Mr James Taylor > Loeb & Loeb LLP > New York, United States > Lawyer Profile

Loeb & Loeb LLP
NEW YORK, NY 10154
United States
James Taylor photo

Work Department

Advanced Media and Technology


Partner and Chair, Advanced Media and Technology; Co-Chair, Loeb & Loeb Diversity Committee


Jim Taylor has more than 30 years of experience assisting brands, advertising agencies, and media and technology companies with the full spectrum of issues and transactions related to advertising, marketing and promotions. He provides creative and pragmatic solutions to help clients leverage data, technology, and new and expanding information channels to reach consumers and market their products and services.

Known for his pragmatic, business-oriented approach, Jim advises clients on innovative adtech and technology-enabled transactions, media-related agreements, and privacy and data protection issues, including those related to the GDPR and the California Consumer Privacy Act (CCPA). He provides counsel on integrated marketing, social media and other content initiatives, agency services agreements, sponsorships and brand integration deals, talent and music agreements, guild issues, and intellectual property and brand protection concerns.

Jim takes pride in maintaining close relationships with his clients and gaining a deep understanding of their business mechanics and objectives, allowing him to provide practical and holistic advice as they navigate a rapidly evolving consumer marketplace.

Jim has a passion for mentoring professionals at all levels, both at Loeb and outside the firm. He serves as co-chair of the firm’s Diversity Committee, a position that allows him to spearhead firmwide diversity and inclusion initiatives as well as to help attorneys on an individual level grow their careers while remaining true to their authentic selves.


Brooklyn Law School, J.D.
University of Illinois at Urbana-Champaign, B.S., magna cum laude

Lawyer Rankings

United States > Media, technology and telecoms > Cyber law (including data privacy and data protection)

At Loeb & Loeb LLP in New York, James Taylor acts as head of the advanced media and technology practice, which comprises the privacy, security and data innovations group. The team is co-led by Jessica Lee and recent addition Tanya Forsheit, who joined in September 2021 from Frankfurt Kurnit Klein & Selz PC and is based in Los Angeles. Lee oversees clients launching, marketing and monetizing their digital products and content.  Forsheit is a privacy and data security lawyer with longstanding experience in interest-based advertising, privacy policies, mobile apps, cloud computing, smart devices, and data analytics.

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Hall of Fame)

James TaylorLoeb & Loeb LLP

Loeb & Loeb LLP has a wide, integrated practice, providing advice across advertising, marketing, media, intellectual property, brand marketing, technology, and privacy law. Recent highlights include helping Olympic sponsors in connection with the postponement of the Tokyo 2020 games to create virtual concerts and festivals and to set up live-streaming platforms, among others. The leading team is composed of James Taylor in New York, acting as chair of the advanced media and technology group, co-chair Amir Azaran in Chicago, where also advertising, marketing and promotions head Brian Heidelberger is based, and co-chair Melanie Howard  in Los Angeles, who also leads the IP and luxury brands departments. Kenneth Florin acts as chairman of the firm and is an expert in the convergence of advertising and promotions, emerging media, technology and privacy law.

United States > Media, technology and telecoms > Advertising and marketing: litigation

(Hall of Fame)

James TaylorLoeb & Loeb LLP