Hoogenraad & Haak demonstrates strength on litigation and regulatory matters within the advertising law space. The team is co-led by Daniël Haije and Ebba Hoogenraad: Haije specialises in comparative advertising, trademark infringement and protection issues, and AI-related issues; Hoogenraad draws on a 'wealth of experience' and 'top-notch' expertise to handle the full spectrum of advertising law matters, from contracts to campaign management. Lisa Peek supports the team on regulatory issues and contractual matters
Legal 500 Editorial commentary
Accolades
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- ‘Hoogenraad & Haak's media and entertainment practice is highly specialised, fast, and pragmatic. The team also has extensive up-to-date knowledge of AI’s role in the media sector, making them stand out from competitors.’
- ‘We usually work with Daniël Haije and Lisa Peek. Collaboration is always smooth and enjoyable! They bring both expertise and genuine passion for their work.’
- ‘Hoogenraad & Haak stands out for its rare combination of deep legal expertise and genuine passion for creative work. The team truly understands the dynamics of advertising, marketing, and media, and consistently manages to translate complex legal matters into clear, practical advice that works in the day-to-day reality of an agency.'
- ‘Ebba Hoogenraad quickly puts you at ease, guides you through her working methods, and draws on a wealth of experience. Her expertise is top-notch, her enthusiasm captivating, and her dedication boundless.'
- ‘Hoogenraad & Haak stands out due to its expertise in the media industry and all related areas. They are highly skilled in drafting agreements between different media parties, demonstrating both precision and practicality.’
Key clients
- Heineken
- Lidl
- Ahold Delhaize
- Samsung
- KLM
- Suitsupply
- NZO
- Coca-Cola
- Unilever
- L’Oréal
- Kenniscentrum Suiker & Voeding
- Katjes
Work highlights
Represented Holie Foods in summary proceedings against Lotus Bakeries on Holie Foods’ “Holie’s Sugar-Score” campaign.
Advised the Dutch ad agencies association (VIA) on a new contract template for content production
Represented environmental NGO Milieu Centraal in a case concerning its 'Honest about Wood Burning' campaign, which raised awareness about the health risks of indoor wood burning.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Ebba Hoogenraad; Daniël Haije
Other key lawyers
Lisa Peek; Lisanne Steenbergen