Loeb & Loeb LLP‘s advanced media and technology team is led out of New York by James Taylor who specialises in advising on adtech and technology-enabled transactions as well as media-related agreements. Melanie Howard, Amir Azaran and Brian Heidelberger all co-chair the group alongside Taylor. In Los Angeles, Howard leads the IP protection and luxury brand teams, advising brands on advertising issues and brand protection, exploitation and enforcement. Chicago-based Heidelberger centers his practice on advertising, promotions, privacy and digital marketing issues. Advertising expert Kenneth Florin is well-versed in emerging media, advertising and promotion laws and sits in New York, while Seth Rose resides in Chicago and assists brands with marketing campaigns and initiatives. Nerissa Coyle McGinn is the go-to for NFT and metaverse issues and sits in Chicago. The firm utilizes a cross-functional approach to advertising and marketing matters advises global brands, major media and entertainment companies, sports teams, celebrities and advertising agencies.
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Testimonials
Collated independently by Legal 500 research team.
‘We've had an excellent experience working with Loeb & Loeb. Their expertise in advertising and marketing transactions is exceptional, particularly in the area of complex brand licensing. They've consistently exceeded our expectations with their speed, responsiveness, and proactive value-added contributions. The collaborative spirit of their team fostered significant efficiencies within our own legal and business teams. ’
‘Nerissa Coyle McGinn is an outstanding lawyer and highly effective collaborator. Her creative problem-solving skills have been instrumental in securing favorable brand licensing agreements while protecting our company's interests.'
'Medha Sridhar is an invaluable member of our brand licensing team. Her remarkable speed and efficiency, combined with her thoroughness and thoughtful approach, have been key to achieving significant business growth.’
‘Loeb & Loeb are THE experts when it comes to marketing and advertising law. They are practical, creative and business-minded when it comes to thinking through options, whether it comes to drafting, negotiating or problem-solving.’
‘Nathan Hole and Nerissa Coye McGinn are amazing partners on all things marketing and advertising. They are great at making time to hop on a call to talk through complex issues, and have a very clear way of explaining the pros and cons of options. ’
Key clients
- Lowe's Companies, Inc.
- Juxtapose Studio
- Chicago Sports Network
- Lenovo (United States) Inc.
- Hudson’s Bay Company/Saks Fifth Avenue, Saks.com LLC
- Ferrara
Work highlights
- Represented Saks Fifth Avenue/Hudson’s Bay Company in numerous brand protection, intellectual property, advertising and marketing matters.
- Represented Lowe’s Companies, Inc. in the company’s negotiation of sponsorship agreements with Lionel Messi, his team InterMiami CF, 2024 Copa America and Major League Soccer’s League’s Cup.
- Advised the Chicago Sports Network on the launch of the network, including branding, IP, technology agreements related to the sale of advertising, and clearance of advertisements and promotions.
Lawyers
Hall of fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
James Taylor; Melanie Howard; Amir Azaran; Brian Heidelberger
Other key lawyers
Kenneth Florin; Seth Rose; Nerissa Coyle McGinn; Caroline Hudson; Nathan Hole; Medha Sridhar