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Kudun and Partners (KAP), one of Thailand’s leading full-service law firms, and Jipyong LLC, a premier South Korean law firm with a strong international presence, have formalized a strategic alliance through the signing of a Memorandum of Understanding (MOU) at a ceremony held at the Grand Central Building in Seoul, South Korea, on Tuesday, 27 May 2025.
The agreement marks a significant milestone in advancing legal cooperation between Thailand and Korea. Notably, the collaboration between these two full-service, award-winning law firms represents the first and most comprehensive alliances to date between Thai and Korean legal practices—setting a new benchmark for regional cooperation. The MOU was signed by Mr. Haeng Gyu Lee, Managing Partner of Jipyong, and Mr. Kudun Sukhumananda, Managing Partner of Kudun and Partners.
Under the terms of the MOU, both firms commit to a strategic framework for mutual client referrals, cross-border legal support, and joint business development initiatives. Each firm will serve as the legal partner of the other within its respective jurisdiction—KAP in Thailand and Jipyong in Korea. This reciprocal arrangement is designed to provide clients with seamless, high-quality legal services across both markets. In addition to the referral structure, the MOU also outlines plans for lawyer secondments, joint marketing and promotional activities, and continued knowledge-sharing initiatives to foster deeper integration and professional development across both firms.
“This alliance reflects our mutual commitment to international collaboration and reinforces our ability to support clients expanding between Thailand and Korea,” said Mr. Kudun Sukhumananda. “We are excited to deepen our ties with Jipyong and jointly offer truly integrated legal solutions.”
Following the signing ceremony, the firms co-hosted a seminar focused on “Navigating the Thai Legal Landscape: Key Regulatory Considerations for Korean Investors.” Speakers included Ms. Kim Jinhee, Senior Foreign Attorney and Mr. Ban Ki-Il, Senior Foreign Attorney from Jipyong as well as Mr. Chai Lertvittayachaikul, Partner and Ms. Yanin Sirilak, Senior Associate of Kudun and Partners. We were especially grateful to have Ms. Kritsana Saeheng, Director of Thailand’s Board of Investment (BOI), Seoul Office, join the session and share valuable insights from a Thai governmental perspective. The session, attended by Korean corporates, investors, and in-house counsel, explored the critical legal frameworks, regulatory compliance issues, and investment structuring strategies that Korean companies should be aware of when entering or expanding in the Thai market. The seminar underscored both firms’ commitment to knowledge sharing and client education as part of their broader collaborative agenda.
Mr. Lee Seung-Min, Foreign Attorney and Head of the Cross-Border Transactions team at Jipyong LLC, added, “It is our sincere hope through this seminar to deepen the understanding of Thailand’s investment environment for companies considering entry or further investment there. We also wish to provide a constructive opportunity for these businesses to explore strategic pathways for their successful future expansion.”
This partnership reflects a broader trend of regional collaboration among Asia’s leading independent law firms, particularly in supporting clients navigating increasingly complex cross-border transactions and regulatory landscapes.
About Kudun and Partners
Kudun and Partners is a modern, full-service law firm headquartered in Bangkok, Thailand. Known for its bold approach and commercial acumen, the firm is recognized for advising domestic and international clients on a wide range of practice areas including Corporate, M&A, Capital markets, Dispute resolution, Labour and Employment, Tax, and Restructuring.
About Jipyong
Jipyong is a top-tier Korean law firm with a strong reputation for delivering practical, high-quality legal services. With offices across Asia and Europe, Jipyong provides strategic counsel across all major practice areas, with particular strength in cross-border transactions, dispute resolution, and investment advisory.
For media inquiries, please contact:
Kudun and Partners – [email protected]
Jipyong LLC – [email protected]