Mr Brian Heidelberger > Loeb & Loeb LLP > Chicago, United States > Lawyer Profile

Loeb & Loeb LLP
321 NORTH CLARK STREET
SUITE 2300
CHICAGO, IL 60654
United States
Brian Heidelberger photo

Work Department

Advanced Media and Technology

Position

Partner and Chair, Advertising, Marketing & Promotions

Career

Over the past 25 years, Brian Heidelberger has represented a multitude of the nation’s most revered brands and agencies in the marketing of their products and services. Recognized as Chicago “Lawyer of the Year” in Advertising Law by Best Lawyers and cited by Chambers USA as a “practical solutions-oriented lawyer” and an “expert in the field of advertising,” Brian is sought after by clients for his cutting-edge legal and industry knowledge, responsiveness and creativity.

His diverse skill set includes providing advice and guidance in the following areas.

  • Advertising: Clearance, claim substantiation, music/talent/sponsorship licensing, branded entertainment, agency/client agreements, children’s advertising, regulated industries, and Screen Actors Guild matters
  • Promotions: Sweepstakes, contests, coupons, rebates, gift cards, loyalty programs, event/cause/entertainment marketing, and related transactions
  • Privacy: All consumer privacy law issues, such as e-mail marketing, text messaging, behavioral advertising, and marketing to children
  • New/Social Media: Social media, native advertising, user-generated content, mobile marketing, e-commerce, and domain names
  • Media/Digital Marketing: Media agency and technology agreements, including media buying, planning, placement, SaaS and PaaS, programmatic advertising services, targeted advertising, cloud-based platforms and tools, data-driven marketing agreements, and e-commerce
  • Litigation and Dispute Resolution: False and misleading advertising, copyright and trademark infringement, right of publicity and cybersquatting, including FTC, AG, NAD, SAG, and UDRP actions
  • Trademark, Copyright, and Right of Publicity: Clearance, protection, licensing and maintenance of trademarks, copyrights, domain names, and other intellectual property
  • Entertainment, Sports and Gaming: Assistance to brands, media and producers in the areas of motion pictures, television, podcasts, games and events
  • Athletes and Agents: Assistance to athletes and entertainers in the areas of trusts and estates, corporate matters, nonprofit foundations, intellectual property, domain names, and sponsorship

Brian is a frequent speaker, writer and creator of the popular Mini Law Lessons video series addressing topics related to brand marketing, promotions and intellectual property.

Education

Chicago-Kent College of Law, J.D.
Indiana University at Bloomington, B.A.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Leading lawyers)

Brian HeidelbergerLoeb & Loeb LLP

Loeb & Loeb LLP has a wide, integrated practice, providing advice across advertising, marketing, media, intellectual property, brand marketing, technology, and privacy law. Recent highlights include helping Olympic sponsors in connection with the postponement of the Tokyo 2020 games to create virtual concerts and festivals and to set up live-streaming platforms, among others. The leading team is composed of James Taylor in New York, acting as chair of the advanced media and technology group, co-chair Amir Azaran in Chicago, where also advertising, marketing and promotions head Brian Heidelberger is based, and co-chair Melanie Howard  in Los Angeles, who also leads the IP and luxury brands departments. Kenneth Florin acts as chairman of the firm and is an expert in the convergence of advertising and promotions, emerging media, technology and privacy law.

United States > Media, technology and telecoms > Advertising and marketing: litigation

(Hall of Fame)

Brian Heidelberger – Loeb & Loeb LLP

Loeb & Loeb LLP has an all-round approach to advertising and marketing, offering assistance during the development, approval and defense of advertising and marketing content, with an emphasis on regulatory matters. David Mallen in New York and Thomas Jirgal in Chicago are the key names in the department; both act as co-chairs and worked as deputy directors at the National Advertising Division and have therefore significant expertise in claims before the NAD, including comparative, environmental, pricing and performance claims, among others. Chicago’s Brian Heidelberger heads the advertising, marketing and promotions group and is known for his activity representing brands and agencies in the marketing of their products and services.