Daniël Haije > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile
Hoogenraad & Haak Offices
1019 AG Amsterdam
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Advertising law, intellectual property. Clients include celebrities, advertising agencies and companies in the sectors FMCG, entertainment, aviation, technology, fashion and charity. Daniël specializes in particular in comparative advertising litigation and is able to co-ordinate cross-border measures.
Partner advertising law and intellectual property
Daniël Haije advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. His work also concerns the protection and enforcement of intellectual property rights (including trade marks and copyright). Based in creative hub Amsterdam, the Netherlands, Daniël’s clients include celebrities, many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.
Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University.
Daniël chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.
University of Groningen, the Netherlands
Daniel is an avid guitar player and a reasonably skilled DJ. He cares about the environment. In 2020 he founded a Sustainable IP working group. He is the proud father of two wonderful daughters.
Boutique IP, advertising and food law firm Hoogenraad & Haak focuses on disputes concerning misleading and false advertising. Chair of the Netherlands Advertising Law Association and vice-chairman of the Global Advertising Lawyers Alliance Daniel Haije specialises in comparative advertising and trademark infringement and protection issues. Firm founder Ebba Hoogenraad advises on all aspects of advertising law, such as contracts and advertising campaigns. Associates Mathijs Peijnenburg and Lisanne Steenbergen add depth to the niche advertising team.
Maarten Haak leads IP, advertising and food law boutique Hoogenraad & Haak‘s trade marks, copyrights and design rights practice. Haak is routinely sought out by domestic clients, international retail chains and food companies for advice and representation. Daniel Haije counsels international retail brands on trade mark infringement and comparative advertising disputes, while versatile IP practitioner Moïra Truijens is a name to note for both soft IP and patent matters. Associate Mathijs Peijnenburg is another key practitioner in the team. As the only Dutch member of the Global Advertising Lawyers Alliance (GALA), the firm is a name to note for overlapping IP and advertising mandates.
- Industry focus: Media and entertainment Netherlands
- Intellectual property: trade marks, copyrights and design rights Netherlands