Ms Robin McCue > Kirkland & Ellis LLP > Chicago, United States > Lawyer Profile

Kirkland & Ellis LLP
United States
Robin McCue photo

Work Department

Intellectual Property


Robin McCue is a partner in the Chicago office who focuses on intellectual property litigation, primarily on trademark and false advertising litigation. Robin has extensive courtroom experience on such matters, and has considerable experience litigating trademark and false advertising matters in the context of requests for expedited relief. Robin also has substantial experience working with experts in the field of trademark and advertising surveys. Robin has been the attorney primarily responsible for both bringing and defending actions before the National Advertising Division (the “NAD”) of the Better Business Bureau. Robin regularly counsels clients in the areas of trademark and advertising and has primary responsibility for maintaining, protecting and enforcing clients’ trademark portfolios at the PTO.

Robin also has extensive experience in handling the damages side of intellectual property litigation. She has been the attorney primarily responsible for litigating multi-million dollar damages claims on trademark and patent litigation matters, including working extensively with damages experts.


DePaul University College of Law, J.D., 1998 Order of the Coif, Articles & Notes Editor, DePaul University Law Review; University of Michigan, B.A., English, 1995 with Honors.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

Kirkland & Ellis LLP‘ advertising team includes several attorneys with technical backgrounds, and as such the firm is in demand for cases involving the substantiation and testing of complex marketing claims.  Chicago-based Ross Weisman chairs the advertising group, with a practice including Lanham Act cases, and NAD and NARB work. Other key figures in the practice are Gregg LoCascio , who maintains a substantial advertising practice from the Washington D.C. office, and Chicago-based Robin McCue. The firm also defends clients in consumer class action cases, with recent mandates coming from the food and agriculture sectors, as well as general consumer products. In these class actions, the team often draws on the firm’s wider expertise, enlisting members of the IP and litigation teams to service large-scale mandates.