Ms Melanie Howard > Loeb & Loeb LLP > Los Angeles, United States > Lawyer Profile

Loeb & Loeb LLP
10100 SANTA MONICA BOULEVARD
SUITE 2200
LOS ANGELES, CA 90067
United States
Melanie Howard photo

Work Department

Advanced Media & Technology

Position

Chair, Intellectual Property Protection

Career

Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Known for her business-minded approach, she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, entertainment and media, and financial. 

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers and acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

A member of the Privacy, Security & Data Innovations team, Melanie advises clients on myriad data privacy and security issues, including data protection strategy, privacy by design, cross-border transfers of personal data, legal compliance, and the development of internal data security and privacy practices and policies with a particular focus on the California Consumer Privacy Act (CCPA). She regularly handles IP and technology transactions relating to software and mobile application development, software licensing, ecommerce solutions, technology vendor agreements and other data intensive transactions.

Melanie currently serves as Secretary and Board member of Saving Innocence, a non-profit organization focused on combating sexual slavery and trafficking. She also maintains an active pro bono practice.

Languages

Italian

Education

Harvard Law School, J.D.
Williams College, B.A.; Dean’s List; cum laude

Lawyer Rankings

United States > Intellectual property > Copyright

Praised by clients for its ‘unmatched expertise in copyright litigation‘, Loeb & Loeb LLP is a key name in the market for representing content creators in the music and entertainment space. New York-based practice head Barry Slotnick, is a key name for high-profile litigation, having most recently represented hip hop duo Ryan Lewis and Macklemore in an infringement claim brought by a New Orleans-based jazz musician who claimed that the client’s hit single ‘Thriftshop’ illegally sampled one of his compositions. Other standout highlights included David Grossman in LA and Jonathan Zavin in New York defending Netflix against copyright infringement allegations made by a photographer concerning the client’s TV series Stranger Things. Also recommended in Los Angeles is Melanie Howard, who focuses on copyright protection and licensing, as well as acquisitions. Clients have also noted that the legal service they have ‘come to expect at the top extends behind the scenes and on the front lines‘. In particular, clients have singled out associate Sarah Schacter on the more junior end of the team.

United States > Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Loeb & Loeb LLP handles a full range of trademarks matters, covering protection and enforcement, transactions such as licensing and merchandising agreements, sponsorships, and brand integration deals. Los Angeles-based Melanie Howard heads the practice group and is highly experienced in the entertainment and fashion industries. Douglas Masters is a key name in the Chicago office; he acts for clients such as the National Collegiate Athletic Association (NCAA).