Mr Ross Weisman > Kirkland & Ellis LLP > Chicago, United States > Lawyer Profile

Kirkland & Ellis LLP
United States
Ross Weisman photo

Work Department

Intellectual Property


Ross Weisman is the head of the advertising, marketing and promotions group at Kirkland & Ellis. He counsels a variety of clients in virtually all aspects of advertising and promotions law, including: reviewing advertising and marketing copy; counseling advertisers with respect to substantiation for claims made in advertisements; drafting and negotiating advertising, public relations and media agreements; advising clients with respect to rights of publicity, false endorsement and unfair competition issues in advertisements; drafting various release forms for national advertisers, including, without limitation, releases to use names, photos, testimonials, property or intangible property in advertisements; and assisting clients with Federal Trade Commission and State Attorney General inquiries. He also has extensive experience defending and challenging advertising claims in federal court under 43(a) of the Lanham Act (and working with the experts who conduct the consumer perception surveys so critical to these cases), as well as before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the BBB National Programs, Inc.


Boston University School of Law (J.D., 1993, cum laude), G. Joseph Tauro Scholar; Northwestern University (B.A., 1988, Phi Eta Sigma). Admitted to the Illinois Bar.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

Kirkland & Ellis LLP‘ advertising team includes several attorneys with technical backgrounds, and as such the firm is in demand for cases involving the substantiation and testing of complex marketing claims.  Chicago-based Ross Weisman chairs the advertising group, with a practice including Lanham Act cases, and NAD and NARB work. Other key figures in the practice are Gregg LoCascio , who maintains a substantial advertising practice from the Washington D.C. office, and Chicago-based Robin McCue. The firm also defends clients in consumer class action cases, with recent mandates coming from the food and agriculture sectors, as well as general consumer products. In these class actions, the team often draws on the firm’s wider expertise, enlisting members of the IP and litigation teams to service large-scale mandates.