Market Intelligence

Pennsylvania has enacted the Artificial Intelligence Deceptive Advertising Act, imposing new disclosure requirements on advertisers who use AI-generated or AI-modified content in ways that could mislead consumers about the nature, origin, or authenticity of advertised goods or services. The law establishes detailed standards for clear and conspicuous disclosures, with enforcement authority granted to the Pennsylvania Attorney General and district attorneys, and civil fines of up to $3,000 for violations. Fi