Firm Profile > Hoogenraad & Haak > Amsterdam, Netherlands

Hoogenraad & Haak
Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam
Netherlands

Industry focus: Food Tier 1

With a focus on IP, advertising and food law, boutique Hoogenraad & Haak handles a broad range of contentious and non-contentious matters. It represents clients before the courts and self-regulatory bodies in matters often at the forefront of food law. The team advises on ingredients, labelling, claims, recalls and other food safety matters. Ebba Hoogenraad is well known in the industry and is a member of the editorial board of the Dutch food journal Waar&Wet. Associate Lisanne Steenbergen provides a supporting role and counts multinationals among her client base.

Practice head(s):

Ebba Hoogenraad

Other key lawyers:

Lisanne Steenbergen

Testimonials

‘Highly accessible, very professional niche office for advertisement and food law-related matters’.

‘Always hands-on and pragmatic and very accurate’.

‘Would highly recommend them’.

‘Ebba Hoogenraad knows all there is to know about advertisement and food law’.

‘Ebba Hoogenraad is a front runner on this topic, giving sound advice and thinking in possibilities’.

‘They are aware of all relevant jurisprudence, which they used to strengthen the case I hired them for’.

‘The people that work there are easy to reach and can translate technical articles into layman terms, so that non-experts like myself can follow it’.

‘They really helped us in an outstanding way during the whole process and delivered excellent work’.

Key clients

Heineken

Lidl

Ahold Delhaize

Yakult

Barilla/WASA

Haribo

Omega Pharma

Coca-Cola

FrieslandCampina

Illy

Wessanen

Kenniscentrum Suiker & Voeding

Katjes

Koninklijke Vereniging Homeopathie

European Palm Oil Alliance

Industry focus: Media and entertainment Tier 3

Boutique firm Hoogenraad & Haak focuses on advertising, IP and food law. Advertising law litigation is a key pillar of strength for the practice and it acts for large multinational corporations in this area. As the only Dutch member of the Global Advertising Lawyers Alliance, the firm is well placed to handle international mandates. Daniel Haije is experienced in advertising and trade mark infringement and protection issues. Ebba Hoogenraad jointly heads the team with Haije.

Practice head(s):

Daniël Haije; Ebba Hoogenraad

Testimonials

‘Great niche firm with very pleasant people’.

‘They have a quick response time and a problem-solving, go-getting attitude’.

‘Daniël Haije is always fun to work with, he is quick witted and goal oriented’.

‘Hoogenraad & Haak is always able to get to the heart of the issues at play and offer practical guidance on how to approach every query’.

‘Ebba Hoogenraad is very enthusiastic and has a great eye for detail’.

‘The team is always accessible and ready for action’.

‘They have a good knowledge of the advertising industry and always come up with practical solutions’.

‘Energetic team, knowledgeable and approachable’.

Key clients

Heineken

Lidl

Ahold Delhaize

Royal Wessanen

Samsung

Suitsupply

Omega Pharma

DDB

Havas Lemz

Publicis

MullenLowe Alfred

N=5, FCB

180 Kingsday

Wieden + Kennedy

Coca-Cola

L’Oréal

Intellectual property: trade marks, copyrights and design rights Tier 3

Hoogenraad & Haak is a 'creative-thinking and pragmatic' firm that specialises in IP, advertising, and food law. It can therefore provide a complete blend of expertise to major brands including Lidl and Heineken, as well as smaller companies. In direct response to the Covid-19 pandemic, the firm instigated a “Kennis aan de Keukentafel” (Knowledge at the Kitchen Table) strategy in order to ensure that clients can attend knowledge exchange and other meetings. Maarten Haak heads a 'dream team' that undertakes complex litigation in respect of trade marks, designs, copyright, and unlawful advertising, in addition to a range of contractual matters. Daniel Haije, Moïra Truijens, and Mathijs Peijnenburg are also core team members of note.

Practice head(s):

Maarten Haak

Other key lawyers:

Daniël Haije; Moïra Truijens; Mathijs Peijnenburg 

Testimonials

‘Hogenraad & Haak is a very strong boutique firm in IP and Advertising Law. The team is extremely knowledgeable, creative-thinking, pragmatic, responsive, and proactive, while being also affordable for the Dutch market. A dream team, really. ’

‘The commitment that Mr Haak and his team made is extraordinary. In our situation (a trade mark issue), other firms did not want to accept the case as we are a smaller company and have to fight the Goliath. After 2 meetings with Mr Haak and having discussed the possibilities, he decided to go for our case as he saw legal possibilities. This also based on his experience, which gave a confident feeling for the ongoing. Confident as a plan was created, lined up with arguments pro and con and he informed us for a long time frame.’

‘Several times we had a meeting with the information/results at hand regarding our case and adjust the strategy. Even so many times the team showed up with more information which was evident to our case. In this matter, it was not only Mr Haak, but for sure also his direct assistant (M. Peijnenburg) who contributed greatly. Very pleasant were the immediate contacts the next day after we have done our session in front of the court. Mr. Haak showed in these moments to be not only a highly effective litigator but also very knowledgeable about brand protection. 

‘They have extensive knowledge about their field and are capable of viewing cases from a practical point of view, to make sure we get the best result. In-depth knowledge of both IP and litigation.’

‘The team is always accessible and ready for action. They can take a legal deep dive and still give easy-to-access advice; always with a good eye for commercial strategy.’ 

‘Maarten Haak is a true strategist in difficult litigation. I admire him for his knowledge about procedural rules in lawsuits, which he takes pride to use to his advantage. Maarten can break difficult matters down in clear language. He dares to give a clear risk assessment which makes the discussion with the business so much easier.’

‘Flexibility and expertise, coupled with accessibility and the ability to clarify matters to legal colleagues as well as laypeople. ’

‘I have had the pleasure of working with a few of the people at Hoogenraad & Haak, but a special commendation I would like to make towards Dani’.

‘This team boasts extreme brainpower and experience and proves to effectively use this in practice. They are highly responsive, transparent on the process, very thorough litigators. Honest too, if you don’t have a case they will tell you! I like the high level of partner involvement. ’

‘Maarten Haak has everything I search for in a modern lawyer. He is a crystal clear communicator (able to explain any complex matter in a simple way), and a brilliant and creative litigator. I can recommend him for any must-win case. He has a good commercial sense, too.’

Key clients

Lidl

Heineken

Ahold Delhaize

L’Oréal

Royal Wessanen

Samsung

Jaguar Land Rover

MullenLowe

Publicis

Secto Design

The firm: Hoogenraad & Haak is an independent boutique law firm based in Amsterdam. The firm counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment  and design industries. The firm can boast a high profile broad IP practice, and is widely recognised as the pre-eminent firm for advertising law in the Netherlands. In addition, Hoogenraad & Haak is one of only a few Dutch firms truly specialising in food law.

Main areas of practice:

  • Advertising
  • Intellectual property
  • Food law
  • Commercial contracts
  • Entertainment
  • Privacy
Photo Name Position Profile
 Maarten Haak  photo Maarten Haak Partner intellectual property
 Daniël Haije  photo Daniël Haije Partner advertising law and intellectual property
 Ebba Hoogenraad  photo Ebba Hoogenraad Partner advertising law and food law
 Mathijs Peijnenburg  photo Mathijs Peijnenburg Associate
 Lisanne Steenbergen  photo Lisanne Steenbergen Associate
 Moïra Truijens  photo Moïra Truijens Partner intellectual property
Dutch
English (fluent)
French
German