Twitter Logo Youtube Circle Icon LinkedIn Icon

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory > Law firm and leading lawyer rankings

Editorial

Index of tables

  1. Advertising and marketing: transactional and regulatory
  2. Hall of Fame
  3. Leading lawyers
  4. Next generation lawyers

Next generation lawyers

  1. 1

Who Represents Who

Find out which law firms are representing which Advertising and marketing: transactional and regulatory clients in United States using The Legal 500's new comprehensive database of law firm/client relationships. Instantly search over 925,000 relationships, including over 83,000 Fortune 500, 46,000 FTSE350 and 13,000 DAX 30 relationships globally. Access is free for in-house lawyers, and by subscription for law firms. For more information, contact david.burgess@legal500.com.

CLICK HERE TO VISIT THE WHO REPRESENTS WHO SITE

Fielding ‘absolutely world-class experts’, Davis & Gilbert LLP provides ‘unmatched depth and knowledge’ to its advertiser, brand and agency clients; its recent work includes advising multiple advertising agencies on their collective bargaining agreements with Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and acting for Phenomenon regarding its brand strategy and advertising campaign for a bike exercise and cycling company. Other clients include Goodby Silverstein & Partners, Little Caesars Pizza, Snapchat, ZocDoc and Epson America. Ronald Urbach, who is ‘genuinely exceptional’, heads the New York-based practice, which also includes Joseph Lewczak; Lewczak recently advised Samsonite and its brands on the negotiation of a charitable solicitation agreement with Susan G Komen. Richard Eisert, media specialist Allison Fitzpatrick, Aaron Taylor, Howard Weingrad and the ‘brilliantAshima Dayal are also recommended; Eisert is working with several media agencies and platforms on the impact of various self-regulatory programs (including non-cookie-based online behavioral advertising and cross-device tracking) on the advertising arena.

Frankfurt Kurnit Klein & Selz PC’s ‘fabulous’ New York-based group provides ‘fast, practical and business-savvy advice’ that draws on ‘unbelievable industry knowledge’, placing it as ‘quite simply the best and a true top choice’ for clients. The team is the ‘go-to practice’ for advertising agencies and brands regarding clearance issues for commercials that air during the Super Bowl, and handled 12 of the advertisements for Super Bowl LI. Other work included assisting agency Muh-Tay-Zik Hof-Fer with online advertising executions and acting for MediaLink and its vice chair in its sale to Ascential. Staples, PepsiCo, Dunkin’ Brands, Avon and Casper Sleep are also clients. Rick Kurnit and ‘brilliant’ National Advertising Division (NAD) specialist Terri Seligman jointly head the department, which also fields the ‘extremely responsiveJeffrey Greenbaum, the ‘excellentBrian Murphy and the ‘incredibly knowledgeableCandice Kersh. Clients also praise sports expert Christopher Chase, counsel Hannah Taylor, who is ‘an astute lawyer who interacts amazingly well with clients’; and transactional expert Gavin McElroy.

Brilliant lawyerJames Taylor and Kenneth Florin jointly lead Loeb & Loeb LLP’s practice from New York, which covers all elements of transactional and regulatory work, including advertising campaigns and promotions, the use of digital and mobile platforms, data optimization, privacy issues and content matters. The team also includes Chicago-based department deputy chair Nathan Hole, who advises emerging media and technology clients; Los Angeles-based privacy specialist Melanie Howard; Brian Nixon in Washington DC, who handles targeted advertising strategies; Seth Rose in Chicago; and Jessica Lee in New York, who focuses on digital products and content. In May 2018, in a major coup, the firm added a team from Winston & Strawn LLP that includes Brian Heidelberger and Robert Newman.

As ‘one of the most dominant firms in the industry’, Venable LLP is ‘easily a leader in an ever-changing market’ with ‘cutting-edge and on-point advice, and excellent business acumen’. Key practitioners include ‘true visionary and rainmakerJeffrey Knowles; Amy Ralph Mudge, who is ‘an up-and-coming industry leader’; and regulatory specialist Randal Shaheen. The group is highly regarded for its regulatory expertise. In a recent highlight, Mudge and New York-based Po Yi advised several leading brands and social media influencers on their responses to educational and warning letters from the FTC. Stuart Ingis is also acting for the Coalition for Better Ads on the development and release of the Initial Better Ads Standards for desktop web and mobile advertising. The department also handles transactional matters, including acquisitions and divestitures. Attorneys mentioned are based in Washington DC, unless otherwise specified.

The ‘top-tier advertising practice’ at Winston & Strawn LLP is ‘among the best in the industry’ and is commended for being an ‘extremely responsive and client-oriented team’. The group advised Bose on its sideline sponsorship deal with the NFL, assisted Ferrero with the advertising elements of its establishment of the first Nutella Café, and acted for basketball player Dwyane Wade on sponsorship deals. The team also works for advertising agencies and recently advised Rubin Postaer and Associates as agent for American Honda Motor Company on talent agreement negotiations with Tina Fey, Robert Redford, Amy Adams and Jimmy Kimmel. Liisa Thomas joined Sheppard, Mullin, Richter & Hampton LLP in 2017.

Following the hires of ‘rainmaker and compliance expertLinda Goldstein and the ‘excellentHolly Melton in New York from Manatt, Phelps & Phillips, LLP, Baker & Hostetler LLPhas established itself in the field’, providing notable transactional and regulatory experience. Recent work for the team includes advising Whole Foods Market on its brand influencer initiatives, e-mail and text marketing strategies, loyalty programs and e-commerce issues; assisting Sony Pictures Entertainment with the advertising, marketing and promotion of its entertainment products; and handling the launch of a new line of private label brands for a major American e-commerce company. The team also fields Alan Friel in Los Angeles, who advises on the technology elements of advertising.

Jenner & Block LLP stands out for its representation of media clients and brands, focusing on marketing agreements, endorsement deals, privacy matters, advertising campaigns and compliance issues. Recent work includes advising FCA US on a music video initiative in which several of its vehicle models appear in music videos; assisting Daniel J Edelman Holdings with the structuring and negotiation of its master service agreements with Universal Pictures, Comcast and Unilever; handling the promotional campaigns for Fox Cable Networks’ regional sports networks; acting for Edelman on the launch of Adobe’s global campaign featuring Imagine Dragons. assisted Paramount Pictures with multiple co-promotional agreements relating to the theatrical releases of Ghost in the Shell, Baywatch and Sherlock Gnomes. Other clients include Lionsgate Films, Groupon, ESPN, Molson Coors and Red Bull Media House. Andrew Bart is the name to note. In February 2018, Benjamin Mulcahy and Gina Reif Ilardi moved to DLA Piper LLP (US).

Notable practitioners in Manatt, Phelps & Phillips, LLP’s ‘excellent’ practice include Jeffrey Edelstein in New York and Jesse Brody in Los Angeles. The group is highly regarded for its work with brands: Edelstein recently advised AT&T on the licensing of movie and television clips used in its advertisements; Brody assisted Kia Motors America with various products surrounding the Kia Niro, including sweepstakes rules and online advertising, and also advised apparel brand Guess on the development of disclaimers for website offers, discounts and coupons. The department regularly acts for agencies, including the Martin Agency, which the team assisted with Rana’s launch of the Dine with Rana sweepstakes and advised on the drafting of a talent contract with Randy Jackson for Geico. T. Hale Boggs is Los Angeles heads the department, which also includes New York-based Richard Lawson, who is ‘technically proficient’. Former practice head Linda Goldstein and Holly Melton joined Baker & Hostetler LLP.

Trusted Advisor - with Finnegan

IP specialist Finnegan detail how their collaborative approach makes for a unique culture which is designed to allow them to work with clients in a way which is cognizant of the challenges facing all companies today.

Reed Smith LLP’s New York-based team focuses on representing brands, independent advertising agency networks and trade associations. SAG-AFTRA is a key client, which the team regularly advises on collective bargaining contracts for radio, television and internet commercials. The group also assisted a client with the negotiation of a talent agreement with Bradley Cooper to promote its partnership with Stand Up to Cancer, and acted for a quick-serve restaurant on the development of a loyalty program and new app. Douglas Wood leads the department, which also includes Stacy Marcus, who is recommended for celebrity endorsements and talent agreements; trade association specialist Keri Bruce and Washington DC-based advisory expert John Feldman.

Under the joint leadership of Doron Goldstein and Kristin Achterhof in New York and Chicago respectively, Katten Muchin Rosenman LLP’s recent highlights include advising Agave Loco on the negotiation of promotional agreements and high-profile sponsorships with sports clients such as the Chicago Cubs and Boston Red Sox, and assisting Chicago Bulls, Chicago Blackhawks and United Center with an AT&T sponsorship deal. The team also handled Calvin Klein’s model contracts with the lead actors of Moonlight to star in its new underwear advertising campaign, and assisted Boar’s Head with compliance issues surrounding the advertising of its meat and cheese products. Other clients include PepsiCo, Fruit of the Loom and General Dynamics. The group also handles advertising and promotional material clearance, product placement matters, sweepstakes and social media policies.

Highlights for the ‘brilliant’ department at Michelman & Robinson, LLP included advising Groupon on its partnership and managing agreements, contests and sweepstakes; assisting Brookstone with advertising and marketing compliance; and advising Contest Factory on the structuring of sweepstakes and contest rules. The team is also experienced in Telephone Consumer Protection Act (TCPA) matters, mobile marketing and data collection issues. Los Angeles-based Ronald Camhi and Adam Solomon in New York jointly lead the practice, which represents a mixture to advertising agencies, brands and ad-tech companies; Collide Agency, MediaLink and Societe Air France are examples.

Olshan Frome Wolosky LLP handles sweepstakes and contest law, advertising clearance matters, direct marketing issues, internet and mobile marketing law, and regulatory mandates. Practice head Andrew Lustigman is ‘an excellent name in the arena’; his recent work includes advising Insites Marketing Consulting on the development of sweepstakes programs to incentivize research projects; assisting Townsquare Media with multiple promotions, including a talent contest and a treasure hunt contest associated with a leading music festival; and acting for New York Health & Racquet Club on compliance matters, sweepstakes promotions and enrolment issues. Clients also praise Tamara Carmichael, who handles advertising and unfair competition law matters; and litigator Scott Shaffer. All attorneys mentioned are based in New York.

The ‘personable, reliable and knowledgeableBrian Anderson in San Francisco and New York-based Paul Garrity jointly lead Sheppard, Mullin, Richter & Hampton LLP’s ‘responsive and commercial’ department, which is highly regarded for its work negotiating sports marketing agreements and endorsement agreements; structuring online, mobile and branded entertainment initiatives; and assisting with compliance issues. Anderson recently handled Net-a-Porter’s global marketing campaign with the Good+ Foundation and assisted multiple clients, including 23andMe, Kate Spade and TaylorMade Golf, with all aspects of their promotional campaigns. New York-based Theodore Max is the key name for fashion companies; he counts Chanel, Swarovski, SuperGroup and Kenneth Cole Productions as clients. Brian Pass in Century City and Liisa Thomas in Chicago are also recommended; Thomas joined in 2017 from Winston & Strawn LLP and provides Tillster and Live Nation with advertising support.

International comparative guides

Giving the in-house community greater insight to the law and regulations in different jurisdictions.

Select Practice Area

Press releases

The latest news direct from law firms. If you would like to submit press releases for your firm, send an email request to

Legal Developments worldwide

Legal Developments and updates from the leading lawyers in each jurisdiction. To contribute, send an email request to
  • Chambers Guides - Insurance 2018 - India

    India is a common-law jurisdiction. In general, Indian laws borrow heavily from, and are based on, English law. However, insurance law in India has certain unique features that deviate from English insurance law. The primary legislation of insurance law in India is the Insurance Act, 1938 (the “Insurance Act”) and the Insurance Rules, 1939 (the “Insurance Rules”).
  • AVELLUM advised largest Ukrainian brick manufacturer on restructuring and refinancing of its debt

    AVELLUM acted as the Ukrainian legal counsel to Private Joint Stock Company with Foreign Investments “Slobozhanska Budivelna Keramika” (“SBK ”) in connection with the restructuring and refinancing of SBK’s debt, valued at approximately EUR20 million. Atlas Advisors, an independent investment banking firm, acted as the exclusive financial advisor to the SBK’s shareholders in connection with the restructuring of the credit portfolio, attraction of financing for the debt’s refinancing, and buy-out of SBK’s shares.
  • AVELLUM advises on Ukraine’s USD2 billion Eurobond issue

    AVELLUM acted as the Ukrainian legal counsel to the Ministry of Finance of Ukraine on the USD2 billion sovereign Eurobond issue consisting of two tranches with 5.5 and 10-year tenor. J.P. Morgan Securities, Goldman Sachs, BNP Paribas, and Citigroup acted as joint lead managers on the transaction.
  • New Anti-Money Laundering Law

    The new anti-money laundering ( AML ) law of the UAE took effect at the end of October 2018. Containing features recommended by the Financial Action Task Force ( FATF ), the new law introduces subtle but important changes to the AML landscape in the UAE. 
  • Confidentiality Under Renewed Focus

    The UAE federal government has recently issued a raft of important legislation, addressing and in many ways updating areas of law that are key to businesses in the jurisdiction. Amongst this legislation is Federal Decree-Law 14 of 2018 concerning the central bank and the organisation of financial institutions and activities (the New Banking Law ) and Federal Decree-Law 20 of 2018 concerning anti-money laundering and anti-terrorism financing (the New AML Law ). Both the New Banking Law and the New AML Law repeal and replace the previous legislation on their respective subjects. Importantly, the New Banking Law and the New AML Law have together enhanced the protection afforded to confidential information under UAE law, in particular where financial and legal service providers and their customers and clients are concerned. 
  • Israel Chapter in The Virtual Currency Regulation Review

    Earlier this year, the Israel Tax Authority (ITA) issued two circulars, one on the taxation of digital tokens and the second addressing the taxation of utility tokens in initial coin offerings (ICOs). Additionally, in March, the Israel Securities Authority (ISA) released a detailed interim report by the Committee for the Regulation of Public Offerings of Decentralized Cryptocurrency Coins (Report) (with a follow-up report due to come out around October 2018). Moreover, it is expected that before the end of 2018, legislation will come into force that for the first time will see Israeli primary legislation define virtual currencies as financial assets and mandate licensing for related services, as is later discussed in detail.
  • GRP Rainer Rechtsanwälte – Report on authorized dealer’s entitlement to compensation

    Under certain circumstances, an authorized dealer may be entitled to claim compensation after termination of the contract with the company if the latter continues to be able to use its business contacts.
  • The Intra-Corporate Transfer Regulations

    The Conditions of Entry and Residence of Third-Country Nationals in the Framework of an Intra-Corporate Transfer Regulations (“Regulations”) were brought into force through Subsidiary Legislation 217.21. These Regulations transpose EU Directive 2014/66/EU into Maltese law.
  • Spring is coming for real estate registration in Israel

    Israel may be the “Start-up Nation” and a world-renowned center of technological innovation, yet for many years the procedures and conduct of the Israeli Land Registry have been trapped in the past.
  • The Tax Working Group’s Interim Report - A capital gains tax for New Zealand?

    ​​​​​​The Tax Working Group has released its Interim Report on the Future of Tax. Amongst a number of other matters, the Interim Report describes two alternative methods for the implementation of a capital gains tax in New Zealand, which will be the subject of further consideration over the coming months. 

Press Releases worldwide

The latest news direct from law firms. If you would like to submit press releases for your firm, send an email request to