Ms Melanie Howard > Loeb & Loeb LLP > Los Angeles, United States > Lawyer Profile

Loeb & Loeb LLP works at the nexus between advertising, marketing, and technology, offering cross-functional services including counseling on advertising, marketing, media, IP, brand marketing, technology, and privacy law. The practice represents industry-leading clients from various sectors and is frequently involved in complex matters as well as cases relating to emerging areas such as cryptocurrency and NFTs. In New York, James Taylor is particularly adept at handling matters relating to adtech, technology-enabled transactions, media-related agreements, and privacy and data protection issues. Melanie Howard, based in Los Angeles, is a known name for her IP work and has extensive experience in the fashion, luxury, and retail sectors. On the front of technology-driven transactions is Amir Azaran, based in Chicago. He regularly advises on transactional matters pertaining to blockchain, cryptocurrency, and AI. The firm also benefits from the expertise of Chicago-based Brian Heidelberger who is concerned with advertising and promotions matters. Nerissa Coyle McGinn and Seth Rose are notable practitioners for their expansive knowledge of advertising and promotions, marketing campaigns, and IP. They are both based in Chicago. In New York, Kenneth Florin focuses on matters involving the convergence of advertising and promotions, as well as the use of innovative technologies and digital media. Chicago-based Caroline Hudson is an active member of the practice and represents clients before regulatory authorities including the NAD and Online Interest-Based Advertising Accountability Program.

The intellectual property group at Loeb & Loeb LLP remains a force in the marketplace, leveraging the deep bench strength of locations in the US and Asia, to represent household names such as Netflix and Paramount Pictures in high-stakes copyright litigation. The practice is led in Los Angeles by fashion, luxury, and retail sector expert Melanie Howard (who brings experience to matters involving cryptocurrency, blockchain and NFTs) and in New York by Barry Slotnick, a music and entertainment specialist whose past clients have included the Beastie Boys, David Guetta, and the J.R.R. Tolkien estate. David Grossman in Los Angeles is a go-to for major clients in film and television and successful defended Netflix and the Duffer Brothers in a copyright infringement lawsuit filed over the series Stranger Things. Jonathan Zavin handles matters for major recording and publishing clients in New York. Tal Dickstein, also in New York, works alongside Slotnick on film industry matters. Wook Hwang left the team in April 2024.

Noted for its ability to ‘provide considered, well thought through advice’, Loeb & Loeb LLP demonstrates notable prowess across licensing agreements, global portfolio management and brand strategy, frequently handling cutting-edge technologies, and is well-positioned to operate for standout clients such as the Estate of Kobe Bryant, Carrie Underwood and City National Bank. Fashion, luxury and retail expert Melanie Howard, who fields a strong practice comprising of strategic brand protection guidance and assisting clients with IP issues surrounding M&A and other commercial transactions, jointly leads from Los Angeles with Sara Crisafulli, who is particularly well-versed in fashion, entertainment, hospitality and technology and media sectors. Bess Morgan leads from Nashville, possessing extensive experience in managing domestic and international trademark portfolios, and in counselling clients on brand selection and clearance. in LA, Jorge Arciniega leverages his vast experience in the field to assist clients with global trademark portfolio management, while David Grace is demonstrably capable of advising start-ups, established brands and Fortune 500 companies.