We are pleased to announce that Matouk Bassiouny & Hennawy (“MBH”) acted as legal counsel to Salamtak Holding Limited in connection with the sale of its 98.8% stake in ADVA, a leading consumer finance platform in Egypt, to Maseera Holding for Financial Investments (“Maseera”), a digital financial services company backed by 2PointZero, focused on advancing financial inclusion across North Africa.

This transaction marks a significant development in the fintech landscape across North Africa, positioning ADVA as the technology and data analytics center for Maseera’s regional operations and reinforcing its role in advancing AI-powered financial solutions designed to serve underserved and underbanked populations.

The MBH team advising on the transaction was led by Hazem El Guindi (Partner), and included Shaimaa El Fahmy (Senior Associate) and Youssef Shaaban (Associate).

For more about Matouk Bassiouny, check out our website at https://matoukbassiouny.com/.

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