until the necessary conditions are satisfied.
In theory, removing the element of trust between parties to a contract should make for more reliability.
‘What we have realised is that smart contracts are rapidly becoming an alternative way to transact, with more than $10bn raised through smart contracts in the last 18 months,’ says Olga V. Mack, vice president of strategy at Quantstamp, a company working to build security infrastructure for blockchain-based smart contracts.
‘What we have also noticed is the rapid proliferation of this technology. The widely cited figure is that, globally, there were more than 500,000 smart contracts that existed one year ago. That number has grown to about five million that exist today. The use of smart contracts has been growing exponentially and is showing no sign of slowing down.’
Smart and secure
The trepidation surrounding blockchain and smart contracts is by no means limited to those that don’t understand it. Plenty of ardent advocates for the widespread adoption of this technology acknowledge that, like most innovations, users should exercise caution against overreliance.
The execution of the agreement is where the real value of smart contracts is realised, but the process of negotiating, agreeing and coding the contracts themselves necessarily requires a human element. As such, it is subject to the same kinds of vulnerabilities as virtually anything else. There have been a number of high-profile breaches and hacks brought about by improperly coded smart contracts that have resulted in the losses of millions of dollars. Because the process is decentralised, and the money is wrapped up in the contract itself, the normal process of testing, reporting on and fixing erroneous lines of code will not suffice. Smart contracts need to be airtight from day one.
The DAO is a smart contract protocol. By June 2016, over $250m worth of cryptocurrency had been invested in the DAO by nearly 20,000 individuals. On 17 June, a vulnerability in the core code of the protocol was exploited and used to drain over $50m in virtual currency.
blockchain technology allows for a distributed, decentralised and secure ledger.
Vulnerabilities in code are nothing new – even the most diligent traditional financial institutions commissioning software intended to govern staggering numbers of monetary transactions will not expect their code to be free of bugs or vulnerabilities. The potential for catastrophe should these vulnerabilities be exploited is limited: as soon as they are identified, they can be corrected and updated. But because smart contracts rely on the ever-present and immutable blockchain ledger, once a smart contract is let loose into the world, changing it becomes difficult, if not impossible.
This question has led to a burgeoning economy of auditors whose speciality is to review smart contract protocols in order to expose vulnerabilities. This isn’t perfect for the same reasons that any piece of code isn’t completely unexploitable, but the extra step of third-party verification may go a long way in making sure that would-be investors or end-users are confident.
Taking Blockchain In-House
Before taking on her new role as vice president of strategy at Quantstamp, Mack spent nearly a decade working as an in-house counsel, putting her in the unique position of being able to consider the impact of blockchain technology for corporate legal departments.
‘I think at a high level, the opportunity is not all that dissimilar from electronic signatures. I think it will free GCs to be more creative and more impactful on the business side. Smart contracts will be another tool at the disposal of the modern GC, but we’re probably not quite there yet – the infrastructure and platforms are being built as we speak,’ she says.
‘Once we figure out the platform protocol and infrastructure challenges, I would expect at that point the proliferation of applications to take place. It’s good for lawyers to get into this now, both to understand and frankly to help build it – so they are part of building applications as opposed to suffering the results of misinformed others building it.’
‘It’s certainly a revolution. But so far the most impressive applications I have seen are outside the legal world,’ adds Vincent Martinaud, counsel and legal manager at IBM. ‘The most advanced are in trade finance (we.trade consortium), global logistics (the cooperation with Maersk) and in the food ecosystem (Carrefour being the last eminent player joining Walmart, Nestlé and Unilever amongst others), and all these initiatives are underpinned by blockchain technology.’
The Maersk example that Martinaud refers to is TradeLens, the blockchain platform born out of a partnership between global shipping company Maersk and IBM. The aim is to bring the global supply chain into the future by using blockchain and smart contracts to enable smarter collaboration between importers, exporters, customs agencies and other governmental bodies to make international shipping a smoother process without compromising on auditability and security.
‘In the legal field, I don’t think there is anything comparable yet. I’m not saying smart contracts aren’t used or going to be used, but at this moment in time the technology is not as pervasive as in other, more mature sectors.’
It is not hard to imagine the potential uses of blockchain within the legal sphere: anything which relies on record-keeping between multiple parties could find value in the technology. Land registries, particularly in developing countries where record-keeping is beleaguered by inaccuracy and corruption, could be revolutionised, as could intellectual property registers around the world.
That blockchain technology hasn’t become a staple of the in-house toolkit makes sense: the broader business world is still working to realise its potential. It’s also a highly technical and often misunderstood area: while lawyers are used to quickly digesting and using foreign pieces of information, this is a different beast entirely.
As these innovations become increasingly common within business, lawyers will not only have to begin thinking about how they can be leveraged for use on their own in-house teams, but how they can put themselves in a position to give legal advice in a post-blockchain world.
This may not be a perfect fit for a profession that has long been accused of technological aversion.
Blockchain is a field where the two worlds of software development and legal expertise meet. As the applications of blockchain and smart contracts move towards the legal realm, the pressure is on for lawyers to grow their understanding of a field typically left to the CIO.
Gloria Sánchez Soriano, group vice president and head of transformation, legal at Santander, has considered how disruption of this kind might impact the kinds of lawyers that can thrive in in-house teams.
‘Lawyers, and the people we will be hiring in the future must be able to provide legal advice to innovative projects. If you don’t understand blockchain, it will be very difficult for you to provide advice on this. And we are also considering all this in our training programmes at the Santander Legal Academy,’ she says.
Blockchain is a field where the two worlds of software development and legal expertise meet.
‘Santander has a department which is in charge of the legal advice of our innovation areas, but there are also many other areas – for example, corporate investment banking – which have just done a blockchain project with a very technological base, so the lawyers who were traditionally advising these businesses now need to be able to advise about technological issues.’
There is an appreciation among lawyers interviewed and surveyed for this report that while this technology will be important going forward, lawyers are currently not equipped to deal with the change. Just 14% of those surveyed felt that current lawyers were adequately equipped to deal with technological changes within their profession. 61% felt that they were not.
Ready or not, change is coming, but these changes don’t spell doom for the legal profession: they simply mean that there will need to be an adaptation.
‘I do think that it will transform the expectation of competency for lawyers. In doing so, I also ultimately think it will make our jobs more exciting so that we don’t have to do all those administrative things that can be minimised and we can really drive volume- and quality- generating for our businesses,’ says Mack.
‘I think the next 10-20 years will be an exciting time to practice law. We will have an impact, we will be true partners to other business units. There is an increasing trend for legal to be a partner, to be volume and quality generating and to measure all of that. I think this is a technology that will help us to get there sooner and will help legal to become embedded and solidify the support of any business.’
Trepidation and regulation
While businesses marvel at the potential of blockchain, governments around the world are fighting their own battles with the technology. With the potential of blockchain to have a major impact on many highly regulated areas of business, it is inevitable that a regulatory response is coming.
The philosophy at the foundation of blockchain already sits uneasily alongside current regulatory and governmental structures: for instance, the EU’s General Data Protection Regulation (GDPR) dictates that individuals be able to request for their personal information to be deleted by those that hold it, yet the biggest draw of blockchain is the permanence of its record.
The anonymity that blockchain provides for cryptocurrencies also lends itself to use in more illegitimate endeavours. Tax evasion is a concern. Because cryptocurrency transactions are not easily attributable to individuals (if at all, depending on the currency being used) it makes it difficult for tax authorities to detect the lost tax revenue and punish those involved.
Then there’s the hard kind of criminality – money laundering, terrorist financing and drug dealing. For these, the EU has already taken steps to include cryptocurrency in the existing regulatory framework. The latest iteration of the EU’s Anti-Money Laundering Directive (AMLD5) brought cryptocurrency exchanges and certain e-wallet providers within the scope of the regulation. It would put these entities in the same position as traditional firms when it comes to their obligations to implement preventative measures and report suspicious activity relating to money laundering. The new directive entered into force in July 2018, meaning that EU member states will be required to comply by 10 January 2020.
The AMLD5 is not comprehensive, and certain corners of the cryptocurrency world are not covered, including certain wallet providers and independent trading platforms. Also, being an EU creation, it is only applicable to EU member states. As adoption of this technology grows, the need for global collaboration will increase, given its borderless nature.
Other jurisdictions have taken a more suspicious view of the technology. China banned cryptocurrency entirely in 2017. In the same year, South Korea banned initial coin offerings and interested parties are now eagerly waiting to see how the government proceeds from here. Japan was one of the first countries to recognise Bitcoin as a currency, though regulators have been silent on other blockchain-backed innovations.
The tension at the heart of proposed cryptocurrency regulation is an old one. With convenience and efficiency at the core of the blockchain and smart contract value proposition, the inevitable attempt by world tax authorities to take their cut of these transactions may hinder the core draw of the technology. On the other side of the coin, is there really any need for complete anonymity when it comes to financial transactions? This tension will inevitably shape the approaches to regulation of blockchain technology and, ultimately, play a major role in uptake – both for in-house purposes and beyond.
People tend to see technology as something that will allow them to get rid of the parts of their job that they don’t like – that they find repetitive, cumbersome or boring. Equally, it’s seen as something which will allow more efficiency and allow the opportunity to concentrate on the interesting parts of their job. In the past, this might have meant something as simple as word processors or automation. But now, all of a sudden, a computer can not only automate, but a computer can learn. That means you can start giving the computer a number of cases, and it starts building rules and logic on its own. Not exactly on its own – of course you need an algorithm that allows it to learn – but after a while, it learns. It can recognise different things, something in a picture or certain clauses in a contract – as soon as you provide it with enough data for the computer to learn, there are seemingly few limits on what could be achieved.
A new paradigm
This is a totally different paradigm. We are not talking about automation anymore, we are talking about something that can learn and, in many cases, can learn in a much more efficient way than a human. That changes the question, and this is something that most people have not yet realised.
Google, right now, is using machine learning and artificial intelligence to manage all the electricity consumption at its data centres. You might say, ‘This is Google, Google is not a regular company, they are on the cutting edge,’ but this is happening in more and more places.
It’s being used right now to identify tumours in medical imaging. Consider this: when a physician is looking for tumours manually, they can be given hundreds of images to search through – even though it’s a relatively routine task, the volume means that things can be inadvertently missed. So instead, an algorithm is being used to do it, and it’s already learnt to spot tumours better than physicians.
Eliminating uncertainty
I think a difficulty with technology is that when people don’t understand how it works, it can be disconcerting. But if people can develop a sense of what’s going on and understand the basics of how these things work, then it’s going to help with uptake and use. You don’t need to be a mathematician. If you follow the concepts of what it is – even in a nutshell, without getting into the nitty gritty details – you realise that machines don’t make mistakes. They don’t miss things. And things that are absolutely normal in humans don’t happen in machines: their perception is better, their senses are not relative, and they don’t get distracted.
The first time you jump into an autonomous vehicle, for instance, you keep thinking, ‘Well I’m not sure if the camera is going to see that, or the light, the reflection, the speed of reaction.’ And then you realise: no. As soon as you put the machine in charge of it, the machine is able to see 360°, they have immediate reactions, they don’t get distracted, they don’t look at their cell phones, they don’t get road rage.
Data analytics
Analytics is really exciting. I’m still amazed by what you can do already – understanding what your customers do, or think, or express. We have a crazy amount of customer interaction points – it’s not just that someone goes to a store and buys something or receives a service or a product. Now customers speak up on social networks, they provide opinions, they complain, they sometimes praise our products or what we do. So we have a crazy amount of moments that can be analysed. Right now, an algorithm can understand irony – when you tweet something that’s ironic, there are algorithms that can start to approximate and understand that it’s not really a compliment, it’s more like a complaint. Right now this is being deployed primarily in marketing – but there are a host of potential applications for this type of technology.
In my role, I’m extremely interested in how lawyers adopt innovation, because some time ago, lawyers used to be very traditional: they were kind of laggards.
You start to work in a different way when you understand the importance of data in what we do on a regular basis.
In some places, we’re seeing that lawyers are using machine learning when examining contracts – instead of examining contracts one by one, every single clause, which used to be done by a lawyer, now it’s being done by an algorithm, because the legal terms and the legal language tends to be very well defined because it’s specifically written to avoid ambiguity.
As a lawyer, you used to trust your paralegal to go through the databases and find the relevant cases related to the one at hand. Now, lawyers have started to trust an algorithm to revise old cases and precedents and so on. They trust them much better than they trust human paralegals, because they realise that they can compare the text word by word, meaning that they don’t miss details. They can even revise all the cases heard by a particular judge and get to know about the biases of that judge in similar cases – which is something that a human assistant might not be able to do, or that might be able to do only by intuition.
I’ve been working with the Spanish Ministry of Justice in connection with the modernisation of justice in Spain. I also teach law students at IE. These two roles expose me a little bit to the realities of justice. Work is being done on ‘algorithmic justice’ for petty thefts and things that are repetitive – the possibility of being able to come up with a first verdict, of course allowing the two parties to appeal if they don’t agree with the verdict, but releasing many human hours that could add value in more complex cases. All the things related to an insurance claim, traffic problems when there’s no victims, etc. All these could be very well examined right now, with the current state of technology, by algorithms. You could ask one insurance company to negotiate with the algorithm of the other and get into an agreement, only bringing the human lawyers in if they are really required. That could take away a significant part of the burden for lawyers right now.
Behind the magic curtain
I think the key aspect here is to get people to see this as a natural thing, as something that should not get them scared. Google understood a while ago that machine learning was going to be fundamental. Three years ago, their CEO, Sundar Pichai, talked about machine learning as something that will change the world to the same amount and the same intensity as electricity or fire changed the world. This is a lot to say. So, how do you go from understanding that to getting your organisation to understand that? He put together a very ambitious programme to teach it to all the staff. And all the staff means all the staff – the clerical staff, the people that work in search, the people that work in every single part of the value chain in the company. What happened? Innovation flows much better when people are able to see machine learning not as magic, not as something that someone with a magic wand goes ‘Ping!’ and it starts working, but as something that flows from the data.
You start to work in a different way when you understand the importance of data in what we do on a regular basis. In our day-to-day issues, we don’t pay much attention to storing the data in a proper way and being respectful to how this data is being stored. As soon as you start creating a conscience about data and storing it the proper way – because later on it will provide us with a lot of value add, because you’re going to analyse with algorithms – you’re going to be able to go and find patterns. This is important because then things change in a corporation.
But most corporations are not doing that. Most companies are just using this idea of innovation, machine learning, coming up with algorithms etc, in just one aspect of their corporation – the innovation department or the machine learning department, or something like that. When you only do that, it is much more difficult to change an organisation.
Environmental factors
I think it’s better when a law professional is adapted to the environment. The environment is becoming influenced by technology all the time now – we do many things with technology that we didn’t used to do three years ago, and it’s changing amazingly fast. The legal profession has to relate to that and has to adapt to that. It brings up new opportunities: what happens if there’s a misunderstanding when I talk to my voice-enabled home assistant – what type of legal issues are there? And besides understanding these new cases, they need to understand how this is influencing the way they work, or the way they provide their services.
All of us will be able to talk to machines – most likely, kids will start programming in kindergarten. So what happens when these kids grow up and some of them become lawyers? They will be checking out an algorithm and understanding what the algorithm is doing, even creating their own algorithms. Right now, if you think about the latest version of iOS, it provides you with the possibility to tell Siri: ‘When I use this word or this command I want you to do this, this, this and that. I want you to open my GPS, and give me the directions to my office because I want to see where the traffic jam is, and then play this on Spotify…’ – and you can activate all that with a single voice command. What are we doing? We are creating algorithms.
The pressure on general counsel to innovate could be having a trickle-down effect on the external legal advisers they instruct.
The overwhelming majority – 91% – of in-house counsel surveyed for this report felt that it was important that their external advisers kept abreast of new technologies.
‘It is absolutely essential,’ says Gábor Kukovecz, head of legal and operations at Diageo. ‘The baseline is that we must be able to communicate very effectively with our external law firms. This requires that they use state-of-the-art communication and cloud-based collaboration software. In the near future, we will implement a collaboration software in which we work together with our external law firms that they must also fully implement.’
How important is it that your external law firms keep abreast of new technologies?
Despite there being a common recognition that it is an important factor, nearly as many in-house counsel reported that they didn’t know if their external providers were implementing technology to deliver their legal solutions (36%) as those that answered that they were (40%). Just 37% felt satisfied with the use of technology by external firms; 25% were not satisfied, and 38% were unsure.
As the conversation around alternative fee structures and the traditional firm-client relationship continues, many in-house counsel made the point that there is no reason that their efforts to reduce costs and increase efficiency via technology shouldn’t be replicated by their external counterparts. After all, in a number of ways, the GC is to the law firm as the business is to the GC – which is to say, the GC is the client and it should be incumbent on the firm to provide the best value for money.
‘Clients are no longer willing to pay for high numbers of billable hours when they are aware that many tasks can be done faster and cheaper,’ opined Tobiasz Adam Kowalczyk, head of legal at Volkswagen Poznan.
Are you satisfied with the use of technology by your external law firms?
‘Paralegals and associates who once devoted hours for document review can be now easily replaced by e-discovery processes. In a constant pursuit for efficiency and optimisation, clients expect more for less, which has made the legal market even more competitive. Fresh players have entered the market, providing clients with automated and cost-cutting solutions. I see automation as the way forward, making projects smarter and more efficient. Legal automation won’t be un-invented, and – eagerly or not – more and more firms will need to adopt it out of necessity.’
There are also rewards to be reaped in terms of collaboration. The initiatives taken by external firms can serve as a useful model for in-house teams trying to create efficiencies of their own.
‘External firms must have technological systems updated in order to provide us with the most modern solution and to share it with our internal legal team,’ said Ana Soriano, head legal counsel at Inveravante.
Not everyone is as bullish on technology, however. To some, the use of technology is mostly smoke compared to other, softer competencies.
‘The improvement I actually want from law firms is not based in technology,’ said Ruth Pearson, general counsel of LendInvest. ‘I’d be far more inclined to instruct a firm that could demonstrate an investment in understanding their clients – for example, by hiring non-lawyers to improve their commercial acumen and understanding of what drives their clients, moving away from billable hours to a client-focused incentive structure, understanding risk appetite and being able to advise within those parameters, than a firm that thinks it can demonstrate technological innovation.’
‘I prefer a good lawyer not using tech to a bad lawyer using tech,’ stated the general counsel of one large French manufacturing company.
When asked if the question of technology arises when undertaking a panel review of external advisers, just 35% said that it was a factor, while the majority (41%) said it wasn’t a factor at all. With panels becoming narrower and more deliberate all the time, the points on which firms differentiate themselves will take on an increasing importance. Given GC’s evident interest in the use of technology by external firms, this factor may grow in significance in the near future.
‘Depending on the jurisdiction and the business activity being undertaken, it is of moderate importance,’ said the group counsel of one global engineering company. ‘However, in the selection of lead counsel for C-suite-led matters, it has moved to the forefront of selection criteria.’
When I came to Volkswagen two years ago, I started auditing how we were handling cases and legal topics in our organisation, and I learned that in this field we were taking a bit of a classical approach. We didn’t really have a system in place that could embrace all of the legal queries, legal contracts, and everything else which comprised the work of the legal department. My impression is that while a lot of lawyers use new technologies and devices, we often do so in a way that replaces the old functionality without truly embracing the power of technology.
A one-stop shop
I proposed that we should implement a legal management system so that we would have all of the data – contracts, agreements and everything else you can imagine – connected to legal services and outcomes in a single system. Each employee in the company has access to the system and can submit legal queries. As an administrator of this system, I can delegate specific tasks to a lawyer in my team. But what is important is that the internal clients submit all the necessary data into the system so we don’t lose time calling each other or sending emails – everything is there in the system so we can render the legal advice. The same happens with the legal opinions, legal questions – internal clients can submit a query, and then I seek the right person in my team to respond. We have different response times based on the urgency of the query. You can access the system from any place – it’s online in the cloud, so my team can work from home or while travelling on business.
At the moment, the system is a database, but we are working with a legal tech start-up to test the addition of artificial intelligence solutions in a specific module that will create agreements for our internal clients. There will be no lawyer needed: you will just submit all the necessary data and the algorithm will prepare the agreement for you. We think this will streamline the process.
Benchmarking
Our system gives an opportunity to benchmark the work of my lawyers – how much time they need to respond, and how many queries they receive – you can extract this data from the system. I even have statistics. It helps to have an overview of the workload of the lawyers, so I can see how many cases they are dealing with and their response times. It also gives me a nice view of what issues are particularly complicated, and which we find time-consuming.
the challenge was to get the specific budget for the implementation.
The lawyers in my team are very supportive of the system. Even those with less of a technical acumen are gradually adapting to this technical revolution, not to mention those who grew up in the digital age who adapt on the spot.
The costs of changing the paradigm
The challenge was to get the specific budget for the implementation. Convincing the management board was actually the first milestone for me – just to get the money and to convince the decision-makers that this was something we should do – because for them it’s also a change in the paradigm. We are quite a big organisation, with lots of departments and lots of different systems, and we wanted our system to be connected directly to our finance system so we could also track some standings and combine agreements with the invoices. The whole phase of implementation was quite troublesome, and it required cooperation with external IT advisers and our internal IT department, and a whole testing phase. We also had to provide training for the employees outside of legal, because previously it was easy for them – they were just grabbing a phone and calling a particular lawyer. Now they had to do it online without any support. So the beginnings were not easy, but now everyone has gotten used to it.
When thinking about technology, I tend to look for stuff from outside my company, to the people working in legal tech. I also try to be active in the legal tech space in Poland, and am vice chairman of the German-Polish Chamber of Commerce Legal Tech Commission. We meet every two or three months to discuss what’s going on in the legal market, and it’s very important for me to exchange opinions with my peers from other big corporations in Poland about how they use legal technologies to tackle problems, and what solutions they are using.
Getting ahead
Very often, if I’m writing a bid for legal services and want to cooperate with external counsel, I ask them if they are using any technological tools that can support me, or whether their legal advice can be rendered in a better structured way, or if there is the possibility that they will provide me with the necessary data direct into my system. For me, if a law firm could show that they have some legal tech solutions supporting their services, that would be an advantage.
I know that the big names are working on new technology, but my experience is that although it is cascading from the headquarters, there is not that much success in this field yet. I know that there are some Magic Circle firms that are even giving free office space for start-ups, and are creating and cooperating very closely. I think that this is happening in the Polish market, but it’s still not very common. It is a hot topic, everyone is talking about it, but then when you ask about the implementation, or what kind of tools people are using, it’s still at the early stage.
I believe that within the next two or three years we will see more technological disruption happening: more companies offering those services and more in-house counsel looking for those services on the market. It is growing and it will change the legal landscape. To be successful in the market, you have to be an early adopter, you have to be at the forefront, because otherwise you are just a follower.
We talk about external lawyers always being part of the project team. A very good example is due diligence when you are buying a property or making an acquisition. Now there are really good legal tech tools in place, which can analyse a lot of documents so that the lawyers can focus on giving more client-oriented advice. They can be closer to the client, and closer to their businesses rather than just sitting and analysing papers and, for me, that’s the biggest positive aspect of technological evolution and disruption.
Balancing the personal with the efficient
Some lawyers in my field have this feeling that we are losing the personal touch with our clients, and that we are just putting systems and technology in place. I think if you are working for a law firm, then that’s the most important thing – if I like a particular lawyer, I will work with them regardless of which firm they are working with because I know them, I know they’re a good professional and very responsive. But lawyers need to wear many hats – they need to be lawyers, they need to be project managers, very often they need to be psychologists and mediators, and this is the value that they add to the business. So if they can leave some of their work to algorithms and deal with the client instead – understand their business and their challenges – then that’s important, I think, from my perspective as GC.
In corporate legal departments, I think that technology can create an additional layer between the lawyer and the internal client. But I think our role is a little bit different: we are not looking for the client, clients are looking for us; we always have sufficient jobs to do. So from this perspective, I think it can optimise our work because then the internal client will think: ‘Do I really need to ask this question, maybe I can find it somewhere else, maybe they have a directory of frequently-asked-questions, maybe there are some common agreements which I can use and download from the system without contacting the lawyer.’ It’s easy to just take the phone and call a lawyer, but if you have to put some data in the system and think about it, then you might think, ‘Maybe it’s not a really big issue for me or maybe I don’t really need the legal support.’ In short, in internal legal departments, technology can help us to focus on where the real problems are, and devote our time to the legal issues which are really essential or which add value to the company.
Despite clear interest from the in-house community, the growth of legal tech hasn’t achieved the same blistering pace that fintech has managed. The rate at which the financial sector has caught on has meant wide-ranging technological innovation, at every level of the industry.
‘As successful fintechs have rapidly matured from start-ups to mature technology disruptors, banks have started the journey to transform their core digital capabilities, with several areas of focus. These include: a digital-native customer experience; big data and advanced analytics; moving towards a scalable technology landscape through cloud and automation; adoption of APIs (Application Programmable Interface),’ says Giulio Romanelli, associate partner at McKinsey & Company.
Part of the reason for the legal profession’s shortfall is a lack of enthusiasm on the part of the legal community and a natural aversion to change, but that doesn’t tell the whole story.
‘There’s a lot of hype in the space and I think there are often very clever technical solutions looking for problems,’ says Chris Wray, chief legal officer of Mattereum, a start-up working to bring blockchain technology to business.
‘Although there is interest in the theory or the potential, I think there’s also, quite rightly, a demand for: what’s the use case right now? I’m not sure I would criticise the profession generally for being somewhat cautious. I do think there’s a curiosity and a willingness to try and learn about both the potential implications and to update skills accordingly but there’s also, I think, the correct recognition that a lot of the use cases are still in the future.’
The reality is that, for blockchain, alongside more prosaic types of technological assistance, many legal teams remain in monitoring mode – surveying the field and keeping tabs on likely applications, but not necessarily investing just yet.
‘We simply have to be clever in finding the right applications, and also doing a little bit of trial and error rather than just rushing to one of the service providers, buying their generic application and then learning later that it was not the most suitable application,’ says Dr Alexander Steinbrecher, head of group corporate, mergers and acquisitions and legal affairs, Bombardier Transportation.
‘I’d rather invest a little bit more time window shopping and defining our needs rather than rushing ahead and being the first users.’
The sense among the in-house counsel surveyed was that their private practice counterparts aren’t faring much better: just 40% of respondents said their external legal advisers were implementing new technology to deliver their legal services and solutions. Still, one common sentiment among those interviewed was that private practice has a role to play in being a first mover in the legal tech takeover, setting the example for in-house teams to follow.
‘When we first undertook the research process of finding out what was in the market, it came as a pleasant surprise to see that law firms are leading innovation in the legal sector and how many are doing things like working with start-ups in developing new technology,’ says Cristina Álvarez Fernández, head of legal Europe at transport infrastructure developer Cintra.
‘Clients in particular are trying to change the way that they invoice, looking at alternate fee arrangements or, in some cases, bringing more work in-house. As a result, I think they have been forced to find ways to reduce cost and maintain their profitability. But at the same time, they will have no doubt seen other industries disrupted by technology and seen that this is the way forward.’
In an increasingly competitive European marketplace for legal services, corporate pressure on the billable hour is driving law firms (including those at the sharper, mid-sized end) to increase their own efficiencies, and reshape their service offering and value add for companies.
‘Let’s be fair: some parts of a lawyer’s job are not very fun. You want to be doing the legal work and so the technology enables that by taking away a lot of the drudgery. The smart lawyers understand that they can pull that off, they can get more work, win more competitive panels, they’ll grow their share of clients and have a more fulfilling legal practice,’ says a spokesperson at one law firm-sponsored legal tech accelerator.
Bridging the Gap between Technology and Four Generations
When acting for in-house counsel, adaptability is a quality that independent law firms have in their favour. It is the agility of their operations and the ongoing awareness of novel developments that can give them the competitive edge.
Globally, experts predict that by 2020, millennials and generation Z will account for more than half of the world’s working population. For the first time in history, four generations with an age gap of over 50 years will be working side-by-side in the same environment. Millennials are rapidly becoming the most powerful connector between these generations and will soon be in leadership roles within firms and in-house counsel positions. They are the first generation to grow up in a fully digital society, which accounts for a completely different approach to objectives. Leveraging the most technically savvy talent, coupled with a firm’s visionary decision-makers, will inevitably create a lucrative approach to meeting and exceeding client expectations.
As found by a survey for millennial lawyers and their millennial clients conducted by World Services Group, firms should look to develop expansive multigenerational strategies for their new client groups, offering the most comprehensive array of professional services. They should look internally to create committees that focus on the millennial client, on process efficiencies, and on keeping current with the latest technological developments. Then, by focusing on the client’s business as a whole, savvy firms may quickly become trusted partners asked to act on their strategic advice for deals or territories that they had not previously supported.
The biggest evolution to the legal industry is yet to come, and while technology is the cause, it is also the very thing that is bridging the generational gap in the industry. The successful law firms will be easily identifiable, not because of the technology they utilise, but because as a firm, the indispensable need for flow among the generations will create a new culture that more easily matches client needs.
But some in-house are more sceptical about the extent to which law firms are truly aboard the innovation wagon.
‘It’s mainly driven out of fear. It’s less: “Let’s be super innovative and change the market and then ultimately be super profitable”, it’s more: “I think something’s happening and it may have a negative impact on our business model so let’s work on it to manage the negative impact”,’ says Matthias Meckert, head of legal at PGIM.
‘The activity on the side of the law firms – all of them talk the talk but only a few are actually able to deliver. It may have something to do with the fact that law firms are run by lawyers and rarely by entrepreneurs. Behind the scenes, many admit that they are fearing the investment. The ones who invest do really exciting stuff.’
While in-house teams might be more cautious when it comes to making decisions on which solutions to adopt, at law firms, the conversation is sometimes clouded by existential angst.
‘The conversations we are having with in-house teams on the application of AI technology are different to the conversations we are having with law firms. With law firms, there’s always that concern of: “If we adopt this technology, how is it going to affect our model? How is it going to change the way that clients perceive us? Is it going to make the client value us less because we’re using technology to support us in the work?” Whereas with in-house teams, it’s fairly straightforward: “I need to make a change, and I can see that this is going to make my life more efficient, more interesting and more stimulating” – it’s a much less complicated discussion,’ says Emily Foges, CEO of legal AI platform, Luminance.
Disruption – at the margins
When asked whether technology had the potential to disrupt the legal profession over the next five years, 84% said they believed that technology will be disruptive. The real trouble comes when trying to drill down on what form this disruption might take.
Just 6% of those who believed technology will be disruptive in the next five years thought that the disruption would be negative. 66% felt that it would be somewhat positive, and 29% thought that the disruption would be entirely positive.
Between the believers and non-believers, there is room for nuance. Many GCs are taking an approach that falls dead in the middle of those who think that tech is going to revolutionise the profession in moments and those who think it’s all smoke and mirrors with no real capacity for change. Instead, they believe that rather than technology being a disruptor of the in-house legal role, it does not go far enough to modernise and truly transform.
‘By implementing some tech tools you get a 10%, maybe 20% efficiency increase. This is not really disruptive, this is where I am improving a little bit, I’m streamlining existing structures, but not changing the fundamentals,’ says Meckert.
‘Change gets really exciting once you say, “Let’s start big picture and not with the details – why are we doing that, how do we create value for our business, should we outsource or should we collaborate with others?” Then you start really changing the game.’
Most in-house commentators are confident that the core tasks carried out by lawyers are unlikely to face the kind of disruption that renders the profession obsolete. Although standard and routine work is likely to eventually be automated, businesses will still require lawyers to provide advice on more complex issues such as risk management and corporate governance. Many anticipate an opportunity to engage in more strategic, value-added work, such as relationship-building, lobbying and training across the business. Jobs lost are predicted to be on the routine end – perhaps paralegals, those providing exclusively contractual or notary services, or those providing non-complex high street advice.
private practice has a role to play in being a first mover in the legal tech takeover.
‘According to one global consulting firm, 85% of the jobs that people will have in 2030 don’t exist today – which is quite frightening, because it means that only 15% of today’s jobs will survive to 2030. But I would not say that 85% of what I’m doing with my legal team will no longer be done by us in 2030,’ says Steinbrecher.
‘… Smart in-house legal teams will have managed to develop in-house legal expertise and knowledge in areas where they are no longer dependent on external lawyers, and they can only do that because they are no longer wasting their time and energy on low-skilled, legal administration work.’
Far from reducing headcount in-house, it will actually help combat attrition, some predict.
‘People are less interested in doing day-to-day work on a repetitive basis. People would like to do projects which are more challenging, would like to be empowered. So if you could outsource more administrative and bureaucratic things to a service provider or a tech solution, super, as those tasks need to be completed,’ says Meckert.
‘We embrace those solutions as resources would become free to do higher value, higher risk, more intellectually challenging, more fulfilling work. This keeps my team engaged and allows a better contribution towards the business.’
Similarly, on the law firm side, a digital revolution must be accompanied by an analogue one for any real disruption to occur.
‘Law firms need cultural disruption. Lots of law firms talk about being disruptive, but very few are. There has been very little disruption of law as a service and the change that will be best received by their clients is unlikely to be technology led,’ says Ruth Pearson, general counsel of LendInvest.
A (value) chain reaction
The ecosystem of law firms, their clients, businesses, their in-house teams, and third-party legal tech providers has always been delicate, but the surge of innovation and technology is challenging the value chain to shift to accommodate the changing roles played by each link.
In light of this, each player must go through a process of understanding the space they occupy in this new value chain. Suddenly liberated by the digitalisation of research, due diligence, analysis and document drafting, lawyers will be free to build on the customer relationship by being more responsive and alive to the impact of their advice – particularly in companies moving at a highly innovative pace.
‘If my business is now fully embracing, for example, processing and collecting data and I could patch my piece of the puzzle – the legal data – into that platform, that’s great. In the age of platform industries, the law department can’t be an island, it needs to be integrated and fully aligned with the business and its digital strategy.’ says Meckert.
‘The best inspirations are those I get from conversations outside my “home” industry or with non-lawyers. Those ideas challenge the way we think traditionally.’
Patching into the corporate zeitgeist enabled the Cintra legal team to leverage company-wide investment in technology for the legal team and plan its own technological upgrade. The legal team has worked closely with the IT team to investigate potential new legal tech tools.
‘This isn’t something that’s unique to legal, it’s been happening in other departments already. In general, our company and the group are very interested in innovation and new technology,’ explains Álvarez Fernández.
‘I think that in time, we will see the relationship between in-house departments and external firms change as a result of technology – mostly where fees are concerned. I suspect that the fees of law firms can be reduced, or at least controlled, depending on the market and matters at hand. But I don’t think the interplay will shift.’
Many agree that they do not see an Uber-type revolution arriving on the horizon for the external legal services market, although most concede that there will be some future adjustment of legal service providers.
‘It will be a game changer in the end. Alternative service providers are entering the market in Europe (some have been in the States for a long time now) and some of them have their own technology,’ says Sánchez Soriano.
‘I’m also seeing small law firms with very, very specialised people in technology projects. I think that is becoming interesting because these are not the typical law firms that we are used to working with, but maybe for very technological projects, you’d call these people who are doing things in blockchain or using other technologies.’
Human resources
One other very significant way in which this trend towards technology is changing legal departments and private practice firms is in the makeup of their personnel. 60% of those surveyed for this report felt that today’s lawyers were not adequately equipped to adapt to technological changes within the legal profession.
In response, a focus on technology innovation has led, in some cases, to the creation of roles to specifically facilitate transformation, as innovation managers, data scientists and legal technology administrators begin to enter the field, particularly in law firms. However, such functions are currently less common in-house.
‘Sometimes I have found people in-house who, additionally to their own duties, are in charge of innovation, but the problem in many cases is that these people don’t have a real budget for implementation or even worse, that they don’t have the support from the general counsel or the wider business,’ says Sánchez Soriano.
But, at least on the technical side, some predict that these roles could eventually permeate the in-house ecosystem, as legal specialists with the responsibility for licensing and maintaining tools and platforms like the standardised written and coded terms utilised in smart contracts. Digital legal officers or lawyers that compile software tools with intelligent applications could evolve.
‘The new role of lawyer is more likely a legal process designer to some extent,’ says Dr Volker Daum, general counsel of B. Braun Group.
‘… This will create and maintain jobs, and may even create future jobs, because it’s not just legal advising anymore – we are part of the process and the value chain.’
But equally, although the nature and nascence of new technology makes it difficult to immediately separate the truly transformative from the passing curiosity, hard tech skills of some sort will inevitably be in need of an upgrade.
‘We have projects focused on everything from blockchain to machine learning, so as lawyers, we need to understand these technologies but also provide legal advice for the new questions and challenges that will arise as a business,’ says Sánchez Soriano.
‘We put a high premium on lawyers who understand our business well.’
‘…We will be considering all this for the training we need to give to our lawyers and the people we will be hiring in the future, so that we are able to provide legal advice to innovative projects. If you don’t understand blockchain, for instance, it will be very difficult for you to provide advice on it.’
Counsel are divided over the extent to which it will be necessary for lawyers to learn coding, beyond the skills that will likely be taught as a routine part of elementary education for future (and, to some extent, current) generations.
Shaking the foundations?
If lawyers entering the profession today are required to be of a different breed than those that came before them, the question must be asked: are legal education institutions preparing them for this?
Up until now, the bedrock of a solid legal training has been the time spent as a trainee or junior lawyer on due diligence, contract drafting and analysis.
‘We can already remember (fondly or not) the time when, not so long ago, junior lawyers would spend hours preparing first drafts of transactional documents and hence were indirectly trained to the underlying issues behind a specific drafting or wording,’ says Olivier Kodjo, general counsel of ENGIE Solar.
But even if the potential impacts of automation and AI are overblown, these institutions will have to adjust to avoid an undermining of the experiential foundations of the profession. Alternative training models will likely have to be found: a training that neglects the technological skills that are becoming part and parcel of the job is becoming increasingly unfeasible.
‘As educators, we need to be doing these things… Even if you are not convinced, you need to better train your students on these kinds of tasks because they ask for it,’ says Professor Christophe Roquilly, Dean for Faculty and Research at EDHEC Business School.
However it is achieved, demystifying technology for lawyers at all levels – and thereby equipping them for an innovative, digital future – will likely be a bridge to the elusive culture change that underpins the successful evolution and future-proofing of the industry.
‘Innovation flows much better when people are able to see machine learning not as magic, not as something that someone with a magic wand goes ‘Ping!’ and it starts working,’ says Professor Enrique Dans, Professor of Information Technologies and Systems at IE Business School.
In today’s business world, more than ever before, learning is a lifelong pursuit and it is the responsibility for those at the top of each organisation – the corporation, the law firm, the law school – to have the foresight to set a tone that prioritises innovation and agility. For true innovation to take hold, there needs to be an agreement of what constitutes good service and an alignment of priorities and mindsets throughout the organisation and the value chain – to avoid each party being left incompatible with the other.
Much has been said about whether disruptive technologies could spell the end of the legal profession as we know it, but GCs aren’t worried. In fact, they’re excited.
Of those in-house counsel surveyed for this report, the vast majority agreed that technology will disrupt the legal profession in the next five years, with 94% acknowledging that technology will be at least somewhat disruptive. 32% said that they feel this disruption will affect the profession to a great extent.
Every respondent that said they expected there to be some disruption in the next five years felt that this would be positive, with 71% saying that the disruption will be ‘somewhat positive’, and 29% saying that it will be ‘entirely positive’.
‘I’m fully convinced of the benefits of the AI, and we all need to adapt to what is coming, because it is coming, whether we like it or not,’ says Cristina Álvarez Fernádez, head of legal at Cintra. ‘I’m 100% optimistic this technological revolution is going to be good for us: we’re simply going to provide legal services differently.’
This positivity is echoed by the approach many of the GCs interviewed for this report have taken to the issue: embrace disruption and reap the benefits.
‘The legal function needs to and can play a role in showcasing the benefits of introducing technological solutions in an enterprise,’ says Johan Huizing, associate general counsel at Itron. ‘We must be leaders in adoption of high-performing technology and not merely followers. Only then can we play a role as thought leaders and will we be accepted as team members that have value for the business.’
To what extent do you agree that technology has disrupted the legal profession in the past 5 years?
‘Legal professionals who want to thrive in modern business must lean towards technological transformation,’ adds Tobiasz Adam Kowalczyk, head of legal at Volkswagen Poznan.
‘The great news is that lawyers have the tools at their disposal to enable this change. The digital revolution offers us the chance to compete, and it provides law firms and legal departments with the ability to transform into something much more exciting. The legal profession will not disappear, but it will surely change due to technology. This shift will most probably trigger new forms of what being a lawyer means. The sooner we accept it as the new normal, the better off we’re going to be.’
One general counsel from a prominent international engineering firm, who did not think that AI will be a factor within the next ten years, said that their main concerns were ethical.
To what extent do you agree that technology will disrupt the legal profession in the next 5 years?
‘How can you build trust in code? There are ethical questions around its use in certain applications such as disciplinary actions or other employment-related areas,’ they said.
‘It’s not all hype, but the profession is very conservative and the ultimate question is: to what extent will management trust a “machine”?’
Virtually all of those surveyed agree that AI will be a disruptor in the legal industry, with just 9% feeling that it will not be a disruptor at all. Despite this apparent enthusiasm, just 6% said their team currently uses an AI solution, all of whom said they only use it to assist in low-level work. Within this small group, overall feelings on AI’s ability to act as a disruptor in the industry are positive: 83% agreed that AI would be a disruptor, with half feeling that such disruption would come between the next five and ten years.
When asked which factor was more important when considering adopting an AI-based tool, all respondents cited either the reduction of costs (38%) or an improvement in quality of work (62%).
‘Looking forward, AI will be able to cover all technical and easy legal work: cost reduction, quality improvement,’ says Artem Afanasiev, general counsel of DIXY Group.
Overall, the key disagreement comes over the question of when, not if. Over half feel that AI-based disruption would come between the next five to ten years, but a portion said they thought the disruption would come much later: 23% think it won’t be a factor for at least ten years.
Overall, how positive do you think technology disruption will be?
Then comes the question of preparation. If disruption is coming for the legal profession, all eyes will turn to the incumbent lawyers to see how they fare in response to the seemingly inevitable changes heading for their profession. Whether or not legal education institutions and professional development programmes throughout Europe have left today’s lawyers well placed to adapt and thrive will be imperative.
When asked about current lawyers’ preparedness for technological disruption, the in-house counsel surveyed and interviewed were less enthusiastic. 14% felt that today’s lawyers, on average, were adequately prepared; 61% did not. The rest were unsure.
‘AI is limited for the majority of in-house right now because the base data sets are not in place, substantial enough or well enough maintained,’ explains the general counsel for a prominent consumer goods brand.
‘This is a real point of difference with the accounting/finance world where recording data in a structured way has always been the order of the day – that area will see a huge impact from AI in the near future whereas in-house legal first needs to get its ducks in a row, change its behaviours and set that foundation upon which expensive AI solutions are built.’
GC: In the legal sector, many people describe the emergence of legal tech start-ups as ‘fintech’s little brother’. Could you tell me about the emergence of fintech, Giulio, and how it has impacted the banking sector?
Giulio Romanelli (GR): Banking has historically been one of the business sectors most resilient to disruption by technology. However, in the last ten years, fintechs have moved quickly, forcing incumbents to rethink their core business models and embrace digital innovations. In the last five years, we’ve seen a significant journey as fintechs have become more and more mature.
Today, banks remain uniquely and systemically important to the economy; they are the major repository for deposits, which customers largely identify with their primary financial relationship; they continue to be the gateways to the world’s largest payment systems; and they still attract the bulk of requests for credit.
Some things have changed, however. Firstly, the financial crisis had a negative impact on trust in the banking system. Secondly, customers are more open to relationships that focus on origination and sales. Thirdly, mobile devices have undercut the advantages of physical distribution. Plus there has been a massive increase in the availability of data alongside a significant decrease in the cost of computing power.
GC: To what extent would you term it a disruption?
GR: We can call this a disruption in the sense that fintechs have a unique opportunity for customer disintermediation, by leveraging advantaged modes of customer acquisition, a step-function reduction in the cost to serve, innovative use of data and advanced analytics, and segment/niche-specific propositions.
GC: When insurtechs started popping up in the insurance space, what was the reaction like in the industry, John?
John Pyall (JP): At the beginning, to a certain degree, insurtechs were looked upon with interest, but as: ‘It’s a bit gimmicky, it’s interesting but it’s not for us.’ And then, over time, they were looked at with more and more interest. From our point of view, we made a clear play in that direction. But I think there still is a little bit of ‘watch and see’ about the insurance market as a whole.
GC: Have insurtechs disrupted the insurance space?
JP: I think people look at disruption as being a negative idea. I think insurtech start-ups have, to a certain degree, enhanced the insurance area because they have actually allowed insurers to touch into areas that we previously may not have been able to. For example, digital partners have allowed us to reach out to new customers that we may not previously have ever gotten close to, simply because of the mediums they use to connect to their services. We have insurtechs that purely use social media to market to their customers and their clients and, to a certain degree, their distribution models are so different from what we were traditionally used to it has meant we have got avenues to customers we would never have considered five years ago.
That may be younger people, it may be people who are more engaged in social media. It may be people who are looking to insure single item contents, which insurers wouldn’t have looked at before. We would have had difficulty insuring people employed in the gig economy, doing three jobs in a day, but these new models enhance our ability to do so.
GC: Has this involved an element of culture change?
JP: When you have companies coming in that are younger, more flexible and they are able to drive through changes very quickly within their own organisations, you look at that and say: ‘We need to show that we have that ability as well. If we want to be in this market we have to be able to deal with that.’ So therefore it does actually allow people to think positively about how can we adapt, to differentiate ourselves within these markets.
GC: Looking again to the banking sector, how have established banking organisations responded to fintech disruption? Has it has a knock-on transformative effect in terms of the way these organisations use technology?
GR: As successful fintechs have rapidly matured from start-ups to mature technology disruptors, banks have started the long journey to transform their core digital capabilities, with several areas of focus. These include: a digital-native customer experience; big data and advanced analytics; moving towards a scalable technology landscape through cloud and automation; adoption of APIs (Application Programmable Interface).
Firstly, banks have been creating an integrated customer experience inspired by digital attackers, versus using a one-size-fits-all distribution. So rather than using the branch as the main point of interaction with customers, all the banks have mobile apps and they are very proud of the features that they use to differentiate themselves.
Innovating the customer experience by integrating with fintechs can provide advantages. For example, take the typical onboarding time for corporate lending. A fintech such as Kabbage proposes to reduce the onboarding time for down from something close to days, to something which is close to minutes.
Secondly, using data-driven insights and analytics holistically across the banks. While focus is generally on ‘customer-facing’ use cases, it’s very interesting to see advanced analytics applied internally to drive operational efficiency. For instance, advanced analytics to improve quality and efficiency of KYC [Know Your Customer] and anti-money-laundering.
Thirdly, banks have been mitigating the potential cost advantage of attacks through radical simplification and refining of technology infrastructure, both on process and existing technologies. For example, leveraging and deploying new technologies such as Cloud enables banks to move towards a more scalable and cheaper technology footprint.
Finally, there are several cases in which banks want to be able to offer not only their own solutions, but to also be able to link to third-party solutions. Some financial players want to offer third-party APIs directly to their own customers. And this is happening right now in terms of payments.
GC: How has technology transformation been received in the banking sector – has it required a lot of culture change?
GR: All of the above have required a significant shift in terms of culture and capabilities of incumbents, which are nowadays focusing more and more to attract digital/tech talent.
Moreover, the pace of innovation in banking is accelerating rapidly, requiring banks to increase their speed to keep up, adopting Agile software development techniques, which imply a radically different way to think about the organisation.
GC: John, in the insurance space, can you tell me a little bit about your role in Munich Re, and how the company is working with insurtechs?
JP: I head the MGA Cockpit, which assists our digital partner unit in onboarding new digital partner business into the Munich Re. A digital partner is a partner – an insurtech start-up normally – which is interested in using digital means like an app, social media, or the internet, in order to secure insurance business. The Cockpit was created 18 months ago through the Munich Re think tank to help the due diligence process of the start-up.
We have a digital partner unit that finds new ideas and new business to be brought in as a product, and we assist them in making that a viable insurance product. Basically somebody comes to our digital partners unit with an idea, and we help them develop that into a formalised product and assist them to bring that into operation.
GC: How do you do that?
JP: We may look at whether they want to write that as a single risk, as a group policy, do they need to write it with an MGA? We look at what’s needed in the wording in order to make it effective. We then see what they need to do: how they are going to handle the claims, do they need to outsource that, we might provide them with someone to manage the claims on their behalf.
GC: Are incumbent insurance organisations under threat from insurtechs or is it going to be a process of greater partnering, do you think?
JP: There’s always going to be one or two insurtechs that may seem to be a potential threat. But I would say that generally the growth will be by partnering – that’s where people are really looking. There are very few that are coming in to disrupt the entire chain; I think most are looking to assist within the distribution chain itself. That helps both the existing business and the new start-up, so there are advantages to both sides if you get it right.
GC: How are banks working with fintech companies? To what extent are partnerships occurring? What are the benefits of partnering? And what are the challenges?
GR: Whereas market and media commentary has emphasised the threat to established business models, the opportunities for incumbents to develop new partnerships aimed at better cost control, capital allocation and customer acquisition are growing.
The vast majority of fintechs focus on retail banking, lending and payments. In many of these areas, start-ups have sought to target the end customer directly, bypassing traditional banks. In some cases, this is further accelerated by regulatory changes such as PSD2 [the second Payment Services Directive, a 2015 EU Directive] in Europe, accelerating the shift towards open banking ecosystems.
However, most recent analyses suggest that the structure of the fintech industry is changing and that a new spirit of cooperation between fintechs and incumbents is developing. For example, ING partnered with the lending start-up Kabbage back in 2015 to deliver instant capital to SMEs. Another example is the fact that blockchain development in recent years has been mainly pushed by consortia, bringing together banks and fintechs.
This offers significant benefit for both parties, as it allows fintechs to rapidly access and offer their services to large pools of customers, while incumbents can rapidly deploy customer-centric digital-native services, and strengthen their own digital capabilities and talent pool. Looking ahead is whether such a ‘coopetition’ model is really sustainable in the long term – ie whether one side of this equation becomes more relevant.
GC: From an insurance incumbent point of view, John, what might be the blockers to partnering with insurtechs?
JP: I think culture does have something to do with it – can you build new technology into your existing systems?
Regulation is also one. We are a very regulated industry, so we have to be careful about how we take steps. It cannot be revolution, it has to be evolution. New technology makes people nervous – they understand their business and they understand how it works. If you then drop outside of that, can you write the business in a different model? How does that work?
Another thought is whether you are actually going to end up competing against yourself. That is a clear worry that people have – am I actually just offering the same thing but getting less value out of it?
GC: In your opinion, Giulio, what are the most exciting technological developments in the banking sector?
GR: Looking forward, the most exciting technology developments are related to the next evolution of current tech must-haves, from advanced analytics and machine learning, to intelligent automation, to blockchain, to internet of things.
GC: And how about the insurance sector?
JP: In terms of new tools, there are home and emergency products, for example alarm systems which allow you to instantly know if you’ve got water leakage or a fire or something like that when you’re away from your home.
A lot of it is around trying to change how product service is given, so we’ve got flight cancellation tools looking at how you can get on a new flight.
There are ways insurers are using data to be more proactive and customer-centric in managing loss better, so if there’s a flood, we can identify which potential customers are affected instead of waiting for them to contact us.
I think the way customers approach insurers is going to change quite dramatically as well. They can manage their whole claim themselves, so they know where the claim is at any stage.
GC: In terms of the technology that’s underpinning these new insurance facilities, what are the trends there?
JP: The technology itself is very AI-dominated. It is very much about how much can we automate so that we can respond quicker to customer needs, and keep them informed.
The balance is between automation and empathy – you don’t want a chat bot to respond to a customer in a very automated way when you’re dealing with something which has an emotional requirement.
GC: Do you get a lot of pushback from customers on that?
JP: If you have bought through a digital platform, to a certain degree you assume you are going to go through a digital journey and there’s a certain acceptance to that. However, there are times where people want to drop out of that digital journey, and you have to be prepared to respond to those touch points.
The key is to be flexible, to look at where it can actually genuinely assist, but to make sure you put your customer first. Whereas AI can actually help you reduce cost and make that customer journey more effective, what you don’t want to do is lose that empathetic relationship with the client so they become a customer that touches base with you once and looks purely at price.