Samantha Rothaus > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
- Firm Profile
- Go to...
Samantha Rothaus
Work Department
Advertising + Marketing | Intellectual Property + Media
Position
Partner
Career
For agencies and brands exploring innovative ways to promote their content and products, Samantha Rothaus provides counsel by balancing legal risk with business objectives. Drawing on prior intellectual property litigation experience, she helps clients launch collaborative projects, understand their contract rights, and negotiate talent and production agreements.
Often involved at the earliest stages of a client’s project, Samantha uses a highly attentive and practical approach to avoid problems and craft solutions. Her thoughtful and individualized guidance supports creative agencies and brands launching traditional advertising activities in addition to custom-branded content produced by media partners. Whether companies are seeking collaborative opportunities through co-branded promotional campaigns or sponsored events, or are engaging influencers, celebrity spokespeople or content production vendors, Samantha’s best practices and productive negotiation strategies help achieve their goals and preserve their best interests. She also assists clients in identifying and understanding SAG-AFTRA union obligations.
With her background in intellectual property litigation, Samantha recognizes the value companies place on protecting their intellectual property rights. She evaluates potential benefits and consequences of sharing or promoting content so clients can make sound business decisions. When agencies seek to expand their scope of use, they benefit from her contract analyses to understand their legal rights, obligations and required permissions.
Prior to joining Davis+Gilbert, Samantha’s practice focused on copyright and trademark litigation, brand protection, and trademark prosecution for entertainment companies, fashion retailers and consumer brands.
Education
- University of California, Los Angeles School of Law (L.L.M., 2011)
- Boston University School of Law (J.D., 2010)
- Boston University (B.A., magna cum laude, 2007)
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
The New York-based practice at Davis+Gilbert LLP has a longstanding, established reputation in the market, with the team advising an impressive client base that spans across a wide array of industries. It is particularly active in the emerging technologies and media space, which covers social media, blockchain and cryptocurrencies, metaverse, and AI-related advertising and marketing matters. Beyond that, the firm also has strong capabilities in data and privacy regulatory matters. The group is co-chaired by Ronald Urbach
, who has a strong reputation in the market and extensive experience advising agencies, brands, media companies, and consumer-driven businesses on a full range of matters, and Richard Eisert, who has particular expertise handling matters across the technology, advertising and marketing, e-commerce, intellectual property and privacy sectors. Allison Fitzpatrick is noted for her experience in the digital media space, covering social media, influencer marketing and native advertising. Aaron Taylor, associate Louis DiLorenzo, and Paavana Kumar are key names to note in relation to advertising campaign matters, while Samantha Rothaus’s intellectual property experience lends to her expertise in negotiating talent and production agreements. Joseph Lewczak has recently retired from practice.