Hoogenraad & Haak > Amsterdam, Netherlands > Firm Profile

‘Front runner on food law. Very accessible team, pragmatic and pleasant to work with.’

‘Ebba Hoogenraad is highly valued for her expertise in this area. Always aware of the most recent developments in the field. Her expertise, pragmatic approach, passion for the job and enthusiastic personality combined, makes it very pleasant to work with her.’

‘Highly skilled and very responsive team with vast, up-to-date knowledge of the market. They are very versatile – Just as good and responsive when it concerns giving in-depth memos as being a sparring partner. And – very important (to me): good humored, so fun to work with. They have a passion for what they do and that rubs off.’

‘Ebba Hoogenraad: Highly skilled; very responsive; enthusiastic. Ebba appreciates out-of-the-box thinking and is not afraid to try something new. She is very adaptive to changes and volatility. All good qualities to be the trusted legal advisor for young ambitious companies (and also corporates). Her in-depth knowledge of the market is a valuable asset’.

‘Ebba is one of the most appreciated lawyers I have worked with in my 20 career as inhouse counsel.’

‘Hoogenraad and Haak and its team is uniquely positioned to represent clients from the food sector. They have provided us with strategic advice that reflected indepth knowledge of food legislation and insight in the unique policy environment we work in as sector oganisation’.

‘We have worked with Ebba Hoogenraad who has been a great touch stone in terms of checking and discussing legislative issues, potential grey areas and policy implications. We value her personal and tailored approach when working with her, immensely’.

‘The team has outstanding knowledge with respect to advertising, nutrition and health claims on food. Unique expertise in the Netherlands’.

‘Highly experienced and excellent sparring partners that appreciate commercial interests and come up with practical solutions where needed.’

‘Ebba Hoogenraad and Daniel Haije are both exceptional lawyers with great personalities.’

‘In depth knowledge of advertising and media laws, with exceptional ability to evolve complex legal issues into practical solutions. The team is stable, layered in seniority and always easily accessible. An outstanding practice all round.’

‘My primary contact, Daniel Haije, is one of the best entertainment attorneys I have worked with in my 30 year advertising career. He is quickly accessible, has excellent follow through and comes up with creative solutions. He is also extremely approachable and just a nice person to work with.’

‘Daniel Haije – very talented young lawyer – appeals to the young ambitious, fast moving companies that appreciate out-of-the-box, intelligent solutions. I have mostly worked with Daniel as my sparring partner for urgent questions or just feedback. He was very responsive and courageous.’

‘Unique thorough knowledge with respect to legal issues on food and nutrition. I do not know another firm in the Netherlands that has similar expertise. I work with this firm for nearly 25 years. Always more than satisfactory.’

‘Ebba Hoogenraad is an excellent lawyer. She is outstanding in her field of expertise. You need her, whenever you have a must-win case. She is very accesible at any moment. She is a warm and very engaged person, very pleasant to work with. I have never seen a person so passionate about her work.’

‘The contact is accessible, personal and always professional. They know better than anyone else how to act quickly, practically, deliberately and adequately.’

‘A first choice boutique firm, with a strong focus on trademarks, copyright, design and advertising law. Hands-on and with an excellent value-for-money. Their approach is always tailored to fit the client’s needs and budget.’

‘Maarten Haak and Moïra Truijens are excellent all-round IP lawyers. They are pragmatic, smart, very knowledgeable, responsive and overall very nice to work with. This is the ‘go-to’ law firm in soft IP and advertising law. Together with Mathijs Peijnenburg, they are just a dream team!’

‘Maarten Haak can distinguish well in importance levels during preparation and also during combat.  Maarten keeps his head cool while listening and loading his guns strategically. Under pressure Maarten stands his ground, doesn’t allow the opponent to steel time or position. At the same time, Maarten can think rapidly to negotiate or trade and takes time to explain a strategic position to his client during a process to keep making smart decisions.’

‘Myrna Teeuw is young and fast, smart, sharp and a great second set of eyes and ears for Maarten. It was a pleasure to have her on the case supporting Maarten and us.’

‘One of the first real IP niche firms in The Netherlands. Very accessible firm  standing out it its specialties.’

‘I worked with Moira Truijens as our external Dutch counsel. Moira was extremely responsive, helpful and had a very ‘can-do’ attitude which was important given the nature of the instruction and the pressing time scale. Her knowledge of the Dutch courts and contacts within them was also very helpful. I would be delighted to refer our client to Moira again regarding any Dutch IP matters.’

‘We are very satisfied about working with both Maarten Haak and Lisanne Steenbergen, in our experience they have proven to be very competent, very quick to respond and eager to win. Maarten has a real winner mentality, his competence, experience and eagerness to win inspire confidence in us, and make us feel prepared for potential (IP) confrontations. They respect our limited budget, make clear indications and agreements for (upcoming) costs, and they have so far successfully managed to steer away from (expensive) court procedures with our opponent.’

‘Moïra Truijens’ experience and feel for the business combined with excellent strategical and negotiating skills have solved many problems that we encounter, both in the Netherlands and abroad. She is a very smart and seasoned sparring partner that enjoys tackling the challenges we face as a business. Her associate Mathijs Peijnenburg delivers good work and is very communicative.’