Aaron Taylor > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
1675 BROADWAY
NEW YORK, NY 10019
United States

Work Department

Advertising + Marketing

Position

Partner

Career

Aaron Taylor helps clients develop highly effective advertising campaigns across all media while avoiding legal pitfalls. When he’s not consulting on advertising claims and strategies, he asserts and defends false advertising challenges.

Aaron is deeply committed to ensuring that his clients’ advertising is as creative and aggressive as possible. Many of the world’s leading cosmetic, consumer health care, automotive, telecommunications and consumer technology companies rely on his counsel when revising their critical advertising claims. Because he’s reviewed and advised on thousands of advertising campaigns, Aaron knows where the legal risks lie and how to address them.

Aaron draws on his litigation background and industry knowledge to challenge and defend advertising claims before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the Better Business Bureau. When defending claims, he focuses on outcomes that enable his clients to promote their brand as fully as possible with minimal interruptions to their campaigns. When asserting challenges, he works to quickly and permanently shut down competitors’ false claims. In all matters, his extensive experience enables him to anticipate the critical issues and precedents that will drive the outcome.

Earlier in his career, Aaron worked in public relations, representing a wide range of technology clients — an experience that helps him understand a marketer’s point of view. Aaron quickly grasps the nuances of a client’s business and communicates effectively with in-house teams when explaining complex legal issues.

Education

Cornell Law School, J.D., 2003, Haverford College, B.A., 1998

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Next Generation Partners)

Aaron Taylor – Davis+Gilbert LLP

In New York, Davis+Gilbert LLP  has a longstanding and deeply rooted reputation in the advertising and marketing sector. It assists a wide range of clients, spanning from agencies, across brands in all product categories to data-driven services and platforms with the whole spectrum of advertising matters, including in relation to new technologies. Ronald Urbach, who acts the firm’s chairman and department’s co-head, is highly recognized by the market, as is co-chair Richard Eisert, who is particularly known for his work across technology, advertising and marketing, e-commerce, IP and privacy law. Allison Fitzpatrick  stands out in the fields of social media, influencer marketing and native advertising, among others. Joseph Lewczak focuses on campaigns for innovative technologies, products and services. Aaron Taylor is highlighted for his skill in advertising claims and strategies, as well as defending false advertising challenges.