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DSK Legal assisted and advised Triology Solutions Private Limited (“TSPL”) and its promoters in relation to the transfer and sale the TSPL’s business of manufacturing, developing, designing, marketing, distribution, sale, retail and trading of men’s grooming and skin care products under the brand name ‘Muuchstac’ to Godrej Consumer Products Limited, a public company incorporated under the provisions of Companies Act 1956, and listed on the Bombay Stock Exchange Limited and the National Stock Exchange of India (“GCPL”) by way of a slump sale on a going concern basis (“Transaction”).
The brand “Muuchstac” is one of the India’s fastest-growing men’s grooming brands with a strong leadership position in the men’s facewash segment. This acquisition marks a strategic step in GCPL’s journey to strengthen its Personal Care portfolio and expand its footprint in high-growth, high-margin categories.
The scope of work of DSK Legal included: (a) reviewing, revising, negotiating and finalizing the business transfer agreement (“BTA”), and other transaction documents such as (i) the promoter consultancy agreement, (ii) the distribution agreement, (iii) the intellectual property assignment agreement and other ancillary agreements under the BTA; and (b) assisting with achieving closing of the Transaction.
Deal value: ~ INR 450 crores (approximately) with the payment being made in two tranches.
The DSK Legal team that advised and assisted TSPL with respect to Transaction comprised of Mr. Hemang Parekh (Partner), Mr. Mayank Mehta (Partner), Ms. Aishwarya Kapoor (Principal Associate), Ms. Rishita Mallareddy (Associate), and Mr. Aasil Singh (Associate).
Anand Rathi, acted as the exclusive transaction advisor for TSPL.
Khaitan & Co acted as the legal counsel for GCPL.
Deal Reporting: The Transaction has been reported on various prominent platforms, attaching a few links hereinbelow:
- Business Standard – https://www.business-standard.com/industry/news/godrej-consumer-products-signs-pact-to-acquire-muuchstac-in-all-cash-deal-125103101323_1.html
- Economic Times – https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/gcpl-q2-pat-down-6-5-pc-at-rs-459-34-cr-to-acquire-fmcg-biz-of-muuchstac-brand/124998946
- Business World – https://www.businessworld.in/article/godrej-consumer-to-buys-men-s-brand-muuchstac-for-rs-449-cr-577903
- Financial Express – https://www.financialexpress.com/business/industry/gcpls-q2-profit-slips-6-5-to-rs-459-crore-buys-muuchstac-brand-for-rs-449-crore/4028212/