Strategy, communication and branding drive business

The business legal services market is more demanding than ever. This is due to powerful technological advances, the professionalisation and expansion of market niches, and a focus on the most promising areas. Combining this with the need for precise planning and cost control, while maintaining close business relationships through high-quality communication requires a completely new approach. And people who can skilfully manage this.

This is why Diana Tavera and Marcin Bęben have joined the group of equity partners at Kochański & Partners. Diana is the Director of Communications, and Marcin is the Director of Advisory and Business Development.

Marcin Bęben – responsible for the development of Kochański & Partners

In an age of information overload and tight deadlines, it can be difficult to reach clients and offer them the right value. However, Marcin Bęben has consistently proven his ability to navigate this landscape with ease. This is why his vision and role extend well beyond traditional business development.

  • Connecting the dots: Marcin skilfully combines the ability to analyse and synthesise data, and identify and exploit trends, with extensive mapping of practices and sectors. This enables him to create coherent and effective development strategies
  • Market knowledge: Marcin has unparalleled specialist knowledge of the Polish and European markets, enabling him to identify new opportunities and build long-term client relationships
  • Partnership with lawyers: Our head of business development is a strategic partner to our lawyers, helping them to better understand and respond to the business needs of our clients

Marcin has long demonstrated his ability to think comprehensively about the needs of our Practices and Partners. He knows where and how to find clients, and his open-mindedness, coupled with his specialist knowledge of Polish and international business, enables him to effectively combine local experience with a global perspective and make the right decisions. This is crucial for implementing all our ambitious plans, says Piotr Kochański, Managing Partner.

Diana Tavera – head of brand and voice at Kochański & Partners

In the digital age, a company’s brand and communication are its most valuable assets. Diana Tavera has been building the Kochański & Partners brand for years. She does this with precision, effectiveness and passion, ensuring that our voice is credible and modern, and that it is heard.

  • Strong presence in the digital world: She is the brains behind our digital communication strategy, covering everything from social media to international online events — the hallmark of Kochański & Partners
  • Brand protection and management: Despite operating in a highly competitive environment, Diana has made our brand synonymous with quality and innovation, while maintaining its consistency and strength
  • Support for experts: She creates modern formats and tools that enable our experts to share their knowledge and effectively reach a wide audience

Diana has been systematically building our image for years, paying attention to every detail and fostering our shared identity.  Her knowledge, experience, commitment and passion bring  tremendous quality to the firm’s day-to-day operations and the development of the Kochański & Partners brand. Diana is an accomplished professional whose work often takes place ‘behind the scenes’, but the results are clear for all to see: consistent communication, well-planned events, and a strong organisational identity, emphasises Piotr Kochański.

An advisory firm based on strong, focused expertise

Expanding our group of equity partners is a strategic decision that cements the status of business development and marketing as equal pillars of the firm, alongside legal and technological excellence and strict financial control.

This is also the final step in forming a professional, multidisciplinary team of equity partners, including non-lawyer managers: Monika Wojciechowska (Chief Executive Officer and Chief Financial Officer) and Michał Walczak (Chief Technology Officer).

In line with the vision of its founder, Piotr Kochański, Kochański & Partners is a modern advisory firm that is built and managed based on the concept of a teal organisation, which is founded on trust, shared responsibility and partnership.

This structure is underpinned by our excellent knowledge of the law. Other key competencies that contribute to our success stem from this foundation, including strategic business thinking, an in-depth understanding of our clients’ needs and the capacity to cultivate enduring relationships founded on mutual respect and professionalism.

The best proof that our concept is not just theory, but living practice, is the success of our clients. Thanks to our comprehensive and agile approach, they are achieving their business goals while maintaining the highest ethical standards and building social responsibility.

Marcin and Diana have been pillars of the firm for a long time. Their passion, strategic thinking and dedication to the vision of Kochański & Partners as a firm built for generations are invaluable. Therefore, making them co-owners is a natural consequence of their commitment, as well as a formal entrustment of joint responsibility for the future of the entire organisation. I believe that, together, we will take the firm onto a completely new growth trajectory. We welcome Diana and Marcin to the circle of Partners. Together, we are building the law firm of tomorrow. Today, says Piotr Kochański with conviction.

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