Ms Robin McCue > Kirkland & Ellis LLP > Chicago, United States > Lawyer Profile

Kirkland & Ellis LLP
United States
Robin McCue photo


Robin McCue is a partner in Kirkland’s Chicago office who specializes in advertising and trademark law. Robin has extensive courtroom experience on such matters, and has considerable experience litigating advertising matters in the context of requests for expedited relief. In addition, Robin also has extensive experience at BBB National Programs National Advertising Division (“NAD”) and has been the attorney primarily responsible for both bringing and defending actions before the NAD. Robin regularly counsels clients in the areas of trademark and advertising and has primary responsibility for maintaining, protecting and enforcing clients’ trademark portfolios at the PTO. Robin also has extensive experience in handling the damages side of intellectual property litigation. She has been the attorney primarily responsible for litigating multi-million dollar damages claims on advertising and trademark litigation matters, including working extensively with damages experts.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

Kirkland & Ellis LLP is historically known for its involvement in high-profile advertising cases, in which the team showcases strong litigation skills at any level of justice and in multiple contexts, including the NAD and the National Advertising Review Board. In Chicago, practice head Ross Weisman has IP expertise and longstanding experience in advertising and promotions law, especially defending and challenging advertising claims in federal court under the Lanham Act. Also in Chicago, Robin McCue often co-leads on matters with Weisman and specializes in false advertising litigation. In Washington DC, Gregg LoCascio is particularly recognized for his technical capabilities. As a former staff attorney of the FTC, DC-based Richard Cunningham  is also a name to note in this area.