Daniël Haije > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam
Daniël Haije photo

Work Department

Advertising law, intellectual property. Clients include celebrities, advertising agencies and companies in the sectors FMCG, entertainment, aviation, technology, fashion and charity. Daniël specializes in particular in comparative advertising litigation and is able to co-ordinate cross-border measures.


Partner advertising law and intellectual property


Daniël Haije advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. His work also concerns the protection and enforcement of intellectual property rights (including trade marks and copyright). Based in creative hub Amsterdam, the Netherlands, Daniël’s clients include celebrities, many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.

Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University.


Dutch, English


Daniël chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.


University of Groningen, the Netherlands


Daniel is an avid guitar player and a reasonably skilled DJ. He is the proud father of two wonderful daughters.

Lawyer Rankings

Netherlands > Intellectual property: trade marks, copyrights and design rights

The ‘true experts in trade mark and copyright law’ at Hoogenraad & Haak advise clients at the confluence of three key areas, namely soft IP, advertising and food law, where they tackle critical litigation concerning alleged infringements and assist with the ongoing protection of existing trade mark portfolios. Cross-border trade mark, copyright and design litigation is the domain of practice head Maarten Haak, who also handles unfair competition disputes. Daniël Haije advises on the licensing of IP rights, and also supports noted retail and food and beverage clients in infringement proceedings. Moïra Truijens represents clients across the spectrum of contentious soft IP and patent proceedings.

Netherlands > Industry focus: Media and entertainment

Hoogenraad & Haak is a boutique law firm that possesses an in-depth knowledge of advertising law and litigation. Further to this, the firm also regularly advises on music and licensing, media law, rights of publicity and defamation, among other matters. Co-heading the team, Ebba Hoogenraad has more than two decades of experience navigating the advertising sector. Co-leading the team alongside her, Daniël Haije has experience advising on influencer agreements, celebrity talent contracts and protection of IP rights.