Paavana Kumar > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Paavana Kumar
Work Department
Advertising + Marketing | Intellectual Property + Media
Position
Partner
Career
Paavana Kumar helps major advertisers and retailers assess risk as they create compelling campaigns, run high-exposure promotions and streamline the online customer experience. She is a particular asset to clients seeking to leverage influencer talent, engage more creatively on social media, and reimagine their online e-commerce and subscription programs.
Paavana’s ability to assess problems and provide quick, efficient risk assessments enables her to partner effectively with companies across industries, especially those pursuing a deeper e-tail focus. She is a sounding board for C-suite executives and general counsel when making high-stakes judgment calls about social media opportunities, FTC disclosure requirements and major changes to their business models.
As many clients move toward subscription models, Paavana’s knowledge of the highly regulated automatic renewal and negative option laws across all 50 states enables her to help companies draft transparent marketing disclosures and design compliant user flows. She also advises on high-exposure consumer promotions, including sweepstakes, contests, loyalty rewards and gift cards, cause marketing and donation programs, text message and email marketing, and major entertainment and sports collaborations.
Whether she’s counseling on a discrete issue or working with global legal teams for clearance for an international campaign, Paavana delivers practical advice with enthusiasm and a sense of humor. She is a recognized thought leader who frequently speaks and writes about leading-edge e-commerce and influencer marketing topics for in-house counsel and industry stakeholders.
Paavana actively supports the firm’s recruiting efforts and enjoys mentoring summer associates.
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
The New York-based practice at Davis+Gilbert LLP has a longstanding, established reputation in the market, with the team advising an impressive client base that spans across a wide array of industries. It is particularly active in the emerging technologies and media space, which covers social media, blockchain and cryptocurrencies, metaverse, and AI-related advertising and marketing matters. Beyond that, the firm also has strong capabilities in data and privacy regulatory matters. The group is co-chaired by Ronald Urbach
, who has a strong reputation in the market and extensive experience advising agencies, brands, media companies, and consumer-driven businesses on a full range of matters, and Richard Eisert, who has particular expertise handling matters across the technology, advertising and marketing, e-commerce, intellectual property and privacy sectors. Allison Fitzpatrick is noted for her experience in the digital media space, covering social media, influencer marketing and native advertising. Aaron Taylor, associate Louis DiLorenzo, and Paavana Kumar are key names to note in relation to advertising campaign matters, while Samantha Rothaus’s intellectual property experience lends to her expertise in negotiating talent and production agreements. Joseph Lewczak has recently retired from practice.