Ebba Hoogenraad > Hoogenraad & Haak > Amsterdam, Netherlands > Lawyer Profile

Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam

Work Department

Advertising law and food law


Partner advertising law and food law


Ebba Hoogenraad was admitted to the bar in 1985 and has been focusing on the advertising industry since 1989.

Clients particularly praise her point and practical advice, always noting what is possible. Ebba counsels many high profile advertising agencies and brand owners on advertising law, food law and intellectual property law. In addition, she litigates before the Dutch self-regulatory bodies and civil courts. Ebba assists clients in case of enforcement actions by the Netherlands Food and Consumer Product Safety Authority (NVWA), such as inspections, attachments of goods, warnings or fines and recalls in case of a breach of the Dutch Commodities Act. She also advises several producers of health and nutrition products on product information and the European Claims Regulation.


Dutch, English


Sole Dutch member of the Global Advertising Lawyers Alliance (GALA). Chair of the National Advertising Conference. Chair of the Advisory Board of the Netherlands Advertising Law Association. Former chair Benelux Trademark and Design Law Association (BMM). Past member of the World Press Photo supervisory board.


University of Utrecht, the Netherlands


Ebba loves choir singing, hiking and gardening.

Lawyer Rankings

Netherlands > Industry focus: Food

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

Hoogenraad & Haak is a boutique law firm, specialising in food law and food matters related to advertising and IP law. Led by the experienced and knowledgeable Ebba Hoogenraad, the food team advises on all aspects of food law, including ingredients and allergies labelling claims, as well as more technical and complex matters related to food safety including the coordination of recalls. Hoogenraad advises food associations and bodies, including litigating in principal cases. Maarten Haak represents clients in the food industry in contracts and IP issues. Associate Lisanne Steenbergen acts for clients before the Netherlands Food and Consumer Safety Authority. The firm is regularly sought out by the likes of Yakult, FrieslandCampina, Lidl, Heineken International, Ahold Delhaize and other law firms who refer their clients to the team for their specialised knowledge of the food industry.

Netherlands > Industry focus: Media and entertainment

(Leading individuals)

Ebba HoogenraadHoogenraad & Haak

Boutique IP, advertising and food law firm Hoogenraad & Haak focuses on disputes concerning misleading and false advertising. Chair of the Netherlands Advertising Law Association and vice-chairman of the Global Advertising Lawyers Alliance Daniel Haije specialises in comparative advertising and trademark infringement and protection issues. Firm founder Ebba Hoogenraad advises on all aspects of advertising law, such as contracts and advertising campaigns. Associates Mathijs Peijnenburg and Lisanne Steenbergen add depth to the niche advertising team.