This country-specific Q&A provides an overview of Franchise and Licensing laws and regulations applicable in Peru.
Is there a legal definition of a franchise and, if so, what is it?
No, there is no legal definition of a franchising and/or a franchise under Peruvian law. However, Peruvian business and legal practice has understood franchise agreements to be arrangements through which a franchisor grants a franchisee the right to reproduce, under the franchisor’s assistance, a system previously developed by the franchisor. That system is distinguished by the franchisor’s trademarks.
Are there any requirements that must be met prior to the offer and/or sale of a franchise? If so, please describe and include any potential consequences for failing to comply.
There are no requirements provided by law that must be met before a business can sell a franchise. However, it is recommended that before the franchisor decides to grant rights to develop a franchise business, the relevant trademarks relating to the franchise are registered before the National Institute for the Defence of Free Competition and the Protection of Intellectual Property (Instituto Nacional de Defensa de la Competencia y Proteccion de la Propiedad Intelectual – INDECOPI).
Are there any registration requirements for franchisors and/or franchisees? If so, please describe them and include any potential consequences for failing to comply. Is there an obligation to update existing registrations? If so, please describe.
Considering that there is no specific franchise law, franchisors and franchisees are not required to register before any regulatory authority.
Are there any disclosure requirements (franchise specific or in general)? If so, please describe them (i.e. when and how must disclosure be made, is there a prescribed format, must it be in the local language, do they apply to sales to sub-franchisees) and include any potential consequences for failing to comply. Is there an obligation to update and/or repeat disclosure (for example in the event that the parties enter into an amendment to the franchise agreement or on renewal)?
There are no disclosure requirements.
If the franchisee intends to use a special purpose vehicle (SPV) to operate each franchised outlet, is it sufficient to make disclosure to the SPVs’ parent company or must disclosure be made to each individual SPV franchisee?
See answer 4 above.
What actions can a franchisee take in the event of mis-selling by the franchisor? Would these still be available if there was a disclaimer in the franchise agreement, disclosure document or sales material?
In the absence of a franchise law, the Peruvian Civil Code and the Peruvian Judicial Procedures Code govern this issue. Therefore, the franchisee can issue proceedings against the franchisor trying to obtain adequate remedy, most likely an award of damages against the franchisor. However, it will be very difficult to obtain an efficient and fast result before the Peruvian Judicial Power.
Would it be legal to issue a franchise agreement on a non-negotiable, “take it or leave it” basis?
Yes, it would be legal. The Peruvian Civil Code recognizes this form of contracts in Article N°1390 (Contrato por Adhesion).
How are trademarks, know-how, trade secrets and copyright protected in your country?
Intellectual Property Rights or IPRs must be registered in Peru to be protected from third parties before the National Institute for the Defence of Free Competition and the Protection of Intellectual Property (INDECOPI).
In Peru, protection of intellectual property can be divided into the protection of industrial property and the protection of copyright.
Industrial property protection applies to all economic activities. All natural or legal persons recognized by the constitution and laws of Peru, whether or not domiciled in Peru, are entitled to industrial property protection. The protected components of industrial property are invention patents, certificates of protection, utility models, industrial designs, trade secrets, goods and services marks, among others. Industrial property in Peru is governed mainly by Decision N°486 of the Andean Community (Comunidad Andina), Legislative Decree N°1075 and international provisions. Product and service marks must be registered with INDECOPI to obtain legal protection. Registration is done according to the International Classification of Goods and Services for the Purposes of the Registration of Marks (i.e., Nice Classification) and can be carried out through a multi-class registration request. Upon completion of the registration procedures, the competent authority issues a certificate that grants the holder exclusive rights to the mark for 10 years. Registration may be renewed six months prior to expiration and up to six months after the expiration date.
Likewise, copyright protection accrues to all intellectual works in the literary and artistic domain, whatever their type, form of expression, merit or purpose.
Are there any franchise specific laws governing the ongoing relationship between franchisor and franchisee? If so, please describe them, including any terms that are required to be included within the franchise agreement.
There is no specific franchise law in Peru. However, the general principles of contract law stated in the Peruvian Civil Code will apply relating to their effects, interpretation, termination, as well as the requirement to exercise rights and perform duties in good faith.
Are there any aspects of competition law that apply to the franchise transaction (i.e. is it permissible to prohibit online sales, insist on exclusive supply or fix retail prices)? If applicable, provide an overview of the relevant competition laws.
Regarding Peruvian competition legislation, it must be noted that, the purpose of Legislative Decree N°1034 (The Peruvian Competition Law) is to prevent and to sanction anti-competitive behaviour, and to promote economic efficiency, to the benefit of consumers. Accordingly, competition law applies to natural or legal persons, public or private, state-owned or not, profitable or non-profitable that are in the market for the supply or demand for goods or services. The Peruvian Competition Law covers the antitrust enforcement of conducts as abuse of a dominant position, horizontal collusive practices and vertical collusive practices.
On the other hand, Legislative Decree N°1044 (The Unfair Competition Law) contains a set of rules that punish business conducts that undermine the adequate functioning of the competitive process. Thus, the Unfair Competition Law sanctions acts that are contrary to the requirements of good entrepreneurial faith, such as acts of deception, denigration, undue comparison, corporate sabotage, among others.
Although franchise agreements have special characteristics, they are not considered to restrict or distort competition. Under this scenario, it is possible to prohibit online sales of the products, state exclusive supply or fix prices.
Are in-term and post-term non-compete and non-solicitation clauses enforceable?
Local courts will enforce in-term and post-term restrictive covenants against the franchisee, such as non-compete and confidentiality restrictive covenants. There are no limitations on the duration and geographical scope of such restrictions, but they must be in full accordance with the provisions concerning freedom of business and commerce and free competition. It must be noted that, in some cases, such clauses could be considered by judges as a violation of the constitutional right to work, and therefore, unenforceable.
Are there any consumer protection laws that are relevant to franchising? Are there any circumstances in which franchisees would be treated as consumers?
There are not consumer protection laws that are relevant to franchising specifically, but the franchisee must know that the final consumer may seek consumer protection under the Consumer Protection and Defence Code. In this regard, it is important for the franchisee to know elementary rights of consumers, such as:
Supplier must provide consumers with all relevant information to make a decision or an appropriate choice of consumption, and to make proper use or consumption of products or services.
Supplier shall remain liable for the suitability and quality of the products and services offered; the authenticity of brands and legends displayed by his products or the signs supporting the service supplier, for inconsistencies in commercial advertising of products and services, as well as the content and product lifecycle indicated on the package, if appropriate.
According to the Consumer Protection and Defence Code, franchisees would not be treated as consumers.
Is there an obligation (express or implied) to deal in good faith in franchise relationships?
The Peruvian Civil Code establishes in Article N°1362 that agreements must be negotiated, agreed and executed according to rules of good faith and the common intention of the parties.
Are there any employment or labour law considerations that are relevant to the franchise relationship? Is there a risk that the staff of the franchisee could be deemed to be the employees of the franchisor? What steps can be taken to mitigate this risk?
According to Supreme Decree N°003-97, two elements must exist for an employment relationship to be formed, namely, subordination and remuneration as defined by Peruvian Labour Legislation. Under the franchising business model, neither of these two requirements exists and therefore, a franchisee cannot be regarded as an employee of the franchisor. It is common to include provisions in the agreements stating that franchisor and franchisee are not economically related. In addition, franchise agreements include an indemnity provision under which the franchisee agrees to hold the franchisor harmless against all claims arising from such claims.
Is there a risk that a franchisee could be deemed to be the commercial agent of the franchisor? What steps can be taken to mitigate this risk?
The parties will typically include in the franchise agreement an independent contractor provision stating that the franchisee is an independent company. This clause usually includes an indemnity provision under which the franchisee agrees to hold the franchisor harmless against any and all claims arising from any breach of the franchise agreement, including the independent contractor clause.
Are there any laws and regulations that affect the nature and payment of royalties to a foreign franchisor and/or how much interest can be charged?
No, there are no laws or regulations that affect the nature and payment of royalties to a foreign franchisor. In addition, there are no exchange control or currency regulations applicable to payments to a foreign franchisor.
It must be noted that the Political Constitution of Peru establishes that domestic and foreign investments are subject to the same conditions.
The Peruvian Civil Code establishes in Article N°1243 that interests can be charged on overdue payments, but must be limited to the maximum conventional interest rate, which is fixed by the Central Reserve Bank of Peru.
Is it possible to impose contractual penalties on franchisees for breaches of restrictive covenants etc.? If so, what requirements must be met in order for such penalties to be enforceable?
Yes, it is possible to impose contractual penalties on franchisees for breaches of restrictive covenants and others. Penalties are enforceable in Peru as an exclusive remedy or in addition to damages for breach of contract, depending on the provisions of the agreement (Article N°1341 of the Peruvian Civil Code).
What tax considerations are relevant to franchisors and franchisees? Are franchise royalties subject to withholding tax?
In general terms, there is a withholding obligation on payments made to an overseas franchisor. However, the rate of the withholding will depend on the nature of the underlying payment and the applicability of any double taxation treaties.
Regarding royalties, there currently is a withholding tax obligation on any payment made to an overseas franchisor that amounts to 30% of the total royalty.
At present, Peru maintains treaties to avoid double taxation with Canada, Chile, Brazil, Mexico, Portugal, Switzerland, among others. Therefore, specific tax advice should be sought in each particular case.
Does a franchisee have a right to request a renewal on expiration of the initial term? In what circumstances can a franchisor refuse to renew a franchise agreement? If the franchise agreement is not renewed or it if it terminates or expires, is the franchisee entitled to compensation? If so, under what circumstances and how is the compensation payment calculated?
There is no local law that obliges the franchisor to renew a contract, unless it has been included as an obligation under the original franchise agreement. Under Peruvian legislation, there is no mandatory compensation payable to the franchisee at the end of the term established by the parties. However, one party can terminate an agreement before its expiration in the event of a material breach of contract by the other party. The specific procedure must be stated in the agreement, according to the Peruvian Civil Code.
Are there any mandatory termination rights which may override any contractual termination rights? Is there a minimum notice period that the parties must adhere to?
There are no mandatory termination rights that may override any contractual termination rights. The Civil Code states that the parties can freely determine the content of the agreement, provided that it is not contrary to current legislation.
Are there any intangible assets in the franchisee’s business which the franchisee can claim ownership of on expiry or termination, e.g. customer data, local goodwill, etc.
No. However, it will be important for the franchisor to include this kind of representations in the franchise agreement.
Is there a national franchising association? Is membership required? If not, is membership commercially advisable? What are the additional obligations of the national franchising association?
In Peru, there is a national franchise association, the Peruvian Chamber of Franchises, which is for franchisors and master franchisees, an added value tool, where it is possible to find information about franchising companies, franchise consultants, training courses, events and information about franchises.
In this regard, membership is not required, but commercially recommended, since its objective is to ensure the interests of the Franchise Industry in Peru, offering its associates services and benefits that raise their quality standards and reduce costs, through participation in various government and private forums, as well as the organization and development of events.
Are foreign franchisors treated differently to domestic franchisors?
No, the Peruvian Constitution establishes that domestic and foreign investments are subject to the same conditions.
Are there any requirements for payments in connection with the franchise agreement to be made in the local currency?
No, there are not requirements for payments in connection with the franchise agreement to be made in the local currency. In fact, Article N°1237 of the Peruvian Civil Code states that obligations may be made in foreign currency.
Must the franchise agreement be governed by local law?
The franchise agreement does not necessarily have to be regulated by Peruvian legislation. The parties will freely choose the law that will govern the franchise agreement.
What dispute resolution procedures are available to franchisors and franchisees? Are there any advantages to out of court procedures such as arbitration, in particular if the franchise agreement is subject to a foreign governing law?
Parties in Peru can choose the forum to hear and resolve their dispute. They can opt in the agreement to resolve their disputes before a civil court or before arbitration. Commonly, parties choose arbitration.
Litigation before civil courts is less expensive than arbitration, but it is time-consuming, as it often takes many years to obtain a final decision.
Does local law allow class actions by multiple franchisees?
Considering that Peru is under the Civil Law System, class actions are not common in Peru. However, it is possible that multiple franchisees sue one franchisor. On the other hand, it must be noted that under the Peruvian Competition Law, INDECOPI has the possibility to sue on behalf of consumers for the reparation of damages caused by a cartel.
Must the franchise agreement and disclosure documents be in the local language?
Not necessarily, parties are free to choose the language of the agreement and complementary documents.
Is it possible to sign the franchise agreement using an electronic signature (rather than a wet ink signature)?
According to Law N°27269 and its Regulation, it is possible to sign the franchise agreement using an electronic signature. However, in Peru it is not common use electronic signature in commercial transactions. In addition, taking into consideration that disputes may arise and that it can be difficult to document the sufficiency and effectiveness of an electronic signature, we strongly recommend not to destroy the franchise agreement with wet-ink signatures, even if they have been signed using electronic signature.
Therefore, it is highly recommended to use a wet ink signature, and then, legalized it before a Notary Public.
Can franchise agreements be stored electronically and the paper version be destroyed?
Accordingly with answer 29 above, the paper version of the franchise agreement should not be destroyed.
Please provide a brief overview of current legal developments in your country that are likely to have an impact on franchising in your country.
Due to recent regulatory framework modifications regarding Intellectual Property Rights, the registration of trademarks and other distinctive signs has been simplified. Currently, most of the procedure for registering a trademark before INDECOPI is done online, which not only implies a reduction of time, but also makes the registration less expensive.
In your opinion, what are the key lessons to be learned by franchisors as a consequence of the COVID-19 crisis?
At the beginning of 2020, there were over 500 Franchise Systems in Peru, 52% of them were foreign and 48% were Peruvian, having increased in the past few years. However, due to COVID-19, on March 15, 2020 the Peruvian Government declared State of Emergency and social immobilization until June 30, when gradual resumption of specific activities started. Now, 5 months later, Peruvian economy is still bruised and undergoing a reactivation process in most sectors.
Franchise sector has been one of the most beaten nationwide, since most Franchise Systems were related to the restaurant industry and facilities located at the country’s main malls, which were closed for more than four months and opened partially recently.
In this context, based on our experience in the sector and the current situation of the Peruvian market, the economic crisis caused by COVID-19 has resulted in, amongst other, the following lessons for franchisors:
Great importance of on-line sales
Development of complementary delivery and to-go services
Development of digital marketing
Not to rely on commercial premises, or big infrastructures
Manage flexible and customizable business structures
Main contracts with exit clause in cases of fortuitous or force majeure events
While the economic crisis will suspend some expansion and investment plans, it will also cause to adapt and reimagine many Franchise Systems to the new reality; with lower investment (more low-cost franchises), cost reduction, line of business change, increased profitability, increased productivity per square meter and focused on sectors benefitting from the pandemic such as food, health, education and technology.
Estimated word count: 3164
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.