Firm Profile > Hoogenraad & Haak > Amsterdam, Netherlands

Hoogenraad & Haak
EMERALD HOUSE
JOZEF ISRAELSKADE 48G
1072 SB AMSTERDAM
Netherlands

Industry focus: Food Tier 1

As the 'exceptional' and well-known head of Hoogenraad & HaakEbba Hoogenraad leads a specialist team in the health, beauty and food law sectors. Hoogenraad is ably assisted by associate Bram Duivenvoorde, who is developing a blend of IP and advertising law expertise and also handles the related litigation. The team routinely advises on labelling, food safety and other food law issues, advertising law and  promotional matters, as well as contractual obligations. This is combined with related IP issues including comparative advertising. The 'excellent and engaged' Sarah Arayess has started her own firm but will continue with the team as an of counsel.

Practice head(s):

Testimonials

Hoogenraad Haak is a very pleasant firm to work with. Easy to work with and highly skilled.’

Ebba Hoogenraad has advised on several food law cases I worked on. Her expertise is exceptional. Ebba has good business sense and her insights were extremely helpful, hands-on and practically applicable. Above all she is very pleasant to work with and easy to reach.’

Hoogenraad & Haak provides clear and practical advice that can directly be applied to the business.’

Very knowledgeable and easy to work with colleagues who are also engaged in the relevant industry associations. For me personally the first choice for food law and advertising issues in the Netherlands. I appreciate the personal handling of a matter and the clear commitment to food law.’

Sarah Arayess is an excellent and very engaged lawyer in the food area. She is very responsive and pursues a practical approach in dealing with a matter.’

Key clients

Heineken

Lidl

Ahold Delhaize

Yakult

Barilla/WASA

Haribo

Omega Pharma

Coca-Cola

FrieslandCampina

Illy

Intellectual property: trade marks, copyrights and design rights Tier 3

Hoogenraad & Haak are well established in the areas of IP, advertising, and food law. Clients praise the boutique firm for its 'excellent knowledge and experience in trade mark and patent law matters'. Practice head Maarten Haak is 'highly knowledgeable' and 'pragmatic'. Haak assisted Jaguar Land Rover with the defence of its trade mark before the Court of Appeals of The Hague. Senior ssociate Bram Duivenvoorde was another key individual on this case. 'Exceptional IP lawyer' Moïra Truijens is also recommended.

Practice head(s):

Testimonials

 

Excellent knowledge and experience in trade mark and patent law matters. Our favourite IP lawyers in the Netherlands‘.

Moira Truijens is a very experienced IP lawyer with an excellent commercial understanding and a good reputation on the Dutch market‘.

Maarten Haak – very kind and attentive laywer. Open to a quick consult and assitance. Highly knowlageble and responds fast and pragmatic‘.

Bram van Duijvenbode – Always reachable and responsive. very pleasant to work with‘.

Key clients

Lidl

Heineken

Ahold Delhaize

L’Oréal

Royal Wessanen

Samsung

Jaguar Land Rover

MullenLowe

Publicis

Secto Design

Industry focus: Media and entertainment Tier 4

Boutique practice Hoogenraad & Haak is seen as 'the go-to law firm for advertising matters' as the team's 'sector expertise is phenomenal'. It combines IP and advertising law with expertise in the food sector, assisting clients with the full range of advisory and contentious issues. Jointly leading the team are Daniël Haije, who is 'great for cross-border matters, as he is very well connected internationally', and  Ebba Hoogenraad who is 'a household name in the industry'.

Practice head(s):

Testimonials

‘They always gives prompt, detailed guidance and always display a good understanding of the complexities and ramifications for us, both as our own company, and in relation to our clients.

Daniël Haije has helped me delve into new and challenging areas with detailed production questions on intellectual property and long, complex client agreements. He can distil the intricacies of, for example, GDPR obligations, into clear, prioritised areas of concern. With Daniël’s input we’ve worked through contractual issues that seemed insurmountable at first.

Hoogenraad & Haak stands out from the crowd because it is the go-to law firm for advertising matters in the Netherlands. The firm’s sector expertise is phenomenal, and the lawyers are well-connected in the industry, which creates a competitive advantage for clients in high stakes negotiations or litigation. Their ready knowledge on a broad spectrum of advertising issues enables them to effortlessly keep up with the fast-paced advertising business. The firm has a dedicated client service partner, and a subscription billing model ensures that there is no barrier whatsoever to picking up the phone and calling them. Whether you are seeking advice on advertising regulatory matters, negotiating a client-agency or influencer contract, or facing comparative advertising or IP litigation, this is the firm you want to have on your side.

Daniël Haije: very accessible and pleasant to work with and he creates an open and fun work atmosphere, which in my opinion drives quality. Great for cross-border matters, as he is very well connected internationally. A creative and smart personality, who is quick on his feet in any situation.’

‘Ebba Hoogenraad is a household name in the Dutch advertising industry. Very experienced, and very knowledgeable. She is also a seasoned litigator on advertising and media matters; Ebba has handled countless pieces of litigation for many of our clients.

Key clients

Heineken

Lidl

Ahold Delhaize

Royal Wessanen

Samsung

Suitsupply

Omega Pharma

The majority of major ad agencies active on the Dutch market (including DDB, Havas Lemz, Publicis, MullenLowe Alfred, N=5, FCB, 180 Kingsday, Wieden + Kennedy)

Coca-Cola

L’Oréal

Firm overview: Hoogenraad & Haak is an independent boutique law firm based in Amsterdam. The firm counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment and design industries. The firm can boast a high profile broad IP practice, and is widely recognised as the pre-eminent firm for advertising law in the Netherlands. In addition, Hoogenraad & Haak is one of only a few Dutch firms truly specialising in health, beauty and food law.

Main areas of practice:

  • Advertising
  • Intellectual property
  • Health, beauty and food
  • Commercial contracts
  • Entertainment
  • Privacy
Photo Name Position Profile
 Maarten Haak  photo Maarten Haak Partner intellectual property
 Daniel Haije photo Daniel Haije Partner advertising law and intellectual property
 Ebba Hoogenraad  photo Ebba Hoogenraad Partner advertising law and food law
 Mathijs Peijnenburg  photo Mathijs Peijnenburg Associate
 Lisanne Steenbergen  photo Lisanne Steenbergen Associate
 Moïra Truijens photo Moïra Truijens Partner intellectual property
Dutch
English (fluent)
French
German