Ronald Urbach > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
Ronald Urbach photo

Work Department

Advertising + Marketing | Intellectual Property + Media

Position

Partner/Co-Chair

Career

Ron Urbach has been a firsthand participant in the history and recent explosive growth of the advertising and marketing ecosystem — and the laws that apply to it. He advises marketing-driven clients in every sector and subsector, helping them successfully navigate legal issues with practical business solutions.

In the course of his career, Ron has seen industries and marketing practices emerge and adapt as technologies, regulatory frameworks and consumer needs change. This makes him a savvy guide, especially to companies that push the boundaries of business and law. Whether drafting agreements, handling challenges — governmental, competitor or consumer — or as an astute adviser, his unique perspective and ability to evaluate business risk in unsettled legal environments are indispensable to his clients.

To Ron, the law is more a tool than a restraint — it’s a means of moving his clients forward in practical and efficient ways. His clients credit him with speaking their language, with thinking like they do, and with appreciating the nuances of their business and the complexities of their markets. They see him as someone with a gift for translating arcane legal concepts and new regulatory schemes into actionable business advice.

Known as a key participant working with agencies, brands, media companies, online platforms and consumer-driven businesses of every stripe, Ron stays in front of the developments and innovations that drive their industries. In a field so dynamic and fast-moving, he takes it upon himself to see around corners and to ferret out the next opportunity — or threat — his clients will have to face.

In working with clients and sectors so intensely and completely, Ron provides a holistic view of the legal and business issues that are often intertwined. Taking a solutions-first attitude, Ron helps clients achieve their business goals  as he resolves their legal issues. Seeing beyond the law and the legal task while thinking and feeling like a client is a hallmark of Ron’s practice.

Education

Washington University School of Law, St. Louis, J.D., 1976; Clark University, B.A., magna cum laude, 1973

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Hall of Fame)

Ronald UrbachDavis+Gilbert LLP

The New York-based practice at Davis+Gilbert LLP has a longstanding, established reputation in the market, with the team advising an impressive client base that spans across a wide array of industries. It is particularly active in the emerging technologies and media space, which covers social media, blockchain and cryptocurrencies, metaverse, and AI-related advertising and marketing matters. Beyond that, the firm also has strong capabilities in data and privacy regulatory matters. The group is co-chaired by Ronald Urbach, who has a strong reputation in the market and extensive experience advising agencies, brands, media companies, and consumer-driven businesses on a full range of matters, and Richard Eisert, who has particular expertise handling matters across the technology, advertising and marketing, e-commerce, intellectual property and privacy sectors. Allison Fitzpatrick is noted for her experience in the digital media space, covering social media, influencer marketing and native advertising. Aaron Taylor, associate Louis DiLorenzo, and Paavana Kumar are key names to note in relation to advertising campaign matters, while Samantha Rothaus’s intellectual property experience lends to her expertise in negotiating talent and production agreements. Joseph Lewczak has recently retired from practice.

United States > Intellectual property > Copyright

New York-based firm Davis+Gilbert LLP employs the experience of its ‘really sharp and knowledgeable team’ to advise household name corporates such as Gordon Ramsay and Little Caesars on the creation, protection, and enforcement of their global copyright portfolios. The team is led by advertising and marketing expert Ronald Urbach, representing clients across the digital media and entertainment, cosmetics, automotive and hospitality industries. Marc J Rachman brings expertise to complex disputes involving music, photo, pictorial, sculptural, and literary works. Veteran IP litigator Guy R Cohen utilizes extensive experience in the IP space to act for corporates across a diverse spectrum of sectors, including media, consumer goods, and retail. Ashima Dayal advises creative professionals, book publishers, authors, filmmakers, and designers, in disputes involving the use of third-party material. Sara Edelman specializes in assisting content creators, advertising agencies, and fashion companies. All the lawyers mentioned work in the New York office.