Return of the Big Mac: EUIPO Board of Appeal flips decision of Cancellation Division | Boult Wade Tennant Boult Wade Tennant
In 2019, the EUIPO’s Cancellation Division raised some eyebrows in the trade marks world when they revoked in full the BIG MAC trade mark held McDonald’s International Property Company Ltd (McDonald’s) since 1998 on the basis that McDonald’s had not made genuine use of the mark in the EU.