Mr David Grace > Loeb & Loeb LLP > Los Angeles, United States > Lawyer Profile

Loeb & Loeb LLP
SUITE 2200
United States
David Grace photo

Work Department

Advanced Media and Technology




David Grace is a leader in the field of brand protection, intellectual property, entertainment and advertising, providing both transactional and dispute resolution services. For more than 30 years, Dave has helped clients develop, cultivate and protect their brands and intellectual property rights from creation to globalization. He assists a wide spectrum of clients, from startups to iconic brands and Fortune 500 companies, including entertainment and media companies, major financial institutions, technology and consumer product companies, and famous celebrities.

Dave’s practice focuses on dispute resolution and litigation involving trademarks, rights of publicity and persona, copyrights, unfair competition, false advertising, fair use, domain names, entertainment contracts, trade secrets, and patents. He appears regularly before the federal courts and the Trademark Trial and Appeal Board, handles domain name dispute resolution proceedings, manages foreign litigation, and is retained by third parties as a neutral mediator to facilitate mutually beneficial compromises and settle disputes.

On the transactional side of his practice, Dave assists clients with the acquisition, development and licensing of brands, intellectual property and entertainment rights. He provides strategic counseling with respect to domestic and international intellectual property protection, supervises the prosecution of domestic and foreign trademark applications, and audits and manages intellectual property portfolios. He negotiates significant trademark, endorsement, copyright and entertainment agreements; provides strategic advice with respect to internet, advertising, packaging, privacy and risk management issues; and helps clients close their corporate and other acquisitions involving intellectual property and entertainment rights.


University of Virginia School of Law, J.D.
George Mason University, B.S., With Highest Distinction

Lawyer Rankings

United States > Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Representing such major entertainers as Arnold Schwarzenegger, Loretta Lynne, Carrie Underwood and Tenacious D, as well as luxury brands such as Saks Fifth Avenue and Lord & Taylor, the intellectual property protection group at Loeb & Loeb LLP safeguards and manages the trademarks of clients, counseling on engagement of influencers and the leveraging of assets through cutting-edge marketing, advertising and media platforms. The team is headed in Los Angeles by Melanie Howard, who provides brand guidance on acquisition, licensing and exploitation to clients in the media, tech, automotive, retail, fashion and financial services sectors. The group is supported in Los Angeles by trademark dispute resolution expert David Grace and Jorge Arciniega, who arrived from McDermott Will & Emery LLP in February 2021 and specializes in sponsorship and celebrity endorsements, and in Nashville, Tennessee by new partner Bess Morgan, promoted January 2022, whose expertise includes assisting clients with IP-related advertising matters.