Underscoring the importance of top-notch dispute resolution in strengthening the firm’s market-leading capabilities, Gecić Law is delighted to announce that Jovana Veličković is joining the team as a Partner and Head of Dispute Resolution. 

Jovana will continue building on the successes of the practice in complex litigation, regulatory proceedings, arbitration, and mediation, ensuring that our current and new clients benefit from the outstanding results and professional excellence of the renowned Gecić Law Dispute Resolution team.

Jovana is a seasoned lead litigator with more than a decade of experience focusing on commercial litigation with a strong track record of representing and advising major regional, Fortune500 and other international companies as plaintiffs and defendants in a broad array of disputes involving anything from privatization, securities and bankruptcy law, valuation, contracts and torts, labor, advertising law, banking, real estate and construction, to regulatory, ECHR and constitutionality matters. Her experience is also cutting-edge in alternative dispute resolution methods, including arbitration and mediation.

Jovana has been involved in numerous high-profile cases, including representing clients in complex construction disputes on the contractor’s side, under FIDIC rules and in international investment arbitration matters and representing the top national law school, where the Appellate Court reversed its previous decision.

Jovana holds a Ph.D. from the University of Belgrade Faculty of Law, and is intensely active in academia, having published numerous articles on topics at the crossroads of law and economics.  She is a lecturer at the Bench & Bar Academy of the Bar Association of Serbia, Department of Civil Law (Bankruptcy Law) and a certified tutor by the Council of Europe Programme on Human Rights Education for Legal Professionals (HELP). She also led the Legal Clinic for Contracts and Torts at the University of Belgrade Faculty of Law.

Jovana Veličković commented: “I am excited to join the firm and head its Dispute Resolution team.  Gecić Law is already recognized as a regional powerhouse and I look forward to building on the remarkable results, going from strength to strength.  Moreover, collaborating with the incredibly talented team of professionals at Gecić Law will be a great privilege.  I am confident that together we can reach even greater heights.”

Founding Partner Bogdan Gecić said, “With Jovana’s arrival as a new partner, our Dispute Resolution practice further strengthens its presence on the regional legal market and helps us expand our offering in this area in both depth and breadth. We will work together to enhance our support for existing clients’ growing needs and continue to broaden our client base. With her remarkable knowledge and experience, I am confident this is just the start of the many great things we hope to accomplish. Over the years, our firm has seen rapid development in the diversity of its offering.

Attracting talent of Jovana’s caliber will ensure that we remain on top of critical innovations in law and business and continue providing our clients with the most effective support available in our region. This move also confirms our commitment to gender equality and diversity in our team, particularly in leadership positions, working in balance with our strong belief in the principles of corporate meritocracy.  I wish Jovana a warm welcome to the team, and I look forward to our close cooperation.”

Jovana received her LL.B. summa cum laude from the University of Belgrade Faculty of Law with a perfect grade point average. She received numerous awards, including the four University of Belgrade, Faculty of Law Honors (St. Sava) and the Dr. Dragoljub Atanacković Fund Award for academic achievement in criminal law.  Jovana also received prestigious scholarships from the Ministry of Education, the Young Talents Fund of the Government of the Republic of Serbia, and the Atanasije Stojković Fund.

Jovana also earned her LL.M. and Ph.D. from the University of Belgrade, Faculty of Law. Her Ph.D. thesis was on the “Derivative lawsuit: company law and procedural law analysis.”


About Gecić Law

Gecić Law is one of the leading law firms in the Western Balkans. Committed to redefining the role that a law firm plays in an emerging regional market, Gecić Law advises international and local clients from a variety of industries in navigating the complex legal landscape of the region across multiple practice areas. Members of the Gecić Law team have graduated from leading universities in the US and Europe and have extensive local and international professional experience, with a proven track record in providing innovative and practical solutions in the most complex of matters. Gecić Law is an exclusive member of two leading global alliances, TerraLex and TAGLaw, extending its services across the globe. The firm has continuously been recognized in several practice areas by elite global directories, including The Legal 500, Chambers and Partners and Benchmark Litigation. The firm was named Law Firm of the Year: South Eastern Europe 2021 and Law Firm of the Year: Eastern Europe and the Balkans 2020 at The Lawyer European Awards and repeatedly entered the European Competition or Antitrust Team of the Year – Top Five category, along with the most distinguished competition and antitrust teams across Europe.

For more details, please visit geciclaw.com.


For additional information, please contact:

Ivan Eftimov

Business Development Manager

Nikole Spasića 2, 11000 Belgrade, Serbia

M: +381 64 180 8962  E: ivan.eftimov@geciclaw.com

L: Nikole Spasića 2 | 11000 Belgrade | Serbia  T: +381 11 4043 570

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