KLA Advogados advised multinational General Mills on the sale of its Brazilian operations to Grupo 3 Corações. The transaction includes a portfolio of highly relevant brands in the Brazilian market, such as Yoki and Kitano.
According to General Mills, the sale reinforces the company’s priority to reshape its portfolio to drive long-term profitable growth, in line with its global strategy.
The deal is also noteworthy for its significance to the Brazilian food market, involving leading brands and expanding Grupo 3 Corações’ portfolio beyond coffee. Yoki offers products such as farofa and popcorn, while Kitano is a reference in seasonings.
Among these brands, Yoki had been acquired by General Mills in 2012 from a family of Japanese immigrants, and at that time, General Mills was also advised by KLA Advogados.
At KLA, the current transaction was led by partner Melissa Kanô, with the participation of attorneys Rodrigo Cândido, Carlos Souto, and Helena Guerra, all from the Corporate, Mergers & Acquisitions practice, as well as Marcelo Laplane from the Antitrust practice.
General Mills also relied on Goldman Sachs as M&A advisor and Trench Rossi Watanabe as tax counsel, under the leadership of partner Clarissa Machado.
Grupo 3 Corações, in turn, was advised by attorneys José Antonio Miguel Neto and Juliana Honda from Miguel Neto Advogados, and by Deutsche Bank as M&A advisor.
The transaction remains subject to applicable regulatory approvals.
Links to the news:
https://investors.generalmills.com/press-releases/press-release-details/2026/General-Mills-to-Sell-…
https://www.businesswire.com/news/home/20260317670348/en/General-Mills-to-Sell-its-Business-in-Braz…
https://www.estadao.com.br/economia/grupo-3-coracoes-compra-operacoes-general-mills-brasil-800-milh…
https://br.investing.com/news/company-news/general-mills-vende-operacao-no-brasil-para-3coracoes-93…
https://pipelinevalor.globo.com/negocios/noticia/pipoca-com-cafe-favorita-3coracoes-leva-a-yoki-da-…
https://istoedinheiro.com.br/grupo-3coracoes-compra-operacoes-da-general-mills-no-brasil-por-r-800-…