Daniël Haije > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam

Work Department

Advertising law, intellectual property. Clients include celebrities, advertising agencies and companies in the sectors FMCG, entertainment, aviation, technology, fashion and charity. Daniël specializes in particular in comparative advertising litigation and is able to co-ordinate cross-border measures.


Partner advertising law and intellectual property


Daniël Haije advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. His work also concerns the protection and enforcement of intellectual property rights (including trade marks and copyright). Based in creative hub Amsterdam, the Netherlands, Daniël’s clients include celebrities, many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.

Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University.


Dutch, English


Daniël chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.


University of Groningen, the Netherlands

Lawyer Rankings

Netherlands > Intellectual property: trade marks, copyrights and design rights

The Hoogenraad & Haak team specialises in IP; trade marks, copyright and designs together with unfair competition. It is also an expert in food and advertising law (it is the sole Dutch member of the Global Advertising Lawyers Alliance (GALA)). It is noted by clients for its reasonable billing practices, its partner engagement and its ease of communication. Although not the biggest firm, it attracts multi-national clients and hefty infringement actions as well as smaller companies. Practice head Maarten Haak is considered to be ‘a brilliant strategist and great communicator‘; he, Moïra Truijens and associate Mathijs Peijnenburg are highly rated as a team. Also in demand is Daniel Haije who is a specialist in trade mark infringement issues and is an expert in comparative advertising.

Netherlands > Industry focus: Media and entertainment

Known for expertise in advertising and IP, Hoogenraad & Haak‘s team is noted for its ‘in-depth knowledge of advertisement and media laws, with exceptional ability to evolve complex legal issues into practical solutions’. It has a particularly strong track record in advertising law and litigation. Daniel Haije is a specialist in advertising, trade mark infringement and protection issues, with a special focus on comparative advertising. He co-heads the team with Ebba Hoogenraad.