Davis+Gilbert LLP excels in assisting clients with brand protection, digital advertising, AI, traditional advertising, and a wide range of transactional and regulatory matters. It is a go-to firm for complex advertising and marketing law matters, advising multinational brands, digital platforms, advertising agencies, and content creators. The practice is co-led by New York-based advertising and marketing specialist Ronald Urbach , who is known for his prowess in advertising, marketing and promotions, and for advising on governmental, regulatory, competitor, and consumer-related issues. Allison Fitzpatrick is sought after for her expertise in social media, native advertising, and influencer marketing, while Aaron Taylor is noted for advising clients on National Advertising Division (NAD) challenges. Retailers seek out Paavana Kumar for advice on dark patterns, junk fees, endorsements, and other key issues. Louis DiLorenzo centers his practice on highly regulated industries such as cannabis and crypto, and Alexa Meera Singh assists on telemarketing, food and drug labeling and marketing, as well as green claims.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®

Testimonials

Collated independently by Legal 500 research team.

  • ‘We have used Davis+Gilbert for AdTech compliance, privacy compliance and some litigation management work over the last few years. We have found the attorneys universally very responsive and easy to work with and have appreciated their practical advice for companies like ours which are navigating compliance involving a complex web of international laws.’

  • ‘Davis+Gilbert is an expert in this area and responsive. It is also comprehensive, bringing in other experts within the firm as needed. It helped us develop a comprehensive terms of service and order form system for our company that needed to navigate complex TCPA law, along with many other ancillary legal instruments that we regularly use.’

  • ‘Allison Fitzpatrick is an excellent partner and always keeps the big picture in mind when it comes to all of our various legal requests. She ensures everything fits together properly and is always on the lookout for efficiencies. ’

  • ‘Transactional team delivers practical, business-focused advice backed by a strong grasp of both regulatory and commercial realities. The partners and associates consistently demonstrate deep subject-matter expertise, particularly in navigating FTC and state advertising laws, data privacy considerations intersecting with marketing compliance, and contract risk allocation in marketing arrangements.’

  • ‘The Davis+Gilbert partners and associates are distinguished by their responsiveness, clarity of explanation, and commercial judgment. Specific individuals — including partners with standout strengths in advertising regulatory compliance, digital marketing risk assessments, and cross-border transactional structures — consistently deliver sound, defensible advice under tight timelines.’ 

  • 'We have come to trust and rely on the practical advice of Paavana Kumar and Gary Kibel in a variety of matters.' 

Key clients

  • Bridgestone Tires
  • Quantasy + Associates
  • Claire’s
  • Coty
  • Little Caesar Enterprises, Inc.
  • United Collective/Grupo Gallegos
  • JM Smuckers
  • SuperGood
  • Wawa

Lawyers

Hall of Fame

The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Leading partners

The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Next Generation Partners

Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Leading associates

Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.

Practice head

Ronald Urbach

Other key lawyers

Paavana Kumar; Gary Kibel; Allison Fitzpatrick; Aaron Taylor; Louis DiLorenzo; Alexa Meera Singh; Gary Kibel; Samantha Rothaus; Andrew Richman