ELP advises 100Percent Nourishment Private Limited

Economic Laws Practice | View firm profile

ELP advised 100Percent Nourishment Private Limited and, a startup that owns D2C brand WickedGüd, and its promoter-founder Bhuman Dani, in its capital raising of USD 1 Million from marquee investors including NB Ventures, Mumbai Angels Network, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani & Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group) and Akshay Gurnani (CEO – Schbang) and others.

ELP’s team comprising of Manendra Singh (Associate Partner), Tanvi Goyal (Principal Associate), Aditi Ladha (Associate) and Varun Kaka (Associate) advised 100Percent and Bhuman Dani on this transaction.

About WickedGüd

WickedGüd was founded in July 2021, by second-time entrepreneur, Bhuman Dani, an MBA from INSEAD, ex-BCG London, Soumalya Biswas (previously the COO-Brand & Revenue functions) Rostaa, ex- Hindustan Times, Edelman India), and Monish Debnath (previously the Lead Strategist & VP Planning at Havas Worldwide, Ex-DDB, BBH, JWT). Owned by 100Percent Nourishment Private Limited, WickedGüd endeavours to make every day eating guilt-free and using “mom-approved” ingredients found in every kitchen. It currently sells high-protein, maida free pasta and is looking to expand its product range into instant and hakka noodles by May 2022.

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