Mr Kenneth Florin > Loeb & Loeb LLP > New York, United States > Lawyer Profile

Loeb & Loeb LLP is well-regarded in the advertising and marketing sphere, with the team acting for a number of household name clients on a wide spectrum of matters. The advanced media and technology group is chaired by New York-based James Taylor, who has extensive experience advising on a full spectrum of advertising, marketing, and promotions-related transactions, including in adtech and privacy and data protection matters. Chicago-based Amir Azaran and Los Angeles-based Melanie Howard sit as co-deputy chairs of the group, with Howard additionally leading the intellectual property protection and luxury brands departments at the firm, with her practice focusing on the fashion, luxury and retail sectors. Rounding off the leadership team, Brian Heidelberger, also based in Chicago, chairs the advertising, marketing, and promotions group, and has significant experience advising on advertising and promotions matters, including on sweepstakes and contests. Other notable practitioners include Seth Rose, who has substantial experience handling brand and marketing campaigns, and Nerissa Coyle McGinn, who specializes in advertising matters relating to media, technology, privacy, and IP law; both of whom are based in Chicago. In New York, Kenneth Florin is noted for his expertise in new technologies, digital media, and emerging content production-related matters.