Louis DiLorenzo > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Louis DiLorenzo
Work Department
Advertising, Marketing + Promotions
Position
Associate
Career
Louis DiLorenzo brings an industry perspective to helping clients develop creative, enduring advertising and marketing campaigns. He advises clients of all sizes, from small independent agencies to global brands, on issues that may put advertisers and campaigns at risk, including false advertising, intellectual property, and industry-specific laws and regulations.
As a former advertising industry professional, Louis understands how the strategies that inspire campaigns can also inform legal outcomes. He works closely with his clients throughout the concepting process, often serving as an informal sounding board as they test ideas and consider applications. Combining experienced judgment with a passion for the industry, Louis helps his clients distinguish real risks from theoretical ones and move projects forward with confidence.
While Louis works with a wide range of brands and industries, he has a particular focus on the alcoholic beverage sector. Providing up-to-the-minute information and analysis, he helps clients navigate constantly changing laws and regulations in all 50 states. Louis also counsels businesses in other highly regulated industries, including automotive, tobacco, CBD, marijuana, food and beverage, and sports betting. Whether he is digging deep into vehicle specifications for a car campaign or mastering the science behind toothpaste, Louis is committed to understanding the key facts as well as the legal complexities in order to provide tailored, actionable advice.
In addition to his advertising and marketing work, Louis maintains an active pro bono practice focused on immigration issues.
Education
Georgetown University Law Center, J.D., cum laude, 2014; New York University, B.A., cum laude, 2010
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
The New York-based practice at Davis+Gilbert LLP has a longstanding, established reputation in the market, with the team advising an impressive client base that spans across a wide array of industries. It is particularly active in the emerging technologies and media space, which covers social media, blockchain and cryptocurrencies, metaverse, and AI-related advertising and marketing matters. Beyond that, the firm also has strong capabilities in data and privacy regulatory matters. The group is co-chaired by Ronald Urbach
, who has a strong reputation in the market and extensive experience advising agencies, brands, media companies, and consumer-driven businesses on a full range of matters, and Richard Eisert, who has particular expertise handling matters across the technology, advertising and marketing, e-commerce, intellectual property and privacy sectors. Allison Fitzpatrick is noted for her experience in the digital media space, covering social media, influencer marketing and native advertising. Aaron Taylor, associate Louis DiLorenzo, and Paavana Kumar are key names to note in relation to advertising campaign matters, while Samantha Rothaus’s intellectual property experience lends to her expertise in negotiating talent and production agreements. Joseph Lewczak has recently retired from practice.