Ms Robin McCue > Kirkland & Ellis LLP > Chicago, United States > Lawyer Profile

Kirkland & Ellis LLP
300 NORTH LASALLE
CHICAGO, IL 60654
ILLINOIS
United States
Robin McCue photo

Position

Robin McCue is a partner in Kirkland’s Chicago office who specializes in advertising and trademark law. Robin has extensive courtroom experience on such matters, and has considerable experience litigating advertising matters in the context of requests for expedited relief. In addition, Robin also has extensive experience at BBB National Programs National Advertising Division (“NAD”) and has been the attorney primarily responsible for both bringing and defending actions before the NAD. Robin regularly counsels clients in the areas of trademark and advertising and has primary responsibility for maintaining, protecting and enforcing clients’ trademark portfolios at the PTO. Robin also has extensive experience in handling the damages side of intellectual property litigation. She has been the attorney primarily responsible for litigating multi-million dollar damages claims on advertising and trademark litigation matters, including working extensively with damages experts.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

(Leading lawyers)

Robin McCue Kirkland & Ellis LLP

Kirkland & Ellis LLP has a strong track record in handling high-profile matters, covering prosecuting and defending against false and misleading advertising claims, as well as defending against agency actions. It is particularly adept at handling claims in front of the NAD and the National Advertising Review Board. Practice head Ross Weisman, based in Chicago, has broad advertising and promotions law expertise, with significant experience defending and challenging advertising claims in the federal court under the Lanham Act. Also in Chicago, Robin McCue focuses on intellectual property litigation, with particular expertise on trademark and false advertising matters, including in the context of requests for expedited relief. In Washington DC, key practitioners include Gregg LoCascio, who has substantial IP and false advertising disputes expertise, as well as Richard Cunningham and Olivia Adendorff, both of whom are noted for their experience in consumer protection and antitrust matters, with particular expertise handling FTC-related matters. Meanwhile, Los Angeles-based Robyn Bladow focuses on defending against consumer class actions and false advertising claims.