Venable LLP‘s advertising and marketing practice has deep-seated expertise in handling a broad range of advertising mandates, from matters involving the FTC and investigations to the use of AI in advertising, ethical concerns, and subscription services. The team is adept at handling regulatory issues involving packaging and labelling, contests and health claims, as well as brand protection. Clients of the firm include consumer goods brands, retailers, telecoms companies, broadcasters, and financial services entities. Leonard Gordon spearheads the New York team and is the go-to lawyer for regulatory compliance, FTC investigations, and investigations before other regulatory authorities. Melissa Landau Steinman is noted for her work on advertising products and services, including promotions and online gaming. She sits in Washington, D.C., alongside Shahin O. Rothermel, who focuses on issues before the NAD.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Key clients
- Association of National Advertisers (ANA)
- Air AI
Work highlights
Assisted the Association of National Advertisers (ANA) with developing its first member guidance on AI.
Represented Air AI, its affiliates, and principals in litigation brought by the FTC and in a related investigation by the Arizona Attorney General.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Leonard Gordon
Other key lawyers
Melissa Landau Steinman; Shahin O. Rothermel