The aim of this guide is to provide its readers with a pragmatic overview of the law and practice of pharmaceutical advertising law across a variety of jurisdictions.

Each chapter of this guide provides information about the current issues affecting pharmaceutical advertising in a particular country and addresses topics such as self-regulation, press releases, gifts, samples, grants or donations, anti-bribery rules, regulatory authorities and courts, as well as insight and opinion on the most common issues in their respective country.

The Q&A template for each chapter has been provided by Sally Shorthose of Bird & Bird.

1st Edition | Published: November 2019

Australia

Bird & Bird

Austria

Greiter Pegger Kofler & Partner

Germany

Bird & Bird

Ireland

Mason Hayes & Curran

Mexico

CMS Woodhouse Lorente Ludlow

Philippines

Quisumbing Torres

Portugal

Morais Leitão, Galvão Teles, Soares da Silva & Associados

Sweden

Magnusson Law

Switzerland

Mangeat Attorneys at Law LLC

Thailand

Baker McKenzie

United States

Olshan Frome Wolosky LLP

Venezuela

Antequera Parilli & Rodríguez