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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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United States • Media, technology and telecoms

3

Advertising and marketing: transactional and regulatory

Clients seek out Kelley Drye & Warren LLP for its experience in handling complex regulatory investigations and transactions in the advertising and marketing sector. The firm has advised clients from numerous sectors, including retail, technology, and consumer products, on advertising law issues. The team also works closely with its data privacy practice to advise on advertising matters involving consumer protection. Other key areas of work include advertising agency contracts, marketing campaigns, and endorsement deals. Team lead Donnelly McDowell specializes in the intersection of advertising and consumer protection law, handling compliance issues and transactions. John Villafranco and Christie Grymes Thompson are both well versed in FTC investigations. The team is based in Washington, D.C.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Kelley Drye & Warren does excellent work, is very responsive and guides clients through difficult issues.’

  • ‘Kelley Drye & Warren stands out for its deep bench of attorneys with experience across federal regulatory matters, complex commercial litigation, and specialized industry sectors. This breadth allows the firm to deliver comprehensive, strategic representation tailored to achieving favorable outcomes for clients in highly regulated environments.'

  • ‘John Villafranco, Donnelly McDowell, and Ioana Gorecki form an exceptional team distinguished by their deep expertise, strong industry relationships, and unwavering commitment to client success. What sets them apartmis their ability to combine technical legal knowledge with practical business insight, ensuring strategies are both effective and actionable.'

  • ‘The Kelley Drye & Warren advertising and marketing practice expertly blends FTC experience with real-world, practical advice on a wide range of issues. I also appreciate how it keeps itself and clients aware of trending issues.’

  • ‘John Villafranco is a valuable resource for all advertising issues, big or small. He provides useful, timely and effective advice.’

  • ‘The Kelley Drye & Warren team brings a depth of knowledge and experience, including FTC experience, to all of our advertising and marketing work. Even moreso, they apply this knowledge and experience by taking a bespoke approach to each client and each client's issue.’

Key clients

  • Bacardi
  • Columbia Sportswear
  • DISH Network
  • H&R Block
  • Kendra Scott
  • CRI Genetics
  • Dollar Shave Club
  • Quincy Bioscience
  • Rejuvica
  • Unilever

Work highlights

Advised Bacardi on the full lifecycle of advertising and promotional campaigns, providing strategic counsel on sweepstakes, contests, and experiential marketing events.
Advised Columbia Sportswear across its brands on a wide range of marketing, advertising, and privacy topics including environmental benefit claims, claim substantiation and promotional offers.
Advised Kendra Scott on advertising campaigns, help them structure charitable sales promotions and commercial co-ventures.
Practice head

Donnelly McDowell

Other key lawyers

John Villafranco; Ioana Gorecki; Christie Grymes Thompson