Gulf Global Legal Advisors Company | View firm profile
GLA & Company has successfully secured merger control clearance from the Saudi General Authority for Competition (“GAC”) in Saudi Arabia on behalf of Bajaj Auto International Holdings B.V. (the Buyer) in relation to its acquisition of an additional controlling stake in Pierer Bajaj AG (the Target) from Pierer Industrie AG (the Seller).
The EUR 50,600,000 transaction grants the Buyer sole control over the Target, marking a significant milestone in Bajaj Auto’s long-standing partnership with the Pierer Group and in its strategic global expansion.
GLA & Co’s Antitrust & Competition team, which was led by Asad Ahmad, Head of Anti-Trust & Competition with the assistance of Associates Khaled Al Khashab and Shahad Al Humaidani, advised the Buyer on all aspects of the Saudi merger control process, including preparing and submitting the economic concentration filing, compiling supporting documentation, and engaging with the GAC throughout the review to secure approval in less than a week from submission of filing fee.
The Target, Pierer Bajaj AG, was established from the cooperation between Bajaj Auto Limited (“BAL”) and the Seller’s KTM brand in 2007, with the Target’s sole business being Pierer Mobility AG (PMAG), a holding company for KTM AG.
The Buyer, a Netherlands-based wholly owned subsidiary of BAL, is part of one of the world’s leading manufacturers of two- and three-wheeled vehicles, headquartered in Pune, India. The Seller, Pierer Industrie AG, is a globally active industrial investment group with a diverse portfolio in the production and distribution of motorbikes, high-performance vehicle components, electric bicycles, and automotive wiring solutions.
GLA & Co’s Antitrust & Competition team is recognized for its deep expertise in advising on complex merger control and competition law matters across the MENA Region. The team regularly supports clients in navigating regulatory frameworks, securing clearances for high-value cross-border transactions, and managing antitrust risks in diverse industries. Combining technical legal knowledge with great working relationships with the regulators, the practice is well-equipped to handle all aspects of competition law—from economic concentration filings to anti-competitive behaviour investigations and ensuring compliance in complex multi-jurisdictional deals.
Alex Saleh, Managing Partner at GLA & Co, commented, “We are delighted to have supported Bajaj Auto in obtaining merger clearance from the GAC for this strategic transaction. This matter reflects the growing significance of competition law in cross-border industrial investments and demonstrates our ability to navigate complex regulatory processes in Saudi Arabia with precision and efficiency.”
This clearance underscores GLA & Co’s leading position in advising on high-value, cross-border transactions and competition law matters across the MENA Region, cementing the firm’s reputation for delivering practical, business-focused legal solutions.
For more information, please contact Alex Saleh, Managing Partner, or Asad Ahmad, Head of Antitrust & Competition.