Ms Melanie Howard > Loeb & Loeb LLP > Los Angeles, United States > Lawyer Profile

Loeb & Loeb LLP
SUITE 2200
United States
Melanie Howard photo

Work Department

Advanced Media and Technology


Partner and Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology


Melanie Howard’s practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Known for her business-minded approach, she represents clients across a variety of industries, including fashion and luxury retail, esports, automotive, technology, entertainment and media, and financial. 

Clients regularly turn to Melanie for strategic brand protection guidance and counsel on data privacy matters in the context of mergers and acquisitions, joint ventures and other complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes.

A member of the Privacy, Security & Data Innovations team, Melanie advises clients on myriad data privacy and security issues, including data protection strategy, privacy by design, cross-border transfers of personal data, legal compliance, and the development of internal data security and privacy practices and policies with a particular focus on the California Consumer Privacy Act (CCPA). She regularly handles IP and technology transactions relating to software and mobile application development, software licensing, ecommerce solutions, technology vendor agreements and other data intensive transactions.




Harvard Law School, J.D.
Williams College, B.A.; Dean’s List; cum laude

Lawyer Rankings

United States > Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Representing such major entertainers as Arnold Schwarzenegger, Loretta Lynne, Carrie Underwood and Tenacious D, as well as luxury brands such as Saks Fifth Avenue and Lord & Taylor, the intellectual property protection group at Loeb & Loeb LLP safeguards and manages the trademarks of clients, counseling on engagement of influencers and the leveraging of assets through cutting-edge marketing, advertising and media platforms. The team is headed in Los Angeles by Melanie Howard, who provides brand guidance on acquisition, licensing and exploitation to clients in the media, tech, automotive, retail, fashion and financial services sectors. The group is supported in Los Angeles by trademark dispute resolution expert David Grace and Jorge Arciniega, who arrived from McDermott Will & Emery LLP in February 2021 and specializes in sponsorship and celebrity endorsements, and in Nashville, Tennessee by new partner Bess Morgan, promoted January 2022, whose expertise includes assisting clients with IP-related advertising matters.

United States > Intellectual property > Copyright

The intellectual property group at Loeb & Loeb LLP maintains a strong market position, marshalling the bench strength of locations across the US as well as in Asia to represent household names such as Sony, Netflix, Universal and Ford in high-profile copyright disputes. The team is led by fashion and luxury brand sector expert Melanie Howard in Los Angeles, and in New York by Barry Slotnick, whose music and entertainment clients have included such artists and creators as the Beastie Boys, David Guetta, and the J.R.R. Tolkien Estate. David Grossman in Los Angeles is a go-to for major clients in the motion picture industry and is currently defending Paramount Pictures against the Truman Capote Estate over the rights to the film “Breakfast at Tiffany’s”. Jonathan Zavin brings extensive experience representing key recording and publishing clients to the New York office, where Wook Hwang also handles entertainment and automotive industry claims and senior counsel Sarah Schacter provides expertise in litigating music infringement cases at the federal and state levels.

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

Loeb & Loeb LLP has a wide, integrated practice, providing advice across advertising, marketing, media, intellectual property, brand marketing, technology, and privacy law. Recent highlights include helping Olympic sponsors in connection with the postponement of the Tokyo 2020 games to create virtual concerts and festivals and to set up live-streaming platforms, among others. The leading team is composed of James Taylor in New York, acting as chair of the advanced media and technology group, co-chair Amir Azaran in Chicago, where also advertising, marketing and promotions head Brian Heidelberger is based, and co-chair Melanie Howard  in Los Angeles, who also leads the IP and luxury brands departments. Kenneth Florin acts as chairman of the firm and is an expert in the convergence of advertising and promotions, emerging media, technology and privacy law.