Paavana Kumar > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Paavana Kumar
Work Department
Advertising + Marketing | Intellectual Property + Media
Position
Partner
Career
Paavana Kumar helps major advertisers, retailers, disruptive e-commerce companies and startups assess risk and comply with the shifting landscape of advertising and media law. Clients rely on her counsel as they work to promote innovative products, run high-exposure campaigns and streamline the online customer experience.
Paavana is particularly experienced at navigating cutting-edge social commerce issues. She frequently advises businesses looking to leverage influencer talent, engage creatively on social media, and reimagine (or launch) e-commerce and subscription programs. Her ability to quickly spot and assess issues and provide efficient, practical advice makes her an invaluable sounding board for C-Suite executives and general counsel facing high-stakes judgment calls ranging from social media opportunities to major business model changes. Paavana works with brands in almost every industry sector including fashion and cosmetics, food and beverage, entertainment streaming, and software.
As subscription programs become more popular, Paavana’s knowledge of the highly regulated automatic renewal and negative option laws in all 50 states, together with her deep understanding of the regulatory focus on “dark patterns,” sets her apart. Clients in this space look to her to draft transparent marketing disclosures and design effective, compliant user flows. She also advises on all types of consumer promotions, including sweepstakes, contests, loyalty rewards and gift cards, cause marketing and donation programs, text message and email marketing, and major entertainment and sports collaborations.
Whether she’s counseling on a discrete issue or working with global legal teams for international campaign clearance, Paavana delivers practical advice for clients at all stages of growth — from subscription box startups to major technology and retail companies. She is also closely following industry trends such as the rising use of generative AI. She is a recognized thought leader who frequently speaks and writes about e-commerce and influencer marketing for in-house counsel and industry stakeholders.
Education
Columbia Law School (J.D., 2013), Princeton University (B.A., magna cum laude, 2010)
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
(Next Generation Partners)Davis+Gilbert LLP covers a myriad of transactional and regulatory work spanning prosecution and defense in competitive, regulatory, and reputational cases, as well as in emerging areas such as generative artificial intelligence and IP-related risks. The group represents impressive clients from a range of industries, including household name brands. Practice co-chair Ronald Urbach
has extensive experience representing clients before governmental and regulatory bodies including the NAD, NARB, and FTC. Richard Eisert, co-chair of the firm, specializes in the technology sector and covers e-commerce, IP, and privacy law. Another key name in the firm is Howard R Weingrad who handles content review and production, celebrity endorsement and talent engagement, and pre-litigation IP and contract dispute resolution. Allison Fitzpatrick is recognized for her expertise in digital media including social media, influencer marketing, and native advertising. Aaron Taylor plays a pivotal role in the firm, regularly challenging and defending false advertising claims. Both Paavana Kumar and Samantha Rothaus were promoted to partner in January 2023, and they focus on advertising campaign matters and IP, respectively. Associates Louis DiLorenzo and Alexa Meera Singh are notably involved in advising on regulatory requirements. All individuals mentioned are based in New York.