Loeb & Loeb LLP

Loeb & Loeb LLP is known as a ‘leader of marketing law’, advising global consumer brands, entertainment and media companies, media agencies, and notable individuals on advertising and marketing issues. The firm is well versed in matters involving a blend of brand marketing, IP, privacy law, and technology. It is regularly sought out for its expertise in advertising and marketing campaigns, partnership agreements, celebrity and brand collaborations, as well as marketing transactions. Melanie Howard sits in Los Angeles, and leads the luxury brands group, focusing on a mix of IP issues and commercial transactions. In Chicago, Brian Heidelberger co-chairs the advertising, marketing  and promotions practice with Libby O’Neill. Heidelberger’s clients consist of global brands, sports and entertainment companies, influencers, and creators. He advises them on a range of issues from the use of AI in advertising and content creation, promotional matters such as structuring sweepstakes, advertising clearance, sponsorship rights as well as media buying and AdTech deals. O’Neill is the go-to advisor for advertising claim substantiation, promotions, and influencer marketing. Other key team members include Seth Rose in Chicago, who excels in drafting and negotiating marketing partnerships and media deals, and Kenneth Florin and James Taylor in New York, who both excel in a range of advertising law issues.