Hoogenraad & Haak > Amsterdam, Netherlands > Firm Profile

Hoogenraad & Haak
Cruquiusweg 109-B
1019 AG Amsterdam
Netherlands

Netherlands > Industry focus: Food Tier 1

Hoogenraad & Haak is a boutique law firm, specialising in food law and food matters related to advertising and IP law. Led by the experienced and knowledgeable Ebba Hoogenraad, the food team advises on all aspects of food law, including ingredients and allergies labelling claims, as well as more technical and complex matters related to food safety including the coordination of recalls. Hoogenraad advises food associations and bodies, including litigating in principal cases. Maarten Haak represents clients in the food industry in contracts and IP issues. Associate Lisanne Steenbergen acts for clients before the Netherlands Food and Consumer Safety Authority. The firm is regularly sought out by the likes of Yakult, FrieslandCampina, Lidl, Heineken International, Ahold Delhaize and other law firms who refer their clients to the team for their specialised knowledge of the food industry.

Practice head(s):

Ebba Hoogenraad; Maarten Haak

Other key lawyers:

Testimonials

‘Hoogenraad & Haak is a boutique law firm with very experienced lawyers. They combine a high professionality with an informal, down-to-earth, and solution-oriented approach.’

‘The lawyers are straightforward in their appreciation of your legal chances and pragmatic and sensible in their approach.’

‘Ebba Hoogenraad is a highly specialized niche-lawyer with an open, no nonsense and down-to-earth attitude and a pragmatic approach, based on years of experience, a broad knowledge and a good sense of what’s going on in the legal arena.’

‘Ebba Hoogenraaad combines professionality with straightforwardness and friendliness. A magical and likeable combination, which is hard to find.’

‘Fantastic and highly dedicated team.’

‘Each partner knows everything about the area they work in.’

‘H&H has extensive knowledge of the food sector and expertise in this particular field of law’

‘Great expertise; easily accessible; practical approach’

Key clients

Heineken

Lidl

Ahold Delhaize

Yakult

Barilla/WASA

Haribo

Perrigo/Omega Pharma

Coca-Cola

FrieslandCampina

Ecotone

Kenniscentrum Suiker & Voeding

Katjes

Koninklijke Vereniging Homeopathie

Jumbo

Maxxium

L’Oréal

Cantina Mexicana

Atida Pure

Holland & Barrett

Work highlights

  • Successfully represented Super Nature Products in a principal case against the Dutch Minister of Medical Care, following a high fine for a food supplement, wrongly based on the Medical Act.
  • Defending Albert Heijn from misleading advertising complaints regarding Nutri-Score, a pilot supported by the Dutch Minister of Health, Welfare and Sport.
  • Representing Cantina Mexicana in a principal case against McIlhenny Company about its use of ‘tabasco’, the generic name of a red pepper variant.

Netherlands > Industry focus: Media and entertainment Tier 3

Boutique IP, advertising and food law firm Hoogenraad & Haak focuses on disputes concerning misleading and false advertising. Chair of the Netherlands Advertising Law Association and vice-chairman of the Global Advertising Lawyers Alliance Daniel Haije specialises in comparative advertising and trademark infringement and protection issues. Firm founder Ebba Hoogenraad advises on all aspects of advertising law, such as contracts and advertising campaigns. Associates Mathijs Peijnenburg and Lisanne Steenbergen add depth to the niche advertising team.

Practice head(s):

Daniël Haije; Ebba Hoogenraad

Testimonials

‘Great team, accessible, great in giving practical advice’

‘Ebba is a great lawyer, she is accessible, creative, a quick thinker, actively involved.’

Key clients

Heineken

Lidl

Ahold Delhaize

Ecotone

Samsung

Suitsupply

Perrigo/Omega Pharma

Coca-Cola

L’Oréal

Kenniscentrum Suiker & Voeding

Katjes

Koninklijke Vereniging Homeopathie

FrieslandCampina

Wieden + Kennedy

Alfred

Publicis

Gospooky

Work highlights

  • Successfully representing Super Nature Products in a principal case against the Dutch Minister of Medical Care, following a high fine for an advertisement for a food supplement, wrongly based on the Medical Act instead of Food law legislation.
  • Defending Albert Heijn from misleading advertising complaints regarding Nutri-Score, a pilot supported by the Dutch Minister of Health, Welfare and Sport.

Netherlands > Intellectual property: trade marks, copyrights and design rights Tier 3

Maarten Haak leads IP, advertising and food law boutique Hoogenraad & Haak‘s trade marks, copyrights and design rights practice. Haak is routinely sought out by domestic clients, international retail chains and food companies for advice and representation. Daniel Haije counsels international retail brands on trade mark infringement and comparative advertising disputes, while versatile IP practitioner Moïra Truijens is a name to note for both soft IP and patent matters. Associate Mathijs Peijnenburg is another key practitioner in the team. As the only Dutch member of the Global Advertising Lawyers Alliance (GALA), the firm is a name to note for overlapping IP and advertising mandates.

Practice head(s):

Maarten Haak

Other key lawyers:

Testimonials

‘Very well-prepared legal team for IP related matters. Very effective and time-efficient work delivered with high quality standards. Great responsiveness and preparation.’

‘I have been working with Hoogenraad & Haak for a couple of years and I would highly recommend them for anything which is related to trade mark, copyright, design, media and advertising law. They are sharp, very responsive, hands on and pragmatic. What is more, they are amongst the most cost-effective law firms I have been working with.’

‘Maarten Haak and Moïra Trujiens are among my favourite IP lawyers in the Netherlands. They provide top-notch advice and always look for pragmatic solutions for my clients.’

‘Moïra Truijens is a key partner. She has a very practical approach and ability to understand and address issues very fast. She is competent and skilful with regard to IP-related matters. With her support good results are guaranteed.’

Key clients

Lidl

Heineken

Ahold Delhaize

L’Oréal

Ecotone

Samsung

Jaguar Land Rover

FrieslandCampina

Camper

Marimekko

Expert

Suitsupply

Hyundai

Perrigo/Omega Pharma

RGF Staffing

Publicis

Secto Design

Wandler

Work highlights

  • Represented German market-leading industry company Remmert in trade mark infringement proceedings.
  • Defending Fruugo in a conflict with Audi and Volkswagen in relation to allegedly infringing Audi and Volkswagen branded products placed on the Fruugo marketplace by independent retailers.
  • Enforced Secto Design’s IP rights in a number of cases regarding Secto’s award-winning “Octo” lamp.

The firm: Hoogenraad & Haak is an independent boutique law firm, specialized in intellectual property law, advertising law and food law. It is based in Amsterdam, the Netherlands, and counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment  and design industries. The firm maintains a high level of senior level involvement, so as to ensure that the quality of work meets the highest standards. All of the partners are recommended by the most authoritative industry league tables.

Main areas of practice:

  • Advertising
  • Intellectual property
  • Food law
  • Commercial contracts
  • Entertainment
  • Privacy
Photo Name Position Profile
Maarten Haak photo Maarten Haak Partner intellectual property
Daniël Haije photo Daniël Haije Partner advertising law and intellectual property
Ebba Hoogenraad photo Ebba Hoogenraad Partner advertising law and food law
Mathijs Peijnenburg photo Mathijs Peijnenburg Associate
Lisanne Steenbergen photo Lisanne Steenbergen Associate
Moïra Truijens photo Moïra Truijens Partner intellectual property
Dutch
English (fluent)
French
German